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Supply chain management Industry

1.1 Macro scenario of supply chain management

Global Supply Chain Management (GSCM) is the study of arranging how the circulation of
goods and service will make it from producer to customer. Global supply chain management
is one of the main disciplines in 21st century business.

As the term infers, the supply chain is a progression of interlinked functions, organizations
and people. It begins with the individuals who produce and supply unrefined substances or
parts to makers, Go on with the coordinated factors firms that move completed products to
stockrooms and dissemination focuses, and closes with the hand-off to wholesalers and
retailers.

Worldwide production network the board is characterized as the circulation of labor and
products all through a trans-public organizations' worldwide organization to augment benefit
and limit squander. These administrative arrangements force organizations to submit to the
guidelines set up which frequently sway an organization's benefit.

Global supply chain management generally refers to all cycles in regards to an item's
lifecycle, from the idea of its creation to conveyance to endpoints. Global SCM is planned to
upgrade the usefulness of each phase of this lifecycle, dispose of shortcomings, and convey
the items convenient and consistently.

The customary worldwide inventory network involves four basic stages: provider, maker,
retailer, and end-client.

A global supply chain uses minimal expense country obtaining and alludes to the
acquirement of items and administrations from nations with lower work rates and diminished
creation costs than that of the nation of origin.

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Genesis:

Although the term “supply chain management” is an as of late new term utilized in the public
area, the historical backdrop of supply chain the board returns over 100 years to Fredrick
Taylor in 1911.

Market size:

The post-COVID 19 worldwide SCM market size is relied upon to develop from USD 23.2
billion of every 2020 to USD 41.7 billion by 2026,

Growth Rate:

At an accumulate yearly development rate (CAGR) of 10.3% during the estimate time frame,

Profit Margin:

Supply chain excess, otherwise called store network benefit, is a typical term that addresses
esteem expansion by store network capacity of an association, Supply chain excess is the
absolute benefit shared by every one of the stages and intermediaries. The more noteworthy
the supply chain excess, the more fruitful the supply chain.

Competition:

Competition might improve the vulnerability level both in upstream and downstream
business sectors. It can get the stock stream and cost and decrease the lead time to showcase
as such; it tends to be an empowering influence to accomplish better production network
execution,

Seasonality and cyclicality:

• Time-series are short: The life expectancy of most buyer products doesn’t surpass 3
or 4 years. Thus, for a given product, sales history offers on normal not many focuses
in the past to assess every occasional list (in other words the upsides of S(t) over the
span of the year, cf. the past area).
• Time-series are uproarious: Random market vacillations sway the deals, and make
the irregularity harder to seclude.

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• Multiple seasonality’s are involved: When taking a gander at deals at the store level,
the irregularity of the actual item is ordinarily caught with the irregularity of the store.
• Other examples, for example, pattern or item life-cycle likewise sway time-series,
presenting different kind of inclination in the assessment.

Economies Scale:

Economies of scale allude to the peculiarity of lessening minimal expenses related with each
extra unit of result. An organization encounters economies of scale as it practices and can
create additional merchandise with increasingly few information costs.

Technology:

Block chain. While fundamentally connected with digital currencies, block chain, the
circulated record innovation, likewise positions high on the rundown of advances ready to
carry further developed perceivability and straightforwardness to supply chain processes.

External environmental factors:

• The financial environment: A financial environment is a piece of an economy with

the central parts being firms, financial backers, and markets. Basically, this area can
address a huge piece of an all-around created economy as people who hold private
property can become their capital.
• Political change: Political change happens when the rulers in a nation lose power or
the sort of administration in the nation changes.
• Technological advances: An adjustment of the manner in which an item or
administration is created or conveyed that decreases the asset input requirements for
production or delivery.
• Socio-cultural change: Social change includes modification of the social request of a
general public. It might remember changes for social foundations, social practices or
social relations.
• Environmental fluctuations: environmental fluctuations include decrease for food
accessibility, changes in food quality, times of frigidity or of dryness. Organic entities
have adjusted to ecological inconstancy throughout development.

