INSTRUCTIONS

1️⃣ Download this template and save it on your computer or Google Drive. You can also create a copy.
2️⃣ Develop your content strategy for all your channels.
3️⃣ Create an editorial plan with the main ideas for each week
4️⃣ Write the copy of your posts
5️⃣ Schedule your content with Metricool. And done!

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Learn more on YouTube
 BLOG FACEBOOK INSTAGRAM LIVE INSTAGRAM IG STORIES TIKTOK / REELS LINKEDIN TWITTER YOUTUBE

Choose the types of content that you will

VISIBILITY/ ENGAGEMENT AND
MAIN OBJECTIVES use on each social network based on your TRAINING VISIBILITY / ENGAGEMENT TRAINING / VISIBILITY AND VISIBILITY / ENGAGEMENT VISIBILITY / ENGAGEMENT VISIBILITY / HUMANIZE TRAINING /BRANDING
LOYALTY
TRAINING/LOYALTY/VISIBILITY
objectives. LOYALTY

Describe point by point what you want to

✔ Post answers to frequently asked
achieve on each social media platform. Be
questions in my industry. ✔ Objective 1. ✔ Objective 1. ✔ Objective 1. ✔ Objective 1. ✔ Objective 1. ✔ Objective 1. ✔ Objective 1. ✔ Objective 1.
DEVELOPMENT OF as specific as you can.
✔ Attract organic traffic. ✔ Objective 2. ✔ Objective 2. ✔ Objective 2. ✔ Objective 2. ✔ Objective 2. ✔ Objective 2. ✔ Objective 2. ✔ Objective 2.
Check on Metricool what type of posts have
OBJECTIVES worked best and keep this info in mind
✔ Provide content that serves as a "base" ✔ Objective 3. ✔ Objective 3. ✔ Objective 3. ✔ Objective 3. ✔ Objective 3. ✔ Objective 3. ✔ Objective 3. ✔ Objective 3.
for sharing on other channels. ✔ Objective 4. ✔ Objective 4. ✔ Objective 4. ✔ Objective 4. ✔ Objective 4. ✔ Objective 4. ✔ Objective 4. ✔ Objective 4.
when you choose the type of content. Here
✔ Teach users how to use functionalities or
are several examples.
meet objectives.

FREQUENCY Choose how often to post new content. X times/week X times/week X times/week X times/week X times/week X times/week X times/week X times/week X times/week

✔ Educational content.
✔ Content Type 1. ✔ Content Type 1. ✔ Content Type 1. ✔ Content Type 1. ✔ Content Type 1. ✔ Content Type 1. ✔ Content Type 1. ✔ Content Type 1.
✔ Product content.
The moment of creativity! Specify what ✔ Content Type 2. ✔ Content Type 2. ✔ Content Type 2. ✔ Content Type 2. ✔ Content Type 2. ✔ Content Type 2. ✔ Content Type 2. ✔ Content Type 2.
CONTENT TYPES types of content you will make.
✔ Content to humanize the brand.
✔ Content Type 3. ✔ Content Type 3. ✔ Content Type 3. ✔ Content Type 3. ✔ Content Type 3. ✔ Content Type 3. ✔ Content Type 3. ✔ Content Type 3.
✔ Content to generate interaction.
✔ Content Type 4. ✔ Content Type 4. ✔ Content Type 4. ✔ Content Type 4. ✔ Content Type 4. ✔ Content Type 4. ✔ Content Type 4. ✔ Content Type 4.
✔ Social proof content.

Very important: think about what type of

clients you are going to target on each
TARGET CLIENT social network. If you speak to several Client Type 1 Client Type 1 Client Type 2 Client Type 1 & 2 Client Type 1 & 2 Client Type 3 Client Type 4 Client Type 3 Client Type 1 & 3
audiences, define your type of client and
identify them with numbers.

Do you need help with your social media strategy? Click Here
 EDITORIAL PLAN
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
Complete the editorial plan for each
week. Here you will need to detail what
content ideas you will publish each day.
INSTAGRAM Consider your business goals and
strategy.

