Project Proposal: Restarting Tourism | Readying Emerging Destinations
Type of Initiative: Capacity Building & Implementation, Education & Awareness Raising, Policy
Frameworks & Tools
Description and Objectives: The program will consist of in-person training classes which combine
trainer presentations, group discussions and exercises with hands-on learning opportunities, focused on
practical insights and tangible action steps towards preparing participants for the new normal in
tourism. In this series of presentations and training sessions with an interactive, participatory workshop
format, tourism stakeholders and policy makers will review good practices currently applied in managing
emerging destinations sustainably; including basic customer service and communication skills, how to
engage and motivate local stakeholders for continuous improvement, and apply sustainable tourism
guidelines. Stakeholders and tourism frontliners will learn how to ensure readiness and sustainability in
tourism products, and learn how to promote their destination to tour operators and their target
markets.
Area of Interest: Camarahan Ridge, Pagatpat, Cagayan de Oro City
Date/s: November 22 to 26, 2021
Target Participants: Owners/managers of tourism related establishments in the area
Frontliners, waitstaff
LGU
Training modules:
1. Tourism appreciation (4hrs)
a. The impact of tourism in the national economy
b. The role of the local stakeholders
c. Understanding tourists
2. Community guiding (8hrs)
a. Basic tourist reception
b. Basic tour guiding
3. Filipino brand of service excellence (8hrs)
a. Service excellence and the Filipino values
b. Customer service / the GUEST technique
c. Principles of service recovery
4. Visitor management in the new normal (4hrs)
a. Redefining visitor processes
b. Health and safety protocols
c. Housekeeping and sanitation
d. Creating a more meaningful visitor journey
5. Sustainable tourism (4hrs)
a. Shifting from traditional to sustainable tourism
b. Sustainable consumption and production
c. Environmental stewardship
6. Food & beverage service (4hrs)
a. Waitstaff preparation before, during and after service
7. Marketing and promotions (4hrs)
a. Demand-driven marketing
b. Exploring new markets
c. Social media
Venue: open area, local
Participants: LGU; TRE managers, supervisors, frontliners – 50 participants (divided to 2 batches)
Logistics:
o Secretariat: equipment, kits, registration, supplies
o Meals: lunch and snacks + free-flowing coffee
o transportation
Budget considerations:
XSPEAKERS 1200/HR X 8 HRS X 5 DAYS X 2BATCHES 96000
MEALS AM&PM SNACKS + LUNCH FOR 50 PAX X 5 DAYS 100000
SUPPLIES KITS & EQUIPMENT 10000
STAFF HONORARIA 40000
LOGISTICS/MANAGEMENT 40000
TOTAL 286000