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1.2 Micro scenario of supply chain management

Supply Chain Management in India: Its Benefits and Importance in India's Industry Sector.
From obtaining to make and circulation to a definitive client, information driven store
network the executives gives understanding from one finish to another for controlling the
data stream, product, and service.

Supply Chain Management (SCM) Works commonly, SCM endeavours to centrally control
or connection the creation, shipment, and conveyance of an item. By dealing with the supply
chain, organizations can reduce overabundance expenses and convey items to the shopper
quicker.

Supply chain includes a progression of steps required to get a product or service to the
customer. The means incorporate moving and changing unrefined components into
completed items, moving those items, and conveying them to the end-client.

There are three main flows of supply chain management in India: the product flow, the
information flow, and the finances flow. The Product Flow – The product flow involves the
movement of goods from a supplier to a customer. This supply chain management flow
also concerns customer returns and service needs.

Genesis:

Worldwide interest in supply chain management the executives have expanded consistently
since the 1980s when associations started to see the advantages of cooperative connections.
This administration idea is, be that as it may, incipient in India (Vrat, 1998).

Market Size:

The Global Supply Chain Management Market size is expected upon to reach $42.46 billion
by 2027,

Growth Rate:

Ascending at a market growth of 10.4% CAGR during the estimate time frame, By carrying
out compelling supply chain executives frameworks, organizations can cut down the expense,
wastage, and season of the whole production cycle.

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Profit margin:

Overall revenue of driving supply chain management organizations expanded insignificantly

to 8.8 % in Q 3 FY2020 from 8.6 % in Q2 FY2020,

Competition:

Competitive supply chain management is vital for an organization's go-to-market strategy,

and critical to winning business. It truly boils down to three basic components: greatness,
strategic arrangement and enhanced request the management.

Seasonality and cyclicality:

In supply chain, the demand - or the sales - of a given item is said to display seasonality when
the fundamental time-series goes through an anticipated cyclic variety relying upon the time
soon. Seasonality is one of most often utilized measurable examples to work on the exactness
of interest estimates.

Cycle Chain view of Supply Chain Management

1.1 Images showing Supply chain management

mandarmalshe.wordpress.com

https://mandarmalshe.files.wordpress.com/2009/08/cycle-chain-view-of-scm3.jpg

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Economies Scale:

Economies of scale are cost benefits harvested by organizations when production becomes
proficient. Organizations can accomplish economies of scale by expanding production and
bringing down costs. This happens in light of the fact that expenses are spread over a bigger
number of merchandise. Expenses can be both fixed and variable.

Technology:

Technology impacts speed, precision, and productivity inside the supply chain. By
implementing new innovation, supply chain administrators can utilize more information,
automation, and different apparatuses to settle on choices quicker, conjecture request all the
more precisely, and plan for startling occasions all through the supply chain.

External environmental factors:

The environmental effect in the supply chain isn't restricted to ozone harming substance
discharges. Water shortage, issues with land use, toxic waste, water pollution, deforestation,
air quality and energy use are all important considerations.

Water Scarcity: Two types of water scarcity have been defined: physical or economic water
scarcity. Physical water scarcity is where there is not enough water to meet all demands,

Issues with land use: Current land use difficulties incorporate never-ending suburbia,
foundation clog, Accessibility to administrations, metropolitan thickness, metropolitan
recovery and negative externalities,

Toxic waste: Harmful material is any undesirable material in everything structures that can
truly hurt a large number of the present family items, for example, TVs, PCs and telephones
contain poisonous synthetic compounds that can dirty the air and pollute soil and water.

Water pollution: Water contamination is the pollution of water sources by substances which
make the water unusable for drinking, cooking, cleaning, swimming, and different exercises.
Contaminations incorporate synthetic compounds, waste, microscopic organisms, and
parasites. Land contamination can saturate an underground stream, then, at that point, to a
waterway, lastly to the sea.

