PROFESSIONAL TRAINING

at
CELEBRITY FASHIONS LIMITED
Submitted in partial fulfillment of the requirements for the award of

Bachelor of Commerce
by
SURESH.K
(37740247)

DEPARTMENT OF BUSINESS ADMINISTRATION

SCHOOL OF MANAGEMENT STUDIES

SATHYABAMA
INSTITUTE OF SCIENCE AND TECHNOLOGY

(DEEMED TO BE UNIVERSITY)
Accredited with Grade “A” by NAAC
JEPPIAAR NAGAR, RAJIV GANDHI SALAI, CHENNAI - 600 119

APRIL 2020
 SATHYABAMA
INSTITUTE OF SCIENCE AND TECHNOLOGY

(DEEMED TO BE UNIVERSITY)
Accredited with “A” grade by NAAC
Jeppiaar Nagar, Rajiv Gandhi Salai, Chennai – 600 119
www.sathyabama.ac.in

DEPARTMENT OF BUSINESS ADMINISTRATION

BONAFIDE CERTIFICATE

This is to certify that this Professional Training Report is the bonafide work of SURESH.K
(37740247) who carried out the Professional Training at “CELABRITY FASHIONS LIMITED”
under our supervision for a period of 30 days from 16th January 2020 to 12th March 2020.

Dr.N.Mathan. Mr.S.Prasad.
Internal guide External Guide

(Dr. BHUVANESWARI .G, MBA., Ph.D)

Dean – School of Management Studies

Submitted for Viva voce Examination held on_____________________

Internal Examiner External Examiner

 DECLARATION

I SURESH.K (Reg.no 37740247) hereby declare that the Professional Training done
by me under the guidance of Dr.N.MATHAN.M.Com.,M.Phil.,MBA.,DFA.,Ph.d.
(Internal) and MR.S.PRASAD (External) at CELABRITY FASHIONS LIMITED
NO 208, VELACHERY TAMBARAM MAIN ROAD, NARAYANAPURAM,
PALLIKARANAI, CHENNAI-600100 is submitted in partial fulfillment of the
requirements for the award of Bachelor of Commerce.

DATE: SIGNATURE OF CANDIDATE

PLACE : CHENNAI
 ACKNOWLEDGEMENT

I am pleased to acknowledge my sincere thanks to Board of Management of SATHYABAMA

for their kind encouragement in doing this project and for completing it successfully. I am
grateful to them.

I convey my thanks to Dr. G. Bhuvaneswari, MBA., Ph.D., Dean - School of Management

Studies and Dr. A. Palani, M.Com., M.Phil., M.B.A., Ph.D., Head of the Department, Dept.
of Business Administration for providing me necessary support and details at the right time
during the progressive reviews.

I would like to express my sincere and deep sense of gratitude to my Professional Training
Guide Dr.N.MATHAN. M.Com., M.Phil., MBA, DFA, Ph.D. for his valuable guidance,
suggestions and constant encouragement paved way for the successful completion of my
project work.

I wish to express my thanks to all Teaching and Non-teaching staff members of the
Department of Business Administration who were helpful in many ways for the completion
of the training.

SURESH.K
 TABLE OF CONTENTS
CHAPTER NO TITLE PAGE NO
LIST OF TABLES Ⅰ

LIST OF CHARTS Ⅱ
LIST OF FIGURES Ⅲ
ABSTRACT Ⅳ

1.1 INTRODUCTION

1 1.2 OBJECTIVES OF TRAINING 1-5

1.3 SCOPE OF TRAINING
1.4 MAJOR ADVANTAGE OF INDUSTRIAL TRAINING
PROFILE OF THE STUDY
2
2.1 INDUSTRY PROFILE 6-22
2.2 COMPANY PROFILE
ORGANISATION STRUCTURE 23
3
3.1 ORGANISATION STRUCTURE
OVERVIEW OF VARIOUS DEPARTMENT 24-46
4
4.1 HUMAN RESOURCE DEPARTMENT
4.2 FINANCE DEPARTMENT
4.3 MARKETING DEPARTMENT
4.4 PRODUTION DEPARTMENT

CONCLUSION 47
5
REFERENCE 48
LOG SHEET
 LIST OF TABLES

TABLE NO. PARTICULARS PAGE NO

4.1.9 Man Power Required In a Single Production Line 30
4.2.6 Human resources in celebrity persons narayanapuram 34
4.2.8 Celebrity has the following teams of safety 35
4.4.3 Cash voucher 44

Ⅰ
 LIST OF CHARTS

CHART NO PARTICULARS PAGE NO.

2.1.2.1 Total produce of Indian textile industry in fabric 11

sector
2.1.2.2 Production of spyn yarn 13
3.1 Organization structure 23

Ⅱ
 LIST OF FIGURES

FIGURE NO. PARTICULARS PAGE NO.

4.1.2 Checking of raw material 27
4.3.4 Own Brand 40
4.3.5 Marketing Brand 41

Ⅲ
 ABSTRACT

This study is undergone at CELEBRITY FASHIONS LIMITED, Chennai. The

Professional Training which focus towards impact knowledge and practical exposure in
the different areas of an organization. It enhances the knowledge level of the candidate
where in which they can apply for their future also through this study.

