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MUTUAL FUNDS - PORTFOLIO MANAGEMENT AND STRATEGIES

Project report

on

“MUTUAL FUNDS- PORTFOLIO MANAGEMENT AND


STRATEGIES”

Submitted in the partial fulfilment for the


requirement of
the degree of

“MASTERS OF BUSINESS ADMINISTRATION


IN LEADERSHIP DEVELOPMENT”

G.S.S.D.G.S. KHALSA COLLEGE, PATIALA

(SESSION 2020-2021)

SUPERVISOR: SUBMITTED BY:


Dr. Amandeep Kaur Sidhu Gunveen Kaur

ROLL NO:
205216

G.S.S.D.G.S KHALSA COLLEGE Page 1


MUTUAL FUNDS - PORTFOLIO MANAGEMENT AND STRATEGIES

ACKNOWLEDGEMENT

It is a matter of great pleasure to present this Project report on the entitled


“MUTUAL FUNDS- PORTFOLI0 MANAGEMENT AND STRATEGIES”
undertaken by me as part of my MBA curriculum. 

I am thankful to Punjabi university Patiala for offering me such a wonderful


challenging opportunity and I express my deepest thanks to faculties of the
college and Dr. Amandeep Kaur Sidhu, whose guidance and support was
available to me all the time. I find inadequate words to express my sincere
gratitude towards him.

It is my pleasure to pen down these lines to express sincere thanks to my


parents who had complete faith in my capabilities and also giving me the
opportunity to step in masters for flourishing my personality. I also express
my gratitude towards my mother for placing complete faith and confidence
in my ability to carry this project and for providing me her time inspiration,
encouragement, help, valuable guidance, constructive criticism and
constant interest. She took personal interest in spite of numerous
commitments and busy schedule to help us complete this project. I am also
thankful to my guide for training me on the subject of “MUTUAL FUNDS-
PORTFOLI0 MANAGEMENT AND STRATEGIES”.

I express my deep sense of gratitude to my dear friends for their support and
encouragement during my presentation.

Gunveen Kaur

G.S.S.D.G.S KHALSA COLLEGE Page 2


MUTUAL FUNDS - PORTFOLIO MANAGEMENT AND STRATEGIES

CERTIFICATE

This is certified that the project “A STUDY ON MUTUAL FUNDS –


PORTFOLIO MANAGEMENT AND STRATEGIES” is abonified work
done by Gunveen Kaur Roll no. 205216. A student of G.S.S.D.G.S.
Khalsa College in a partial fulfilment of requirement for the award
of Master’s in Business Administration by Punjabi University
Patiala during the academic 2020-2022.

GUNVEEN KAUR

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MUTUAL FUNDS - PORTFOLIO MANAGEMENT AND STRATEGIES

DECLARATION

The undersigned hereby declare that project report entitled “A STUDY ON


MUTUAL FUNDS- PORTFOLIO MANAGEMENT AND STRATEGIES” written
and submitted by me to G.S.S.D.G.S. Khalsa College in partial fulfilment of
the requirement for the reward of Master in Business Administration
under the guidance of my mentor Dr. Amandeep Kaur Sidhu is original
work and the conclusion drawn therein is based on the material collector by
my own efforts. I also hereby declare that this study has not permitted by
me to publish anywhere.

-----------------------

GUNVEEN KAUR

Roll No: 205216

PREFACE
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MUTUAL FUNDS - PORTFOLIO MANAGEMENT AND STRATEGIES

MBA is a stepping stone to the management carrier and to develop good


manager it is necessary that the theoretical must be supplemented with
exposure to the real environment. Theoretical knowledge just provides the
base and it’s not sufficient to produce a good manager that’s why practical
knowledge is needed.

Therefore, the research product is an essential requirement for the student


of MBA. This research project not only helps the student to utilize his skills
properly learn filed realities but also provides a chance to the organisation to
find out the talent among the budding managers in the very beginning. In
accordance with the requirement of MBA course I have summer training
project on the topic “MUTUAL FUNDS- PORTFOLIO MANAGEMENT AND
STRATEGIES”. The main objective of this research was to study the
different stocks in the portfolio of mutual funds and the management of it.

The rationale for the study was simply an observation and to study the
portfolio management of the mutual funds and the strategies used by banks
to allure the customers. Basically, mutual funds are a common pool of
money into which investors place their contributions to be invested in
accordance with a stated objective. The ownership of the fund is joint or
mutual. The fund belongs to all investors. Ownership is the proportionate to
contribution made by one.

In this project the techniques used is studied for the portfolio management
as well as to see the interest of people in investing in SBI mutual funds.
Also, to know the investors preferred financial product for investment. The
mutual funds are studied as an investment asset. I had also found out the
preferences of the investors for Asset Management of company.

INDEX

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Sr. No. Chapter Page No.

Chapter -1 Introduction to business unit 6-35

Chapter -2 Introduction to research project 37-40

Chapter -3 Review of Literature 41-42

Chapter -4 Objective 43

Chapter -5 Design and methodology 44-48

Chapter -6 Data Analysis and Interpretation 49-56

Chapter -7 Conclusion 57

Chapter -8 Suggestion 58

Chapter -9 References 59-60

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PART 1

INTRODUCTION
TO
SBI MUTUAL FUNDS

Chapter 1
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Introduction to SBI Mutual Fund


1.1. OVERVIEW

A Mutual Fund is an expertly overseen speculation plot which enables


financial specialists to put their cash in securities, for example, stocks,
securities, currency showcase instruments and different resources. These
assets are overseen by the expert store chiefs, they complete an
exhaustive research before putting the cash of the financial specialists in
securities and endeavour to create pay for the reserve's speculators. The
reserve supervisors put resources into various kinds of securities, and
execution is typically followed as the adjustment in the absolute market
top of the store, inferred by conglomerating execution of the speculation.
Common Funds have both bit of leeway and hindrance. The essential
points of interest of shared assets are they are overseen by exceptionally
experienced reserve directors they give liquidity and higher returns. On
the drawback, the financial specialist needs to pay various sorts of
charges and needs to bring about different costs.

A Mutual Fund is a speculation apparatus that permits little financial


specialists access to a well-expanded arrangement of values, securities
and different securities. Every investor takes an interest in the addition or
loss of the store. Units are issued and can be recovered as required. The
store's Net Asset Value (NAV) is resolved every day.

Interests in securities are spread over a wide cross-segment of businesses


and divisions and along these lines the hazard is decreased. Putting cash
in various segments helps in lessening the hazard since all stocks may
not move a similar way in a similar extent in the meantime. Common
Funds issues units to the speculators as per quantum of cash
contributed by them. Financial specialists of shared assets are known as
unit holders.

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Common store investor or a unit holder is another name for the shared
reserve speculator. Financial specialist turns into the proprietor of the
benefits of the specific reserve in which he is putting since he has put
resources into a similar extent as his commitment add up to the
aggregate sum of the store. Net Asset Value (NAV) of the shared store is
characterized as the market esteem or the market value which is cited to
purchase and sell the common assets and this cost is cited based on day
by day and the esteem which comes is inferred subsequent to deducting
every one of the liabilities. NAV of a specific plan is determined by
subtracting the liabilities from a benefit and partitioning it from
extraordinary units of the reserve.

Fig 1.1 Mutual Fund Lifecycle

1.2. ROLE OF MUTUAL FUND


 Mutual Funds go about as a noteworthy wellspring of venture for the
financial specialist. Since an extremely little measure of venture can
be made in shared assets so it has developed as a noteworthy
wellspring of speculation among the financial specialists.

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 The cash which is raised from speculators, eventually encourages the


organization to extend their business and furthermore helps
government with their tasks.
 The focus of the common reserve industry is to help the speculators in
producing riches, by giving them openings accessible in different
securities and markets.
 The common reserve house structure plans for various speculation
goals and through its different, makes it conceivable to tap a huge
corpus of cash from assorted financial specialists.
 Mutual Funds can at times additionally act a market stabilizer, in
taking care of enormous inflows and outpourings from outside
financial specialists. Shared assets are in this way observed as the
essential member in the capital market of any economy.
 Mutual support industry workers an enormous number of individuals,
and gives job to loads of individuals, wholesalers, recorders and
different other specialist organizations.

1.4. TYPES OF MUTUAL FUNDS (check numbers)


There are various types of mutual funds available in which investors can
invest their money collectively. Bases for classification is by structure,
nature, investment objective and other.