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Deforestation: Deforestation or woodland freedom is the expulsion of a backwoods or stand
of trees from land that is then changed over to non-timberland use.

1.3 Theoretical background

Meaning of supply chain management

Supply chain management, the administration of the progression of goods and service, among
organizations and areas, and incorporates the development and capacity of natural substances,
of work-in-process stock, and of completed merchandise as well as start to finish request
satisfaction from starting place to point of utilization.
Definition of supply chain management
Supply chain management is the handling of the entire production flow of a good or service
starting from the raw components all the way to delivering the final product to the consumer.
Advantage of supply chain management

• Better collaboration with suppliers.

• Better quality control.
• Shipping optimization.
• Reduced inventory and overhead costs.
• Improved risk mitigation.
• Stronger cash flow.
• A more agile business.
• Better visibility and data analytics.

Disadvantage of supply chain management

• Can be expensive to implement
• As a differentiation strategy it is easily copied
• The organization might become reactive rather than proactive to customer needs
• Requires skills and experience for the benefits to be fully realized
• There is a risk of loss of focus on core competences and activities
• It relies on suppliers willingness to adopt to customer needs

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Benefits of supply chain management

• Fulfill customer demands.
• Improve organization's responsiveness.
• Develop value for the customer.
• Create network resiliency.
• Encourage financial sustainability.

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Company profile

2.1 Himalaya Company

2.1 Image showing Himalaya company logo

The Himalaya Drug Company - Wikipedia

2.2 Inception and background:

Welcome to Himalaya. Since our initiation in 1930, we've been driven by a solitary energy -
to foster protected, regular and imaginative items for a better, more joyful life.

It was the voracious interest of our originator, Mr. M. Manal,That prompted the revelation of
serpina, the world’s first antihypertensive medication, and Himalaya's first item. Fostering
the best natural items was his life's main goal, however similarly vital to him was the longing
to have an effect. Mr. Manal emphatically upheld the possibility that medical care ought to be
reasonable and available to all. These suffering qualities go about as our compass, directing
us to make the best decision.

Science and exploration lie at the core of item advancement at Himalaya. We consolidate the
insight of conventional medication with current logical exploration. Despite the fact that our
researchers have concentrated on in excess of 10,000 spices and fostered a scope of more
than 300 items, we forge ahead with our excursion to unwind the secrets of nature.

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2.1 Table showing of about the Himalaya Company

Founder Mohammed manal

Website https://himalayawellness.in

Industries Pharmaceuticals

Company size 5001-10,000 employees

Headquarters Bangalore, Karnataka

Type Privately Held

Founded 1930

Why company was started Company was founded to commercialise

the roots and herbs products being used
in natural form earlier.

2.3 Nature of Business:

Manufacturing and Service Company

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2.4 Ownership Pattern:

2.2 Table showing Ownership Pattern of Himalaya Company

Holders name No of share %share Holding

Total no of share 57872884 100%

Promoters 24377707 42.12%

Foreign Institutions 0 0%

N Banks mutual funds 0 0%

Others 5593735 9.67%

General Public 23032664 39.8%

Foreign Promote 4868778 8.41%

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2.5 Area of operation

Local:

Himalaya Company available are local branches in Bangalore total 29 stores,

Regional:

Himalaya Company there are mainly 500 above shops are there in regional

National:

Container India, the organization has around 130 selective stores, for the most part
organization possessed. Moreover, Himalaya has 2,000 odd shop-in-shop ideas and a retailer
organization of 40,000 in the northern region.

International:

The company has a presence in 106 countries.

