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Types of Research Methods

The document discusses two main types of research methods: quantitative and qualitative. Quantitative research aims to quantify data and generalize results from a sample population using tools like surveys to collect numerical data in a structured manner. Qualitative research seeks to understand underlying reasons and motivations through techniques like interviews to gather unstructured data in words and collect small, representative samples selected for their experience. The document also outlines the key differences between quantitative and qualitative research in their aims, purposes, tools, data collection, outputs, samples, roles of the researcher, and analysis.
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0% found this document useful (0 votes)
79 views3 pages

Types of Research Methods

The document discusses two main types of research methods: quantitative and qualitative. Quantitative research aims to quantify data and generalize results from a sample population using tools like surveys to collect numerical data in a structured manner. Qualitative research seeks to understand underlying reasons and motivations through techniques like interviews to gather unstructured data in words and collect small, representative samples selected for their experience. The document also outlines the key differences between quantitative and qualitative research in their aims, purposes, tools, data collection, outputs, samples, roles of the researcher, and analysis.
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© © All Rights Reserved
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Types of Research Methods

Quantitative - as the name suggests, is concerned with trying to


quantify things; it asks questions such as "how long', "how many'
or 'the degree to which'. Quantitative methods look to quantify
data and generalise results from a sample of the population of
interest. They may look to measure the incidence of various
views and opinions in a chosen sample for example or aggregate
results.

Qualitative - concerned with a quality of information,


qualitative methods attempt to gain an understanding of the
underlying reasons and motivations for actions and establish
how people interpret their experiences and the world around them.
Qualitative methods provide insights into the setting of a
problem, generating ideas and/or hypotheses.

Aim
Quantitative
THe aim is to count things in an attemtp to explain
what is observed

Qualitative
The aim is a complete, detailed description of what
is observed

Purpose
Quantitative
Generalizability, prediction, casual explanation

Qualitative
Contextualisation, interpretation, understanding
perspectives

Tools
Quantitative
Researcher uses tools, such as surveys, to collect
numerical data

Qualitative
Researcher in the data gathering instrument

Data Collection
Quantitative
Structured

Qualitative
Unstructured
Output
Quantitative
Data is in the form of numbers and statistics

Qualitative
Data is in the form of words, pictures or objects

Sample
Quantitative
Usuaally a large number of cases representing the
population of interest.

Randomly selected respondents

Qualitative
Usually a small number of representative cases.

Respondents selected on their experience.

Quantitative
Objective
Seeks precise measurement & analysis

Qualitative
Subjective
Individuals' interpretation of events is important

Researcher Role
Quantitative
Researcher tends to remain objectively seperated from
the subject matter

Qualitative
Researcher tends to become subjectively immersed in the
subject matter

Analysis
Quantitative
Statistical

Qualitative
Interpretive

Goals for Conducting Research

1. To produce evidence-based practice.


Every discipline or institution must provide the best
practice of operation based from research studies.

2. To establish credibility in the profession.


A profession is defined by the body of knowledge and discipline
it employs. In line with this, research is essential for a
profession in producing new procedures, programs, and practices.

3. To observe accountability for the profession.


Every action conducted by a professional must have a rationale.
There are principles that justify why a nurse has to wash
his or her hands regularly, why a teacher has to prepare a
lesson plan, why a manager needs to plan ahead, why a businessman
needs to conduct feasibility studies, and many more.

4. To promote cost-effectiveness through documentation.


The findings of research must be shared with and utilized by the
individuals, group, and community for which the study is intended.

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