1. BYSTRUCTURE:
Open Ended Schemes, Close Ended Schemes, Interval Schemes
2. BY NATURE:
Equity Fund, Debt Fund, Balanced Fund
3. BY INVESTMENT OBJECTIVE:
Growth Schemes, Income Schemes, Balanced Schemes, Money Market
schemes
4. BY OTHER:
Tax Saving Schemes, Index Schemes, Sector Specific schemes

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Fig 1.4.1Types of Mutual Fund

1. BY STRUCTURE
 Open Ended Scheme: The primary element of this plan is its
liquidity nature. In this plan speculators can purchase or sell
their units anytime of time effectively at the Net Asset Value
Prices. In open finished plan there is no fixed date of
development. Financial specialist can reclaim its sum
whenever.
 Closed Ended Scheme: These kinds of plans are not open
finished plans. In this there is a particular development period
when to recover the sum which is contributed. These plans
have fixed number of exceptional offers and fixed number of
purchasers and merchants so on the off chance that one need
to purchase any share than in the meantime additionally one
need to sell his offer.
 Interval Scheme: This plan is the blend of both open finished
and shut finished plans. In this the units are exchanged
securities exchange and have pre decided recovery date and
have fixed development plans.
2. BY NATURE
 Equity Fund: These assets are generally realized assets to retail
financial specialists. Financial specialists put their cash in

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value advertise for better development and producing high


salary. In value subsidize there is more hazard and higher
return, individuals with high hazard craving put resources into
this store.
 Debt Funds: Debt reserves are those assets wherein cash is put
resources into obligation instruments, for example, government
securities, securities and currency showcase instruments.
These assets have fewer hazards than value and lower return
like ultra- momentary obligation.
 Balance Funds: Balance funds are the mixture of above two
funds, equity and debt fund. This is safer and better option to
invest in who think that investing whole amount in equity is not
the good option to invest their money.
3. BY INVESTMENT OBJECTIVE
 Growth Scheme: In this plan, financial specialists put their
enormous piece of assets in value market and search for capital
addition. Another name for this plan is value conspire. Target of
this plan is to give positive increment in the venture subsidize
for long haul development.
 Income Schemes: Debt plans is another name for money
conspire. Goal of this plan is to give stable development to the
speculator and medium return. These plans are simply put
resources into securities, government bonds and debentures.
 Balanced Scheme: In adjusted plans, there is a harmony
between both value and obligation schemes.65% value and 35%
obligation are the proportion in this plan. There is less
unpredictability in the assets when contrasted with value plans.
 Money Market Schemes: In this plan, the assets are put
resources into transient instruments like momentary obligation
reserves. Momentary instruments imply business paper and so
on and treasury bills. In this there is a medium return.
4. MISCELLANEOUS SCHEMES

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 Tax Rebate Schemes: The scheme comes under Income Tax Act,
1961 80C. In this there is an income tax rebate offered by the
government to the investors who invest in this scheme through
Systematic Investment Plan. This is a tax- free scheme in which
there is 3yrs lock-in period, you can’t redeem the amount
before 3 years from this fund.
 Sector Specific Scheme: In this scheme the funds or money of
the investor is invested in specific sector and not in all sectors.
The return in these sectors is dependent upon how the specific
sector perform at that time period. This scheme is riskier than
any other equity scheme.

Fig 1.4.2 Risk Return Ratio

1.5. SBI MUTUAL FUNDS

SBI Mutual Fund is a Joint Venture among SBI and AMUNDI (France), one
of the world's driving asset the executives’ organizations and it is among the
India's biggest shared store houses. SBI MF has a financial specialist base of
over 5.8 million speculators and has a lucky reputation in wise ventures and
reliable riches creation.

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VISION

To be the most liked and the biggest store house for all the benefit classes,
with a reliable reputation of phenomenal returns and best gauges in client
administration, item development, innovation and HR Practices.

MISSION

 Constantly advancing asset house which centres around client joy,


straightforwardness and supported returns.
 Attracting, supporting and holding the best abilities.
 Leaders and not devotees. Focusing to set the benchmark instead of
tailing it.
 Leveraging on most recent innovation and gathering collaboration to
improve business viability.
 Global reach and mindfulness.
 Active hazard the executives and worldwide prescribed procedures in
all business territories.
 Launching a wide scope of creative items.

QUALITIES

 INTEGRITY:
Consistent with self and to every one of our Stakeholders.
 TEAM WORK:
Every individual works connected at the hip to accomplish regular
hierarchical objectives.
 TRANSPARENCY:
Make a culture of receptiveness inside, conveying revelations, Policy
and Standards to the outside world.
 TRUSTWORTHINESS:
A profound feeling of trusteeship, winning the certainty and regard of
everybody.
 COURAGE:

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 To take the correct choice, with no dread or support, to the greatest


advantage of every one of our partners.
 COMMITMENT:
 To stay unfaltering and consistent with our principle sand
objectives, independent of circumstances.
 To be energetic about making esteem.
 To make responsibility a lifestyle.
 CUSTOMER FRIENDLY:
 Client first. Understanding the client's need with full compassion and
giving arrangements through client enchant.
 PURPOSE AND OBJECTIVE:
Client driven, Creative, Clarity.

1.6. HISTORY OF SBI MUTUAL FUNDS

SBI shared reserve had kept its initial phase in common store industry on
29th June, 1987 and propelled SBI Fund Management in 1992 when the
State Bank of India was on its development period. SBI MF is a joint
endeavour between State Bank of India and Asset Management
organization, Society General which is internationally perceived as an Asset
Manager. It is a France based organization. This is a bank supported
common store and has a base of 5.8 million financial specialists
(approximately). Throughout the year it has cut a specialty for itself through
judicious speculation choices and predictable riches creation for its clients.
They offer common reserve items in Equity reserves, Index Funds, Balanced
Funds, Debt Funds, Liquid Funds and so forth.

SBI MF serves around 4.7 million speculators through 170 points of


acknowledgment, 35 financial specialist administration focuses, 75
speculator administration work areas and 4 speculator administration
focus. The organization has Assets under Management of 1,88,030.58 crores
as of 30th Sep,2018.

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Key Information of SBI Mutual Funds

Setup Date 29 June 1987

Incorporation Date 07 Feb 1992

Sponsor State Bank Of India

Trustee SBI mutual Fund Trustee Company


private limited

Chairman Mr. Rajnish Kumar

CEO & MD Anuradha Rao

Chief Investment Officer Mr. Navneet Munot

AUM INR 1.829 trillion

KEY PEOPLE

Smt Anuradha Rao


Mr. Nicolas Simon
Mr. Binod Kumar Mishra
Mr. Navneet Munot
Mr. R.S. Srinivas Jain
Management Team Mr. D.P Singh
Ms. Aparna Nirgude
Ms. Vinaya Datar
Mr. Rahul Mayor

Mr. Dhruv Prakash


Dr. Ashima Goyal
Board Of Directors- Trustee Mr. Shriniwas Y. Joshi
Mr. Krishnamurthy Vijayan
Company Mr. Richard Mendonca
Mrs. Manju Agarwal

Smt. Anuradha Rao


Mr. Fathi Jerfel
Mr. jashvant Raval
Mr. Nicolas Simon
Mr. Om Prakash Gahrotra
Board of Directors-AMC Dr. Prafulla Agnihotri
Mr. Dinesh khara
Mr. Jean-yves Glain
Mr. C.N. Ram

Mr. Navneet Munot


Mr. R Srinivasan
Ms. Sohini Andani
Mr. Richard D'souza
Mr. Neeraj Kumar
Investment Team Mr. Dinesh Ahuja
Mr. Sanjeev patkar
Mr. Shashank Tulsyan
Ms. kanchan Mahbubani

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1.7. PRODUCT AND SERVICES

SBI Mutual Fund has different items and administrations which is being
offered to financial specialists when they came to put resources into shared
assets through any of the source. SBI MF has numerous plans and venture
designs in which client can contribute.

1.7.1. Portfolio Management and Advisory Services

The Portfolio Management is the demonstration of augmenting the arrival on


portfolio, this is finished with the exchanging choices made for the attractive
securities in that portfolio. A portfolio chief or a group of supervisors
administers the portfolio for the customer. After the customer is the
aggregate proprietor of the shared reserve, a customer can be the well-off
person who possesses a bigger piece of attractive securities. In October
1996, Portfolio Management Scheme was first propelled and begun. This
plan is the mandatory portfolio the executives conspire which is enrolled
under SEBI. Broadened Portfolio creation is subject to the client financial
specialist needs and hazard hunger.

SBIMF underscores on understanding their financial specialist's


prerequisites and terms of hazard/return desires, in light of which the
organization suggests redid resource portfolio. SBI MF has a committed
group for assets the board and comprises of the best store chiefs on the
planet. They give end-to-end service to their customers and also provide
customised solutions to them in terms of compulsory, non- compulsory
portfolio management services and advisory services.

1.7.2. Offshore Funds


Offshore Funds for the most part imply the venture which is done all in all.
In 1988, SBI MF out of the blue dispatches its seaward store which is
effective till now. SBI Funds Management was first bank supported resource
the executive organization subsidize which propelled on seaward reserve
called 'SBI Resurgent India openings Fund'. The purpose for getting the
seaward store the market is to pull in the clients and make them mindful of

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this reserve which principle point is to furnish the speculators with future
open doors for long haul development in capital, through well-inquired
about interests in broadened bin of Indian stocks.

1.7.3. Alternative Investment Funds (AIF)


Alternative Investment Funds are those funds which can include any
investment but not traditional investment. AIF are of three categories, first
category includes any start-up, social venture, SME’s or infrastructure or
any other sector which is considered to be the backbone of the country.
Second and third category is Private equity funds and hedge funds.
Company offers large number of diversified funds and in addition it also
provides Alternate Asset Management products through AIF (Alternative
Investments Funds). SBI Mutual Fund launches its first AIF in 2015 and
many more funds are yet to come as the market is growing vastly.

SBI MF offers a large variety Mutual Funds to its customers. The funds are
made to fulfil the needs of the customer. Different customers have different
preferences to invest. Some customer might go for ‘higher the risk, higher
the return’ philosophy while some might look to go with a secured fund
which somehow provides less return than equity. Generally, there are three
types of fund Debt Fund, equity fund and Hybrid Fund.

1.7.4. Equity Fund

Value reserves for the most part are those assets where the speculation is
done in stocks advertise. The other name for value subsidises is stock
assets. At the point when the motivation behind venture is to put to a great
extent in value offers and value related speculations, such plans are called
value plans. The goal of value support is to get the capital market for future
development.

But in the equity funds the risk factor is more so the customers who have
high risk capability those can invest for long term for better return. To
minimize the risk, equity fund share invested in different stocks in different
markets because it can’t be possible that all the stocks are down at the

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same time in the capital market, so there is more chances that the fund will
grow. The equity funds are classified into many parts such as

1. Large Cap
2. Mid Cap
3. Small Cap
4. Diversified Cap
5. Tax Saving
6. Thematic

1.7.4.1. LARGE CAP

SBI Blue Chip Fund

VENTURE OBJECTIVE

To give speculators open doors for long haul development in capital through
a functioning administration of interests in an enhanced container of value
supplies of organizations whose advertise capitalisation is at any rate
equivalent to or more than the least market promoted load of S&P BSE 100
list.