It is an extraordinary opportunity to experience practical industrial development, work

discipline, team work, time management, quality control to obtain clear understanding of
theoretical knowledge which was gathered at the university.

Through this professional training I came to know the present condition of CELEBRITY
FASHIONS LIMITED. It helped me out knowing the process of making textile production
from the company.

Ⅳ
 Chapter – 1

1.1 Introduction

Celebrity Fashions Ltd is one of India's consummate garment exporters with the
capability to manufacturing the largest number of trousers in the country. The company
is engaged in manufacture and sale of garments. The company has their own national
premier menswear brand, Indian Terrain. The company has two subsidiaries, namely
Indian Terrain Fashions Ltd and Celebrity Clothing Ltd.

The company has two divisions, namely exports and domestic divisions. Exports
division is further sub-divided into Tops and Bottoms division. The Domestic division
(brand Indian Terrain) and Bottoms division 5cater to different markets / products. The
company's products include men's or boy's shirts, women's or girl's shirts, men's or
boy's shorts / trousers and women's or girl's shorts / trousers.

Celebrity Fashions Ltd was incorporated on April 28, 1988 as a private limited company
with the name Celebrity Fashions Put Ltd. The company set up their first manufacturing
facility in Mylapore, Chennai. During the year 1992-93, they set up two manufacturing
facility at Velachery and Chrompet in Chennai. During the year 1997-98, the company
set up their fourth manufacturing facility at Pallikaranai, Chennai.

In the year 1998, the company became a deemed public company. In the year 1999,
the company reverted back to the status of a private limited company subsequent to the
amendment to the Companies Act 1956. During the year 1999-2000, the company set
up their fifth manufacturing facility at Porur, Chennai.

During the year 2000-01, the company launched the Indian Terrain Brand and also
inaugurated Indian Terrain's first showroom at Chennai. They created a Design Studio
in the Corporate Office, Chennai. The company set up their sixth manufacturing facility
at Thiruvencherry, Chennai. Also, they set up of washing plant at Thiruvencherry,
Chennai.

1
During the year 2002-03, the company set up their seventh manufacturing facility at
Porur, Chennai. During the year 2003-04, they set up separate warehouses, one for
trims and packing material and one for fabrics at Narayanapuram, Chennai. In the year
2004, Celebrity Designs (India) Put Ltd and Indian Terrain Clothing Put Ltd were
amalgamated with the company with effect from April 1, 2003.

The company took over the manufacturing facility of Celebrity Connections, a

partnership firm, with effect from March 31, 2004. During the year 2004-05, the
company acquired the manufacturing facilities, land and building of Span Eicher
Designs Ltd, Poonamallee, Chennai.

During the year 2005-06, the company commenced construction of 1200 machines
trouser, an export oriented manufacturing plant with wrinkle free washing plant at the
apparel park in SIPCOT, Irungattukottai. In July 2006, the plant started trial production.

In September 12, 2005, the company was converted into a public limited company and
the name was changed to Celebrity Fashions Ltd. In January 12, 2006, the equity
shares of the company were listed on the National Stock Exchange of India Ltd and the
Bombay Stock Exchange Ltd.

The company entered into a Business Transfer Agreement with Ambattur Clothing Ltd
and acquired their MEPZ-SEZ Bottoms plant with effect from April 1, 2006.

During the year 2008-09, the company sold their plant at Irungattukottai, Jwala with
effect from April 1, 2008. Also, they reduced their operations base at their MEPZ,
Chennai Plant by converting the same into single shift of operations from double shift of
operations.

In September 2009, the company floated two subsidiaries namely Indian Terrain
Fashions Ltd and Celebrity Clothing Ltd. The company let out their property at
Chrompet to one of the Hospitals from April 1, 2010 at a rental income of Rs 1.50 crore
per annum. Further, the company has proposed to sell/ lease-out another property at
Pallikaranai
2
In September 2010, as per the scheme of arrangement, the Indian Terrain division of
the company was transferred to Indian Terrain Fashions Ltd on a going concern basis
with effct from April 1, 2010.

1.2 Objective of Training

All of you are familiar with the term “ 30 days Industrial Training.” It is an
organized method or activity of enhancing and improving skill set and
knowledge of engineering students which boost their performance and
consequently helping them to meet their career objectives. 30days
training is crucial for students because it is the best way to acquire as much
mastery about their field as possible which helps in building confidence of
the students.

Training helps learners to acquire the latest techniques, skills,

methodologies and to build a strong foundation for their career growth. In a
nutshell, we can say that it helps in boosting career of students, since by
the end of this training; students are turned into professionals in their
specialized area.

1.3 Scope of Training

As a student, we all are facing one common problem which is a lack of

practical knowledge. Most of the freshers are unable to getting desire job
due to lack of practical experience. This is a main issue of unemployment
in India because even after completing graduation or post-graduation
degrees, students are not getting a job. Due to this, a student faces
3
depression and family pressure leads to mental stress. Industrial training is
the best option to overcome this problem. You can check out our
trending digital marketing course.

Today many companies and institutes provide industrial training to the pass out students.
This training helps students in getting practical knowledge of the current industry
scenario. After attending industrial training students get enhanced job opportunities and
career options.

