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Notes in Fi2

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Notes in Fin

T 2.1 Analyzing Credit Policy


Analyzing Credit Policy
There are factors that influence the decision to grant credit. Granting credit makes sense only if
the NPV from doing so is positive. We thus need to look at the NPV of the decision to grant
credit.
The five basic factors to consider when evaluating credit policy:
1. Revenue effects: If the firm grants credit, then there will be a delay in revenue
collections as some customers take advantage of the credit offered and pay later.
However, the firm may be able to charge a higher price if it grants credit and it may be
able to increase the quantity sold. Total revenues may thus increase.
2. Cost Effects: Although the firm may experience delayed revenues if it grants credit, it
will still incur the costs of sales immediately. Whether the firm sells for cash or credit, it
will still have to acquire or produce the merchandise (and pay for it).
3. Cost of debt: When the firm grants credit, it must arrange to finance the resulting
receivables. As a result, the fi rm’s cost of short-term borrowing is a factor in the
decision to grant credit.
4. Probability of nonpayment: If the firm grants credit, some percentage of the credit
buyers will not pay. This cannot happen, of course, if the firm sells for cash.
5. Cash discount: When the firm offers a cash discount as part of its credit terms, some
customers will choose to pay early to take advantage of the discount.
Evaluating a Proposed Credit Policy
To illustrate how credit policy can be analyzed, we will start with a relatively simple case. Locust
Software has been in existence for two years, and it is one of several successful firms that
develop computer programs. Currently, Locust sells for cash only. Locust is evaluating a request
from some major customers to change its current policy to net one month (30 days). To analyze
this proposal, we define the following:
                                P = Price per unit
                                V = Variable cost per unit
                                Q = Current quantity sold per month
                             Q1 = Quantity sold under new policy
                                R = Monthly required return
For now, we ignore discounts and the possibility of default. Also, we ignore taxes because they
do not affect our conclusions.
To illustrate the NPV of switching credit policies, suppose we have the following for Locust:
                                P = $49
                                v = $20
                                Q = 100
                                Q1= 110
If the required return, R, is 2 percent per month, should Locust make the switch? Currently,
Locust has monthly sales of P x Q = $4,900. Variable costs each month are v x Q = $2,000, so
the monthly cash flow from this activity is:
                Cash flow with old policy = (P – v) Q
                                                            = ($49 – 20) x 100
                                                            = $2,900
Note: This is not the total cash flow for Locust, of course, but it is all that we need to look at
because fixed costs and other components of cash flow are the same whether or not the switch
is made.
If Locust does switch to net 30 days on sales, then the quantity sold will rise to Q 1 = 110.
Monthly revenues will increase to P x Q1 and costs will be v x Q 1. The monthly cash flow under
the new policy will thus be:
                Cash flow with new policy = (P – v) Q1
                                                                    = ($49 – 20) x 110
                                                              = $3,190
The relevant incremental cash flow is the difference between the new and old cash flows:
                Incremental cash flow = (P – v) (Q1 – Q)
                                                       = ($49 – 20) x (110 – 100)
                                                       = $290
This says that the benefit each month of changing policies is equal to the gross profit per unit
sold, P – v = $29, multiplied by the increase in sales, Q 1 – Q = 10. The present value of the future
incremental cash flows is thus:
                                                PV = [(P – v) (Q1 – Q)] / R
                                                PV = ($29 x 10) /.02 = $14,500
Now that we know the benefit of switching, what is the cost? There are two components to
consider. First, because the quantity sold will rise from Q to Q 1, Locust will have to produce Q1 –
Q more units at a cost of v (Q1 – Q) = $20 = (110 – 100) = $200. Second, the sales that would
have been collected this month under the current policy (P x Q = $4,900) will not be collected.
Under the new policy, the sales made this month will not be collected until 30 days later. The
cost of the switch is the sum of these two components:
                                Cost of switching = PQ + v (Q1 – Q)
                                                             = $4,900 + 200 = $5,100
                                 NPV of switching = - [PQ + v (Q1 – Q)] + [(P – v) (Q1 – Q)] / R
For Locust, the cost of switching is $5,100. As we saw earlier, the benefit is $290 per month,
forever. At 2 percent per month, the NPV is:
                                NPV of switching = - [PQ + v (Q1 – Q)] + [(P – v) (Q1 – Q)] / R
                                                                  = - $5,100 + (290/.02)
                                                                  = - $5,100 + 14,500
                                                                  = $9,400
                                Therefore, the switch is very profitable.
Break-Even Application
Based on our discussion thus far, the key variable for Locust is Q 1 – Q, the increase in unit sales.
The projected increase of 10 units is only an estimate, so there is some forecasting risk. Under
the circumstances, it is natural to wonder what increase in unit sales is necessary to break even.
Earlier, the NPV of the switch was defined as:
                                NPV = -[PQ + v (Q1 – Q)] + [(P – v) (Q1 – Q)] / R
We can calculate the break-even point explicitly by setting the NPV equal to zero and solving for
(Q1 –Q):
                                NPV = 0 = - [PQ + v (Q1 – Q)] + [(P – v) (Q1 – Q)] / R
                                  Q1 – Q = PQ / [(P – v) / R – v]
                                  Q1 – Q = $4,900 / (29/.02 – 20)
                                                = 3.43 units
This tells us that the switch is a good idea for as long as Locust is confident that it can sell at
least 3.43 more units per month.
References:
Lasher (2014). Practical Financial Management, (7th Edition). Philippines: Cengage Learning
Philippine Edition
Ross, et al. (2010). Fundamentals of Corporate Finance. (9th Edition). New York, NY: McGraw-Hill
Irwin
 

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