STOCK/RESEVE FUND DETAILS

Type of Scheme Open Ended

Date of Allocation 14/02/2006

AUM as on October 31,2018(in Cr) Rs. 16486.58

Fund Manager Ms. Sohini Andani

Exit Load Before one year- 1%, After one year-


Nil
Plans Available Regular, Direct

Options Growth, Dividend

Systematic Investment Plan Rs. 1000

Table1.7.4.1 SBI Blue Chip Fund

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Portfolio classification by asset


alocation (%)

9.41 Large Cap


Mid Caap
Cash & Other Current
18.72 Assets

71.87

Fig 1.7.4.1 Allocation of SBI Blue Chip Fund

1.7.4.2. DIVERSIFIED CAP

SBI Magnum Multicap Fund

VENTURE OBJECTIVE

To give financial specialists open doors for long haul development in capital
alongside the liquidity of an open-finished plan through a functioning
administration of interests in an expanded bushel of value stocks spreading
over the whole market capitalization range and in the red and currency
showcase instruments.

STOCK/RESERVE DETAILS

Type of Scheme Open Ended

Date of Allocation 29/09/2005

AUM as on October 31,2018(in Cr) Rs. 3,478.07

Fund Manager Mr. Anup Upadhyay

Exit Load Before 6mnths - 1%, After 6mnths -


0.50%, After one year– Nil
Plans Available Regular, Direct

Options Growth, Dividend

Systematic Investment Plan Rs. 1000

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Table 1.7.4.2 SBI Magnum Multicap Fund

Portfolio Classification By Asset Allo-


cation (%)
2.45
7.78 Large Cap

Mid Cap

28.62 Cash & Other Cuurent Assets


61.15
Small Cap

Fig 1.7.4.2 Allocation of SBI Magnum Multicap Fund

1.7.4.3. SBI Magnum Multiplier Fund

VENTURE OBJECTIVE

To give speculators long haul capital gratefulness/profit alongside the


liquidity of an open finished plan.

STOCK/RESERVE DETAILS

Type of Scheme Open Ended

Date of Allocation 28/02/1993

AUM as on October 31,2018(in Cr) Rs. 2064.73

Fund Manager Mr. Saurabh Pant

Exit Load Before one year- 1%, After one year-


Nil
Plans Available Regular, Direct

Options Growth, Dividend

Systematic Investment Plan Rs. 1000

Table 1.7.4.3 SBI Magnum Multiplier Fund

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Portfolio Classification By Asset Allo-


cation(%)
1.56

13.19
Large Cap
Mid Cap
Small Cap
Cash &Other Current Assets
27.02 58.23

Fig 1.7.4.3 Allocation of SBI Magnum Multiplier Fund

1.7.4.4. SBI Emerging Businesses Fund

VENTURE OBJECTIVE

The speculation target of the rising industry reserve is taking part in the
development potential introduced by different organizations that are viewed
as rising and have trade direction/redistributing openings or are all
inclusive aggressive by putting resources into the stock speaking to such
organizations. The store may likewise assess developing business with
development potential and local core interest.

STOCK/RESERVE DETAILS

Type of Scheme Open Ended

Date of Allocation 11/10/2004

AUM as on October 31,2018(in Cr) Rs. 2081.17

Fund Manager Mr. R. Srinvasan

Exit Load Before one year- 1%, After one year-


Nil
Plans Available Regular, Direct

Options Growth, Dividend

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Systematic Investment Plan Rs. 1000

Table 1.7.4.4 SBI Emerging Business Fund

Portfolio Classification by Asset Alloc-


ation (%)
0.89

19.3 17.64
Large Cap
Mid Cap
Small Cap
Cash & Other Current Assets

62.17

Fig 1.7.4.4 Allocation of SBI Emerging Business Fund

1.7.4.5. TAX SAVING

SBI Magnum Tax gain Scheme

VENTURE OBJECTIVE

To convey the advantage of interest in an arrangement of value shares, while


offering finding on such venture made in the plan under segment 80C of the
Income charge act, 1961. It additionally tries to circulate salary occasionally
relying upon distributable overflow. Interests in this plan would be liable to
a statutory lock-in of 3 years from the date of assignment to profit area 80C
advantages.

STOCK/RESERVE DETAILS

Type of Scheme Open Ended

Date of Allocation 31/03/1993

AUM as on October 31,2018(in Cr) Rs. 6238.34

Fund Manager Mr. Dinesh Balachandran

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Exit Load Nil

Plans Available Regular, Direct

Options Growth, Dividend

Systematic Investment Plan Rs. 1000

Table1.7.4.5 SBI Magnum Tax gain Fund

Portfolio Classification By Asset Allo-


cation(%)
0.71000000000000
4.34 1 Large Cap
18.91 Mid Cap
Small Cap
Cah & Other Current Assets
76.0
4

Fig 1.7.4.5 Allocation of SBI Magnum Tax gain Fund

1.7.4.6. THEMATIC

SBI Banking and Financial Services Fund

VENTURE OBJECTIVE

The speculation target of the plan is to produce long haul capital


gratefulness to unit holders from a portfolio that is put overwhelmingly in
value and value related securities and organizations occupied with banking
and budgetary administrations. In any case, there can be no protection that
the venture target of the plan will be figured it out.

STOCK/ RESERVE DETAILS

Type of Scheme Open Ended

Date of Allocation 26/02/2015

AUM as on October 31,2018(in Cr) Rs. 468.60

Fund Manager Ms. Sohini Andani

Exit Load Before one year- 1%, After one year-

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Nil
Plans Available Regular, Direct

Options Growth, Dividend

Systematic Investment Plan Rs. 1000

Table 1.7.4.6 SBI Banking and Finance Service Fund

Portfolio Classification by Asset Al-


location (%)
0.59 Large Cap
9.48 Mid Cap
Small Cap
Cash and Other Current
19.72 Assets

70.2

Fig 1.7.4.6 Allocation of SBI Banking and Finance Service Fund

1.7.4.7. SBI PSU Fund

VENTURE OBJECTIVE

The goal of the plan is furnished speculators with open doors for long haul
development in capital alongside the liquidity of an open-finished plan
through a functioning administration of accomplishments in a differentiated
bushel of value loads of residential Public Sector Under takings and owing
debtors and currency showcase instruments issued by PSU's and others.

STOCK/RESERVE DETAILS

Type of Scheme Open Ended

Date of Allocation 07/07/2010

AUM as on October 31,2018(in Cr) Rs. 234.63

Fund Manager Mr. Richard D’souza

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Exit Load Before one year- 1%, After one year-


Nil
Plans Available Regular, Direct

Options Growth, Dividend

Systematic Investment Plan Rs. 1000

Table 1.7.4.7 SBI PSU Fund

Portfolio Classification By Asset Al-


location(%)
4.13
Large Cap
Mid Cap
Cash and Other Current
Assets
38.41
57.46

Fig 1.7.4.7 Allocation of SBI PSU Fund

1.7.4.8. BALANCED / HYBRID FUND

Balanced funds are those funds in which the investment is done in both
equity and debt funds. Hybrid Fund is another name for it. This fund the
mixture between two funds in which there is a balance of debt and equity. In
balance fund, there is 65% equity and 35% debt ratio which stabilizes the
mind of the investor that he is not purely investing in the equity share
market but also in the debt funds which is more secure than equity and are
expecting the increased returns than those given by obligation reserves. This
gives best opportunity to investors to invest in balance fund and to keep
itself to a safer zone and by attaining the peace of mind.

1.7.4.8.1. SBI Magnum balanced Fund

VENTURE OBJECTIVE

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To give financial specialists long haul capital thankfulness alongside the


liquidity of an open finished plan by putting resources into a blend of
obligation and value. The plan will put resources into a broadened
arrangement of values of high development organizations and equalization
the hazard through putting the rest in a generally sheltered arrangement of
obligation.

STOCK/RESERVE DETAILS

Type of Scheme Open Ended

Date of Allocation 31/12/1995

AUM as on October 31,2018(in Cr) Rs. 16724.30

Fund Manager Mr. R. Srinvasan – Equity


Mr. Dinesh Ahuja – Debt
Exit Load For 10% of investment – Nil, For
remaining investments – 1%, After
one year- Nil
Plans Available Regular, Direct

Options Growth, Dividend

Systematic Investment Plan Rs. 1000

Table 1.7.4.8.1 SBI Magnum Balance Fund

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Portfolio Classification By Asset Allo-


cation(%)

17.24 Large Cap


Mid Cap
Small Cap
4.69 39.63
1.88 Below AA+
1.2 Futures
2.24 NCA (incl. Cah, Deposits)
SOV,AAA,AA+

29.96

Fig 1.7.4.8 Allocation of SBI Magnum Balance Fund

1.7.4.9. DEBT FUNDS

Obligation reserves are those assets wherein the speculation is done in


securities, government securities, currency showcase instruments.
Obligation reserves more often than not put their cash owing debtor
instruments. These assets are less dangerous than value reserves. The
customers who have less risk appetite than for those customers these are
the best funds to invest in. In Debt funds, either it fully evades investing in
stock market such as Income Fund or it invests in some schemes like
Children’s Plan.

As compare to equity funds, the return in the debt funds is lower because
these are not subject to market risk. The debt funds are very useful when
investor have to keep the large amount for low number of days and have
high chances of withdrawing their money. Debt funds are generally
recommended to senior citizens because they have less risk appetite.

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1.7.4.9.1. SBI Corporate Bond Fund

VENTURE OBJECTIVE

The venture target will be to effectively deal with an arrangement of good


quality corporate obligation just as currency showcase instruments in order
to give sensible returns and liquidity to the unit holders. Anyway, there is no
certification or confirmation that the venture goal of the plan will be
accomplished.