2.6 Products:

2.2 Image showing Himalaya company product

Source : Himalaya Herbal Combo Baby Pack Basket For Baby

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2.3 Image showing Himalaya company product

Source : Himalaya Baby Powder

2.4 Image showing Himalaya company product

Source: Himalaya Baby Body Lotion

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2.5 Image showing Himalaya company product

Source: Himalaya Ashvagandha - General Wellness Tablets

2.6 Image showing Himalaya company product

Source: Himalaya Liv.52 Tablets - 100 Counts

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2.7 Vision, Mission & Goals

Vision:

Bring wellness and joy to every home via herbal solutions based on science,

Mission:

• Himalaya`s mission to make herbal wellness a part of every home

• Establish Himalaya as a science-based,
• Problem-solving,
• Head-to-heel brand,

• Harnessed from nature's wealth and characterized by trust and healthy lives .

Goals:

• Increase in sales by 10% every year,

• To set up our product internationally in the market,
• To gain 5% market year after 2 years of launching,
• To maintain and retain brand loyalty of our product,

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2.8 Competitors Profile

Name of competitors

2.7 Images showing Himalaya company Competitors Dabur company Profile

1) Dabur

Source: https://www.dabur.com

Geographical location: Ghaziabad, India

Market share: $92 Million

Similar product:

2.8 Images showing Himalaya company Competitors Dabur company product

Source: https://www.dabur.com

Some target population: Mainly Target 15-40 age people

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2) Patanjali
2.9 Images showing Himalaya company Competitors Pathanjali

Source: https://www.patanjaliayurved.net

Geographical location: Haridwar, India.

Market share: US$590 million

Similar Product:

2.10 Images showing Himalaya company Competitors Pathanjali product

Source: https://lapaas.com

Some target population: 50 core people

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3) Charaka

2.11 Images showing Himalaya company Competitors Charaka

Source: https://en.wikipedia.org

Geographical location: Mumbai

Market share: $240 Million.

Similar Product:

2.12 Images showing Himalaya company Competitors Charaka Product

Source:https://en.wikipedia.org/wiki/Charaka

Some target population: Over 70% children in 15-18 age group

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4) JIVA ARURVEDA
2.13 Images showing Himalaya company Competitors Jiva arurveda

source: https://www.jiva.com

Geographical location: Bengaluru, Karnataka.

Market share: $218 Million.

Similar Product:

2.14 Images showing Himalaya company Competitors Jiva arurveda product

Source: https://freekaamaal.com/jiva/jiva

Some target population: Jiva Ayurveda serves around 1.5

million people every year,

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2.9 Market Share

Himalaya has a market share of around 19%, in front of brands like Garnier, Clean and Clear
and Pond's. According to an industry viewpoint, the face wash portion is an rs 1,200 center
class developing at 17.5%,

2.10 Awards and achievements

• India's No. 1 Brand

• India's driving local child care brand,
• The honor perceives the achievement and inventiveness of the quickest
developing brands the nation over.
• Establishes a standard for leading the most extreme number of facials
• Entered the Guinness World Record "for the vast majority getting a facial at the
same time"
• India's driving natural wellbeing and individual consideration organization,

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2.11 Organization structure

2.1 Chart showing Organization structure

Organizational Structure of company.com

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2.12 DABUR COMPANY PROFILE

2.15 image showing Dabur company profile

en.wikipedia.org

2.13 Inception and background:

Dabur Ltd is an Indian global customer merchandise organization, established by S. K.

Burman and settled in Ghaziabad, Uttar Pradesh. It makes Ayurvedic medication and regular
purchaser items, and is one of the biggest quick customer merchandise (FMCG)
organizations in India.

2.3 Table showing Dabur Company Backround

Who started the company S.K. Burman
When was company started 1884
Where it was started Calcutta.
Why company started Dedicated to the health and wellbeing of
every household,
Revenue 8,989 cores INR (US$1.3 billion, 2020)
Headquarters: Ghaziabad

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2.14 Nature of Business

Dabur it is manufacturing and Service Company,

2.15 Ownership Pattern

2.4 Dabur company ownership pattern

Holder's Name No of share % Share Holding

No Of Shares 1767856483 100%
Promoters 1190701180 67.35%
Foreign Institutions 373219653 21.11%
NBanksMutua Funds 36887886 2.09%
Others 42140280 2.38%
General Public 98054521 5.55%
Financial Institutions 26507963 1.5%
Foreign Promoter 345000 0.02%