1.4 Major Advantages of Industrial Training

➢ Start Your Own Business – Industrial training help in to start your

own business if you have entrepreneur’s skills. you can do work
from home also. You can work as a freelancer and earn more
money but you have to take industrial training from a
reputed industrial training institute to understand the concepts.

➢ Job Opportunity – Industrial training assists students in getting

better job opportunities. After completion of training sometimes,
training companies can hire you on the basis of your performance.
Helps in Finding Your Career- Lots of training and knowledge will
clear you, about your interested areas, then decision making for the
career will be easy. Students are always in a dilemma that which
technology is good for them? And industrial training helps in this
situation.
➢ Situational Knowledge – It will increase your situational
knowledge and help you to deal with difficult conditions. Because
industrial training is not ordinary training while in this you are
performing as an employee and working for a training company

4
➢ Practical Knowledge – In industrial training, you will get practical
knowledge about technologies and work environment. It will assist
you to understand that, how exactly companies actually work. In
industrial training, trainers focus on live approach and provide
projects which feel like corporate culture.

5
 CHAPTER-2

2.1 INDUSTRY PROFILE

New innovation in clothing production, manufacture and design came

during the industry revolution –these new wheels , looms ,and spinning
process changed clothing manufacture forever.

There were various stage – from a historical perspective –where the textile
industry evolved from being a domestic small scale industry , to the status
of supremacy it currently hold. The cottage stage was the first stage in its
history where textiles were produced on a domestic basis.

During this period cloth was made from material including wool, flax and
cotton . The material depended on the area where the cloths was being
produced , and the time they were being made

Clothing manufactured during the Industrial revolution formed a big part of

the export made by Great Britain . They accounted for almost 25% of the
total export made at that time , doubling in the period between 1701 and
1770.

The center of the cotton industry in Great Britain was Lancashire – and
the amount exported from 1701 to 1770 had grown ten times . However
wool, was the major export item at this point of time.

6
In the industrial revolution era, a lot of effort made to increase the speed
of the production through inventions such as the flying shuttle in 1733, the
flyer –and –bobbin system , and the Roller spinning machine by John
Wyatt and Lewis Paul in 1738.

Lewis Paul later came up with the carding machine in 1748 and in 1764
the spinning jenny was also developed . The water frame was invented in
1771 by Richard . The power looms was invented in 1784 by Edmund
Cartwright

2.1.1 SEGMENTS OF INDIAN TEXTILE INDUSTRY

Indian textile Industry can essentially be categorized into two segment :

➢ Organized textile industry

➢ Un organized textile industry

Unorganized sector is the dominant part in this industry which mainly

utilizes the traditional practices in cloth production and hence is labor
intensive in nature .This industry is characterized by the production of the
clothes either through weaving or spinning with the of the hands .The
decentralized nature is considered as another important feature of the
unorganized textile industry in India
7
The other half of the Indian textile industry is a highly organized one with
immense importance on capital intensive production process . This sector
is characterized by sophisticated mills where technologically advanced
machineries are utilized for mass production of the textile production.

Organized sector in textile industry is passing through a stage of

stagnation and the main reason behind it is transformation in the structural
set- up of the industry .It has been found out that the weaving sector is
delinked from the spinning sector which has led to the risen of power
looms of decentralized nature . Over the year , the production capacity of
this organized sector has seen an absolute decrease of 0.54 lakhs
between march 2000 and January 2007

This sector also help the Indian economy through foreign exchange
earning from the export of woolen production . It has been calculated that
export earning in the fiscal 2005-2006 was Rs 2098.27 crores

Handicraft industry is one of the most traditional industries in India

Characteristic feature of this industry are:

➢ Capital required for investment is very low

➢ Total number of people employed in this industry is significantly

high value added by the handicraft industry is quite high

➢ A large portion of the produce is meant for the foreign audience that
is why this industry is capable of earning foreign exchange for both
the artisans and country

8
The total number of people employed in this industry amount to 63.81
lakhs . Foreign exchange earned by this industry through export route
expanded rapidly from RS 15,616 crores in 2004-2005 to RS 17277 crores
in 2005-2006

2.1.2 GROWTH IN INDIAN TEXTILE INDUSTRY

Indian Textile Industry is going through a major change in its outlook after
the expiry of Multi-Fiber Agreement.

Multi Fiber Agreement was introduced in the year 1974 as a short term
measure directed towards providing a limited time period to the developed
countries for adjusting their textile industries in accordance with that of the
developing countries. The textile industries are characterized by their labor
intensive nature of commodity production. Availability of surplus labor is
abundant in the developing countries. These countries have comparative
advantage in the production of textile related products and hence are able
to supply goods at a very low price. The basic idea behind this policy was
to eradicate all sorts of quota system from the apparel and textile industry
all over the world so that a level playing field could be established. This
whole process of dismantlement of quota system was completed on
01.01.2005.

Now, this era after MFA is being looked upon by the experts as a means
through which the Indian textile and apparel industry is going to grow a
much faster pace and would consequently be able to leave a mark on the
whole world. Integration of this Indian industry with that of the whole world
9
started from the last period of 1980s. It came up to the top ten league of
countries involved in export of textile as well as apparel products after
1998. According to the statistics of United Nations Statistical Division,
2005 it was clear that during the entire 1990s, the average compounded
growth rate of clothing item export was more or less 13%. This report has
also highlighted the fact that the entire textile industry along with the
apparel one has seen a jump in its export from US$ 0.9 billion to US$ 13.5
billion during the period 1985-2003 which accounts to 15 times increase
from the base period.