STOCK/RESERVE DETAILS

Type of Scheme Open Ended

Date of Allocation 17/07/2014

AUM as on October 31,2018(in Cr) Rs. 4776.19

Fund Manager Mr. Lokesh Mallya and Ms. Mansi


Sajeja
Exit Load For exit within 12mnths:
For 8% of investment – Nil, For
remaining investments – 3%
After 12mnths but within 24mnths:
For 8% of investment – Nil, For
remaining investments – 1.5%
After 24mnths but within 36mnths:
For 8% of investment – Nil, For
remaining investments – 0.75%
After three years- Nil
Plans Available Regular, Direct

Options Growth, Dividend

Systematic Investment Plan Rs. 1000

Table 1.7.4.9.1 SBI Corporate Bond Fund

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Portfolio Classification By Rating


Class(%)
6.94

AAA,AA+ & Equivalent


31.01 Below AA+
NCA(Incl. Cash, Deposits)

62.05

Fig 1.7.4.9 Allocation of SBI Corporate Bond Fund

1.8. AWARDS AND CERTIFICATION


SBI MF funds has been consistently outperforming broader markets across
varying time horizon. SBIMF has been awarded various awards.

Table 1.8 Awards and Certification

1.9. FUNCTIONING OF DIFFERENT DEPARTMENT


Every industry has different department that deal with separate work they
are assigned to do. These departments have specialisation in their respective
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field and help the company to grow. The major departments that are
involved in SBI MF are Operations, Sales and Marketing.

Operations Department

This department ensures that all the applications of the customers are
processed timely and accurately. They make sure that the KYC of the
customer is appropriate and all the details regarding the customer must be
correct and there should not be any mismatch in the information of the
customer, all the documents that are required for the process must be
provided by the customer and these documents must be self-attested, to
prevent any kind of inconvenience to the customer in future. This
department also helps in providing after sales services to the customer. They
listen to queries of the customers and solves them as soon as possible. The
customer might want to access his account statement, and they provide
their customer with the detailed statement. So, in a way they also help the
customer to solve their problems.

Sales Department
Sales department is the key driving force of the business. This department
helps in bringing the business for the company. Like every business
organisation SBI MF also has a dedicated sales team that helps to build the
business for the company. There are different channels for selling the
product. MF are sold through Public Sector Units like in banks. Through
Independent Financial Advisors, these IFA’s provide advice to their clients
on what fund to buy and help them purchase it and in return they get a
specific amount of commission from the company. Through National
Distributors such as Karvi, Motilal Oswal these distributor sells Mutual
funds of different companies and get commission in return. And another
way is through direct selling in which the customer directly approaches the
Mutual fund office here the customer doesn’t need to pay any kind of
commission to the agent and moreover the customer may get higher return
since the customer is not paying any commission.

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Marketing Department

This department deals with advertising of the product. In order to increase


the market share of the product advertising has become somewhat
necessary. And these advertisements actually help in increase the sales of
the product. The advertisement in case MF is according to norms of the
SEBI. The company has to strictly adhere to the guidelines set by the SEBI
and if someone violates the law, action is taken against them. 2.25% budget.

Industry Environment

With the government initiative on digitalisation and giving a push to online


transactions and privatization. There is an increase in the growth of the
market. With governments mission to provide homes to every individual and
help them in getting loans at subsidised rates. So, the rate of interest has
been decreased in the couple of past months. The rate of interest in saving
accounts is around 3.5% and 6% in case of fixed deposits and recurring
deposit which is very low and because of it the customers are looking for
better return options. And Mutual Funds is one such area where the returns
have been high and way better than fixed deposits and savings. And the
market for the mutual fund is increasing day by day with more and more
investors investing daily offering ascend to the piece of the pie of the shared
store industry. Also, with the expansion in the quantity of financial
specialists the challenge among the shared reserve houses is increments.
Recently, HDFC launched its housing opportunities Fund Scheme which
raised 3500 crores in its New Fund Offer, which is highest a close-ended
NFO has raised since 2007. The highest-ever fund raised through NFO was
5790 crores by Reliance Focused Large Cap Fund. Along these lines, it
plainly portrays that the Indian individuals are becoming more acquainted
with progressively about shared assets and have built up their confidence
on this industry which will help to expand the industry even more which will
ultimately help the investor.

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1.10. SWOT ANALYSIS

State bank of India is one the biggest open bank in the financial segment
which offers various products and services to its customers at a very
affordable price. The SBI bank delivery services like retail banking, online
banking, cashless transactions, commercial banking and it also deals in
various other services like mutual fund and SBI life which help the
customers. SBI MF serves around 4.7 million financial specialists through
170 of acknowledgment, 35 speculator administration focuses, 75 financial
specialist administration work areas and 4 financial specialist
administration focuses. The company has Assets under Management of
1,88,030.58 crores as of 30th Sep,2018.

STRENGTHS

 The organization's notoriety is its principle quality.


 It is the biggest open division bank.
 SBI has the huge distribution channel.
 State bank of India is the fifth biggest bank in Asset under
Management.
 It has a client base of 5.8 million financial specialists.
 It is the biggest bank in India as far as piece of the pie, capital
development and AUM.
 It has captured the customer’s attention through its large market
position.
 SBI Mutual Funds offers variety of funds to their customer which
suits the need of an hour.
 Their main ideology is “Customer First”.
 In the previous year SBI bank did very well on loan recoveries.

WEAKNESS

 Lack of advertisement of its products and services, banners, flex etc.


 Bank employees are not given proper training.
 Employees are not less bothered to solve customer’s query.

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 There is no allocation of departments in the bank for respective work.


 Compared to private banks, customer service is very slow.
 Non- performing Assets are increasing day by day.

OPPURTUNITIES

 Public Sector Banks are the coming eventual fate of the financial area.
 Merger of all State banks under SBI.
 In the world of digitalization, time is the key of success. Everyone
wants to learn how the technology works. So, tap the untapped urban
and rural market.
 Expanding the business on foreign land.
 Using latest technology software to reduce the burden and paper
work.

THREATS

 The greatest dangers to SBI MF are from private division banks like
ICICI Prudential and HDFC bank those are increasing high piece of
the overall industry. Recession in the market will have bad impact on
SBI MF.
 Customers are shifting from SBI to some another bank because bank
forcing customers to buy such services which they actually don’t
required.

1.11. Market Competition

Today the common store industry in India have voyage far by exhibiting a
wide assortment of items and administrations to the client with the best
possible checking support. The funds which are currently operating in the
country and planes and schemes offered by the company have increased the
market competition. The MF’s offer various investment strategies by keeping
in mind the taste of all types of investors. The market offers long term
commitment to the customer with the risk factor included.

As the competition is growing day by day, private sector has taken the huge
market share. But now day’s investors have become more knowledgeable

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and they have started investing by seeing their investment decision on


performance rating that is CRISIL which gives them a solid proof and build a
trust. The company has AUM of 1,88,030.58 crores as of 30 Sep 2018.But
SBI MF also has its market competition and they are also performing
exceptionally well and some of the market competitors are mentioned below:

1.11.1. ICICI Prudential Mutual Fund

It is the biggest resource the board organization in the nation which offers
Mutual Funds, Portfolio Management Services, Advisory Services, Real
Estate Investments items. It has AUM of 2, 79,066.40 crores starting at 30
Sep 2018. The organization's fundamental point is to limit the hole among
ventures and investment funds. The organization is a joint endeavour
between ICICI bank and Prudential Plc, one of UK's biggest players in money
related administration part which serves millions of protection clients. The
organization was established in 1993 and its central station is in Mumbai.
The organization offers a sum of 271 plans. The ICICI Prudential MF centres
around furnishing the clients with money related solidness through their
life.

1.11.2. HDFC Mutual Fund

HDFC Asset Management Company gives common finances administrations


and other capital insurance plans. The organization began its capacity in
2000 as the benefit the board organization when it dispatches its first plan.
The organization has an AUM of 2,69,781.19 crores starting at 30 Sep 2018.
What's more, the organization has a sum of 126 plans. The organization
additionally gives portfolio the executives, warning administrations to the
client. HDFC MF intends to conveyance their clients stable reserve
execution.

1.11.3. Reliance Mutual fund

It is the quickest developing shared reserve houses which separate itself


from different houses in various ways like genealogy, vigorous dispersion
arranges, spearheading patterns, skill and individuals' decision. The backer

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of Reliance Mutual Fund is Reliance Capital Limited and Reliance Capital


Trustee Co. Restricted is the Trustee. Dependence Mutual Fund was enlisted
in 1995. The organization has an AUM of 2, 31,425.21 crores starting at 30
Sep 2018. The organization gives a sum of 203 plans to the client. It has
propelled these plans for the client so as to add to capital markets and to
give chances to the speculators to put resources into broadened scope of
securities.

1.11.4. Aditya Birla Sun Life Mutual fund

It is a joint endeavour of Aditya Birla Group and Sun Life Financial. It got
consolidated in 1994. The Company has an Asset under administration of
224650.92 crores starting at 30 Sep 2018. Birla Sun Life Mutual Fund
pursues a preservationist long haul way to deal with speculation. The
organization gives a sum of 120 plans to the clients. Aditya Birla Capital
Limited is among the best five store administrators. It holds numerous
administrations like private value, riches the board, ware broking and so
forth.

1.11.5. UTI Mutual Fund

UTI Mutual Fund is a standout amongst the most confided in organization


which helps in creating riches. UTI Mutual Fund is overseen by UTI Asset
the executives Company Pvt Ltd, built up in 2003 and UTI Trustee Company
Pvt Ltd. The organization has an AUM of 1,50,669.25 crores starting at 30
Sep 2018. The organization gives an aggregate of 222 plans to its clients.
The backers of UTI Mutual Fund are Bank Of Baroda (BOB), Punjab
National Bank (PNB), State Bank of India (SBI), and Life Insurance
Corporation of India (LIC). The plans of UTI Mutual Fund are Equity
reserves, Debt reserves, Liquid assets, Index reserves, Balanced assets and
so on. It has taken different activities to tap the rustic regions by arranging
various projects and have helped in expanding capital development of the
nation.

