Research Paper

On

Reasons behind the Lagging in Accessories Manufacturing in

Bangladesh compared to other countries

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 Abstract

RMG sector is one of the biggest and most GDP earning sectors in Bangladesh. This sector
works with some raw materials. One of those raw materials is known as garments
accessories. RMG sector could be stopped without garments accessories. There are many
industries in the world for manufacturing accessories. The current research contains a brief
study of accessories industry in Bangladesh. For completing this study researcher went
through the company survey analysis and swot analysis as well as positioning of the
industry. Researcher has tried to analyze the real situation for finding solution of the study.

Chapte-1: Introduction

1.1Background of the Study

The label "Made in Bangladesh" in the tags of worldwide garb brands in the US, Europe, or
even Singapore brings a huge smile to the faces of Bangladeshis. Our hearts leap with joy
and pride.

But if we stroll through a worldwide high fashion organization save in New York or Rome,
we will sometimes discover any "Made in Bangladesh" line. Even if we detect one, we will
see it in the remaining row. India, China, Vietnam, and even Turkey have grown to become
into hubs for manufacturing high-end apparels. Bangladesh, on the distinct hand,
notwithstanding having the perfect wide variety of factories compliant with global
standards, cannot tightly closed orders for the immoderate value-added or high-end brands.
Fashion trends are altering fast. On the one hand, the demand for easy devices is declining
and, on the other, the demand for excessive trend - unique, embellished designs with
detailing - is on the rise.

The RMG industry has suffered a complete lot considering that 2019, which grew to be
worse due to the fact of the Covid-19 outbreak. Experts have urged diversifying the export

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basket. However, the shift to high-end garb manufacturing is going on very slowly, and on a
small scale, in Bangladesh.

Experts often categories the garb market into seven segments: Ultra luxury, one of a type
luxury, top type luxury, low price luxury, upper-mass market, lower-mass market, and
value/discount retail. High-end commonly refers to the pinnacle three segments and the
common Bangladeshi garb makers are nevertheless stuck with the backside three of the
pyramid. Simply put, high-end apparels are associated with excessive charge due to the
reality of materials, fits, detailing, interesting designs, embellishments, washes, and so on.

The present study seeks to discuss in detail the lagging behind of garment accessories
manufacturers in Bangladesh compared to foreign companies. Research has shown that
there are various factors of backwardness which are based on review and analysis.

1.2 Scope of the study

The present study seeks to discuss in detail the factors that lag behind garment accessories
manufacturers in Bangladesh compared to foreign companies. Research has shown that
there are various factors of backwardness which are based on review and analysis.

In discussing the main topic of the study, we have the opportunity to discuss the current
state of the RMG sector in Bangladesh, especially the various barriers and realities of the
business of garment manufacturers.

Attempts have also been made to discuss the fact that Bangladesh’s manufacturing is
lagging behind that of foreign manufacturers. The study has also been able to shed
significant light on foreign garment manufacturing companies.

1.3 Significance of the study

This study has become an important study in discussing why foreign garment accessories
companies are ahead of Bangladeshi companies. In particular, research on garment
accessories manufacturing companies in Bangladesh has focused on the entire RMG sector

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in Bangladesh, as well as the working capacity procedures of foreign companies and the
quality of their work.

In looking at the reasons behind the backwardness of the RMG sector in the overseas
market, we have seen what Bangladeshi garment accessories companies need to do in
practice and how they can survive with foreign companies and how garments accessories
manufacturing companies in Bangladesh can improve their business. In this case, the
government or BGAPMEA and the concerned institutions have some issues to do. We have
been able to highlight this through some research and finally with the recommendation we
have been able to make a full representation on the subject.

Chapter-2: Literature Review

2.1 Theoretical foundation

The current study is based on two types of data, secondary and primary. We have taken the
help of previous research, journals and articles written on the relevant subject to collect
secondary information. I have selected the factors from there by reviewing the relevant
literatures. The factors that make Bangladesh’s garment accessories manufacturing
companies lag behind foreign companies are as follows:

1. Workers are not skilled enough to handle complex designs

2. Copycat trend and post-colonial mindset
3. Factories not ready
4. Covid-19 has hit the basic product market severely
5. Unavailability of raw materials
6. Long lead time, infrastructure problem
7. Inefficiency in communication skills, and R & D

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The above factors are considered as variables in the data analysis where the results are
determined by applying the values of each variable. Information has been collected through
formulation. The study also collected primary data where the owners and managers of three
to four garment companies located in Dhaka and Narayanganj were collected through the
formulation of pre-structured questionnaire.

2.2 Overview of garments accessories manufacturers in Bangladesh

Related Bangladesh pieces of clothing frill, Ayesha Jamal (2013) said in her industry report
that “Bangladesh articles of clothing adornments is working its business in light of its
notoriety, quality administration and notoriety of direct contacts to its clients. Best
arrangement and best steadiness about any issue with respect to its item is given by
Bangladesh pieces of clothing accessories producer to its clients. This is precisely saying that
the predominance of articles of clothing embellishments item instead of its rivals and best
administration to clients.