Now, let us see some of the figures in order to understand the absolute as
well as relative change in the textile industry in terms of projections from
the financial year 2002-2003 up to 2006-2007 where the final financial
year represents the projected figure .The total produce of Indian Textile
Industry in fabric sector

10
Fig 2.1.2.1 Total Produce of Indian textile Industry In Fabric Sector

The figure above shows total produce of Indian Textile Industry in fabric
sector along with the produce in all the sub sectors under it. This highlights
the fact that the total production of fabricated products by the Indian
Textile Industry between the period 2002-2003 and 2004-2005 increased
at a moderate rate from 41973 million square meters to 45378 million
square meters. But after the MFA period (ie. after 01.01.2005), the same
has increased from 45378 million sq. mts to 54260 million sq. mts between
the period 2004-2005 and 2006-2007. Hence it is evident that the
percentage increase in the fabric textile product during the period 2004-
2005 and 2006-2007 has seen a rise of around 16.37% whereas it was
only 7.5% during 2002-2003and 2004-2005. Thus, the competitive edge
that was created after MFA is quite clear .Now, let us analyze the growth
pattern evidenced in the spurn yarn sector.

11
At the eve of the new millennium the total yarn production was hovering
around 3160 million Kgs. The rate of growth in spurn yarn production
evidenced a sluggish growth up to 2003-2004.

But during the next two financial years this production again saw an
increasing trend and during the 2006-2007 fiscal the same is expected to
surpass the 3700 million Kg mark. The total production of Spun Yarn over
the years 1999-2000 to 2006-2007 is summarized in the figure below. It
highlights the fact that the growth rate of production in this sector was
almost stagnant between the years 1999 and 2004. From the financial
year 2004-2005, the total production of yarn geared up and is projected to
do still better during the fiscal 2006-2007.

12
Fig no 2.1.2.2 Production of spun yarn

Some of the very recent developments in Indian Textile Industry

On a year-on-year basis, cotton textile industry has posted a growth of

around 14.8 % followed by the products produced by textile industry with a
growth rate of above 11%. The textile sub-sector involved in the
production of silk, wool and man-made fibers has also seen a steep
increase in its growth amounting to 8.2% on a yearly basis.

Year 2006-2007 has also seen a phenomenal rise in the production in

spun yarn sector by an amount of 10.3%.

13
Production of cloth by the Indian textile Industry has evidenced an
increase in its growth at a rate of 8.7% during 2006-2007. Among this
sector, the highest rate of growth has been seen in the Hosiery sub-sector
followed by power loom sub-sector amounting to 10.1% and 8.8%
respectively.

The overall export scenario of Indian Textile Industry is quite significant

with an increase of 10.53% during the 2006-2007 financial year. Some of
the rate of growths in the export of the products produced in the textile
sub-sectors during Apr'-Feb' 2006-2007 on a y-o-y basis are given below :-

Export growth rate of cotton textiles recorded a growth rate of 21.47%.

Export growth rate of man-made textiles recorded a growth rate of

19.03%.Hence it can be concluded that the growth in the textile sector was
quite significant after the disintegration of the MFA regime. The main
reason behind it being the competitive edge enjoyed by the Indian textile
industry in the whole world. But real concern has cropped up for this
industry as the export earnings by this industry has fallen significantly with
the falling US Dollar price in respect to the Indian Rupees. Textile Industry
in India has evidenced a steep decline in the amount of export between
April and May of 2007 due to the rising Rupees. Thus, the experts are a bit
apprehensive about the projected growth of the Indian Textile Industry for
the financial year 2006-2007.

14
2.1.3 SWOT OF THE INDIAN TEXTILE SECTOR

SWOT Analysis of Home Textiles Industry in India:

SWOT analysis (strengths, weaknesses, opportunities and threats

analysis) is a study undertaken by an organization to identify its internal
strength as well as its external opportunities and threats. Indian textile and
apparel industry have taken SWOT analysis to identify the strength and
weakness of the industry in India.

❖ Strength: Indian industry has a very strong multi-fiber base and raw
material. India ranks third largest producer of cotton and second
largest producer of silk and fifth largest producer of synthetic fiber
and largest producer of jute.

❖ Entrepreneurship: India has always had very good entrepreneurs

which is the backbone of Indian textile industry. Having many skilled
entrepreneurs India is being able to setup lot of textile industry to
help in the growth of the country.

❖ Traditional: The cultural diversity and rich heritage of the country

offers good inspiration base for designers.

❖ Labor availability: The availability of labor is high in our country

and with cheap labor. This helps to employ more number of
employees, which will lead to more production and thus helps to
improve the global economy.
15
 ❖ Market demand: Natural demand drivers including rising income
levels, increasing urbanization and growth of the purchasing
population drive domestic demand.

❖ Weakness: Even though there are enough raw material resources

available in our country the yield of the material is low compared to
other countries and the quality of the cotton is less compared to
other parts of the world, especially the cotton is highly
contaminated.

Other parts of the world have developed new techniques for the
Improvement in quality and production technique. India is still following few
traditional methods and there is a lack of technology up gradation because
of acceptance.