1.11.6. Kotak Mahindra Mutual Fund

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Kotak Mahindra Asset Management Company is an auxiliary of KMBL. The


organization began its activities in December 1998. The organization has an
AUM of 1,10,831.58 crores starting at 30 Sep 2018. The organization gives
an aggregate of 73 plans obliging the clients with differing hazard return
profiles. This was the principal organization to dispatch a committed
overlaid plot putting just in government securities.

1.11.7. Franklin Templeton Mutual Fund

The gathering, Frank line Templeton Investments is a California (USA) based


organization with an AUM of 94,747.42 crores starting at 30 Sep 2018. This
association is expanded upon the solid association with customers,
respectability and quality execution. It is one of the biggest monetary
administrations bunches on the planet. Speculators can purchase and sell
Mutual assets through their specialists, money related counsels,
wholesalers or through sites. They have an aggregate of 43 plans for their
clients. Franklin Templeton Company has the most astounding FICO score
among all the reserve houses.

1.14. BENEFITS OF MUTUAL FUND

1. ACCESSIBILITY: The mutual funds are available through various


gateways, the one who wants to invest can invest from any
brokerage firms, mutual fund companies, insurance companies,
corporate banks, online from any company’s website. The mutual
funds are easily accessible from many sources. Investors can
easily open there account online also within blink of an eye.
2. DIVERSIFICATION: Broadening is the most significant component
of the shared reserve. Through diversification one can invest in
many different shares instead of buying one individual stock,
which balances the risk and the risk is diversified. The main
objective of diversification is to invest in different assets so that if
it comes a loss in one particular share than another one will
balance it by gains in that share. Diversifying the portfolio with

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minimum amount of investment is not everyone’s cup of tea so


mutual funds helps it by allowing anyone to have this advantage.
3. VARIETY: There are different shared reserve classifications in
which speculator can contribute. Not only mutual funds are
invested in capital market but also in the sector- specific funds,
government bond and securities and in the metals like gold. It
offers a package of schemes which suits everyone needs.
4. AFFORDABILITY: Mutual funds are easily affordable by everyone
because in mutual funds one can invest according through SIP
(systematic investment plan) and lump sum. In SIP monthly
investment is done for as many years which is beneficial for long
term and anyone can start investing in sip from Rs 1000 and in
lump sum full large amount can be invested at one time also.
5. PROFESSIONAL MANAGEMENT: This is the main asset of mutual
fund industry because doing research every day that which fund is
better to invest in, the market has moved up or down is a very
tremendous job so for this the industry has its own professional
management team. This can prove to be big help for the investor
who has just entered into this industry. The professional
management team maintain your portfolio.
6. FRUGALIYY: Mutual funds are less expensive than any other
firms. The transaction cost, brokerage charges, cost of research etc
are very less charged by the mutual fund as compare to managing
the individual securities.
7. FLEXIBILITY: There are various investment schemes by which you
can easily withdrawal your money. One not has to move from your
place every month to deposit your money it can be done through
automatic deposit technique, systematic withdrawal, systematic
transfer plan. One can keep check on his portfolio by folio number.
8. LIQUIDITY: This is the most significant favourable position of
shared reserve in this one can take his or her sum whenever
effectively. Recovery period in fluid assets is just 1 day. In Liquid

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subsidizes financial specialist can sell their common supports the


following day likewise if need to and show signs of improvement
return on it. It is at tremendous interest in the capital market.
9. EASE OF COMPANIES: Mutual funds are easily comparable with
mutual funds of another company. The information is available
online, anyone can take its decision according by comparing it.
10. RETURN POTENTIAL: Mutual funds give potential higher
returns on the investment in the diversified portfolio which is
expected from capital market.
11. SAFETY: The financial specialist's assets are protected and
secure with SEBI on the grounds that all the shared reserve
houses are enrolled with SEBI and there are finance
administrators who deal with the enthusiasm of the unit holders.
AMFI (Association of common assets in India) is the base of the
shared reserve industry.

1.15. DISADVANTAGES OF MUTUAL FUND

1. INSURANCE: As the mutual funds are being governed by the


government and regulated by the SEBI, then also mutual funds
don’t give insurance that your money will be given back to you if
you bear a loss. In mutual funds one can loss its principle amount
also. Only the money which is in fixed deposit or in recurring
account is given by the banks.
2. DILUTION: This is main disadvantage of mutual funds is that
investing in the diversified portfolio doesn’t mean that your money
is always in gain because the gain in one particular sector doesn’t
increases the value of money in that fund as a whole because one
share in diversified portfolio is the small part of it. In the
diversified portfolio. Also, the mutual fund can neither tend to do
well nor extremely poor.
3. LOSSS OF CONTROL: If you are not managing your portfolio by
your own but from the professionally managed team or broker
than it can make it difficult for you to trust somebody blindfold

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that he is investing your money in better funds from where the


returns are higher. So, at that point of time, you lose your control
on it.
4. POOR RETURNS: You can’t be 100% sure that the fund in which
you have invested your money will provide you good results
because it all depends upon the capital market.
5. TRADING LIMITATIONS: Mutual funds are liquid by nature but
some funds have restrictions that one can’t buy or sell the share in
between the day, one has to wait for the end of the day because
NAV is calculated for one unit.
6. TWO MANY CHOICES: There are thousands of mutual funds of
every company and it is very difficult for the investor to decide to
invest in which company. Investor have to do a research before
investing his amount by identifying many parameters like size,
liquidity, flexibility, good returns, investment types etc.

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PART 2

INTRODUCTION
TO
PORTFOLIO
MANAGEMENT AND
STRATEGIES

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Chapter 2
Introduction to Research Project
2.1. WHAT IS PORTFOLIO?

Portfolio is the collection of investment options or tools namely shares,


mutual funds, government bonds, securities etc when investment is done in
altogether in all investment instruments depending upon the parameters
which include investor’s budget, holding period, risk appetite, and investor’s
income. Thus, creating the portfolio in such a way that it balances the risk
factor with different tools and giving back high returns.

2.2. WHAT IS PORTFOLIO MANAGMENT?


It is known as an art of managing the bank’s assets and liabilities in order
to generate income and capital growth. It counts as a decision taking power
about the investment mix products and policy which suits the investor’s
need and objective of investing the money in different investing instruments
and balancing the return and risk factor. An individual portfolio is managed
by the professional so the interests of the unit holders are secure.

Fig 2.2 Portfolio Management

2.3. PORTFOLIO MANAGMENT STRATEGIES

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Portfolio the executive techniques are those procedures which are connected
for the successful portfolio the board that give exceptional yields and less
conceivable hazard. Mainly the portfolio management strategies are divided
into four types:
1. Active portfolio management
2. Passive portfolio management
3. Discretionary portfolio management
4. Non- Discretionary portfolio management

Non
Passive
discretionary
portfolio
portfolio
management
management

Active Discretionary
portfolio portfolio
management PORTFOLIO management
MANAGEME
NT
STRATEGIES

Fig 2.3Portfolio Management Strategies

1. ACTIVE PORTFOLIO MANAGEMENT:


The main objective of the active portfolio manager is to make higher
returns than what the market tells. Active managers go with the
situation, they buy the shares or stocks when the value of the stocks
is less and they sell the stocks when their value becomes high.
Managers take the decision after doing intensive research before
investing the money into any investment instrument.
2. PASSIVE PORTFOLIO MANAGEMENT:
It is opposite to the active portfolio management. According to them,
who follows this theory they believe in market hypothesis. They think
that the company fundamentals will be reflected in the price of the

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stock. Therefore, they usually invest their money in index funds which
have low turnover, but it is very preferable for long term growth. It is
the form which involves only tracking the index.
3. DISCRETIONARY PORTFOLIO MANAGEMENT:
In discretionary portfolio management, the investor appoints the
portfolio manager who will take care of his invest portfolio and
financial needs. A discretionary manager has given freedom to make
decisions on the behalf of investor. It’s the Investor decision for what
time period and how much monetary value to invest but manager can
adopt any strategy which is best suits to him. Once the investor will
give the cash to manager than he has to believe in him.

4. NON-DISCRETIONARY PORTFOLIO MANAGEMENT:


In this the manger only advise the client which fund or scheme is
better to invest in then it depends on the client decision where to
invest.

2.4. OBJECTIVE OF PORTFOLIO MANAGMENT


The objectives of portfolio board are as per the following
1. Portfolio administration helps in verifying the main speculation which
is improved return.
2. It helps in providing many options of investment according to client
needs, budget, risk taking power, maturity period etc.
3. It helps in the capital growth of the company as well as for the
investor also.
4. Liquidity is the most important aspect of the portfolio management
because as an investor he can redeem his amount anytime when
needed. So that the asset can be easily converted into cash.
5. It also helps in diversification of the portfolio because it will help in
sudden uncertainty of the stock in the share market that would not
directly affect the financial objective. The deposits which are invested

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in banks or in debt funds will help the investor to give consistent


returns.
6. Portfolio management also gives the benefit of tax- free income
because it provides the rebate on the investment up to 1.5 lakhs
under 80C.