Irshad Rahman (2007) said in his industry report “Streamlining client administrations point
of view from Bangladesh Garments Accessories Industries”, said that “Bangladesh ought not
keep running behind everywhere throughout the market of RMG division yet it ought to
remain its quality administration so that the genuine target showcase like the celebrated
purchasers Puma or Wal-Mart stay still. Along these lines other widely acclaimed
organizations can likewise be pulled in by its sewing string and articles of clothing
adornments" This gives some thought regarding what kind of market Bangladesh
pieces of clothing frill ventures focus to offer its items ought to. In the report
("reasonable improvement for business strategy in exchange and production network)"

Md.Mostafizur Rahman (2010) said that "exchange transaction between deals compel
and client is vital on the grounds that both gathering need a win win circumstance".
This demonstrate the requirement for a very much prepared deals drive for managing
a business gainfully. Initial two reports demonstrate the items prevalence and sort of
market over offer. However, in these reports creators primarily worked with client
benefit wing of promoting division as it were. Be that as it may, in flow examine
scientist attempt ted to discover the general focused components of Bangladesh

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articles of clothing adornments enterprises. Specialist attempted to concentrate on
Porter's five constrain examination, SWOT investigation, what sort of situating
arrangement utilize and so on.

2.3 Factors of lagging behind garments exercise manufacturer than Foreign

producers

Bangladesh lagging behind in Garment exports to US, In News in the Media November 5,
2017, Published in The Daily Star on November 5, 2017, report said, Garment shipment to
the US, Bangladesh’s single largest export destination, grew only 3.41 percent in the first
quarter of the fiscal year in a worrying development for exporters who hope to hit $50
billion in receipts by 2020. In the first quarter of 2017-18, apparel shipments fetched $1.36
billion, according to the Export Promotion Bureau.Garment export from Bangladesh to the
US has not been growing much in recent months as other countries like India, Vietnam,
Pakistan and even Mexico are gaining ground in the market.

More issue discussed in this report consequently. It was said that, Bangladesh is now the
sixth biggest apparel exporter to the US, down from fourth spot even a few months ago,
according to data from the US Department of Commerce. The neighboring country’s
garment sector is fast becoming a formidable opponent for Bangladesh on the global stage
thanks to the Indian government’s stimulus package of Rs 60 billion, or $894 million.

With the declining trend of export growth to the US, Germany is becoming the largest single
export destination for Bangladesh, said Siddiqur Rahman, president of the Bangladesh
Garment Manufacturers and Exporters Association.

Vietnam has been performing well in the US as many American companies invested in the
Southeast Asian country after it was included in the Trans-Pacific Partnership free trade
pact, Rahman said.“Those investors are yet to retreat from Vietnam. That’s why Vietnam is
performing very well in the US markets and we are going down,” Rahman said.

Twelve countries that border the Pacific Ocean signed up to the TPP in February 2016. The
US withdrew following the inauguration of President Donald Trump in January this year,
dealing a blow to the deal, which is yet to take effect.Rahman also said after the Rana Plaza

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collapse, some US retailers had shifted their work orders worth a few hundred million
dollars to other countries.

“They have not returned to Bangladesh yet but I am hopeful they will.”The BGMEA leader
said most the retailers’ worries about workplace safety were addressed thanks to the
remediation efforts egged on by the Accord, the Alliance and the government.He blamed
the longer lead time from Bangladesh to the US as one of the major causes for the declining
growth in exports to the world’s biggest economy.

Bangladesh exports garment items worth more than $6 billion to the US market every year.
However, the exports from Bangladesh have to face 15.62 percent duty for entry to the US.

On the other hand, some African countries are performing strongly in the US markets, as
they are exempt from duty under the African Growth and Opportunity Act.

2.4.1 RMG accessories, packaging sector: Tk1,500cr losses feared if coronavirus persists

Slump in production, along with workers’ wages and charges for utility services as well as
business losses, will cause the loses. Bangladeshi garment accessories and packaging
manufacturers fear losses worth Tk1,500 crore if coronavirus impact prolongs for six months
as in that case it will create shortage of raw materials for the sector hindering production.

Slump in production, along with workers’ wages and charges for utility services as well as
business losses, will cause the losses.Bangladesh Garments Accessories and Packaging
Manufacturers and Exporters Association (BGAPMEA) President Abdul Kader Khan came up
with the remarks at a press conference on the probable losses due to the outbreak of
deadly coronavirus in China. Meanwhile, businesspeople have called for finding alternative
sources of raw materials to avert supply crunch and sought policy support with easy trading
facilities to buy from the new destinations.China is our largest trading partner and the
outbreak of coronavirus will have negative impact on global economic growth. Bangladesh is
not out of it.Currently, there were 1,744 garment accessories and packaging manufacturing
units, producing 35 items and meeting 95% demands of the $34 billion RMG sector. The

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sector was highly dependent on import of raw materials from China from where it imported
about 40%-50% raw materials, he added.

