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B2B Marketing Project Guide

This document provides guidelines for a business to business marketing project report. Students are expected to critically review the B2B marketing of a selected company. The report should include sections on an industry and company profile, objectives, research methodology collecting primary and secondary data, an analysis of the company's customer relationship management strategy, business segmentation, marketing strategy and mix, and an evaluation with recommendations. A one page write up is due November 16th and the final report with presentation is due by the last class session.

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ParKhur
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91 views2 pages

B2B Marketing Project Guide

This document provides guidelines for a business to business marketing project report. Students are expected to critically review the B2B marketing of a selected company. The report should include sections on an industry and company profile, objectives, research methodology collecting primary and secondary data, an analysis of the company's customer relationship management strategy, business segmentation, marketing strategy and mix, and an evaluation with recommendations. A one page write up is due November 16th and the final report with presentation is due by the last class session.

Uploaded by

ParKhur
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Business to Business Marketing

Project Report (Guidelines)

The groups are expected to critically comment on the Business Marketing of any one company.
This should be like a critical review based on primary or secondary (or both) data collected by the
group.
Your Project Report should include the following sections but not limited to:
Title Page
Executive Summary
Contents

1. Introduction

1.1 Industry Profile


a. Global
b. National
c. Current Trends
d. Major Players and Offerings

1.2 Company Profile


a. About the Company
b. Organization structure
c. Products & Services
d. Market Positioning
e. Major Competitors and Offerings
f. SWOT
1.3 Objective of the Study
2. Research Methodology
Data collection: Primary or secondary or both.
For primary data, as far as possible the data should be collected via means of interview
with the company officials and survey of dealers and distributors of the respective
company.
For secondary data, literature review, published reports, authentic websites and online
resources etc. should be used.
Note: Data collection is to be completed by 30th November, 2021.
3. Business Marketing of the Company
3.1. Customer Relationship Management (CRM) Strategy
3.2. Business Segmentation
3.3. Business Marketing Strategy
3.4. Managing Marketing Mix (4Ps)
3.6. Evaluation of Business Marketing Strategy and Performance
4. Data Analysis
4.1 Results & Discussion / Critique
4.2 Recommendations, if any
Note: Data analysis is to be completed by 10th December, 2021.
5. Conclusion
5.1 Summary of the Study
5.2 Limitations of the Study
References
Appendices (if any)
******************************************************************************
Note:
Project will be evaluated on the content/coverage, flow, originality, quality of critique and analysis.
The groups should take care that they submit original work.
One Page Write up:
Each group is expected to give a one page write up on project they want to undertake by 16th
November, 2021. This should include: name of the company, objective(s), and research
methodology.
Final submission:
The final project report (i/c PPTs) shall be submitted by 18th session. Each group is expected to
give presentation on the project (8 min presentation, 2 min Q & A) in the class. The class
presentation will be held during last session of this term (i.e. 20th session).

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