Fig 2.4 Objective of Portfolio management

2.5. PROBLEMS IN PORTFOLIO MANAGMENT


Professional Management Team of portfolio management has to convert
virtual management of funds into reality by creating the portfolios of the
investors. So, at that time the fund supervisor of the shared reserve needs to
manage the issues identified with the present market he is managing and
the funds in which it is investing. Problems related to them are as discussed
below:
1. SUITABLE INVESTMENT AVENUES:
It becomes very difficult for the fund manager to identify which
financial instrument is good for which investment. This is very
common problem faced by all the fund managers while creating the
portfolios so as to meet the investment objective of all funds.
Financial Instrument is being chosen by keeping in mind the
following
 Maturity period
 Degree of liquidity
 Risk appetite

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 Return benefits
 Asset Class Equity or Debt or Hybrid

2. LIQUIDITY:
Liquidity is the main asset in mutual funds. Liquidity of funds is very
much needed in this industry. So, to maintain the stable portfolio,
fund manager should have that much flexibility that he can invest or
disinvest in the equity or debt funds. This can be only possible if
there are large number of people in the market is ready to buy or sell
their securities an all the instruments should be there in the market.
3. FLEXIBILITY:
Fund manager have flexibility to handle the portfolios of the
customers but at the same there are also some constraints regulated
by board of mutual fund and association AMFI and SEBI that fund
manager has the limit of holdings of monetary securities. There are
also some barriers to enter into the capital market. Fund manager
can only achieve to the extend but not beyond that.
4. MARKET INEFFICIENCIES:
Fund managers have to take care of the portfolios of investors so that
their professional investment decisions don’t imbalance the portfolios
of customers. However, the analysis of information and quality of
evaluation may not be correct.

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Chapter 3
Literature Review
1. Khaneman and Riepe (1980) - investigated different parts of speculators
brain science and it was discovered that the client should be aware of the
uncertainty which is attached with the investment and Broker should
communicate realistic odd success to the client before making an
investment decision consider the possibility that the trace is based on
random factors through historical volatilities and covariance.

2. Rajeswari (1998)-to realize the components impacting reserve/plot


determination conduct of retail financial specialists. It was uncovered that
most favoured venture vehicle is bank store and common reserve isn't
favoured around then.

3. Chakarabarti and Rungta (2000)-The examination presumed that the


brand picture factor is basically influencing the investors for investing in
mutual fund schemes. This brand image cannot be easily captured by
computable performance measures. It influences the investor’s perception
and hence his fund/scheme selection behaviour.

4. Karmakar (2000)-directed an examination on the venture conduct of


family segment of rural block in west Bengal of 50 investors covering
different employment status, age, income and education. The main
objective of the study was to investigate the factors, which play significant
role in the choice of investment of household that is income effect on
saving and investment pattern, education effect the choice of investment
and individual perception towards risk and return. The finding suggest

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that life insurance policy is found to be most popular investment avenue


followed by recurring deposits in banking, fixed deposits etc. A very few
investors who are educated and belong to high income categories only
have invested in shares and debentures.

5. Rajeshwari T.R and Rama Moorthy V.E (2002) examined the monetary
conduct and factors influencing fund/scheme selection of retail investors
and reveals that the investors are basically influenced by the intrinsic
qualities of the product followed by efficient fund management and
general image of the fund/scheme in their selection of fund schemes.
6. Sankaran (2004) - characterizes the sorts of classes for venture,
classification of plans. The author is of the opinion that mutual fund
industry will continue to grow in spite of competition and will be propelled
in the right direction because of the investor friendly financial markets.
Increasing competition with increased growth leads to more and more
products in the market
7. Kavitha Ranganathan (2006) in her study reveals that majority of the
respondents use Internet facility to know more about mutual funds;
however other modes like personally visiting the office, extracting
knowledge from friends, relatives are also given equal importance. The
awareness and adoption of schemes are increasing with increase in
education; the awareness of equity fund schemes is the highest.

8. Sai Kishore (2011) - directed an examination on common assets in India.


This examination demonstrates that mainly there are two types of funds
equity and debt funds. Diversified equity has done very well while
sartorial categories have fared poorly in Indian market. Index Funds have
delivered much less compared to actively managed Funds. Gilt and
Income Funds have performed very well during the last three years. They
perform best in a falling interest environment. Since interest rates are
now much lower, short-term Funds are preferable. Diversified equity –
Zurich Equity, Franklin India Blue chip, Sundaram Growth. These Funds
show good resilience giving positive results. Gilt Funds –DSP Merrill

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Lynch, Tata GSF, and HDFC Gilt have done well. Income Fund –HDFC,
Alliance, Escorts and Zurich are top performers Short Term Funds –Pru
ICICI, Franklin Templeton is recommended.

9. Rekha Sharma2015-significant goal of this paper is to find the venture


targets of chosen common reserve financial specialists and to distinguish
the kinds of shared store plans preference by elected mutual fund
investors. The results presented that the main objective behind to invest
in mutual fund is good return, safety and tax benefit. The research also
suggested that the growth schemes and balanced schemes are most
preferred in comparison to other schemes. Male and female respondents
do not significantly different across investment experience. Graduate
respondent is less experienced as compare to other academic qualified
respondents. If investment experience is analysed on the base of
occupation than it is found that servicemen and professionals are less
experienced in compare to other occupational groups.

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Chapter 4
Objectives
4.1. OBJECTIVES OF THE STUDY

The target of doing my exploration is to make myself skilled for pushing


ahead in corporate world to pick up learning and experience. It will assist
me with gaining increasingly more about corporate world segment which
was basic for me to do. In this way, I joined Mutual Fund in State Bank of
India to improve my capacities. Amid my exploration, intermediaries and
specialist additionally recounted to me about the development story of
mutual fund industry in India that how SBI MF has come up in top five
companies and become the most preferred Mutual Fund in both the sectors.

 To study the portfolio management techniques.


 To see the interest of people in investing in SBI mutual funds.
 To know the investors preferred financial product for investment.
 To study mutual fund as an investment asset.
 To find out the preferences of the investors for Asset Management of
company.

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Chapter 5
Design and Methodology
5.1. STEPS OF METHODOLOGY

A. COLLECTION OF DATA:
Both the primary and secondary data has been collected from the market
and the company respectively. The secondary data was provided through the
annual report, websites etc. of the company and the primary data was
collected through the medium of face-to-face interactions with the bank
employees in the company.

B. ORGANISATION OF DATA:
Information once gathered should have been sorted out for further
preparing. Information gathered by me was deliberately experienced the
significant and valuable issue was different and appropriately composed.

C. PRESENTATION OF DATA:
The data collected is of no use unless it is given in a presentable form. Thus,
after proper organisation, the data is given in a presentable form with
complete details with the help of bar diagrams, charts and tables.

D. ANALYSIS OF DATA:
After organising and presenting the data, the researcher then has to proceed
towards conclusions by after organizing and presenting the data, the
researcher then has to proceed towards conclusions by logical inferences.

The whole data is then analysed


 By bringing crude information to estimate the information.

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 By briefing the data.


 Applying scientific strategies to control the information so that they’re
between relationship and quantitative significance become apparent.

E. INTERPRETATION OF DATA:
After carefully analysing the data, it has been applying interpreted in order
to give concrete conclusions and proper recommendations. Proper
interpretation of the charts and financial results has been explained so that
no one can easily take the decision and interpret the position of the
company.

5.2. RESEARCH DESIGN


This research employed three types of research.
 Descriptive Research
 Analytical Research
 Quantitative Research

GRAPHIC RESEARCH
Descriptive research has been led to portray the attributes identified with
common assets. It incorporates the realities discoveries ask of various types.
It has done to know the accompanying actualities:
 What is the situation of shared reserve industry?
 What sort of individuals more often than not comes to purchase
shared assets?
 What are various sources of achieving their targets?
 What is the method of getting people aware about mutual funds?
 What sorts of funds are available with SBI?
 Are these funds fulfilling the needs of all generations?

ANALYTICAL RESEARCH
In this, we need to utilize certainties and data effectively accessible and
break down them to make an assessment with respect to common store

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industry. It is likewise led to know how successfully the organization


manages their arrangements.

QUANTITATIVE RESEARCH
Quantitative research is gotten to assess the various parameters identifying
with the portfolio the board. It incorporates the investigation of :
 How effectively the company deals in their investment policies.
 What is the Asset under Management (AUM) of the company?
 On which scale the mutual fund is growing.
 What is the present Net Asset Value (NAV) of the growing fund?
 How much amount is invested in the company by the investor and for
how many years?
 How much quickly funds incentives are increased.

5.3. SCOPE OF STUDY


Countless new players have entered in the market and attempting to pick up
the piece of the overall industry in this quickly improving business sector.
This influences the benefit of the organization alongside that the monetary
proportions will assist us with knowing the budgetary position and liquidity
of the organization. Some more are as per the following –
 Scope of my study is to see how the portfolios are managed.
 How Diversified portfolios are created and handled by the
professionals.
 The study gives the information about various kinds of shared assets.
 To Study the Products and administrations of the organization.
 To contemplate what sort of clients put their cash in common assets.
 Strategies of the company when portfolios are created are studied.
 Examines the key information about the company for business
intelligence.

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The profile contains important and basic organization data. Business


structure and activities, the organization history, advantages, item
and administrations, sorts of assets, prospects, key contender, key
representatives, key individuals, significant areas and auxiliaries.

5.4. DATA COLLECTION


The undertaking incorporates both essential and optional wellsprings of
information. The information gathered through sources has been composed,
investigations and translated to make inferences and touch base at fitting.
PRI MARY DATA
Direct data gathered, is called essential information. I have gathered the
direct data amid my one month preparing in the SBI common assets. I have
embraced the strategy for eye-to-eye connections with the representatives
and clients and the examination depends on the information as it were.
 Data is collected through personal interviews.
 Questionnaire is another source of information.
PERSONAL INTERVIEW WITH MANAGER OF THE CONCERN
I have personally met the manager of mutual fund concern Mr. Vikramjeet
Singh and have collected all the important information regarding my project
report.