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2.16 Area of operation:

Local: One branches is there in Bangalore

Dabur India Limited, Door no. 173 1st floor 9th Cross, 4th Main Rd, Indiranagar, Bengaluru,
Karnataka 560038

National: Total 14 branches are there in India

• Ahmedabad
• Bangalore
• Kolkata
• Chandigarh
• Chennai
• Delhi
• Guwahati
• Hyderabad
• Indore
• Jaipur
• Kochi
• Mumbai
• Patna
• Raipur

International: The average for 2019 based on 143 countries was 17.8 bank branches.

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2.17 Product profile

2.16 Images showing Dabur company Poduct

1)

Source: Dabur Red Paste

2)

2.17 Images showing Dabur company Poduct

Source: Dabur Triphala Churna Ayurvedic Remedy for Gastro Intestinal Health

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3)

2.18 Images showing Dabur company Poduct

Source: Dabur Badam Tail

4)
2.19 Images showing Dabur company Poduct

Source: Dabur Honey

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2.18 Vision, Mission, Goals

Vision

"Dedicated to the health & wellbeing of every household"

Mission
• Maximizing the value offered to the shareholder.
• Get more profit
• Help to environment

Goals

• Essentially speed up productive development by giving solace to other people.

• Contacting new topographies, inside and outside India,
• Work on functional efficiencies by utilizing innovation.

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2.19 Competitors profile:

1) Colgate-Palmolive.
2.20 Images showing Dabur company Competitors profile Colgate
Source : wikipedia.com

2) 2) Emami Ltd.
2.21 Images showing Dabur company Competitors profile Emami
ltd.
3)

Source: wikipedia.com

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3) Ador Multi products Ltd.

2.22 Images showing Dabur company Competitors profile Ador
Multi products ltd.

Source : wikipedia.com

2.20 Market share:

Dabur India Limited's wellbeing supplements had the most noteworthy divide between the
entireties of its items in monetary year 2021. This represented around 23 present, while its
food classification made up around 13% of its net deals.

2.21 Awards and achievement:

• Dabur won the ICSI National Award.

• India's leading Science-based Ayurveda firm, has been awarded in 2019
• The ICSI National Award for Excellence in Corporate Governance 2019
• Best Governed Companies category 2018
• First R&D unit established
• Shifts base to Delhi from Calcutta
• Dabur Research Foundation set up
• Entered Oral Care & Digestives segment

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2.22 Organizational Structure:

2.2 Chart showing Organization Structure

Source: https://www.dabur.com

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Key functional areas

Himalaya Company

3.1 Sales Department

3.1 Chart Showing Himalaya company sales department

Source: https://en.wikipedia.org/wiki

The sales department consists of a set of business activities and processes that help
a sales organization run effectively, efficiently and in support of business strategies and
objectives.

The sales department generally includes sales, sales support or business operations

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3.2 Marketing Department

3.2 Chart Showing Himalaya Company Marketing department

Source: https://en.wikipedia.org/wiki
Marketing departments plan crusades and foster interchanges material to elevate items
and administrations to clients and possibilities. They might compose and plan the
limited time material assuming they include abilities inside the office or they might
choose promoting offices or configuration firms to create the work.

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3.3 Finance Department

3.3 Chart Showing Himalaya Company Finance department

Source: https://en.wikipedia.org/wiki

The finance office designs and oversees organization cash, ensuring a business can get to
trade out reasonable ways.

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3.4 Production Department

3.4 Chart Showing Himalaya Company Production department

Source: https://en.wikipedia.org/wiki
A production department should guarantee completed products fulfil least quality
guidelines. Aside from checking all items for issues as they travel through the creation
cycle, the division should perform thorough tests on models for new items to
guarantee they meet quality benchmarks prior to going through large scale
manufacturing.

