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Yo STORYERAND ax
O-E €
A FRAMEWORK TS HELP
YoU CLARIFY YOUR MESSAGE
SD CUSTOMERS WiLL USTEN
DONALD MILLER,
IF YoU WANT ATTENTION Fok Youk PRODUCTS,
LN SCRICE OF YOURSELE, THE AUTHOR TEACHES You
How BY USING A PoWeREUL FORMULA
KYLE SHULTZ,
PHOTO RAPER
A COURsE 1D TEACH THe, ROWER. OF
PARENTS To TAKG —PHiDTOGRAPHY IN) THE
BETTER PHoTos HANDS oF PARENTS”
DETER WORKING THEOUGH THE SToRYBDAED FRAMEWORK,
Uy COPY of! wessive wen FROM
000 — <200
worDs woes
ve murteo
custoNeRs
wis A story
Hid Secon LAUNCH propuceD
$102,000
IN snes, DON'T THINE Tis BOK Is ABOUT
LeAeuing To TEL YOUR STORY -
THE AUTHOR ARES ITS A GREAT
WAY To GO BN\KeUPT
INSTEAD,
THE BRAND 19
Not THe HERO, THE
ra — UUSToMER,
1s HE Hero
TH THE ONLY WAN TD ENGAGE THEM
1s t0
oR S
SUCESSFULLY
no we HAO
BRANDS SW-
Rove,
GUIDE THe 477
ort BE
TRY INVITING
CustoMers:
INTD A wT
THROUGH THE
ON
pe
SHOULD BE
THE YODA To
LUKE SEYWALERR
HOW DO You INVITE A
CUSTOMER INTO A STORY?
EVERY MEMORABLE STORY IS BUILT ON A
‘SIMPLG FRAKEWORK
ERE
HeRo Hie MEETS Gulog wie (ALS THEM
‘& PROBLEM GIVE THEM A PAN TD ACTION
TAKE ANY BLOCKBUSTER MOVIE AND
YOU'LL $6 THIS FRAMEWORK APPUES oD @ a |
® MOST COMPANIES WASTE ENORMOUS AMOUNTS
® Of MONEY TRYING To TELL THEIR STORY a
&
THE TRUTH IS
NOBODY CARES
BE
of ae’ HUMAN BEING Wan. » =
oa
THEY WANT You To OFFER THEM
Q Ke
VISION of A HELP THEM == ACTAS THEIR
OVERCOME GUIDE
eae CHALLENGES
xd TAKE THEM TD A CUMACTIC SCENE IN
WHICH THEIR STORY ENDS HAPPILY
‘START BY GOING:
|
pee YOU MAKING Typ
To YOUR BOUT
Story A\ OV o
HOME PAGE THE cusToMeee’
S
A NOURE READING THE Book,
’
TAKE NOTES 7 - UPDATE AW
MONG THE WAY Your.
COMMUNICATIONS
we
~— BRAINSTORM C)
as AND CRAFT A
CLEARER MESSAGE
YOUR MARKETING
Ve WT DoEsN'T,
You'Re CERTAINLY
LOSING THOUSANDS
OF DOLLARS:
SHOULD INVITE
YOUR CUSTOMER
INT A STORY
COND You HIGHT EVEN BE LOSING MILLIONS)