PERSONAL INTERVIEW WITH MANAGER OF THE CONCERN


Questionnaire is another source of information of gathering the data
through convenience sampling and snowball sampling.

AUXILIARY DATA
So as to gather the auxiliary data for the examination of the investigation, I
have contemplated the reality sheet in which all the data is given with
respect to the shared assets and kinds of assets offered to the financial

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specialists to put resources into. I have contemplated the accompanying


records so as to assemble the best possible data about the organization.
 Information from the bank representatives.
 Company month to month fax sheet.
 Information from the Association of Mutual funds India website
 Research based online portals
I directed my exploration based on accessible information and attempted my
best to utilize essential and optional information for fruition of this venture
"Portfolio Management and Strategies".

5.5. RESEARCH METHODOLOGY

A Market Research was performed to discover the reality from the financial
specialists what they think about different speculation choices. It was done
to discover the venture patterns and behaviour/conduct of the general
population. how much they invest, what are the reasons behind their
investments, where they invest, how long they will invest, their risk appetite.
Thus, a questionnaire was devised to fetch the above-mentioned information
from the investors. Most of the questions in the questionnaire were objective
in nature; some demographic questions are also there to predict the
investment based on age group, income, occupation. The sample measure
for the examination is 40, which incorporated every one of the classes of
individuals matured 18 or more. This questionnaire devised for the market
research is attached to the report as Annexure.
Each question is discussed and interpretation of the question is written with
the help of charts and graph.

INFORMATION SOURCES

Research is completely founded on the essential information. Optional


information is chiefly utilized for the references. Research has been finished
by essential information gathering and it was finished by associations with

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workers and polls. Auxiliary information was gathered by online entryways,


actuality sheets.

SAMPLING

a) SAMPLING PROCEDURE:
The sample is chosen in an arbitrary manner, independent of them
being financial specialist. It was collected through online links, face to
face talk, through filling up the questionnaire. The gathering has been
chosen and the investigation has been done based on measurable
instruments accessible.
b) SAMPLE SIZE:
The sample size of my undertaking is restricted as the survey was
conducted in small region. As there was very less time so test size of
my task is not for all the population and it can be biased.
c) SAMPLE DESIGN:
Information has been given the assistance of reference charts, pie
outlines, and tables and so on.

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Chapter 6
Interpretation and Analysis
QUESTIONNAIRE

1. Investor Age Distribution?

Fig 6.1 Age

Interpretation:
Data shows that out of total respondents 46.2% people have age
between 19 to35 who invest in mutual funds, 28.2% people have age
between 36 to50, 17.9% people have age below 18 and 7.7% people
are above 50 who invest in mutual funds.

2. Occupation of Investor?

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Interpretation:
Data shows that out of total respondents 28.2% people are Business
man as a profession, 23.1% people work in private sector, 17.9%
people work in government sector, 12.8% people work in agriculture,
12.8% are students who invest in mutual funds and remaining people
are retired.

3. Income of Investor?

Fig 6.3 Income

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Interpretation:
Data shows that out of total respondents 30.8% people have income
between 1,00,000 to 5,00,000, 30.8% respondents have income below
1,00,000 also, 25.6% people have income between 5,00,000 to
10,00,000, 12.8% people have income above 10,00,000.

4. Do you invest in Mutual Funds?

Fig 6.4 Do you invest in MF

Interpretation:
Results shows that out of total respondents 66.7% people invest in
mutual funds and 33.3% people don’t invest in mutual funds because
of the risk in market share.

5. If no, why not?

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Fig 6.5 If no, why not

Interpretation:
Data reveals that 43.8% people don’t invest in mutual funds because
of the risk factor that they saw in investing mutual funds, 25% people
are not aware about mutual funds, there are some people who don’t
invest their income in mutual funds because 18.8% people have no
knowledge how to invest, and 12.5% people don’t invest because they
think they don’t get better return.

6. If yes, what is your preference in Mutual Funds?

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Fig 6.6 Preferences in MF

Interpretation:
Data shows that maximum people invest their income in equity
market because they think in equity, they get better returns. Most of
people think balanced funds are the best because balanced funds are
the mixture of both equity and debt. Some people think investing in
money market is the good idea. Very less people think investing in
debt in good.

7. Do you prefer to invest long term or short term?

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Fig 6.7.Period Preference to invest

Interpretation:
Research shows that 59% of people want to invest their money for
long term because long term investments give higher and better
returns than short term investment. 415 people invest their income
for short term, maybe they need more liquidity to meet their expenses.

8. Which feature of mutual fund attracts you the most?

Fig 6.8.MF attracts you the most

Interpretation:

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Research shows that 41% people invest in mutual funds because of


the better return, this factor attracts them the most. 23.1% people
invest because they want tax benefit, many people invest because they
want regular income. Remaining people were attracted by
diversification, reduction in risk, monthly income etc.

9. Your experience in investing in mutual funds?

Fig 6.9 Experience in investing in MF

Interpretation:
Data shows that out of total respondents 33.3% people have
experienced each fare loses and also earned profit maybe they were
investing from very long time, 33.3% people doesn’t experience any
neither profit nor loss, 30.8% people only earned profit after investing
in mutual funds. But only 2.4% people experience losses after
investing in mutual funds.

10. Which channel will you prefer while investing in mutual


funds?

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Fig.6.10 Channel Preferences

Interpretation:
Above data shows that out of total respondents 41% people invest in
mutual funds through banks because they think investing through
banks is secure, 17.9% people invest through financial advisor, 12.8%
people follow the channel directly from AMC, 10.3% people invest
through brokers. Remaining people invest through different channels.

11. What is your attitude towards fluctuations in the value of


your portfolio?

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Interpretation:
Data shows that out of total respondents 33.3% people accept the
higher volatility as growth is the goal, 17.9% people accept little
volatility for higher growth, 15.4% people accept substantial volatility,
as maximum appreciation is the goal, 12.8% people take average
amount of volatility as growth is the goal, 12.8% accept lower long run
returns with maximum stability.

12. What is the experience in the field of investment?

Fig 6.12 Experience in the field of MF

Interpretation:
Research shows that out of total respondents 64.1% people has
experience less than 5yrs in the field of mutual funds. 23.1% people
has experience of 6- 10yrs, Remaining people have experience above
11 years.

13. In your opinion "Professional portfolio managers manage


risk effectively than others"?

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Fig 6.13 Portfolio managers risk efficiency

Interpretation:
Above graph shows that 38.5% people think that professional portfolio
managers risk effectively than others, 23.2% people think portfolio
managers not that much risk effectively your money, 15.4% people
think professional managers are risk your portfolio effectively.

14. While creating portfolio your maximum allocation is in?

Fig 6.14 Maximum allocation in which fun

Interpretation:

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Data shows that out of total respondents 35.9% people invest their
money in fixed deposits, 30.8% people invest their money in mutual
funds, rest 17.9% people keep their money in saving account and not
invest in any instrument, remaining people invest their money in
insurance and corporate bonds.

15. For achieving your portfolio goals you invest in?

Fig 6.15 Invest in which Cap

Interpretation:
Data shows that out of total respondent maximum people invest their
money in large cap funds because large cap funds are the most
reliable funds, most of the people think investing in mid cap
companies is the best option, some people think diversified funds is
the good idea to invest.

Chapter 7

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Conclusion

7.1. CONCLUSION
Mutual Funds now represent perhaps most appropriate investment
opportunity for most investors. The financial markets become more
sophisticated and comple5, investors need a financial intermediary who
provides the re4uired knowledge and professionale5pertise on successful
investing. The investor always tries to maximise the returns and minimise
the risk. Mutual fund satisfies these requirements by providing attractive
returns with affordable risks.
The fund industry has already overtaken the banking industry, more funds
being under mutual fund management than deposited with banks. 0ith the
emergence of tough competition in this sector mutual funds are launching a
variety of schemes which caters to the re4uirement of the particular class of
investors. risk takers for getting capital appreciation should invest in
growth, e4uity schemes. Investors who are in need of regular income should
invest in income plans.
The stock market has been rising for over three years now. This in turn has
not only protected the money invested in funds but has also to helped grow
these investments. This has also instilled greater confidence among fund
investors who are investing more into the market through the route than
ever before. India mutual funds provide major benefits to a common man
who wants to make his life better than previous This mutual fund industry
as a whole gets less than per cent of household savings against the per cent
that go into bank deposits. The fund managers say this only indicates the
sector1s potential. "If mutual funds succeed in chipping away at bank
deposits, even a triple digit growth is possible over the ne5t few years.

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“Success is achieved by those who try there is nothing to lose by trying


and a great deal to gain if successful by all great deal to gain up
successful by all means try.”

The Global market is quickly developing in speculation business. Nations


like US, entire of Europe spread their interest in various venture choices
with the assistance of warning administrations to suggest speculator. In
Indian situation the speculations are spread over Bank Deposits, Savings
Certificate, Post Office, Equity Markets and the most recent Mutual Fund.
Since Mutual Funds are liable to showcase change the speculator take help
of warning administrations for financial arranging which encourages the
financial specialist to go for broke.

The instability in the market may have influenced the proportions yet
certainly not the presentation of the plans. The plans have been the
standout amongst the best plans of SBI MF.