Because of lack of technology up gradation due to strict laws for labors,

long-term absenteeism, the working efficiency of labor is less compared with
other countries and skill of our labors are less compared with top countries
like china and other countries. These are the reason for low productivity.

For an industry to be successful there has to be a good coordination

between the government and the industry and between industry and the
mangers and between managers and labors/workers. The above-
mentioned bodies have non-identical focus and coordinated strategy.

16
Inadequate product diversification in Indian industries is a major weakness
and they do not practice manufacturing new products and stick onto the
same traditional products.

An inadequate value addition –– Indian industry does not indulge in giving

a value addition to the products that they have manufactured where leading
countries have a separate department.

Inability to meet quality compliances –– Because of the lack of technology,

unskilled labors, lack of adaptation to advanced machineries and due to
certain policies by the government and companies there is inability to meet
quality compliances.

Inadequate training to sewing operatives. Infrastructure –– Comparing with

other competitive countries the infrastructure is poor in India.

2.1.4 Opportunities:

➢ High labor costs abroad

➢ Unlimited market access

➢ Unrestricted market

➢ Shift of production base from west to east

17
 ➢ Growing domestic market

➢ Technical textiles innovation

2.1.5 Threat:

➢ Absence of protections under WTO

➢ Emerging competition

➢ Environmental / social issues

➢ Non-tariff barriers

➢ SA-8000 standard

➢ ISO-9001 standard

➢ ISO-14000 standard

➢ OHSAS-18000 standard

2.1.6 References:

Home Furnishing by Dr. V. Ramesh Babu and S. Sundaresan

Performance of Home Textiles by Subrata Das

18
2.2 COMPANY PROFILE

2.2.1 Company Strengths

To operate successfully in a changing market, companies should plan

their objectives and strategies around their strengths and downplay their
weaknesses. we know that market analysis and strategy development are
continual processes as today’s strengths could turn into tomorrow’s
weaknesses.

Before evaluating your company against the market, you need to conduct
qualitative and quantitative research and analyze your competitors (we
can help you with that, too!). This research will help you accurately assess
your company’s market and competitive positions.

When we discuss strengths, we’re referring to a company’s competitive

advantages and distinctive competencies—that is, what the company does
really well. Some examples of strengths include:

➢ Strong employee attitudes

➢ Excellent customer service

➢ Large market share

➢ Personal relationships with customers

➢ Leadership in product innovation

19
 ➢ Highly efficient, low-cost manufacturing

➢ High integrity

2.2.2 Strategy

Strengths and weaknesses of a product or service can be measured in

four areas: the current strategic position, past performance, marketing
effectiveness, and marketing environment.

Current strategic position provides an important variable for future

strategies. Marketers work with the CEO to determine why the company
has succeeded given their competitors’ activities. This allows marketers to
evaluate what factors might change and to what extent.

Evaluation of past performance provides historical insights into a

company’s marketing strategy and success. Some of the types of
information that marketers study are market share history, profitability
history, competitive history, consumer history, and product or service
history.

Appraising marketing excellence is where markers evaluate how to

develop activities toward managing demand. Factors considered include:

➢ Manufacturing

➢ Sales

➢ Technology
20
 ➢ Marketing

2.2.3 Quality Management

“Quality management” ensures superior quality products and services.

Quality of a product can be measured in terms of performance, reliability
and durability. Quality is a crucial parameter which differentiates an
organization from its competitors.

Quality management tools ensure changes in the systems and processes

which eventually result in superior quality products and services. Quality
management methods such as Total

Quality management or Six Sigma have a common goal - to deliver a high

quality product

Quality management is essential to create superior quality products which

not only meet but also exceed customer satisfaction. Customers need to
be satisfied with your brand.

Business marketers are successful only when they emphasize on quality

rather than quantity. Quality products ensure that you survive the cut
throat competition with a smile.

21
Quality management is essential for customer satisfaction which
eventually leads to customer loyalty. How do you think businesses run?
Do businesses thrive only on new customers? It is important for every
business to have some loyal customers. You need to have some
customers who would come back to your organization no matter what.

22
 CHAPTER-3

3.1 Organization structure

Fig 3.1 Organisation structure

23
 CHAPTER- 4

4.1 Production

The factory is configured to provide for optimum productivity and flexibility

for both its American and European business.

Each factory is configured separately for :

➢ Type of business – European /American

➢ Style and category- tops , button

➢ Large and small runs.

They have a flexible production system that is able to meet the rising
demand of the customer in garment delivers, quick lead times and
complexity of style . They manufacture

➢ Men’s shirts

➢ Ladies Tops

➢ Men’s bottoms

➢ Ladies bottoms

➢ Men’s jackets

Celebrity fashions in Narayanapuram Handles MEN’S SHIRTS

The PPM ( pre production meeting ) is the first step in the production
process and the PPM is conducted by the merchandise manager along

24
with the factory manager , production manager line supervisors , finish in
charge ,QA manager .This meetings is an exchange of all information
between merchandising and production on all details pertaining to the
history of the given programs . The meeting is formally recapped in order
that all personal are updated .The PPM signal the start of production
process

4.1.1 Raw material procurement and receipt

In order to ensure a quality product it is important to select the right raw

material i.e. fabrics and trims. A team of skilled professionals are engaged
in this procurement process. All the leading mills in India cater to our fabric
requirement based on there specialization. The raw materials once made
at the supplier’s end are subjected to a stringent checking process before
the same is dispatched to our end. These dispatches are sent directly to
the centralized warehouse.

