ORIGIN-BASED BRANDING OF LAGUNA PRODUCTS:
A SEMINAR-WORKSHOP AND CONSULTATION FOR LUMBAN BARONG EMBROIDERERS AND
LAGUNA COFFEE PRODUCERS
Cum KALAKAL COMMUNITY MARKET AND EXHIBIT
EVENT CENTER, CLA MALL, PAGSANJAN, LAGUNA | OCTOBER 28, 2021
8:30-9:00 Registration
9:00-9:05 Opening Ceremonies …………… Prayer Ms. Joemarie C. Valizado
National Anthem Ms. Lea F. Decena
9:05-9:20 Welcome Remarks…………………Chairman Cesar V. Areza
Areza Group of Companies
Hon. Rolando G. Ubatay
Mayor of the Municipality of Lumban, Laguna
9:20-9:45 Inspirational Message…………… Domingo R. Tolentino Jr.
DTI Assistant Secretary
Regional Operations Group
Marilou Q. Toledo
DTI Regional Director of CALABARZON
Atty. Rowel S. Barba
IPOPHL Director General
Mr. Clarke S. Nebrao
DTI Provincial Director of Laguna
9:45-10:00 Ribbon Cutting and Opening of KALAKAL Laguna / Exhibit
10:00-10:20 Photo Opportunity
10:20-12:00 Follow-up Workshop on the Regulations Regarding the Use of
Collective Marks and Draft Code of Practice
IPOPHL Facilitators
12:00-1:00 Lunch Break
1:00-2:30 Public Consultation on Draft GI Regulations and Bill
Atty. Irma Vera P. Morcillo
Division Chief of the Bureau of Trademarks
Atty. Jesus Antonio Z. Ros
Director IV, Bureau of Trademarks
2:30-4:50 Livelihood Training for Coffee and Carp Beneficiaries of Laguna
4:50-5:00 Closing Ceremonies
Marcelina B. Alcantara
Division Chief of the Business Development Divison, DTI-Laguna
ORIGIN-BASED BRANDING OF LAGUNA PRODUCTS:
A SEMINAR-WORKSHOP AND CONSULTATION FOR LILIW FOOTWEAR MANUFACTURERS
AND PAETE WOODCARVERS
Cum KALAKAL COMMUNITY MARKET AND EXHIBIT
EVENT CENTER, CLA MALL, PAGSANJAN, LAGUNA | OCTOBER 29, 2021
8:30-9:00 Registration
9:00-9:05 Opening Ceremonies………………………Prayer Ms. Joemarie C. Valizado
National Anthem Ms. Lea F. Decena
9:05-9:15 Welcome Remarks………………………….Chairman Cesar V. Areza
Areza Group of Companies
Mr. Clarke S. Nebrao
DTI Provincial Director of Laguna
9:15-9:45 Introduction to Intellectual Property Office of the Philippines (IPOPHL) and
Intellectual Property Rights
Atty. Rowel S. Barba
IPOPHL Director General
9:45-10:00 Photo Opportunity and Coffee Break
10:00-10:30 Introduction to Trademarks, Collective Marks, and Geographical Indications
Atty. Irma Vera P. Morcillo
Division Chief of the Bureau of Trademarks
10:30-10:45 Importance and Benefits of Protecting Geographical Indications
Ms. Lea F. Decena
Trademark Examiner of the Bureau of Trademarks
10:45-11:00 Different Initiatives by IPOPHL on Geographical Indications and
Collective Marks
Ms. Marie Kim B. Gayoso
Trademark Examiner of the Bureau of Trademarks
11:00-12:00 Developing a Geographical Indication: Next Steps
Atty. Jesus Antonio Z. Ros
Director of the Bureau of Trademarks
12:00-1:30 Lunch Break
1:10-2:30 Public Consultation on the Proposed GI Law and Regulations
Atty. Irma Vera P. Morcillo
Division Chief of the Bureau of Trademarks
Atty. Jesus Antonio Z. Ros
Director IV, Bureau of Trademarks
2:30-4:50 Workshop and Assessment of Workshop Output
IPOPHL Facilitators
4:50-5:00 Closing Ceremonies
SEMINAR ON VIRTUAL MERCHANDISING and HOW TO
CREATE FB PAGES FOR BUSINESS
EVENT CENTER, CLA MALL, PAGSANJAN, LAGUNA | OCTOBER 30, 2021
8:30-9:00 Registration
9:00-9:05 Opening Ceremonies
Prayer
National Anthem
9:05-9:20 Welcome Remarks
Chairman Cesar V. Areza
Areza Group of Companies
Mr. Clarke S. Nebrao
DTI Provincial Director of Laguna
9:20- 12:00 SMERA on Virtual Merchandising and How to Create FB Pages
for Business
12:00-1:00 Lunch Break
01:00-4:30 Livelihood and Skills Training
Ms. Maila P. Maturan
Owner – Beadiday Bead Shop
4:30-5:00 Closing Ceremonies
CREATING A MINDSET OF ENTREPRENEUR AND
SKILLS TRAINING
EVENT CENTER, CLA MALL, PAGSANJAN, LAGUNA | OCTOBER 31, 2021
8:30-9:00 Registration
9:00-9:05 Opening Ceremonies
Prayer
National Anthem
9:05-9:20 Welcome Remarks
Chairman Cesar V. Areza
Areza Group of Companies
Mr. Clarke S. Nebrao
DTI Provincial Director of Laguna
9:20- 12:00 SMERA on How to Start a Business
Ms. Joemarie C. Valizado
Negosyo Center Business Counsellor – Santa Maria
12:00-1:00 Lunch Break
01:00-4:30 Livelihood and Skills Training
Mr. Augusto P. Tengonciang
Owner – Farmshare Prime
Mr. Emmanuel B. Sadsad
Owner – Kabute sa Kubo Farm
4:30-5:00 Closing Ceremonies