The market research performed gave me an insight of the actual investors

Chapter 8

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Findings

1. As per the primary data collected through questionnaire and its


interpretation, we found that most of the investors want their money to
be safe as their first priority.
2. These investors want to get their money back first then would go for
maximizing their returns. They prefer moderate return with moderate
risk thus showing that they diversify their investment into balanced
funds like equities as well as bonds and other fixed income securities.
3. According to my survey in Patiala maximum numbers of investors falls
in the age group of 30-40 years. The second most investors were in the
age group of above 40 years and the least were in the age group of below
30 years.
4. According to my research in Patiala most of the Investors were Graduate
or Post Graduate and below HSC there were very few in numbers.
5. In annual income group, between 100,000-500,000 were more in
numbers invested in mutual fund, the second most were in the Income
group between Rs 5-10 lakh and the least were in the group of below
Rs. 11 lakhs.
6. Deposits, only 60% Respondents invested in Mutual Fund.
7. Mostly respondents preferred High return while investment, the second
most preferred low risk then liquidity and the least preferred trust.
8. Among 100 respondents only 60% had invested in Mutual fund and
40% did not have invested in mutual funds.
9. Out of 70 people, 43% preferred One time investment and 57% preferred
SIP out of both type of Mode of Investment.
10. The most preferred Portfolio was Equity, the second most was balance
(mixture of both equity and debt), and the least preferred Portfolio was
Debt portfolio.
11. Maximum number of investors Preferred Growth Option for returns,
the second most preferred Dividend Pay and then Dividend
Reinvestment.

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Chapter 9
Suggestion

7.2. SUGGESTIONS
 People think the mutual fund just as another option of investment but
in actual they don’t even know what actually mutual fund is?
 Investors should invest in that fund which is at its growth and giving
high returns rather than investing in that fund which already have 5-
star rating.
 To regulate entry and exit load effectively as it creates a lot of mess
during redemption of the money.
 To improve the market penetration by targeting the technological
generation.
 To come up with the more innovative schemes and products so as to
expand on the foreign soil.
 Company should provide more funds for senior citizens which will suit
their requirement.
 Investors ought to know about the advantages and disadvantages of
the assets in which they are contributing their cash.
 Fund advisors should target the young investors because they are the
students of the young generation’s those are more focus on tax saving
but they don’t have time for much research and invest.
 Financial advisors must inform the customers of the risk involved
first, return cycle, redemption period and then they can take them
into consideration.
 Company advisors should keep more focus on spreading awareness
about SIP (Systematic Investment Plan) because many people don’t
know about SIP and they are keeping their money in RD’s only which
is giving them less return.

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Chapter 10
Limitation
A mutual fund is a pool of money from many investors that is used to
invest in one portfolio of securities for the benefit of all the investors in
the fund. Mutual fund investors buy shares in the mutual fund.
Although mutual funds allow you to invest in many sectors of the
economy at once, mutual funds do have limitations worth considering
before you invest.

1. DECISIONS: Since mutual funds are professionally managed, you do


not have any control in how the money in the mutual fund is
invested. Money managers are responsible for researching and
interpreting data related to the investments that make up the mutual
fund.
2. COSTS: Returns you generate by investing in a mutual fund are
limited in part by the cost of maintaining the mutual fund. The
mutual fund incurs costs to buy and sell investments on the open
financial market place. Some of these fees may include advising fees,
transaction costs, and fees for marketing and distribution. These fees
reduce the returns you make from the investments in your mutual
fund.
3. PROJECTIONS: A prospectus for a mutual fund is one of the most
common sources of information for investors. A key consideration
when you examine a prospectus is that projections of future earnings
are only estimates of how the mutual fund may perform in the
future. Projections are commonly based on past performance, but
there is no guarantee that a mutual fund will generate the same level
of returns as past years.
4. RISK: Mutual funds are exposed to risk like any other investment in
the financial markets. Mutual funds try to minimize risk by investing

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in an assortment of securities like stocks and short- and long-term


bonds.

Chapter 10
References and Bibliography
Consulting various reference points on the aforementioned topics became
pertinent. A list of such references is provided as follows:

Books:
1. Securities Analysis and Portfolio Management and Investment
Management ~ By Joshi Gupta, Rosie Joshi, K. Gupta (Kalyani
Publishers).
2. Securities Analysis and Portfolio Management ~ By Punithavathy
Pandian (Vikas Publishing House Private Limited).
3. SBI Mutual Funds Handbook

References:
1. Direct interactions with bank customers, employees and investors.
2. Brochures of product offerings of SBI MUTUAL FUNDS.
3. www.SBIMF.com
4. www.mutualfundsindia.com
5. www.bseindia.com
6. www.nseindia.com
7. www.investopedia.com
8. https://fundguru.sbimf.com/videos/mutual-fund-basicshttps://
www.sbimf.com/en-us/about-us/corporate-profilehttps://
www.sbimf.com/en-us/about-us/our-people
9. https://www.amfiindia.com/investor-corner
10. https://www.amfiindia.com/know-about-amfi
11. https://www.sbimf.com/en-us/factsheets
12. https://www.sbimf.com/en-us/equity-schemes
13. http://www.iciciprupms.com/faq

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14. https://www.researchgate.net/publication/
319109300_A_Study_of_Investor's_Perception_Towards_Mutual_Fun
d_Decision_An_Indian_Perspective
15. https://rspublication.com/ijrm/march%2012/6.pdf
16. https://www.ijltemas.in/DigitalLibrary/Vol.5Issue6/117-121.pdf
17. https://www.irjet.net/archives/V4/i4/IRJET-V4I4854.pdf
18. http://iosrjournals.org/iosr-jbm/papers/Vol14-issue3/
K01436672.pdf
19. https://www.ijbmi.org/papers/Vol(5)12/version-2/
J5120205459.pdf
20. http://www.publishingindia.com/GetBrochure.aspx?
query=UERGQnJvY2h1cmVzfC8xNDE5LnBkZnwvMTQxOS5wZGY=
21. http://www.iosrjournals.org/iosr-jbm/papers/Vol18-issue7/
Version-4/F1807044149.pdf
22. https://pdfs.semanticscholar.org/
d3d1/6e92babf579d773071a658bf47d531760803.pdf
23. file:///C:/Users/user/Downloads/synopsis_swetagoel%20(1).pdf
24. http://journals.foundationspeak.com/index.php/ijmss/article/
view/736
25. file:///C:/Users/user/Downloads/ijrcm-1-vol-3_issue-9-art-27.pdf
26. https://vdocuments.mx/behaviour-of-mutual-fund-investors-
towards-of-mutual-fund-investors-towards.html
27. https://www.scribd.com/document/372795144/Article162-168
28. http://scholarshub.net/ijcms/vol3/issue3/Paper_03.pdf
29. https://pdfs.semanticscholar.org/
6b01/1ccb7386accbc70dc4bc7eb48db8bd3a19c8.pdf?
_ga=2.7496945.2125314819.1556909786-
1385459013.1556909786
30. file:///C:/Users/user/Downloads/GITAMJournal-
ANALYSISOFINVESTMENTPATTERNOFMUTUALFUNDSINVESTORSA
NEMPIRICALSTUDYINORISSA.pdf
31. http://www.iosrjournals.org/iosr-jbm/papers/Vol18-issue7/
Version-4/F1807044149.pdf

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32. http://www.publishingindia.com/GetBrochure.aspx?
query=UERGQnJvY2h1cmVzfC85NjQucGRmfC85NjQucGRm
33. https://www.academia.edu/30821033/
A_STUDY_OF_DETERMINANTS_OF_INVESTORS_BEHAVIOR_TOWAR
DS_MUTUAL_FUND

Chapter 11
Annexure

Dear Sir/ Madam

I am Gunveen Kaur from MBA (LD) -2. I have to submit


a report on MUTUAL FUNDS- PORTFOLIO MANAGEMENT AND
STRATEGIES as a part of my internship program. For that I am conducting
a survey. I would be glad and grateful if you help me in the process of
answering the survey questions.
Questionnaire

NAME: AGE:
GENDER: QUALIFICATION:

1. Investor age distribution?


A) Below 18
B) 19 to 35
C) 36 to 50
D) Above 50

2. Occupation of Investor?
A) Government sector
B) Private Sector
C) Business
D) Agriculture
E) Retired
F) Student

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3. Income of Investor?
A) Below 1 Lakh
B) 1 Lakh to 5 Lakh
C) 5 Lakh to 10 Lakh
D) Option above 10 Lakh

4. Do you invest in Mutual Funds?


A) Yes
B) No

5. If no, why not?


A) Not aware of Mutual Funds
B) Risk
C) Return
D) No knowledge

6. If yes, what is your preference in Mutual Funds?


A) Equity
B) Debt
C) Balanced
D) Money market
E) No knowledge
F) Don’t know
G) NA

7. Do you invest long term or short term?


A) Long term
B) Short term

8. Which feature of Mutual Fund attracts you the most?


A) Diversification
B) Better Return
C) Tax Benefit
D) Reduction in risk
E) Regular income
F) No knowledge
G) Income which can help monthly

9. Your experience in investing in Mutual funds?


A) Fare losses
B) Earned profit
C) Both
D) No profit no loss

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10. Which channel will you prefer while investing in Mutual funds?
A) Directly from AMC
B) Brokers
C) Banks
D) Financial advisors
E) No knowledge
F) NA
G) Banking
H) No

11. What is your attitude towards fluctuations in the value of your


portfolio?
A) Accept lower long run returns with maximum stability
B) Accept little volatility for higher returns
C) Take average amount of volatility for average return
D) Accept higher volatility as growth is the goal
E) Accept substantial volatility<as maximum appreciation is the goal
F) Option4

12. What is the experience in the field of investment?


A) Less than 5 Years
B) 6-10 years
C) 11-15 years
D) 16-20 years
E) Above 20 years

13. In your opinion “Professional Portfolio managers manage risk


effectively than others”?
A) Risk effectively than others
B) Does not risk effectively your money

14. While creating portfolio your maximum allocation is in?


A) Cash / Saving Bank Balance
B) Fixed Deposits
C) Corporate Bonds
D) Insurance Plans
E) Mutual Funds

15. For achieving your portfolio goals, you invest in?


A) Small Cap Company
B) Mid Cap Company
C) Large Cap Company
D) Diversified Cap Company
E) ELSS
F) No knowledge

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G.S.S.D.G.S KHALSA COLLEGE Page 78

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