CALICUT UNIVERSITY STUDY CENTRE

M.B.A (EVENING) PROGRAMME

DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES
UNIVERSITY OF CALICUT
Dr M.A.JOSEPH P.T.Usha Road
Reader (Programme Cordinator) Calicut.
Dated:

CERTIFICATE
This is to certify that Mr. PRADEEP.V.V, 5th Semester student, MBA (Evening)
Degree Programme of University of Calicut has undertaken a project entitled “A studyon
customer opinion on promotional tools of M/s cochin Kagaz,Ltd,Angamaly, under the
supervision of Sri.M.K.Biju, Assistant Professor, Department of Management Science,
M.E.S.College of Engineering, Kuttippuram, Malappuram Dist and he has completed
the project work satisfactorily and submitted a project report on the same, which
represents a bonafide record of the project work done by him in partial fulfillment of the
requirement for the award of MBA (Evening) Degree of University of Calicut.
Also certified that he has not submitted the project report fully or partially for the
award of any Degree, Diploma or Title of recognition anywhere else earlier.

M. K. Biju Dr. M. A. Joseph

Assistant Professor Reader (Programme Cordinator)
Department of Management Science Department of Commerce and
M.E.S.College of Engineering Management Studies
Kuttippuram University of Calicut
 BIBLIOGRAPHY

• Aaker, David A , “Advertising Management”, Prentice Hall of India New Delhi,

1985).

• Belch, George E and Belch, Michael A “Advertisement and Sales Promotion”, Tata
McGraw Hill, New Delhi 2004.
• www.chinagridforum.org

• Chunawalla S A , “Advertising Theory and Practice”, –Himalaya publishing

House,New Delhi (1994).

• Charles Futrell, “ABC’S OF SELLING”,Richard D

Irwin,INC.Homewood,Illinois(1990)

• Company Brochure

• Company records
• www.dsdm.org
• www.en.anki.com
• www.environmentalleader.com
• www.linkinghub.elseveir.com

• Sengupta, subroto, “Brand positioning, Strategy for Competitive Advantage”,

Tata McGraw Hill, New Delhi 1990
ANNEXURE
 QUESTIONNAIRE

Name of Distributor :
Address :

Name of Product :

1. What is your opinion about direct marketing strategy of manufacturing

firm
Very Good Good Fair
Poor Worse
2. Overall, how satisfied are with the product
Highly satisfied Satisfied Neutral
Dissatisfied Highly dissatisfied
3. State your opinion about the supply made by the firm according to your
demand
Highly satisfied Satisfied Neutral
Dissatisfied Highly dissatisfied

4. State your opinion about delivery of the product

Before time Sometimes before time In time
Sometimes Delay Delay
5. Compared to other product category of same that are available, would you
say that product is
Much better Somewhat better About the same
Somewhat worse More worse
6. How likely are you recommend the product to others
 Definitely will recommend Probably will recommend
Neutral Probably will not recommend
Definitely will not recommend
7. If you contacted company marketing service, were all problems resolved
to your satisfaction
Definitely Sometimes Neutral
Definitely will not get satisfaction
Sometimes will not get satisfaction
8. Communication facility with the company
Very Good Good fair
Poor worse
9.Availability of service representative
Very Good Good Fair
Poor Worse
10. Which of the following qualities of the service representative is superior
Patient Enthusiastic friendly responsive
Listened carefully capacity to resolve problem
11. Marketing service representative is very courteous
Strongly agree Somewhat agree
Neutral Somewhat disagree strongly disagree

12. What is your opinion about after purchase service

Very Good Good Fair
Poor Highly poor
13.What is your opinion about the quality of the product
Very Good Good
Fair poor worse
14. The manufacturing firm handled the problem regarding the product very
quickly
Strongly agree Somewhat agree
Neutral Somewhat disagree Strongly disagree
15. About how long did it take to get this problem resolved
Immediate Between 2-3 days Between 2-3 weeks
Between 2-3 months It is still not resolved
16. Your marketing experience
0-1 Year 1-3 years 3-5 years
5-10 years 10 years and above

17. Rank the following factors based on your preference while dealing with
the carton paper company
Direct marketing
Overall Quality
Value
Communication
Purchase Experience
After Purchase service