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3.5 Research and developed Department

3.5 Chart Showing Himalaya company R&D department

Source: https://en.wikipedia.org/wiki

Research and development (R&D) incorporate exercises that organizations embrace to

improve and present new product and services.

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Dabur Company

3.6 Human Resources Department

3.6 Chart Showing Dabur Company R&D department

source: https://www.dabur.com

A HR department is entrusted with boosting representative usefulness and shielding

the organization from any issues that might emerge inside the labor force. HR
obligations incorporate remuneration and advantages, enlistment, terminating, and
staying up with the latest with any regulations that might influence the organization
and its workers.

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3.7 Finance Department

3.7 Chart Showing Dabur Company Finance department

Source: https://www.dabur.com

Finance is a term for the administration, creation, and investigation of cash and ventures.

A finance department is the unit of a business responsible for obtaining and handling any monies on
behalf of the organization. The department controls the income and expenditure in addition to
ensuring effective business running with minimum disruptions.

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3.8 Manufacturing Department

3.8 Chart Showing Dabur Company manufacturing department

Source: https://www.dabur.com

The product advances through workspaces, what suggests as far as possible amounts
to guarantee conveyance time Thus Manufacturing Department is answerable for
booking the work plant and answering to offices: what it is being made and when it is
done.

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3.9 Purchases Department

3.9 Chart Showing Dabur Company Purchases department

Source: https://www.dabur.com

Purchasing is the method involved with purchasing or acquiring goods and services
to make supply chain management more efficient. Goods, materials, and hardware
acquired in this cycle assume a critical part in working on the nature of
items/administrations created by the association. Eventually, the buying system
impacts the item quality and helps in enhancing costs in the worth chain,

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3.10 Quality Department

3.10 Chart Showing Dabur Company Quality department

Source: https://www.dabur.com

Quality management incorporates the assurance of a quality approach, making and carrying
out quality preparation and affirmation, and quality control and quality improvement. TQM
expects that all partners in a business cooperate to further develop processes, items,
administrations and the way of life of the actual organization.

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Research and Methodology

4.1 STATEMENT OF THE PROBLEM

This study is being done to know the supply chain management which is adopted in
Himalaya and Dabur industry. To know how these company have efficiently adopted supply
chain management in their Firms.

4.2 OBJECTIVES OF THE STUDY

1) The main objectives of Supply chain management are to reduce cost in production.

2) To Improve the overall organization performance and by improving product or service

delivery to the consumer.

3) Another important objective of supply chain management is to achieve cost quality

balance and optimization.

4) To achieve more awareness on supply chain dynamics and efficiency.

4.3 SCOPE OF STUDY

This study confirmed to know about Supply chain management in two different industries
with reference to Himalaya and Dabur,

4.4 Limitation of study

1) Secondary data may be biased, because recent updates may not be available.

2) There is no easy way to collate the current information.

3) It does not compare other product with Himalaya and Dabur

4) Deep study on the subject is not possible due to the constraints of time.

4.5 METHODOLOGY
I will be using the descriptive and survey method to get a deeper understanding of the subject
under the study

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4.6 Tools of Data Collection

Secondary data: Internet, Research Paper, Magazine, Newspaper, Google,

Tools of Data Analysis

1) Percentage analysis

2) Graphs

3) Pie charts

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SWOC Analysis
Himalaya Company

5.1 Strengths:

1. Location is a big positive for the business – The area carries an additional benefit to
the business as it is situated in the lower regions of the Himalayas which sends a
through and through an alternate message to the clients of being organic in nature.
2. Customer Perception is positive – The name of the brand makes a positive insight in
the personalities of the client and again the items are produced in the foot slopes
which further upgrade the confidence in the brand.
3. First Mover Advantage – The brand jumped the opposition by being the number in
the business to serve frozen food sources.