Their capabilities in fabric sourcing and fabric knowledge help them getting
the best combination of quality, price& reliability. Their raw material
requirement comprises of fabric, accessories and trims such as fasteners ,
button, labels & other consumables.

Fabric account for about 70% of our material costs and is the dominant
raw material . fabric sourcing spans the length and breadth of India , china
, Taiwan and Europe

Celebrity source fabric qualities such as :

➢ Cottons

➢ Synthetic blends

➢ Wool blends

25
 ➢ Knits

➢ Silk

They have sourcing representative in Erode, Bangalore, Mumbai and an

agent in china .The average lead time of fabric is 45-60 days for Indian
piece good and 35 days +15 days transit period for Chinese piece goods.

The trims and accessory sourcing department is an integral part of the

sourcing department as a whole and is as flexible and dynamic as the
fabric sourcing department

4.1.2 Checking of raw material

After the fabric is received each of the fabric rolls are checked on the
fabric checking machine and the same is verified for both quality and
quality.

The design department provides a swatch card as a standard for each of

the fabric designs based on which this checking is carried out. Stress is
also laid on the fabric shades.

A random shrinkage test is also carried out for each of the fabrics so that
the average shrinkage can be incorporated in the cutting pattern which is
to be issued to the factory

Beside the fabrics the accessories are also checker for defects and
damages.

26
Fig 4.1.2 checking of raw material

4.1.3 Patterns for production

They have a computer aided designing cell which makes pattern for each
of the style. The shrinkage factor give by the fabric department is
incorporated in the pattern on this CAD system only. The grading of
pattern is error free as the same is done through to the respective
production units.

Pre production meeting and sample

The technical service cell is an integral part of the sampling cell and
provide

➢ Lectra, pattern and consumption support

➢ Garments R&D support

➢ Industrial engineering analysis and support

➢ Embroidery support

27
4.1.4 Garment sewing

The cut parts are assembled into a complete garment keeping the gold
seal sample as an standard. This sewing process is carried out on the best
of the Japanese machine in order to ensure a quality product and quality
staff ensure that the final product which comes out of the meets the
required specifications.

4.1.5 Garments washing

The style which are supposed to be washed are to the laundry. Our
laundry , has the top loading washing machine as part of its facility. The
wash process is carried out as per the specifications laid down by the
designer for that particular style

4.1.6 Garments checking and finishing

They as a company attach utmost importance to the quality for our final
product .

Hence it is ensured that all the garment are checked and is defect free.
Every piece manufacturing is ensured to be as per the required quality
standards.

An independent QA team is solely responsible for ensuring that all

finished goods are free from defects and are constructed as per the
required measurement. Any garment having variation beyond acceptable
limits is rejected.

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4.1.7 Garments ironing & packing

After the garments are checked it is given a finishing touch by customized

ironing. Other processes such as tagging and attaching of barcode labels
is carried out here before the garment are inserted into poly bags. Care is
taken to make the packaging attractive and are sent to the central
warehouse for further distribution to the markets.

4.1.8 Garments Distribution

The central warehouse is the main hub foe distribution throughout the
country. They have excellent warehouse system in place and ERP system,
the movement of merchandise is well tracked and timely deliveries are
ensured. Indian terrain garments are distributed through three channels viz
own store NSC and MBOs.

All orders during the road shows from the three channels are collected
and delivery schedules are drawn as per priority obtained from each of the
channel. The sale order for each of the outlet are prepared by the back
office marketing team, these sale orders are communicated to the
warehouse.

The warehouse, prepare dispatch details as per the sale order, these
garments are packed in cartons and the cartons are shrink wrapped in a
special shrink wrapping machine .

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This is done to avoid damage of garments due rain or water during trans
shipment

They have the latest software in place to help us in preparing the MIS for
all the activities and a regular review of the company’s performance and its
achievement of the goal set in the Fiscal plan

4.1.9 Man power required in a single production line

Operators 27

Non operators 03

Parts ironer 02

Checker 03

Total man power 35

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 4.2 HR department

4.2.1 Need for Human Resource

Human resource management (HRM) is the coordination of an

organization’s people to achieve specific business objectives, fulfill staffing
needs, and maintain employee satisfaction. HRM accomplishes this
through the use of people, processes, and technology that focus on the
internal parts of the organization rather than on the external environment.
HRM draws from many diverse fields—such as psychology, business
management, process management, information technology, statistical
analysis, sociology, and anthropology—to achieve these objectives.

Celebrity fashions is one of the high labour and low capital intensive
industries .Like any other organization in the manufacturing sector ,
garment sector have to sustain intense competition and perpetual change
.Well motivated work force that performs up to it potential can make all the
inference between a successful organization and the one that asprise to
be the worlds best garments manufacturing . The policy of the company is
open and transparent .It also helps in creating conducive work
environment where recognition and rewards are ensured for the right
people at the right time

The company focuses and continuously works for the health , safety and
welfare of employee3s and all the manufacturing facilities are subject to
compliance audit by the international buyer regularly

Healthy and harmonious relationship that the company nurtures with its
employees constitutes the Hall mark . By leverage the human resources
efficiently and effectively , the company enjoy the greater competitive
advantage . Celebrity believes in training and developing its people

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 ➢ For Good Industrial Relations

➢ Create Organizational Commitment

➢ Meeting with Changing Environment

➢ Change in Political Philosophy

➢ Enhanced Pressure On Employees and

➢ Meeting Research and Development Requirements.