IG STORIES

INSTAGRAM
LIVE/IGTV

FACEBOOK

TWITTER

LINKEDIN

GOOGLE MY
BUSINESS

Do you need help with your social media strategy? Click Here
NETWORK IDEA/OBJECTIVE
TWITTER
TUIT 1 Greetings
TUIT 2 Poll
TUIT 3 Interaction
TUIT 4 Product
TUIT 5 Data
FACEBOOK
POST 1 Educational content
POST 2 Promotional content
POST 3 content type
POST 4 Content type
LINKEDIN
POST 1 Content Type 1
POST 2 Content Type 2

Do you want to get out of the most from Twitter. Check this guide out

Scheduling Facebook posts from Metricool is so easy. We tell you all about it

Di you know that you can schedule your LinkedIn content with Metricool? Learn how to
 WEEKLY CONTENT
COPY/CONTENT
If you had to choose a social network for the rest of your life.
💻To upload stories to Instagram fromone
Which your PC you
would you need a Google Chrome web extension.
choose?
In this case we recommend "Application for Instagram".
-TIKTOK
Do you want to learn how to use it? Follow these steps ... 👇
-INSTAGRAM
‍💼A global study by Edge by Ascential indicates that half of the sales of beauty, cosmetic and perfumery
-TWITTER
products will 1.
beInstall the extension
the major from
beneficiaries ofGoogle Chrome.
ecomerce in the next 5 years.
2. Open the extension: when you click, a vertical window appears as if it were your mobile screen.
3. Click on the profile
Do youpicture, the '+'
agree with symbol
this news?or🤔the camera icon.
4. Choose a photo: the browser opens a window with your folders. Choose your PHOTO to upload.
5. Edit and publish: you can edit the content to mention other users, add decorative elements or write a
text.
6. Click publish and done!

Do you find it very difficult? Don't worry, you can schedule your Instagram content from Metricool.
Do you know of any tool that allows you to perform all these actions on the same platform? ✅ Manage your company's social n
🤔Are you one of those who do everything on your mobile or do you prefer to work on the computer?
Tell us in the comments 👇

you want to get out of the most from Twitter. Check this guide out

uling Facebook posts from Metricool is so easy. We tell you all about it

you can schedule your LinkedIn content with Metricool? Learn how to do it here
LY CONTENT
DESIGN/VIDEO COPY
NOTES
 Throughout all these years, we have
grown steadily.👣

👥 Our tool is the center of

operations for thousands of Social
Media professionals.

Where different brands from

different industries choose us to
IDEA / OBJECTIVE IMAGE COPY POST
work COPY
with their teams.
CONTENT TYPE 1 💪 Our main objective is that you
can simplify and organize your
daily tasks from a single tool and
easily.

Among our features, you can find:

📈 Analytics - Evolution of web and
social networks, ads, competitors,
EXAMPLE Have you tried Metricool yet? historical data.
️Planning - Multiposting, Instagram
🗓
Go, Import content plan.
☑ ️Online Advertising - Google
Ads, Facebook Ads
📋Reports - Your way, download
them without limits, schedule them.
[NEW UPDATE]
🌐 You can integrate all networks:
CONTENT TYPE 2 Facebook, Instagram, Twitter, is
✔️You already know, Metricool
LinkedIn, Google My Business,
simple, easy and helps you save
YouTube, Twitch, Pinterest, TikTok
time.
CONTENT TYPE 3 Ads, Google Ads, Facebook Ads
That's why we bring you a new
and Groups.
update to publish your content on
CONTENT TYPE 1 Instagram from the planner and
Improve yourwork
make your dailyeasier
work 🗓️with
Metricool! 🤩
SoAnd if you
far you haven't
could findtried it yet,to
two ways
register
post on Instagram: at
for free now
1⃣ By [Link].
notification: carousels,
stories, reels and IGTV.
2⃣ Automatically: single image or
video post.
Schedule feed posts, videos, reels,
EXAMPLE stories and caraousels with
👉As there is a single Instagram
Metricool..
button in the planner, we decided to
update the way to configure the
posts depending on the type of post.

