This document provides instructions for a midterm examination for an Economics for Business course. [1] It outlines the assignment which involves analyzing a case study about a pharmaceutical company called Medi-Cult. [2] Students are asked to answer conceptual questions in a word document and to analyze the case study in a PowerPoint file. [3] They are to take the perspective of a senior business advisor providing recommendations to the CEO of Medi-Cult on pricing strategies, market structure, demand elasticity, and how to maximize short-term profits.
This document provides instructions for a midterm examination for an Economics for Business course. [1] It outlines the assignment which involves analyzing a case study about a pharmaceutical company called Medi-Cult. [2] Students are asked to answer conceptual questions in a word document and to analyze the case study in a PowerPoint file. [3] They are to take the perspective of a senior business advisor providing recommendations to the CEO of Medi-Cult on pricing strategies, market structure, demand elasticity, and how to maximize short-term profits.
This document provides instructions for a midterm examination for an Economics for Business course. [1] It outlines the assignment which involves analyzing a case study about a pharmaceutical company called Medi-Cult. [2] Students are asked to answer conceptual questions in a word document and to analyze the case study in a PowerPoint file. [3] They are to take the perspective of a senior business advisor providing recommendations to the CEO of Medi-Cult on pricing strategies, market structure, demand elasticity, and how to maximize short-term profits.
This document provides instructions for a midterm examination for an Economics for Business course. [1] It outlines the assignment which involves analyzing a case study about a pharmaceutical company called Medi-Cult. [2] Students are asked to answer conceptual questions in a word document and to analyze the case study in a PowerPoint file. [3] They are to take the perspective of a senior business advisor providing recommendations to the CEO of Medi-Cult on pricing strategies, market structure, demand elasticity, and how to maximize short-term profits.
[MM5104] Batch-15 Instructor: Dr. Deddy Herdiansjah Session: AY 2020/2021 Date: 4/22/2021 Period: Due date, Tuesday, April 27th 2021, at 21.00pm. send to: Faculty: Economic and Social Science <herdiansjahdeddy01@gmail.com>
Study Program: Master of Business Permitted Materials: Any.
Administration Level of Study: Graduate (S2) Group-Based Midterm Exam. (Follow the existing grouping).
INSTRUCTIONS TO STUDENTS: 1. This is an MM group-based midterm-examination. Complete the exam independently within the group. No inter-group collaboration allowed. Put all group members name with their NIM on the first-page of the exam file. Send the exam file on the PPT file format, no page limit, by the group representative (normally by the group leader) to Dr. Deddy Herdiansjah, via email <herdiansjahdeddy01@gmail.com> and cc. to deddy.stratmgt2020@gmail.com on or before Tuesday, April 27th 2021, at 21.00pm WIB, the latest. The penalty points will be applied for a late submission. 2. The MIDTERM file-name of each group is set as follows: <G?-UTS-Econ-Buss- MM-UB2021>; where G-?=>(G1, G2,…. according to your group number). For example is <G1-UTS-Econ-Buss-MM-UB2021>. This is a file-name of Group-1. Note that due to high-traffic of e-mail communications with other classes of other subjects, the instructor assumes no responsibility of potential lost-file occur, if your group do not follow the filing-name system set above. 3. The exam paper is either in English, or Bahasa Indonesia. No bilinguals, or mixing. 4. It is important that the originality of the group-work is highly appreciated. Please read all the exam-related reading materials. Please explore your group insights or relevant hands on experience as much as possible and put into your group response on any exam-questions. Economics for Business/MM- Program-UB-/2021 Midterm-Examination
DH NOTES:
I expect all students go through the reading materials no 02, attached by taking into account the previous notes already distributed and discussed throughout the last 7 class- sessions, including the relevant specific topics on the e-book of Besanko, D., Dranove, D., Shanley, M., & Shaefer, S. (2013). Economics of Strategy (6 ed.) I shared with you all. You can find the case attached to this exam-sheets, [Reading 03; Case Medi-Cult / IMD044 (M537) v. 12.07.2015] for the group to analyze and solve the problem sets provided below.
EXAMINATION ASSIGNMENT: In analyzing the case, you may follow the article no. 02 (The tentative Steps for case analysis) attached to this exam-sheets, or other case-analysis approaches, and address the following questions /assignments:
Part- A. Conceptual Check.
Submit your response in word file for this Part-A. (in font Arial, size 11pts; line spacing 11.15). Refer your-group analysis to the articles or teaching materials/or to any other contents of your MM/MBA courses, already distributes in the class-session 1-7 and to the teaching material presented: 1. Explain the role of fairness in pricing! 2. Explain the concept of price discriminations, what’s for? What are the basic assumptions of the discriminations? Provide example(s), that is relevant to any of your product-market strategy within your group. Be specific! 3. How do you handle a media crisis when arose due to price-discrimination strategy conflict? Explain! 4. Explain how do you balance the competing concerns of stakeholders (for instance in the pharmaceutical industry, or in your group case), in which companies want to do both; do good in the interest of consumers and regulators, and do well in your business interest financially!
Economics for Business/MM- Program-UB-/2021
Midterm-Examination
Part- B. Case Analysis:
Instruction: Refer to the case MediCult, IMD044 (M537) v. 12.07.2015, attached. For this Part-B, submit your response in PPT file. In analyzing the case, take your position as a senior Business Advisor to the CEO of Medi-Cult.
1. Explain, in what Market Structure would Medi-Cult operate with respect to IVF and to IVM Product? 2. what price and pricing strategies to apply/ (explain using graphical presentation!) (Hints: Following pricing approaches are possible to use; the cost-based approach (cost-plus pricing, break-even analysis, and target profit pricing); the buyer-based approach (value-based pricing); the competition-based approach (going-rate and sealed-bid pricing). 3. What is demand Elasticity of IVM in France and USA Markets (explain). 4. If you were the chief economist of Medi-Cult, how would you assess the issue(s) allowing the company to exploit the utmost benefit of having the innovative product? 5. What would you strongly recommend Mr. Krogen, CEO of Medi-Cult, to apply so that Medi-Cult is able to maximize profit in the short and medium-term?
The end of the exam sheets.
Good luck, Bethere or else, Besomewhere. Stay healthy!