5.2 Weakness:

1. Big Working Capital – The business needs huge capital for its tasks and
subsequently there is a nonstop need of income which is expected to convey final
results to the client.
2. High Dependence on Raw Materials – There is a high reliance on the unrefined
substances which are occasional in nature and henceforth the non-accessibility of
unrefined components adds to the block in the assembling of goods and furthermore it
adds to the expense of the food ass the natural substances should be over developed
and kept away to be protected.
3. High Sensitivity of Crops – The crops are highly sensitive to the additives and
pesticides which are utilized to upgrade the development and thus there is a
significant expense engaged with the creation of natural substances as there are
expected misfortunes to the yield.

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5.3 Opportunities:

1) Global markets – The business ought to grow universally as there is a prepared

market for natural produce. The inclinations of the clients are changing and
consequently an appropriate advertising can prompt incredible advantages to the
business.
2) Changing Demographics and Segmentation Variables – The business can be
advantageous as a result of the changing way of life of the shoppers who are leaning
towards the natural items and subsequently the business is expanding.
3) Marketing and promotion – The business is incipient in nature and subsequently
with appropriate showcasing and advancements of the items the business can be
Developed and situating of the items should be possible with up-sides of utilizing the
natural items.

5.4 Challenges:

1. Inventory costs are high – The business has a high expanding cost on the grounds
that the assembling cost is high as it includes an enormous venture to develop the
harvests and thus the stock expenses are high.
2. Threat of new entrants – As the business is creating and parcel of exploration has
occurred in this area has drawn in a great deal of laid out worldwide players which are
entering the market and consequently can represent a test to the business.
3. High Cost of Products – There is a monetary emergency on the planet and with
items being exorbitant the purchasers need a great deal of push to comprehend the
significance of the items so they can utilize it.

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Dabur Company

5.5 Strengths:

• Lower Prices: The low-charge state of Dabur makes it less hard for makers to
manufacture things or product at lower costs after which advance it at a low expense
with inside the business sectors.
• Website & E-commerce: Dabur has a well-working and interfacing site that
captivates a monstrous amount of site guests and offers on online business.
• National Presence: It transformed into arrangement with inside the year 1884 so it
has an enormous revel in on being and running the Indian Market. They have decent
mastery in the Indian commercial center.
• Health Representer: It has an assorted product portfolio that incorporates wellness
care stock, spleen morose product, juices notwithstanding dental consideration stock.
It is moreover one of the monetarily compelling normal consideration brands in India.
• Market Share: Share percent of Dabur India is superb with inside the commercial
center, it's far on the zenith of a huge number.
• Wider Ratio: The proportion chain of Dabur India might be positively viewed as one
among their powers and relatives to satisfaction.
5.6 Weakness:
• Rules & Regulations: The Indian principles are extremely remarkable from the
Western global wherein organic product juice is intoxicated at some stage in
breakfast.
• Effect of Cola Market: Dabur's item Real Fruit Juice is rich in contrast with
circulated air through drinks comprehensive of Pepsi or Coca-Cola, and thus probably
won't be willing toward all buyers.
• Duplicacy: Many unbranded and copy items are being sold under the name of Dabur.
• International Toothpaste Competitors: Dabur has rivalry from neighborhood
brands, yet in addition global players like Colgate.

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• Less Merchandise to Local Retails: Distant from it, Dabur has now presently not
coordinated on expanding its product through nearby retail locations.

5.7 Opportunities:
• Yoga & Ayurveda all over the World: Yoga and Hindu connection is demonstrating
more noteworthy capacity to the overall entrance of ayurvedic restorative medication
unreasonable people have begun to secure that Ayurvedic drugs as Dabur, Himalayas,
etc haven't any horrendous effect.
• Building Product Line: Dabur likewise can foster its product offering to embellish
the amount of home grown consideration and magnificence items.
• Recent Health Activities: The time of modernization and moment food has prompted
an undesirable way of life, and individuals are compelled to take ayurvedic meds and
enhancements like Chyawanprash, Hajmola, and so on
• Demand in Foreign Market: Dabur products have an equally high demand in
foreign markets.
• Introduction of Ayurvedic Beverages: Expansion of the product line and
introducing ayurvedic beverages can boost their business.