In the given context, if the deadly coronavirus impacts prolongs for six months, it will cause
losses to the tune of Tk1,500 crore for the sector because of slump in production, and
having to pay workers’ wages and utility charges as well as business losses. However, the
platform of accessory makers has yet to calculate the real losses or get the data from their
members. It asked its members to report their problems and financial losses incurred due to
the virus outbreak.

2.4.2 Call for finding alternative sources

As per the BGAPMEA data, about 50% raw materials are sourced from China, so the sector
people urge the government to search alternative sources.The capacity of storage depends
on the size of factories as well as the financial solvency and the capacity to deliver the work
orders. On an average, a factory has stock of raw materials for two months.

To avert production closure and ensure supply of raw materials, alternative sourcing
destination and favourable policy support should be ensured. As an alternative, Bangladesh
can think of neighbouring countries such as India, Pakistan or any other country. But do they
have capacity or is it business-viable?”.

Moreover, other countries, which also manufactured accessories were also dependent on
China for raw materials. Besides, there was the issue of prices of goods, which might erode
Bangladesh’s competitiveness in the global markets.

2.4.3 Called for quicker release of goods

The platform also called for taking steps to expedite the delivery of imported goods when
import-export with China would resume after the Chinese New Year holidays extended to
February 21.

Since, we are highly dependent on China, the government has to have measures to ensure
quicker delivery, when the extended holidays will be over and import-exports will resume.

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Otherwise, the delay in delivery would create shortage of raw materials and hinder the
production process, which would ultimately delay the shipment, he warned.

2.4.4 Bilateral trade with China

According to Bangladesh Bank data, in FY2018-19, Bangladesh imported goods worth $13.64
billion from China and exported products worth $831.2 million to the country.

Over 40% textile and textile-related goods and 30% capital machinery come from China.
Other things that Bangladesh imports from China include fabrics, agricultural machinery,
mobile phones, electrical and electronics goods, fruits, and essential spices etc.At present,
China sends 26.1% of the total $56 billion worth of goods Bangladesh imports from around
the world.

2.4.5 How RMG manufacturers can help backward linkage industries revive?

The role of apparel industry leaders is very crucial for the sector as the growth of RMG
accessory business depends on the success of the whole industry.

They should help us for their own interests as we supply products to them at reasonable
prices. They should take steps to stop the price fall of garment products at any cost. Also,
they have to mull over reducing production costs and keeping prices of raw materials at a
reasonable level.

The raw materials are sold at $3.03 a kg, but the rate was $2.63, just a few months ago. On
the other hand, the unit price of finished products came down to $0.58 from $0.60.

The leaders have to negotiate with buyers’ representatives regarding the pricing and reach a
win-win agreement in this regard.

Some 1,600 people are members of Bangladesh Germents Accessories and Packaging
Manufacturers and Exporters Association (BGAPMEA). About 900 of them are actively
running their businesses, while the rest are facing numerous challenges because of the
declining number of orders from buyers and lack of necessary support.

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2.5 Does the new tax policy impede the backward linkage industries’ growth?

On what basis the government has set a 35% corporate tax rate is still unclear. The tax rate
for all other export-oriented RMG industries is 15%. It is an injustice to our sector, while we
are providing about 90% of raw materials to apparel manufacturing factories right away
after receiving their orders.

The apparel sector has been undergoing a challenging period due to the pressure on
ensuring safety. The government has to provide cash incentive against export of garment
accessories products to overcome the challenge successfully.

2.5.1 Export of RMG accessories

Currently, local raw material manufacturers meet about 95% of demand, and only 5% of the
materials are imported according to the recommendations set by buyers.

We are exporting the domestically-manufactured accessories after meeting our local

demand. As of the last fiscal year, the sector earned $6.7bn, of which over 20%, or $1.12bn,
came from direct exports.

If the sector gets necessary policy support and cooperation from the government, it will
further flourish and help the government in diversification of its export basket.

Despite our huge contributions to the RMG sector, we are not provided with cash incentives
for the export of accessories. I think the government should seriously think about it for the
sake of the whole apparel industry, since we are closely working with RMG factories,
contributing to its growth.

2.5.2 What are the challenges facing industry insiders in securing loans for its expansion?

Businessmen can secure bank loans at interest rates of 10% to 12%. However, the grave
concern for small entrepreneurs is that they do not easily get loans even though the
recovery rate is higher compared with loans taken by big enterprises.

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On top of that there are no proper guidelines, which favour the small and medium
entrepreneurs. The government should direct the banks to provide loans at a single digit
interest rate to RMG accessory businesses.

2.5.3 What challenges does the sector face?

Ensuring the uninterrupted supply of gas and electricity is a big challenge for us. The whole
apparel industry is facing it. Another challenge we will be facing is a possible hike in gas
prices as the government is going to increase them for industries.

Meeting the demand of foreign buyers in terms of safety compliance is also a major
challenge as the safety measures cost too much.

2.5.4 Buyers are strict about safety issues? What is needed to ensure safety in the
factories?

Ensuring safety is a prerequisite for being eligible to supply raw materials to foreign buyers
and retailers. Sourcing accessories and packaging materials from a non-compliant factory is
not allowed.

