SMART GOALS AND

OBJECTIVES
GOALS VS OBJECTIVES

G O A L S O B J E C T I V E S

01 01
Increase form completions by 5% in Q1.

Improved lead funnel Implement validation to improve quality of the

leads captured in the forms decreasing the
number of false data by 10% in the 1 st year.

02 02
Users can get to high profile content
in three clicks or less.
Better user experience
The website will be inclusive and
should meet industry standard by 20XX
 HOW TO BE SMART WITH PROJECT OBJECTIVES

Ensure your objective is clearly Ensure the objective can be Ensure the objective can be
defined. Think of Who, What, accomplished and identify the accomplished within a
Where, When, and Why steps to make that happen realistically set timeframe

S M A R T

Ensure you can quantify the Make sure this objective is

objective and that it is practical, that there is budget,
trackable for accountability time, and the right knowledge
 3 TIPS FOR SMART GOALS

USE SIMPLE LANGUAGE

1 The purpose is not to showcase complex
language. Your goal statement should be
quickly scannable and easily understood.

USE ACTION WORDS

2 Use action words when describing specific

goals. The key is to emphasize that you’re
actively doing/achieving something.

USE NUMBERS

3 Use numbers as benchmarks. They

make your goal measurable and can
often encourage more accountability.
 SMART PROJECT OBJECTIVES EXAMPLE

TIME BOUND ACHIEVABLE REALISTIC

By December our Project Manager would have used 100 hours with 4 hours per week

SPECIFIC MEASURABLE SPECIFIC

to finish a project under a budget of $50,000 to achieve 10% more revenue

 SMART PROJECT OBJECTIVES EXAMPLE

01 02 03 04

RIGHT RIGHT RIGHT RIGHT

I will get involved in the estimation We’ll reduce the number of clicks it We will increase the number We will build the website to
process, track budget daily & takes a user to reach the highest of qualified leads (as meet WCAG 2.1 AA

communicate budget concerns to traffic page that the majority of our confirmed by Salesforces) standards, that will be
my teams in our daily meeting to get website users regularly visit from any by 5%, by reducing the thoroughly tested again the
my next 3 projects to finish within a point on the site to 2 clicks or less by required fields in the form criteria and is deployed to

+/- 10% range of original estimate. end of our design phase on June 1 st. by the end of Q3. production by May 2020.

WRONG WRONG WRONG WRONG

I want to finish more Improve the site's More form completes. Accessible website.
projects on budget. user experience.
 COMMON CAUSES FOR PROJECT FAILURE

39%
Change in organization priorities 01
37%
Change in project objectives 02
29%
Inadequate/poor communication 03
29%
Opportunities and risks undefined 04
22%
Inexperienced project manager 05
13%
Team member procrastination 06
12%
Task dependency 07
10%
Other 08
0% 10% 20% 30% 40% 50%
 SMART GOAL CHECKLIST

SPECIFIC MEASURE ACHIEVE RELEVANT TIMELY

Goal #1

Goal #2

Goal #3
 SMART GOALS TREE DIAGRAM

RESULT GOAL INDICATORS MEASURES TARGET

Time spent on research No more than 25%

Task completion
Time spent on execution No less than 75%

Time spent on QA No more than 2 hours

Quality delivered
Time spent on revision No more than 2 hours
Over the next six
months, our team needs
to improve productivity
level by 20%.
Slack channel activity Every channel should be active
Team collaboration
Breakout sessions Average 4-6 times a week

HR hour tracker Max 1 hour/employee/week

Overtime hours
Payroll number No more than $5,000/team
 SMART GOALS TIMELINE

Dashboard to keep Use new learnings to Team-wide meeting

START
everyone on track of 03 develop solutions to 01 to exchange new
END
learning trajectory MONTHS WEEK
legacy problems ideas and brainstorm

Register team for Implement new Create new Regroup for

06 02 01
new employee MONTHS learnings to daily MONTHS operating procedure DAY evaluation and
training programs work tasks based on learnings pinpoint next steps
 SMART GOALS ANALYSIS

SPECIFIC MEASURABLE ATTAINABLE REALISTIC TIME-BOUND

DO DO DO DO DO

Set real numbers with Make sure your goal is Works towards goal that is Be honest with the Give a deadline, so that

real deadlines. trackable. challenging but possible. capabilities of your team you can perform well

DON’T DON’T DON’T DON’T DON’T

Say, “I want more Hide behind buzzwords Try to take over the world Forget any hurdles you Keep pushing towards a

visitors” like, “brand engage ,” or in one night. may have to overcome goal you might hit,

“social influence” “some day.”