Human resource management tries to create a better understanding

between management and employees.

4.2.2 People as a Resource

HRM concentrates on internal sources of competitive advantage. It

regards people as the most important single asset of the organization.
HRM is proactive in its relationship with people and seeks to enhance
organizational performance in its relationship with them. HR professionals
emphasize the quantitative, calculative, and strategic aspects of managing
the human resource in a systematic way. It also manages communication,
motivation, and leadership between people in the organization.

4.2.3 General HRM Functions

➢ Aligning human resources and business goals

➢ Re-engineering organization processes

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 ➢ Listening and responding to employees to maintain high job-
satisfaction levels

➢ Managing transformation and change

➢ Staffing (i.e., hiring and firing) and training

➢ Understanding and integrating labor laws and ethics

4.2.4 Organizational Level

At the macro level, HR is in charge of overseeing organizational leadership

and culture. It also ensures compliance with employment and labor laws,
which differ by geography, and often oversees health, safety, and security.

In circumstances where employees desire, and/or are legally authorized to

hold, a collective bargaining agreement, the human resources department
will typically also serve as the company’s primary liaison with the
employees’ representatives (usually a labor union).

HR professionals engage in lobbying efforts, usually through industry

representatives, with governmental agencies such as the United States
Department of Labor and the National Labor Relations Board to further
their priorities.

4.2.5 Employee Level

On an individual level, HR’s mission is to manage the employee

experience during the employment life cycle. It is first charged with
33
attracting the right employees. It then must select the best employees
through the recruitment process. HR then on boards new hires and
oversees their training and development during their tenure with the
organization.

HR assesses talent through the use of performance appraisals and then

rewards them accordingly. HR may sometimes administer payroll and
employee benefits, although such activities are now often outsourced, with
HR playing a more strategic role.

Finally, HR is involved in employee terminations—including resignations,

performance-related dismissals, and layoffs.

4.2.6 Human resource in celebrity fashions narayanapuram

Female Male
Cutting 127 08
Production 920 58
Finishing 147 38
Fabric store 14 17
Trim store 14 05
Factory 33 91
staffs

4.2.7 Safety of employees

All employees are bund bot observe safety precautions as directed by the
HRD

34
All accident however minor should be reported at once by the employee
concerned to his /her immediate superior and in his absence to the
department head

The employee shall engage his self only in the operation of the machine or
duty to which he has been posted except when he is instructed by the
management to attend to a different work

4.2.8 Celebrity has the following teams for safety

Evaluation Team This team will be

responsible that the
employee to evacuate
from their work station
Fire Fighting Team This team will fight against
the fire

Security Team This team will be

responsible for assembling
the employee
First Aid Team If they any victims

35
 4.3 Marketing

Marketing is the study and management of exchange relationships. It is

the business process of creating relationships with and
satisfying customers through a value exchange. Because marketing is
used to attract customers, it is one of the primary components of business
management and commerce. Marketers can direct product to other
businesses or directly to consumers

Regardless of who is being marketed to, several factors, including the

perspective the marketers will use. These market orientations determine
how marketers will approach the planning stage of marketing.

This leads into the marketing mix, which outlines the specifics of the
product and how it will be sold. This can in turn, be affected by the
environment surrounding the product , the results of marketing research
and market research, and the characteristics of the product's target
market.

Once these factors are determined, marketers must then decide what
methods will be used to market the product. This decision is based on the
factors analyzed in the planning stage as well as where the product is in
the product life cycle.

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4.3.1 Merchandising department

The merchandising department for all the units of celebrity fashions is

located in the head office at MEPZ . The merchandising team has different
merchandise for different byers.

They work together with the product development team to produce

sample and confirm the order from the buyer . The costing is done by the
merchandiser in every step and the time and action calendar is made

An individual who is associated with merchandising activity is called a

merchandiser .The merchandiser synchronizes with the design team of
successfully exhibit the product .

He or She creates colours and specifications and carries out the market
research to decide the most effectual ways to sell and promote the product

Excellent communication , ability to negotiate and analytical competence

are essential qualities required for a merchandiser. Further he or she also
desires to be a creative and innovative thinker.

37
He or she should be able to plan meticulously and control the operations
involved in production of products, sourcing them and dispatching them to
the customer on time

4.3.2 Function of garment merchandiser:

➢ Development of new garment style and sample and execution of

the same
➢ Garment costing based on the order
➢ Arrangement of raw material, accessories and trims for execution of
an order
➢ Production scheduling
➢ Approval of patterns and various sample
➢ Follow up of preproduction activities
➢ Coordinating with inspection agencies
➢ Production controlling
➢ Identification of bottlenecks in the process and materials and
resolve the same
➢ Monitoring of in-house production activities as well as follow-up of
subcontract work given outside
➢ Reporting the progress of order to the buyer as well as top
management
➢ Maintenance of proper records for individual garment style
➢ Ensuring constant production rate by taking preventive as well as
corrective actions.
➢ Attending meetings with superiors and furnishing the required
details about merchandising

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4.3.3 Merchandising Work flow

The work activities of a merchandiser will include the follow :

➢ Examining the buyer requirement , understanding and

communicating them to the specific department and exhibiting the
product to the buyer need.