Installing safety equipment and ensuring a safe workplace cost at least Tk1.5 to Tk2 crore,
which is not always affordable by a small entrepreneur. Therefore, the government should
provide low-cost and long-term financial support to factory owners so they can comply with
the safety standards.

2.5.6 What is needed to boost export growth?

If the price fall cannot be checked, both the RMG factories and raw material manufacturers
will face a serious blow.

Prices of RMG products continue to fall, while those of raw materials are on the rise. The
government should take immediate actions to ensure a balance between prices of raw
materials and finished products and to check price hike of the raw materials.

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Increasing productivity may be a solution, but it is not an easy task. RMG manufacturers
have already introduced advanced technologies to enhance their production capacity. But, it
is too difficult for raw material producers to modernise factories with advanced equipment.

2.5.6 How can the challenging period be overcome?

The apparel sector has been undergoing a challenging period due to the pressure on
ensuring safety. The government ought to increase incentive rates and provide incentives to
the raw material manufacturers so they can successfully overcome the challenge. Low-cost
and long-term loan facilities for remediation and compliance are also needed.

2.5.7 How can raw material producers help the country reach the $50bn export target by
2021?

As I said earlier, both accessory makers and RMG manufacturers are closely connected with
each other. If the RMG sector really wants to materialise its export target, it has to
concentrate on raw material producers as they provide a lot of support to the apparel
industry.

If conducive business atmosphere can be ensured for the accessory suppliers, the sector
would be able to contribute 10% to 15% of the target.

The sudden fall in export growth in the last fiscal year is not a positive sign for the industry.
In the year, Bangladesh’s export earnings from the RMG sector registered a modest 0.20%
growth to $28.14bn.

2.5.8 Future plan for the sector?

As a sub-sector of the apparel industry, we have an investment of about $30bn, and the
value addition is nearly 40%. If we get adequate policy support from the government like
the RMG sector, we would be able to earn $12bn by the end of 2018, and $18bn by the end
of 2025.

The sector’s growth will nip in the bud if the present challenges are not addressed.

2.5.9 RMG accessories makers for duty-free import of fire proof paint

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The garment accessories manufacturers have called upon the government to allow duty-
free import of per-fabricated building material under bonded facility in the next budget to
ensure workplace safety.

Bangladesh Garments Accessories and Packaging Manufacturers and Exporters Association

(BGAPMEA) made the call in its budget proposal for the fiscal year 2017-18 placed to the
National Board of Revenue (NBR).

The NBR will hold pre-budget talks with stakeholders of RMG accessories and others on
April 06.

“Manufacturers of garment accessories are facing pressure from global retailers in making
factory safe. Now a good number of pre-fabricated buildings need to be painted with fire-
proof quoted paint,” BGAPMEA president Md Abdul Kader Khan told the Dhaka
Tribune.Though the government allowed duty-free import of fabricated building material, it
did not provide tax exemption.

The BGAPMEA leader also demanded duty-free fire resistance door, sprinkler system and
equipment and emergency light with exit sign to help ensure compliance.The trade body of
accessories called upon the government to bring down tax at source to 0.5% from the
existing 0.70%. It also called for reduction in corporate tax to 15% from existing 35% as the
cost of doing business went up due to expenses on safety upgradation.Expenditure like
wages and transport fare increased substantially in recent days. So, the government should
keep the rate of tax at source at a reasonable level, according to the proposal, said Kader.

In the proposal, BGAPMEA placed a set of demands including cash incentives against export
and declaring the factory premises as bonded area.The manufacturers said although the
sector is meeting the local demand for garment accessories, they are yet to get any
incentive from the government.

Export-oriented industries like apparel get such facilities, but the accessories makers do not
get any, which are necessary for the development of the sector.

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According to the proposal, BGAPMEA has taken initiative to set up a garment accessories
and packaging institute for the development of industry by carrying out research, and so
sought allocation from the government in the next budget.

Chapter 3: Research Problem

3.1 Problem Statement

Bangladesh’s garment manufacturing companies lag behind other companies in the world
because research and analysis is the main topic of this study. While working on the topic, we
need to get acquainted with the current status of garment accessories manufacturing
companies in Bangladesh, their work procedures, research and development, and the

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opinions of various experts on related issues and the practical steps that need to be taken to
formulate and implement effective measures.

In addition, the scope of management of foreign companies and the reasons for their
advancement have to be taken into account. The information we have included to discuss
the issues so far has been helpful in clarifying the main purpose of this study.

3.2 Research Question

1. What are the main factors of Lagging behind garments manufacturers of Bangladesh than
foreign producers?

2. How RMG manufacturers can help backward linkage industries revive?

3.3 Related Factors of Lagging behind

The factors that make Bangladesh’s garment accessories manufacturing companies lag
behind foreign companies are as follows:

1. Workers are not skilled enough to handle complex designs

2. Copycat trend and post-colonial mindset
3. Factories not ready
4. Covid-19 has hit the basic product market severely
5. Unavailability of raw materials
6. Long lead time, infrastructure problem
7. Inefficiency in communication skills, and R&D

The above factors are considered as variables in the data analysis where the results are
determined by applying the values of each variable. Information has been collected through
formulation. The study also collected primary data where the owners and managers of three
to four garment companies located in Dhaka and Narayanganj were collected through the
formulation of pre-structured questionnaire.

