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Corporate - Social - Responsibility - Environment - in - Malaysia - Lessons - Learne D - From - The - Effectiveness - of - The - CSR - Programme - by - Axiata - Group

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Pramilla Ramu

ABOUT CSR

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Corporate - Social - Responsibility - Environment - in - Malaysia - Lessons - Learne D - From - The - Effectiveness - of - The - CSR - Programme - by - Axiata - Group

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Pramilla Ramu
23 views1 page
ABOUT CSR

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CSR

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ABOUT CSR

Copyright:

© All Rights Reserved
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23 views1 page

Corporate - Social - Responsibility - Environment - in - Malaysia - Lessons - Learne D - From - The - Effectiveness - of - The - CSR - Programme - by - Axiata - Group

Uploaded by

Pramilla Ramu
ABOUT CSR

Copyright:

© All Rights Reserved
Download as DOCX, PDF, TXT or read online from Scribd
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Corporate Social Responsibility (CSR) is one of the important elements for an

organization to sustain in business. The evolution of CSR and its


implementation since it was introduced in Malaysia until now has changed
rapidly. There are many opportunities that can help the organization in
conducting CSR to achieve the dual purpose of meeting the organizational
goal and helping society. Organizations that carry out CSR face many
challenges. Among the challenges they face include not being able to fully
disclose some social issues that their CSR work is involved in, and the lack of
measurable outcome of whether they achieved the standard of doing the
CSR. On top of that, the theories and practices of CSR in other countries may
not be applicable to Malaysia because of the difference in beliefs, norms,
culture, and socio-economy. This paper attempts to show the effectiveness of
how companies in Malaysia can conduct effective CSR programmes through
evidence collected and compile from published data on the Axiata Group, in
which the organization received several CSR Awards for being able to
conduct many CSR programmes in the different countries where it conducts
its business. This paper concludes with the recommendations to an
organization that would like to emulate the success of Axiata CSR
programmes or to meets their own CSR goals with their own CSR model.

https://www.researchgate.net/publication/
332312181_CORPORATE_SOCIAL_RESPONSIBILITY_ENVIRONMENT_IN_MALAYSIA_LESSONS_LEARNE
D_FROM_THE_EFFECTIVENESS_OF_THE_CSR_PROGRAMME_BY_AXIATA_GROUP

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