Thus...

🌟Now you will find the option to

indicate WHAT TYPE OF POST
CONTENT TYPE 2 you want to do (Feed Post, Reel,
History).

CONTENT TYPE 3 ↔️Swipe the carousel and discover

how it works.

👇What do you thing about this

update? 👇
IDEA/OBJECTIVE COPY COPY
STORY 1

We are sure that you will love this It is advisable to have your
True or False. passwords written down so that you
can consult them when you forget
EXAMPLE The theme is: security. them

SHOOT TRUE FALSE

STORY 2

STORY 3

STORY 4

STORY 5

Discover everything you can do on Instagram with Metricool. Click Here.

 WEEKLY INSTAGRAM COPY
POST CONTENT
COPY COPY COPY

CAROUSEL COPY 1 CAROUSEL COPY 2 CAROUSEL COPY 3

At Metricool we make your day to

Now from the planner, you can
day easier. 1. Click create new post and select
choose the type of post you want to
So we have added a new feature to Instagram.
schedule.
save you more time.
IMAGE
Swipe and discover how it works.

STORIES CONTENT
 COPY COPY COPY

It's false. There are viruses that

It's false! Don't ever do it.
It's true. Be careful. affect iOS, the Mac operating
system.
By connecting to a Wi-Fi network,
If I have a Mac computer I don't
you run the risk of data or
have to worry about viruses. There is no way to know if a
information theft.
website is safe.
TRUE FALSE
TRUE FALSE
TRUE FALSE

ool. Click Here.

GRAM COPY
ENT
COPY COPY COPY

CAROUSEL COPY 4 CAROUSEL COPY 5 CAROUSEL COPY 6

If you have it configured to receive
notifications through the Metricool
mobile app, you will receive a
notice when is time to publish on
2. Choose the TYPE OF POST you
your device and depending on the
want to do.
type of post it will go to one
3. Select the photo or video you Instagram site or another.
IMAGE
want to post.
- Stories / Reels: The section to
* To schedule a Carousel, Story,
IMAGE publish story opens and from here
Reel or long video make sure the
you choose between reels or story.
auto-publish button is not toggled
- Feed/ long videos: To publish a
on.
carousel or depending on the length
of the video, Instagram allows you
to choose one type of post or
another.

NTENT
 COPY COPY COPY

It's false. If a website has an SSL

Yes, be very careful and only use
certificate, you have the guarantee
applications authorized by
that the transactions are secure.
Instagram.
Wait ... Now you are thinking about pirated Instagram
Can Instagram penalize me for
How did it go?
using pirated apps?

TRUE FALSE
 COPY COPY COPY

CAROUSEL COPY 7 CAROUSEL COPY 8 CAROUSEL COPY 9

This process can also be done from

the mobile application.
With love
And you would follow the same
route.
COPY COPY COPY
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CAROUSEL COPY 10
COPY
 INSTRUCTIONS
OBJECTIVE DESIGN NOTES
Add here the name of the featured Here you can place information about its design:
Specify which goal you want to achieve with your strategy
category either by colors, iconography, etc.

WHO ARE WE? Humanize brand

Promote our service proposal highlighting its benefits and

SERVICES characteristics

Promote our products highlighting their benefits and

PRODUCTS characteristics

CUSTOMER TESTIMONIAL Build brand authority through social proof

INFORMATION Inform followers about our schedule, location, etc.

Have a reserved space for the user to find new products /

NEWS & UPDATES services

Create content that answers the frequent questions our

FAQs customers have

Show how to use our products or buy our services step by

TUTORIALS step

CONTENT CREATED BY Save the content that other users create about us
USERS

Do you want to know how Highlight Stories work on Instagram? Click Here