3.4 Objectives of the Study

General objective:

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The main objective of this study to find out the factors of Lagging behind garments
accessories manufactures of Bangladesh than foreign producers.

Specific objectives:

1. To identify the related problem of accessories manufactures;

2. To compare the Working procedures with the foreign companies; &
3. To clarify how to gain high end of accessories market.

Chapter-4: Methodology of the Study

4.1 Type of Research Design (Exploratory and/or Conclusive)

In this research, researcher tried to find out the factors of Lagging behind garments
accessories industries of Bangladesh than foreign producers. It gives a description about the
garments accessories industries. Researcher has used qualitative analysis because it
describes a market or its characteristics. Both Primary and secondary sources data has

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been collected for this research. There was a structured questionnaire survey. All of
the primary information is based on this. For secondary sources of information
researcher used some articles published on academic journals, industry reports on
Bangladesh garments accessories industries and also assistance from textbooks. For this
study researcher used non probability sampling, interviewed some managers of
Bangladesh garments industries. Among various methods of non probability sampling,
researcher used Judgmental sampling because interviewed only to those people who
are marketing managers of Bangladesh garments accessories industries. Researcher
took interview from 27 marketing managers of various garments accessories industries of
Global Market of Bangladesh is a Bangladesh Garments Accessories Industries Bangladesh.

4.2 Type of Information (Qualitative and/or Quantitative)

Both Primary and secondary sources data has been collected for this research. There
was a structured questionnaire survey. All of the primary information is based on this.
For secondary sources of information researcher used some articles published on academic
journals, industry reports on Bangladesh garments accessories industries and also
assistance from textbooks. For this study researcher used non probability sampling,
interviewed some managers of Bangladesh garments industries. Among various
methods of non-probability sampling, researcher used Judgmental sampling because
interviewed only to those people who are marketing managers of Bangladesh
garments accessories industries. Researcher took interview from 27 marketing managers
of various garments accessories industries of Global Market of Bangladesh is a Bangladesh
Garments Accessories Industries Bangladesh.

4.3 Source of Data (Secondary and/or Primary)

Primary data:

Primary data collected from selected 4 garments accessories manufactures companies

located in Dhaka and Narayanganj. The 27 marketing managers were interviewed by the
pre-structured questionnaire.

Secondary data:

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Secondary data has collected from relevant literature review such as- relevant previous
Research, journals, published report and internet.

4.4 Method of Data Collection (Survey/Observation/Experiment)

Questionnaire Survey method has applied to collect data for this Research. The data of the
study has been collected by preparing pre-structured question papers as per the pre-
determined time and interviewing the concerned officers and employees. Attempts have
been made to gather information from the owners, managers and marketing officers of the
companies and organizations involved in Garment Accessories.

4.5 Scaling Techniques and Questionnaire Design

LIKERT multiple choice questions have designed for the questionnaires. Every answer was
valued by (0-5) scale. Here- Strongly Agree-0, Agree-1, Nominal-3, disagree-4 & strongly
disagree-5

Factors are describing by descriptive method.

4.6 Sampling Design

Survey method applied for primary data collection in this Research. The sample has selected
from the accessories manufactures companies’ administration, marketing and others
officials. Pre-structured questionnaire used for interview. Primary data collected from
selected 4 garments accessories manufactures companies located in Dhaka and
Narayanganj. The 27 marketing managers were interviewed by the pre-structured
questionnaire.

4.6.1 Target population (Element, Sampling Unit, Extent, Time)

The sample has selected from the accessories manufactures companies’ administration,
marketing and others officials. Pre-structured questionnaire used for interview. The data of
the study has been collected by preparing pre-structured question papers as per the pre-
determined time and interviewing the concerned officers and employees. Attempts have

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been made to gather information from the owners, managers and marketing officers of the
companies and organizations involved in Garment Accessories.

4.6.2 Sampling Frame

4.6.3 Sampling Technique

Pre-structured questionnaire used for interview. LIKERT multiple choice questions have
designed for the questionnaires.

The data of the study has been collected by preparing pre-structured question papers as per
the pre-determined time and interviewing the concerned officers and employees. Attempts
have been made to gather information from the owners, managers and marketing officers
of the companies and organizations involved in Garment Accessories.

4.6.4 Sample Size

Total Sample size for this Research will 27. The sample size was taken from 90 officials of
different garments company.

4.7 Method and/or Technique used for Data Analysis

Statistical software package SPSS 25.0 version has used for factors and descriptive analysis.

