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Questionnaire Consumer Behaviour

The document is a mobile banking questionnaire designed to gather demographic information and consumer behavior regarding mobile banking usage. It includes sections for users who are aware and use mobile banking, those aware but not using it, and those who are not aware of mobile banking at all. The questionnaire aims to analyze perceptions, satisfaction levels, and motivations for adopting mobile banking services.
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0% found this document useful (0 votes)
72 views4 pages

Questionnaire Consumer Behaviour

The document is a mobile banking questionnaire designed to gather demographic information and consumer behavior regarding mobile banking usage. It includes sections for users who are aware and use mobile banking, those aware but not using it, and those who are not aware of mobile banking at all. The questionnaire aims to analyze perceptions, satisfaction levels, and motivations for adopting mobile banking services.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Mobile Banking Questionnaire

Name                                      _______________________________________________________  

 Interview  Date        _______________________________________________________  

1. Gender

□  Male □  Female

2. Age (years)

□  Less than 18 □  19-­‐30                □  31-40          □  41-50 □  Above 50

3. Marital Status

□  Married     □  Unmarried

4. What is your current monthly household income (in AED)?

□  Under 5000        □  15,000-25,000   □  25,000-35000 □  Above 35,000

□  Cannot share □  Not Applicable

5. What is your nationality? __________________________

6. What is the highest level of education completed by you?

□  Secondary Education          □  Senior Secondary        □  Graduate      □  Post  Graduate  

□  If other, please specify  ____________  

7. What is your occupation?

□  Self-employed □  Unemployed                □  Public Sector    □  Private Sector  

□  House-wife   □  If other, please specify  ______________

8. Do you use a mobile phone?

□  Yes     □  No  (Please exit the questionnaire)

9. Do you have a Bank Account?

□  Yes     □  No  (Please exit the questionnaire)

10. Are you aware of mobile banking?

□  Yes     □  No (If No, Please go to Part C)

11. Do you use mobile banking?

□  Yes   (If Yes, Please go to Part A)   □  No (If No, Please go to Part B)
PART A

CONSUMER BEHAVIOUR AND PERCEPTION OF PEOPLE WHO ARE AWARE AND USE
MOBILE BANKING

12. What are the mobile banking services you use?

□  To get account balance update □  To transfer money □  To Pay utility bills

□  To buy goods or services              □  All the above    

□  If other, please specify______________  

13. PERCEPTION ANALYSIS

Strongly Strongly
Agree Neutral Disagree
Agree Disagree

I think using mobile banking saves my


□   □   □   □   □  
time

I can carry out my banking operations


easily using mobile banking □   □   □   □   □  

I am happy with the User Interface of


mobile banking □   □   □   □   □  

I trust the network connectivity while


doing a transaction using mobile banking □   □   □   □   □  

I find mobile banking cost effective as


compare to visiting banks □   □   □   □   □  

I used mobile banking because of its 24 X


7 availability □   □   □   □   □  

I am satisfied with the level of data and


information security provided by the bank □   □   □   □   □  

I am comfortable using new technologies


like mobile banking □   □   □   □   □  

I am completely aware of all the mobile


□  
banking services □   □   □   □  
 
I use all the mobile banking services
□   □   □   □   □  
14. Please rate your overall satisfaction of using mobile banking services.

(1 being the lowest and 5 being the highest)

1 2 3 4 5
□   □   □   □   □  
15. Have you recommended mobile banking to others?

□  Yes     □  No
16. How did you get to know about mobile banking?

□  Internet       □  Friend     □  Bank itself □  Newspaper  

□ If  other, please specify  ______________  

PART B

CONSUMER BEHAVIOR AND PERCEPTION ANALYSIS OF PEOPLE HAVING AWARENESS


BUT NOT USING MOBILE BANKING

17. You do not use mobile banking services. Please rank your preferences from 1 to 5

(1 being the lowest and 5 being the highest)

1 2 3 4 5
My phone does not support it □   □   □   □   □  
Transactional risk □   □   □   □   □  
Prefer via other means like internet banking □   □   □   □   □  
Complicated User Interface □   □   □   □   □  
Takes more time □   □   □   □   □  
18. Perception Analysis

Strongly Strongly
Agree Neutral Disagree
Agree Disagree
I feel mobile banking services are meant
for wealthy people □   □   □   □   □  

I am not satisfied with the User Interface


of mobile banking □   □   □   □   □  

I do not trust the network connectivity


while doing a transaction using mobile
□   □   □   □   □  
banking

I am not comfortable using new


□  
technologies like mobile banking □   □   □   □  
 
I do not use mobile banking because of
possibilities of identity theft, fraud or
□   □   □   □   □  
hacking

I feel the mobile service provider might


not perform well and process payment
□   □   □   □   □  
incorrectly

I find it risky to share my private and


sensitive information with the bank □   □   □   □   □  

I am completely aware of the mobile


banking services □   □   □   □   □  

I have problems in understanding the □   □   □   □   □  


language used in mobile banking
19. How did you get to know about mobile banking?

□  Internet       □  Friend     □  Bank itself □  Newspaper  

□ If  other, please specify  ______________  

20. What would motivate you to adopt and use mobile banking?

□  Improved User Interface                      □  Reduced risks involved in my  transactions    

□  Increased awareness   □  Free demo by the banks

□ If  other, please specify  ______________  

Part C

Consumer behaviour of people not aware and not using mobile banking

21. Would you like to be aware and use mobile banking services?

□  Yes     □  No

Thank you for your valuable time!

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