S M A R T
Make your goals specific and
narrow for more effective planning.
SPECIFIC

Define what evidence will prove you’re making

progress and reevaluate when necessary.
MEASURABLE

Make sure you can reasonably accomplish

your goal within a certain timeframe.
ATTAINABLE

Your goals should align with your

values and long-term objectives.
RELEVANT

Set a realistic yet ambitious end-date

for task prioritization and motivation
TIME-BASED
 SMART GOALS ANALYSIS

SPECIFIC ATTAINABLE TIME-BOUND

Make sure your goals are MEASURABLE Your goal should be RELEVANT Every goal needs a target
focused 7 identify a tangible challenging, but reasonable date, something that motivate
outcome. Without the specifics, to achieve. Reflecting on this you to really apply the focus
your goal runs the risk of being component can reveal any and discipline necessary to
too vague to achieve. Being potential barriers that you achieve it. This important to
more specific helps you identify You should have some clear may need to overcome to This is about getting real with set a realistic time frame to
what you want to achieve . You definition of success. This will help realize success. Outline the yourself and ensuring what achieve your goal to ensure
should also identify what you to evaluate achievement steps you’re planning to take you’re trying to achieve is you don’t get discouraged.
resource you are going to and progress. This component to achieve your goal. worthwhile to you. Determine if
leverage to achieve. often answers how much or how this is aligned to your values
many and highlights how you’ll and if it is a priority for you, This
know you achieved your goal. helps you answer the why.
 SMART GOALS ANALYSIS

Achievable
Stretch & challenging goals
within ability to achieve
Measurable outcome. What is the Relevant
How will you demonstrate & action-oriented web.
How does the goal tie into
evaluate the extent to which
your key responsibilities ? How
the goal has been met ?
is it aligned to objectives ?

Specific Time-bound
State exactly what you
Set 1 or more target date,
want to accomplish (Who,
the “by when” to guide your
What, Where, Why)
goal successful & timely.
 SMART GOALS WORKSHEET EXAMPLES

ACTION ITEMS
Enter description of your project plan here

SPECIFIC
S Who ?/ What?/ When?/ Where?/ Why?/ Which?/
VPPR creates FB. Open page in Aug. Secretary upload
photo of meetings on that day (to keep it updated.

MEASURABLE
M How many ?/ How much ?/ How will we know
when it’s accomplished ?
Members put comments or “Like” on it
Every time they see it/

ATTAINABLE
A Necessary skills, abilities, financial resources, and time.
President makes a brief guideline of how
Use Facebook for the inexperienced.

REALISTIC
R How willing are we ?/ What are our current conditions ?/
What similar things have been accomplished ?
Most of the member have FB account. Similar activity
have been done by other clubs.

TIMELY
T What is the deadline ?/ When must each step be
accomplished /
Keep doing by June to hire 4 new members.
 SMART GOAL

Deliver the software application as The new application will reduce the There is a signed contract. For the The number of critical & major bugs at The Design Phase would be
described in the requirement time taken by each transaction by 2 delivery of the application btw all the time of delivery should be 0 and completed on April 30 th. The
document by December 4 th minutes. stakeholder & all have access to same there should be less than 10 minor development phase will be
during the course of the project. bugs & less than 10 trivial bugs. completed on November 1 st ,2020.

NOT A SMART GOAL

Project has to be delivered The application increase The goals are signed off but There should be zero bugs and Project will be delivered
as per the client needs. the efficiency. just discussed in meetings. issues in the application. on time.

CONCLUSION

The SMART goals is very SPECIFIC The SMART goal sets a parameter The SMART goal is clear & everyone It is good to aim high but its is The SMART goals are specific
regarding delivery date and that can be MEASURED unlike the knows & has AGREED UPON the important to a REALISTIC and set regarding TIMELINES for various
scope which will set-up the non-SMART goal which is abstract. project deliverables are there is a realistic goals. project phases which will help
project boundary. signed contract that people can project planning & project
revisit to check the scope, cost & all execution unlike the non-SMART
other details of the project. goal which is not time bound.
17

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