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Chapter-5: Data Analysis

5.1 Age of the Respondent

Age of the Respondent

Cumulative
Frequency Percent Valid Percent Percent
Valid 21-30 10 35.7 37.0 37.0
31-40 11 39.3 40.7 77.8
41-50 4 14.3 14.8 92.6
50+ 2 7.1 7.4 100.0
Total 27 96.4 100.0
Missing System 1 3.6
Total 28 100.0

Table-1: Age of the respondent

Figure-1: Age of the respondent

The above table and figure shows that, highest 40.74% of the total respondent found at the
age group of 31-40, 37.40% found in 21-30, 14.81% found 41-50 and 7.41% found at the age
group of 50+.

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5.2 Sex of the Respondent

Sex
Cumulative
Frequency Percent Valid Percent Percent
Valid Male 13 48.1 48.1 48.1
Female 14 51.9 51.9 100.0
Total 27 100.0 100.0

Table-2: Sex of the respondent

Figure-2: Sex of the respondent

The table-2 and figure-2 shows, highest 51.85% of the total respondent found female and rest
of 48.15% of the total respondent found male in this study.

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5.3 Position of the Respondent

Position
Cumulative
Frequency Percent Valid Percent Percent
Valid Manage 2 7.4 7.4 7.4
Executive Officer 3 11.1 11.1 18.5
Marketing Executive 13 48.1 48.1 66.7
Field Marketing Officer 9 33.3 33.3 100.0
Total 27 100.0 100.0

Table-3: Position of the Respondent

Figure-3: Position of the Respondent

The above table and figure show that, highest 48.15% of the total respondent found
marketing executives, 33.33% found field marketing officer, 11.11% executive officer and
7.41% found as manager.

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5.4 Skill of the respondent

Are the workers in your organization fully skilled?

Cumulative
Frequency Percent Valid Percent Percent
Valid Agree 7 25.9 25.9 25.9
Neutral 4 14.8 14.8 40.7
Disagree 12 44.4 44.4 85.2
Strongly Disagree 4 14.8 14.8 100.0
Total 27 100.0 100.0

Table – 4: Skill of Workers

Figure- 4: Skill of Workers

The above table and figure showing that highest 44.44% respondent found disagree that
workers were fully skilled, 14.81% found strongly disagree, 14.81% found neutral and
25.93% found agree with this question.

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5.5 Follow copy and old designs

Do you follow copy and old designs?

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 7 25.9 25.9 25.9
Agree 16 59.3 59.3 85.2
Neutral 4 14.8 14.8 100.0
Total 27 100.0 100.0

Table- 5: Follow copy and old designs

Figure – 5: Follow copy and old designs

The above table and figure found highest 59.26% found agreed that they follow copy and old
designs. 25.93% found strongly agree and 14.81% found neutral.

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5.6 Preparedness of Factories

Factories are not fully prepared?

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 12 44.4 44.4 44.4
Agree 10 37.0 37.0 81.5
Neutral 1 3.7 3.7 85.2
Disagree 4 14.8 14.8 100.0
Total 27 100.0 100.0

Table – 6 : Preparedness of Factories

Figure – 6 : Preparedness of Factories

The above data table and figure found highest 44.44% of the total respondent were strongly
agreed with their factory’s were not fully prepared, 37.04% of the total respondent found
agree, 3.70% found neutral and 14.8`% found disagree.

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5.7 Market Severely Damaged by the COVID-19

Has the market been severely damaged as a result of Covid-19?

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 12 44.4 44.4 44.4
Agree 12 44.4 44.4 88.9
Neutral 3 11.1 11.1 100.0
Total 27 100.0 100.0

Table- 7: Market Severely Damaged by the COVID-19

Figure- 7: Market Severely Damaged by the COVID-19

The above table and data found highest 44.44% were strongly agreed that the market was
severely damaged by the COVID-19. 44.44% found agreed with this question and rest of
11.11% found neutral when conducted the interview.

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5.8 Inadequacy of raw materials

Is there an inadequacy of raw materials?

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 13 48.1 48.1 48.1
Agree 11 40.7 40.7 88.9
Neutral 3 11.1 11.1 100.0
Total 27 100.0 100.0

Table - 8: Inadequacy of raw materials

Figure – 8: Inadequacy of raw materials

The above data table and figure found highest 48.15% of the total respondent were strongly
agreed that there was an inadequacy of raw materials. 40.74% found agree and 11.11% found
neutral when conducted interview.

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5.9 Problem with the physical installation

Is there a problem with the physical installation?

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 6 22.2 22.2 22.2
Agree 18 66.7 66.7 88.9
Neutral 3 11.1 11.1 100.0
Total 27 100.0 100.0

Table – 9: Problem with the physical installation

Figure – 9: Problem with the physical installation

The above data table and figure found highest 66.67% of the total respondent agreed that
there was a problem with the physical installation, 22.22% of the total respondent found
strongly agree and 11.11% found neutral.

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5.10 Research and development department have inefficient

Does the research and development department have efficiency?

