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Technical Writing Notes

This document discusses the key aspects of writing an effective proposal. It begins by defining a proposal as a written plan or scheme to persuade a reader to accept an idea or complete a project. Proposals can be written in response to a request or independently. The document outlines the main types of proposals as external, written to win contracts, and internal, written to convince approval within a company. It also discusses solicited proposals, written in response to an invitation, and unsolicited proposals, written independently. The document concludes by explaining the basic components of an effective proposal, including an introduction to present the problem and solution, a body with details on execution, and a conclusion emphasizing benefits and urging action.

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Zeshan Haider
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135 views50 pages

Technical Writing Notes

This document discusses the key aspects of writing an effective proposal. It begins by defining a proposal as a written plan or scheme to persuade a reader to accept an idea or complete a project. Proposals can be written in response to a request or independently. The document outlines the main types of proposals as external, written to win contracts, and internal, written to convince approval within a company. It also discusses solicited proposals, written in response to an invitation, and unsolicited proposals, written independently. The document concludes by explaining the basic components of an effective proposal, including an introduction to present the problem and solution, a body with details on execution, and a conclusion emphasizing benefits and urging action.

Uploaded by

Zeshan Haider
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Proposal Writing

Group # 6
Proposal Writing
It is a plan or a scheme that persuades its readers to
accept the idea written by one firm as a response to a
request from another firm and can be also written
without any prior request. It aims at obtaining
commercial contracts.
It is a written offer to undertake a project for designing,
creating something new or for changing or modifying an
existing procedure, method, system or structure within a
specified period of time.
Proposals are informative and persuasive writing
because they attempt to educate the reader and to
convince that reader to do something.
Types of proposals

External proposals : A proposal written by a firm in order


to win contracts for work.
Internal proposals : The writer prepares an internal
proposal with a motive to convince the person or a
group in authority to allow him to implement his ideas. It
is submitted within a company.

With internal proposals, you may not have to include


certain sections (such as qualifications).
Solicated proposals : It is a proposal prepared in
response to an invitation from a firm or some
government or non-government organization. These
invitations are published in the news papers as tender
notices. The writer is required to supply relevant
particulars, as demanded by the firm to win the project.
Unsolicated proposals : It is a proposal prepared by an
individual on his own initiative, without any external
encouragement or request, to solve a problem or to
meet a specific need as perceived by him and
convince the authority to allow the writer to implement
his idea.
Characteristics of a proposal
It must tell the reader what you plan to do, how will you
do it, how much time will you take in completing it an
what will it cost.
Since it is persuasive in nature it should be based on the
AIDA plan.
Attention is caught towards what is being proposed.
Interest is created by pointing out how the work will be
executed.
Desire has to be generated to accept the proposal by
highlighting the benefits and advantages.
Action is induced by persuasive reasoning.
Qualities of a Good Proposal

A number of factors play a role in converting this selling tool into a


contractual commitment.
Understand customers need as well as the products and services.
Specify the scope clearly.
Be realistic in your estimate ot time, money, material, and personnel
required.
Establish your credentials for accomplishing the task.
Highlight the benefits that would accrue to the customer.
Keep the proposal short and simple.
Use plain Language.
The most Basic composition of a proposal, as with any other written
document, is simple; it need a Beginning (the introduction), a
middle (the body of material to be presented) and an end (the
conclusion ).
The Introduction presents and Summarizes the problem you intend
to solve and your solution to that problem, including the benefits the
reader will receive from the solution and the cost of that solution.
The Body of the proposal should explain the complete details of the
solution; how the job will be done, broken into separate tasks; what
method will be used to do it, including the equipment, material etc.
The Conclusion should emphasize the benefits that the reader will
realize from your solution to the problem and should urge the reader
to action. It should be encouraging, confident and assertive in tone.

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