5.8 Challenges:
• Competition from MNC’s: Dabur faces firm resistance from large MNC's like ITC,
HUL, Patanjali in the Indian commercial center and over all makers.
• Entrance of Local Bodies: With an expanding pattern of ayurvedic drugs and
enhancements, numerous neighborhood brands have additionally entered the market.
• Too Many Products: With an expanding pattern of ayurvedic medications and
enhancements, numerous neighborhood brands have additionally entered the market.

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Discussion

Himalaya and Dabur both company have effectively adopted of supply chain management,
Himalaya has taken supply chain Management as; Manufacturing-Distubuter- Agent-
Wholesaler – Retailer and also;

Dabur Company has taken supply chain management as Manufacturing-Distubuter-Agent-

Wholesaler – Retailer,

Himalaya Company effectively use supply chain management than Dabur Company like,
The Himalaya Drug Company scored higher in 3 areas Work-life balance, Culture & Values
and % recommend to a friend. Dabur India Limited scored higher in 6 areas: Overall Rating,
Career Opportunities, Compensation & Benefits, Senior Management, CEO Approval and
Positive Business Outlook.

Himalaya Company have more shops so it’s easy to reach our product/service to the customer
so Himalaya product has more occupation in the market when compared to other competitors
and Supply chain management has take more responsibility in their product/service to reach
customer.

But in Dabur there is no more shops so without having more shops dabur company supply
chain management cannot reach the product/service to the customer so supply chain
management is not effective in Dabur company,

Himalaya will give more percentage of profit on product to the our distributors wholesaler
and Retailers, so this will helps to increase of our sales,

Compared to Himalaya Dabur cannot give more profit to the our Distribution, Wholesaler
and Relater so Dabur company cannot increase their sales

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Findings

• Himalaya is having more percentage of profit on their product,

• Dabur company is having decreasing trend in the profit when compare to Himalaya,
• Dabur company having national presence in the market,
• Dabur company is concentrating more on organization product,
• Himalaya company is concentrating more on herbal product,
• By studying in the supply chain management concept in both companies we can have
better understanding on quality control in both companies,
• By having good supply chain management in the orgnizazation we can have smooth
function,
• Better visibility and data annalistic can we done through supply chain management,
• Dabur Company is having less % of profit on their product,
• Through supply chain management function in both the companies more customers
get attracted
• Supply chain management increases sales as well as profit,

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Chapter-8 Suggestions and recommendations

• It is seen the Himalaya is offering personal care product under ayurvedic concept
from the year 1999, it is suggested to Company to concentrate more on product
division strategy,
• Himalaya Company should undertake massive rebranding excesses
• By doing rebranding excesses Himalaya Company can enter international market,
• The product trail system must be improved in Himalaya,
• Himalaya Company should pattern with leading distribution and retailers, like whole
foods Vitamins shops and GNC in US to help them be as local as it can,
• Health care as be identified as on important growth engine for future in Dabur
Company,
• The rural distribution channels has to be reach aggressively,
• The sales strature must be reorganization to get proper process on different product in
dabur Company,
• The Company has developed varies cost detection and energy saving invitees
resulting in sharp drop in manufacturing cost,
• Dabur Company is having connected to consumer so high degree of customer insult
must be considered in development of each product,
• In the present competitor market, Dabur Company should increase the Advertisement
and promotion spends,

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Conclusion
Supply chain management is an important part for every organization as it improves the
effectiveness, efficiency, management of resources, etc. it also establish good and prominent
relations with the stake holders like suppliers, customers,

From the above study the information made on both the companies, Himalaya and Dabur
Company It is seen that Himalaya Company is having a good supply chain management ,
hierarchy from manufacturing to customer it’s easy to reach their product .Himalaya have
more shops it’s also good for their sales and increase their profit,

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