KINDS OF INTERVENTIONS
PROCESS PRODUCT TECHNOLOGY MANAGEMENT
BASED BASED BASED BASED
The process based interventions are very important to understand that for the contemporary craft sector what are
the different approaches and what are the different processes that could be employed which would significantly
have an impact on the already existing sector and it will result in value addition, new market creation and most
importantly creating the livelihood for the craft persons in creating a good quality of life for them.
SDEA 1402 - BUILDING CRAFTS UNIT – 4 CONTEMPORARY CRAFTS
So, one process is open craftsman process which encourages sharing of experiences in a everyday setting. So, this
vision enables the strengthening of local communities. Again the focuses communities here and the prime objective
is to strengthen the already existing communities and the work that they have been doing.
The artisan’s, local agents, suppliers and distributors all of the stakeholders who were a part of an already existing
community. The strengthening of this community gives greater importance to space which is both virtual and physical
facilitates the sharing of ideas and knowledge.
The most important thing is sharing of ideas and knowledge and that is also the focus which we saw in the road map
developed by the national innovation council of India where there is a lot of focus on creating the exchange of ideas
and sharing knowledge through this course and giving appropriate platforms for such kind of a exchanges.
The process based interventions it is very important to understand that for the contemporary craft sector what are
the different approaches and what are the different processes that could be employed which would significantly have
an impact on the already existing sector and it will result in value addition, new market creation and most
importantly creating the livelihood for the craft persons in creating a good quality of life for them.
SDEA 1402 - BUILDING CRAFTS UNIT – 4 CONTEMPORARY CRAFTS
SDEA 1402 - BUILDING CRAFTS UNIT – 4 CONTEMPORARY CRAFTS
SDEA 1402 - BUILDING CRAFTS UNIT – 4 CONTEMPORARY CRAFTS
Design interventions have a very important role in every step of the process in creation of the craft and these
interventions should focus on the identity of a craft which we always keep talking about it should not take away
from the identity of the craft. It’s social and cultural relevance and the processes in materials involved, to
incorporate the interventions in the right situations, with efficient expected outcomes and reasoning.
So, ideally this is what design interventions mean and how they have to be employed and introduced and what
all important aspects and considerations they must have. If we have to really empower these artisans and craft
persons and if they have to really establish this sector as something which is very important or generating
employment as well as the one that we see as a cultural resource and as an identity to our country.
SDEA 1402 - BUILDING CRAFTS UNIT – 4 CONTEMPORARY CRAFTS
Some traditional expression to some contemporary expression and how the application has changed from
here to something like this.
SDEA 1402 - BUILDING CRAFTS UNIT – 4 CONTEMPORARY CRAFTS
SDEA 1402 - BUILDING CRAFTS UNIT – 4 CONTEMPORARY CRAFTS
Traditional Materials And Craft Forms With Some Contemporary Interventions
SDEA 1402 - BUILDING CRAFTS UNIT – 4 CONTEMPORARY CRAFTS
Technology Based
understand about the CNC techniques the CAD –
CAM models and few other examples and how
there is this whole new range of you know
products coming up which combine the hand
skills and the technology.
“The integration of technology in craft practice
has affected virtually every aspect in the craft
products’ life cycle from conception and design to
the final sale.” So, technological interventions
help at varied stages and overall they have
helped in increasing the production, the value of
the craft, the sales and also the up gradation of
entire skill set possessed by the craftsperson's
and their living standards
SDEA 1402 - BUILDING CRAFTS UNIT – 4 CONTEMPORARY CRAFTS
“The integration of technology in craft practice has affected virtually every aspect in the craft products’ life cycle
from conception and design to the final sale.” So, technological interventions help at varied stages and overall they
have helped in increasing the production, the value of the craft, the sales and also the up gradation of entire skill
set possessed by the craftsperson's and their living standards
SDEA 1402 - BUILDING CRAFTS UNIT – 4 CONTEMPORARY CRAFTS
“Integration of new technologies in design and making processes for example, additive manufacturing, laser cutting
etcetera can contribute to enhance efficiency; of course, creativity; interactivity; and, customization of products.”
Now, customization of products is very important, because that is what makes crafts stand as unique hand product
rather than something which is mass produced and available you know at every nook and corner.
“They also improve production processes by speeding up production and then enhancing digital creativity through
the exploration and visualization of concepts and ideas.”
So, this technology could help the craft persons you know explore and visualize and concepts and ideas “facilitating
experimentation through rapid translation of design concepts into prototypes.”
It also enables prototyping “and final pieces, enabling the production of new objects and unique designs affordable
only through new technologies.
SDEA 1402 - BUILDING CRAFTS UNIT – 4 CONTEMPORARY CRAFTS
This is the design making by weft insertion and it
also got the National Grassroots Innovation awards
and here we see, this a very simple innovation
which is this stencil cutting device.
So, technology intervention again, it could be at the
level of machine, it could also be a technical
knowhow, it could also be improvement in the
existing hand tool or power tools.
So, it is a play of all these at different stages in
different capacities, which ultimately you know,
help increase the craft production and help
increase the craft person have a sustainable
livelihood
stencil cutting device
SDEA 1402 - BUILDING CRAFTS UNIT – 4 CONTEMPORARY CRAFTS
Marketing/Management Based
Craft is that its not just about designing a product anymore and its not just about you know doing a
particular activity in isolation. So, there are lot of other important factors that have come into picture and
design you know more and more is becoming very collaborative and it has become very important to
understand the importance of management and marketing you know while the designing of course is
paramount.
So much has increase the importance and the value that we have separate disciplines like design
managements and you know there is lot of discussion on the marketing as well as the outreach of the craft
products. Then the sustainable livelihood can be practiced within the craft communities design has evolved
from designing single products to focusing on interaction systems and activities.
There are overlaps within these four stages that result in several related factors: production, market and
promotion. So, while we are talking about management, marketing another important thing that comes into
picture is also promotion.
SDEA 1402 - BUILDING CRAFTS UNIT – 4 CONTEMPORARY CRAFTS
While we are talking about market interventions the existing researches highlight targeting markets from the high
middle and low ends from the local domestic to the international from the mass to the niche.
So, whether it's an high end market and the cliental associated to that or its a low end market that is being catered to
and whether it is regional national international and then from the mass to the niche. All of these markets have to be
targeted and there are different ways of a catering to the needs of the each market.
Market would require valuable products that integrate craftsmanship with contemporary creativity. And we have been
talking about it throughout this course this module you know how we promote and encourage tradition and continuity.
So, what is already existing and then how we upgraded and then how do we have contemporary expressions and needs
taken care by it. The market value standards could be based on the degree of first is inheriting traditional techniques
and materials and second is innovating techniques materials and design and there could be permutation and
combination of both of these.
To realize these directions there would be a need to establish standards of entry for the domestic markets. There’s also
a mention of establishing standards.There is some kind of a bench mark and how is the you know entire market being
tapped to understand that there is some bench mark so that some standard could be achieved. So, all of these
important things are highlighted by different researches.
SDEA 1402 - BUILDING CRAFTS UNIT – 4 CONTEMPORARY CRAFTS