Thank You
 LIST OF FIGURES

Sl No Title Page No

4.1 Responses on the opinion about Direct Marketing strategy 23

4.2 Overall Satisfaction of the product 24
4.3 Responses on the opinion about Supply made by the firm 25
4.4 Responses on the opinion about Delivery of the Product 26
4.5 Responses on the comparison with other product 27
4.6 Responses about recommendation to others 29
4.7 Responses about resolution of problem by the company 30
4.8 Resolution about communication facility of the company 31
4.9 Responses about availability of service representative 33
4.10 Responses regarding quality of representative 34
4.11 Responses regarding courteousness of representative 35
4.12 Responses regarding after purchase service 37
4.13 Responses regarding quality of product 38
4.14 Responses regarding speedy handling of problem 39
4.15 Responses regarding time taken for resolving a problem 41
4.16 Responses regarding the marketing experience of the 42
distributor
4.17 Likert Chart 46
 LIST OF TABLES

Sl Title Pag
No e
No

4.1 Responses on the opinion about Direct Marketing 22

strategy
4.2 Overall Satisfaction of the product 23
4.3 Responses on the opinion about Supply made by the 24
firm
4.4 Responses on the opinion about Delivery of the Product 25
4.5 Responses on the comparison with other product 26
4.6 Responses about recommendation to others 28
4.7 Responses about resolution of problem by the company 29
4.8 Resolution about communication facility of the 31
company
4.9 Responses about availability of service representative 32
4.10 Responses regarding quality of representative 33
4.11 Responses regarding courteousness of representative 35
4.12 Responses regarding after purchase service 36
4.13 Responses regarding quality of product 37
4.14 Responses regarding speedy handling of problem 39
4.15 Responses regarding time taken for resolving a problem 40
4.16 Responses regarding the marketing experience of the 41
distributor
4.17 Rank based on performance 43
4.18 Ranking 43
4.19 Likert Sample 44
4.20 Likert Calculation
 45

TABLE OF CONTENTS

CHAPTER 1 Introduction to the topic

1.1 Introduction
1.2 Title of the study
1.3 Objective of the study
1.4 Scope and Significance of the study
1.5 Research Methodology
1.6 Limitations of the study
CHAPTER 2 Literature Review and Theoretical Frame work
2.1 Literature review
2.2 Promotional tool
CHAPTER 3 Company and Industry Profile
3.1 Company Profile
3.2 Industry profile
CHAPTER 4 Data Analysis and Interpretation
4.1 Data Analysis and Interpretation
CHAPTER 5 Summary, findings, Suggestion and Conclusion
5.1 Summary
5.2 Findings
5.3 Suggestions
5.4 Conclusion

BIBLIOGRAPHY

ANNEXURE
 ACKNOWLEDGEMENT

I extend my sincere thanks to:

Dr. M. A. Joseph, Reader(Programme Cordinator),Department of Commerce and

Management studies ,University of Calicut ,for providing the opportunity to indulge in

this activity whereby gaining invaluable experience.

Sri. M. K. Biju, Assistant Professor, Department of Management Science, M.E.S. College

of Engineering, Kuttippuram, for his constant inspiration, encouragement and untiring

guidance at each stage of this project.

Sri. Joy Kurian, Managing Director, M/s Kochin Kagaz Ltd, Angamaly, for giving

opportunity to conduct the study in the company.

Sri. K. M. Abdul Rahiman, Executive Director , M/s Kochin Kagaz Ltd, Angamaly, for

giving opportunity to conduct the study in the company and giving guidance required

from the company.

To all the staff of the company M/s Cochin Kagaz Ltd,Angamaly,who contributed their

bit in making this project a success.

To all the customers who consented to take part in this study.

Last but not the least, to the great lord, who was with me throughout the project as a

constant factor.

And to all those who unknowingly contributed their own bit in making this experience an

unforgettable part of my life.

 DECLERATION

I,PRADEEP.V.V, hereby declare that this project entitled “A Study on

customer opinion on promotional tool of M/s Kochin Kagaz, Angamaly” has been

prepared by me under the guidance and supervision of Sri. M. K. Biju, Assistant

Professor, Department of Management Science, M. E. S. College of Engineering,

Kuttippuram. I also declare that this project has not been submitted by me fully or partly

for the award of any degree, diploma, title or recognition before.

PRADEEP.V.V

5th Semester MBA

Place: Calicut University Study Centre

Date: University of Calicut.

A STUDY ON CUSTOMER OPINION ON
PROMOTIONAL TOOL OF M/S KOCHIN KAGAZ
Ltd, ANGAMALY

Submitted in Partial Fulfillment for the

Award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

UNIVERSITY OF CALICUT

Done by

PRADEEP.V.V
Reg. No SCAIMBE 006

Under the guidance of

Sri. M. K. Biju,
Assistant Professor,
Department of Management science,
M.E.S. College of Engineering,
Kuttippuram

CALICUT UNIVERSITY STUDY CENTRE

DEPARTMRNT OF COMMERCE AND MANAGEMENT STUDIES
UNIVERSITY OF CALICUT
2008-2011