➢ Confirming the quality during production as well as ensuring timely

delivery of an order.

➢ Developing a time and action calendar for completing schedules of

various activities like cutting ,sewing ,finishing, dispatch etc…The
work in progress and the status of the order have to be monitored
by the merchandiser regularly

➢ Follow –up of post shipment activities to keep a long-term

relationship with the buyer

➢ Accompanying the buyers on visits to manufactures to understand

production process

➢ Meeting with suppliers for negotiating the cost and handling of stock

39
4.3.4 Own Brand

40
4.3.5 Marketing brands

41
 4.4 Finance Department

In celebrity fashions narayanapuram, only maintain the simple petty cash

book. The celebrity fashions in MEPZ is a main branch to control the all
financial needs.

4.4.1 Petty Cash Book

Petty cash book is maintained to record small expenses such as postage,

stationery, telegram. A separate column is allotted for each type
of expenditure. The difference between the total of the debit items and that
of the ‘total column’ on the credit represents the balance of the petty cash
in hand.

Generally, in all business houses, payments are made by cheque for

battery control over cash. But the payment of small expenditures like,
stationery, traveling, postage, telegrams, office teas and newspapers by
cheque are impartial. Besides the above-mentioned problem, the chief
cashier of a larger business has to deal with numerous transactions of
large amount daily. If the chief cashier records petty expenses in main
cash book then chief cashier and main cash both will be overburdened.

To solve these problems the chief cashier delegates responsibilities to

some senior staff member for day-to-day small transactions. For this
purpose, he is given a small amount and a separate book to record these
small payments. The book in which these small payments are recorded is
called “Petty Cash Book”. The found that is used for small payments is
known as “Petty Cash” and the person who is responsible for makings
small payment and recording them is called “Petty Cashier”.

42
4.4.2 Cash voucher for petty cash book

Petty cash voucher is usually a small form that is used to document a

disbursement (payment) from a petty cash fund. Petty cash vouchers are
also referred to as petty cash receipts and can be purchased from office
supply stores.

The petty cash voucher should provide space for the following:

➢ Date
➢ Amount disbursed
➢ Person receiving the money
➢ Reason for the disbursement
➢ General ledger account to be charged
➢ Initials of the person disbursing the money from the petty cash
fund

Some petty cash vouchers are pre numbered and sometimes a number is
assigned for reference and control. Receipts or other documentation
justifying the disbursement should be attached to the petty cash voucher.

43
4.4.3 Celebrity fashions limited cash voucher

No. CASH VOUCHER DATE:

DEBIT AMOUNT

TOTAL Rs.

Please pay………………………………………………………………………

Rupees……………………………………………………………………………

On Account of……………………………………………………………………

Prepared by: Checked by: Approved by: Receiver’s signature

4.4.4 Advance Payments to Employees

In some cases, the petty cash Custodian may find it necessary to advance
up to $200 cash to an employee for travel or for miscellaneous business
supplies. Under no circumstances will petty cash advances be allowed

➢ For overnight travel

➢ For more than 48 hours before the expense is anticipated
➢ For more than $200
➢ Without a signed receipt (Petty Cash Voucher)
➢ To a student or other non-employee
44
 ➢ For non-business purposes
➢ Outstanding for more than 4 days.

Contact Accounts Payable immediately if advances are not resolved fully

within 4 days. When petty cash is advanced to the employee, complete all
sections of the Petty Cash Voucher, including the "original amount"
column, and obtain the payee's signature. When the employee returns
with the receipts, simply fill out the "revised amount" column and have the
payee and the Custodian initial the voucher in the far right hand column. If
it is necessary to replenish cash funds while advances remain outstanding,
the total advance should be charged against the appropriate Banner
account. Make a copy of the PCV and submit the original with the Petty
Cash Replenishment Request. When the employee returns with the
receipts, submit the copy of the PCV attached to a new PCV indicating the
amount of cash returned by the employee (if any) in brackets. When
preparing the INV to replenish the fund, be sure to credit the original
FOAPAL charged if there is cash returned by the employee.

4.4.5. Report in head office

All petty cash vouchers must be submitted in head office for verification
and then get the amount from main branch for next month use to
company.

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 CHAPTER 5

CONCLUSION
The internship had provided an opportunity to gain hands on work
experience to the students. It had been successful in impacting practical
exposure to students and gives better understanding about the real time
organizational Environment. This internship would also be helpful to the
students to gain better job opportunities. It has definitely improved my
knowledge on manufacturing industry and in their functional areas like
production department, Human resource department, finance department
and marketing department. The experience has taught me valuable
lessons that will help me Through-out my career. It has also improved my
skill levels in the fields I worked in and helps me feel confident in what I
do.

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REFERENCE:

WWW.INDIANTERRAIN.COM

WWW.CELEBRITYFASHIONSLIMITED.COM