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 3 11.1 11.1 11.1
Agree 1 3.7 3.7 14.8
Neutral 3 11.1 11.1 25.9
Disagree 13 48.1 48.1 74.1
Strongly Disagree 7 25.9 25.9 100.0
Total 27 100.0 100.0

Table – 10 : Research and development department have inefficient

Figure – 10 : Research and development department have inefficient

The above figure and table that highest 48.15% of the total respondent found disagreed that
their research and development department have efficiency, 25.93% found strongly disagree.
On the other hand 11.11% found strongly agree and 3.70% agree and 11.11% found neutral
when conducted interview.

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5.11 SWOT Analysis

The SWOT analysis of the marketing department can be done, but must also to some extent
incorporate the SWOT of the company as a whole, the reason being that this company is
market oriented and the main means of getting and retaining clients is through the use of
relationship marketing. The SWOT analysis of the industries given here:

Strengths

The qualities of the researches of garments accessories manufacturing companies are as per
the following:

 The presence of a productive deals compel. The showcasing division has a business
drive which is youthful and powerful in stamping deals calls. These business people
are furnished with cruisers encouraging their business calls. Additionally, the way that
they have a particular customer list; they are required to make visit calls along these
lines enhancing the relationship amongst them and their customers.
 Excellent client benefit. The expansion in client benefit has been through coordination
between the C.S.O, C.O thus with divisions prompting to lower lead times and
compelling method for giving administration. The idea under promising yet over
conveying has helped this office to keep up a strong customer base in this manner
making the organization a market pioneer in this aggressive environment. The change
in the client benefit has been through the diminishing in the time expected to provide
food a request of the client.
 Low representative turnover in these enterprises which is as low as 5% just, has
implied that the general population in these division are to keep up their customer
base which they have worked over the period and in addition keep up the relationship
promoting.
 They appreciate a similar preferred standpoint in that they have an individual
association with every one of the clients as all the colleagues in every zone is included
in the association with the clients.
 The human resources in these businesses are considered to be high because of their
aptitudes and the expanded rivalry for accomplishing deal target relegated to every
region.

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  Last yet not slightest, the great relationship showcasing that the group has worked
throughout the years with the technique for utilizing direct deals as a part of
individual and following up in the wake of making the deals has implied that the
businesses appreciate a solid goodwill and it is obvious with the way that they have a
high piece of the pie and are the pioneer because of the devotion of their customers.

Strengths

The weaknesses of the garments accessories industries are as follows:

The needs key masterminds at present and therefore the vision is not long haul. This clear
with the way that the client market is disregarded despite the fact that the prospects are
brighter. Additionally, the way that the organization is youthful implied it required drivers at
first, however now it needs individuals who can shape techniques over the long haul.
Lamentably the exclusive focus s there as on the grounds that the market examination as far
as presenting new product offerings, for example, interlining and zippers were disregarded
despite the fact that they would have demonstrated fruitful over the long haul.

 The enterprises in times are inclined just like the entire organization to work distress
and also mechanical issues. Being a generation arranged organization; any
disturbance in the process can prompt to stoppage underway. Since the promoting
capacity depends on client benefit conveyance as far as lower lead times, this
interruption causes them harms as they neglect to conveyance on time prompting to
misfortune in relationship showcasing. Since the organization does not outsource, the
office is inclined to these unrests and interruptions.
 One of the significant shortcomings of this enterprises is that it has the absence of
coordination with different divisions. Because of the life of its business group, it seeks
after deals which now and again prompt to struggle with the assembling office over
booking of the request, with the back division because of credit restrict offered to the
customers and the inventory network office over organizing the business arrange. This
prompts to struggle with different offices and influences the organization overall.
Likewise the method for offering in credit honed in this businesses has implied that
the organizations has expanded danger of having high measure of indebted
individuals.

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Opportunities

After the internal analysis of the industries is done, the external analysis will shed light into
the opportunities of the industries. The opportunities of this industries are:

Increase in new open doors for the showcasing group to investigate new markets abroad. For
the modern part, the opening of new markets lies in the expulsion of exchange boundaries on
Myanmar. This has opened of the market for offering both as far as mechanical and in
addition purchaser area. Likewise the purchaser market is taking a gander at chances to
exploit its ease generation office to investigate at new markets, for example, Sri Lanka and
also Malaysia which have higher cost of creation.

 There is an awesome open door for the businesses in attempting to utilize its abilities
in attempting to offer the new creation offerings the organization is presenting in the
market, to be specific, interlining, zippers and modern strings. This has given the
office more current chances to making relationship promoting.
 The chance of taking into account the sew division and also the European market is a
savoring prospect for the office. At one time the proportion of offering to
organizations providing food the US market to the organizations taking into account
the European market remained at 70:30. Presently the proportion remains at 40:60.
This has implied that the promoting of these ventures has met with difficulties and
additionally opened up ways to an imminent market after the post M.F.A (multi fiber
assention) disorder.
 The extent of marking the items is giving the promoting a chance to group a chance to
practice its skill in showcasing as the marking techniques if fruitful will prompt to
dependability and in addition increment deals.

Threats

The industries are not without facing any forms of threats. The main threats faced by the
industries are:

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Increased rivalry from new multinational, joint wander and in addition neighborhood sewing
thread and accessories makers to be specific China, India, has implied that the promoting
group has monstrous weight to keep up their present client base and keep up piece of the
overall industry. The expansion in rivalry is because of the way that there are no passage
boundaries because of absence of any directions in this industry by the administration which
advances send out. Likewise, the capital speculation is high to the point that once an
organization enters this industry it confronts hindrances to leaving this industry this industry
along these lines making them stay in this industry. Likewise, as there are no substitutes for
string all in all, the industry is alluring to the new potential participants. Additionally, the way
that there are no current forceful contenders implies that the business is appealing. These are
a portion of the reasons why the opposition is extraordinary.

 As every one of the general populations of this businesses are getting to be senior and
are getting advanced, it is getting to be troublesome for the office to renew its human
asset by searching for new individuals who have the fundamental aptitudes.
 Regulatory issues issued by the administration hamper the lead time and additionally
administration of the organization. The regressive linkage which bolsters the forward
business is hampered by these issues, for example, traditions freedom, security issues
prompting to enormous weight on the showcasing directors attempting to keep up the
client relationship and administration.

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Chapter-6: Findings, Recommendations and Conclusion

6.1 Findings

From the study researcher has observed that coats add up to piece of the pie and economic
situation. In spite that Bangladesh is still the market pioneer of sewing string and accessories
providing industry on the planet yet it is losing its position to some of its rivals. Just 18% of
piece of the overall industry is staying by Bangladesh.

 It has been distinguished that Coats set its client base with those sorts of clients who
really look for the best quality. It additionally focuses on those business sectors that
are had practical experience in serving a specific market not just to a specific item.
For situating Coats has its own item, benefit picture separation.
 In this exploration, elements of promoting branch of Bangladesh garments accessories
manufacturer being attempted to distinguish.
 Inadequacy of raw materials.
 Infrastructural problem of the factories.
 Worker’s skill not sufficient to provide international level of supply.

6.2 Recommendations

After analyzing the total marketing process of Bangladesh garments accessories industries
some problems we already have identified. It has also identified that Bangladesh is losing its
market share to some of its competitors.

 By completing line adjusting in planning as it is done in high volume frameworks.

 Priority standards, for example, FCFS (First Come First Serve), EDD (Earliest Due
Date) can be actualized and authorized while booking client requests to streamline
client benefit.
 Electronic Data Interchange (EDI) can be executed to build profitability,
diminishment of lead time, stock lessening, increment exactness and assistance of JIT.

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  Total Quality Management (TQM) is extremely important adversary CBL. From
administration to warehouse’s bring down level representatives, all ought to take after
the
 Price decrease is impractical. Be that as it may, Bangladeshi RMG segment is
extending step by step. New and widely acclaimed numerous brands are likewise
getting included with Bangladeshi market. So a superior limited time action is
required.
 For getting the shopper showcase coordinate promoting can be utilized as a part of TV
or print media.

6.3 Conclusion

Bangladesh garments accessories manufacturer enterprises are working its business on its
notoriety, quality administration and relationship of direct contacts with clients. It has a
decent picture of giving the best answer for any seller and accessibility to purchasers at
whatever time. With its brilliant Bangladesh chiefly focus on those clients who are most
quality looking for. As a market pioneer Bangladesh is doing what it ought to do yet it ought
to likewise remain the opposition in its psyche since it is losing its piece of the pie to its
rivals. On the off chance that the aggregate promoting process gets to be enhanced from
current circumstance, then confident Bangladesh may recapture its position.

35
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 Questionnaires

1. Socio-demographic data:

Age : (1) 21-30 (2) 31-40

(3) 41-50 (4) 50+

Sex : (1) Male (2) Female

Position : (1) Manager (2) Executive Officer

(3) Marketing Executive (4) Field Marketing Officer

(2) Reasons behind the lagging in accessories manufacturing

1. Are the workers in your organization fully skilled?

(1) ‍Strongly Agree (2) Agree (3) Neutral

(4) Disagree (5) Strongly Disagree

2. Do you follow fake and old designs?

(1) ‍Strongly Agree (2) Agree (3) Neutral

(4) Disagree (5) Strongly Disagree

3. Factories are not fully prepared?

(1) ‍Strongly Agree (2) Agree (3) Neutral

(4) Disagree (5) Strongly Disagree

4. Has the market been severely damaged as a result of Covid-19?

(1) ‍Strongly Agree (2) Agree (3) Neutral

(4) Disagree (5) Strongly Disagree

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5. Is there an inadequacy of raw materials?

(1) ‍Strongly Agree (2) Agree (3) Neutral

(4) Disagree (5) Strongly Disagree

6. Is there a problem with the physical installation?

(1) ‍Strongly Agree (2) Agree (3) Neutral

(4) Disagree (5) Strongly Disagree

7. Does the research and development department have efficiency?

(1) ‍Strongly Agree (2) Agree (3) Neutral

(4) Disagree (5) Strongly Disagree

38