Dance and The Use of Technology
Dance and The Use of Technology
A Thesis
Presented to
In Partial Fulfillment
Master of Arts
May, 2012
DANCE AND THE USE OF TECHNOLOGY
Thesis
Approved: Accepted:
_________________________ _________________________
Advisor Interim School Director
Mr. Durand Pope Dr. William Guegold
_______________________ _______________________
Committee Member Dean of College
Ms. Christina Foise Dr. Chand Midha
_______________________ _______________________
Committee Member Dean of Graduate School
Mr. Neil Sapienza Dr. George Newkome
_______________________
Date
ii
TABLE OF CONTENTS
Page
LIST OF TABLES………………………………………………………………………..iv
CHAPTER
I. INTRODUCTION……………………………………………………………………...1
V. CONCLUSION………………………………………………………………………36
BIBLIOGRAPHY………………………………………………………………………..41
iii
LIST OF TABLES
Table Page
4.1 “Figure 3-9. Percent of U.S. adult population (by demographic group) that
observed at least one benchmark arts performance through either electronic
media only or live attendance only”……………………………………………..32
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CHAPTER I
INTRODUCTION
For many years now technology has been changing rapidly the world in which we
live. Many people cannot wait to get the latest cellphone, computer, tablet, or camera.
As new technology is developed, people are able to do more and more with one device.
Cellphones are no longer just for talking. They also can access the internet, take quality
pictures and video, and give travel directions. New applications are available almost
weekly. Computers can be used to watch TV and movies, wirelessly. People can get
directions from a GPS unit or their phone instead of a map, and books can be read on a
tablet screen instead of on paper. With technology becoming an increasingly large part
source of entertainment.
This thesis will explore how, as the use of technology and its capabilities continue
to expand in implications and opportunities, the dance world must start incorporating it
more. As will be discussed in the next chapter, film technology helped bring dance to the
masses through cinema and television. With the current popularity of reality television
the ways in which people access dance, it is also changing their expectations for live
dance performances. In order to stay relevant to newer and younger audiences, the
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concert dance world should consider incorporating technology more into performances
and/or use technology more as a means for people to view performances. Technology
can be used in dance as a creative tool through sensors to control music and video
sequences and bringing dancers from different geographic regions together for
later chapters as suggestions and examples of how dance and technology can be used
together.
While much of the classical concert dance world is rooted in tradition, new
audiences with new expectations demand that the art form evolve and adapt to a new
environment. Integrating dance and technology is not something that will work equally
well for everyone and this thesis by no means attempts to prove otherwise. It would be
unwise to alienate dance-lovers who have dependably supported this art form for
generations. The goal of this thesis simply is to bring attention to a current topic in the
dance world and examine how and what changes might be implemented if dance
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CHAPTER II
dance world for over one hundred years. Emerging photographic technology was applied
to the study of movement in the 1880s when Etienne-Jules Marey and Eadweard James
cinematograph made it possible to record and project a moving image with one device.
That same year, Thomas Edison filmed modern dance pioneer Ruth St. Denis performing
a dance that involved the dancer manipulating the profile of the body by moving a full
skirt around (V. Brooks 71). This historical event marked the first time dance was
captured on film. Dance and film have been intertwined ever since.
In the early days of the relationship between dance and film, film was largely
used to capture live performances of concert dance. Concert dance is dance that is
performed live on a stage for an audience and is generally choreographed primarily for
artistic value. It exists outside of any imposed context. While every art form has an
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implicit financial consideration, concert dance is a perfect example of art created for art’s
sake. Commercial dance, on the other hand, is dance that can be seen in films,
commercials, music videos, and television shows. More often than not, it is created to
support some other “mission” such as marketing, or in a fairly crass interpretation of the
work, entirely to “entertain.” Dance began to be used for pure entertainment value in
1929 when Hollywood films began to incorporate large music and dance sequences into
thinly plotted story-lines. These insertions of dance into cinema capitalized on the
capability of film to present spectacle on a grand scale. They also provide entertaining, if
artificial interludes. In the 1930s and ‘40s spectacular dance numbers provided a popular
Perhaps the director most famous for this kind of work was Busby Berkeley (V.
Brooks 72). Berkeley was best known for creating extravagant musical sequences in
films. These films contained little dancing, emphasizing the creation of patterns by
dramatically dressed choruses which moved in imaginatively designed spaces, and filmed
from thrilling positions. His work can be seen in many films but perhaps the two most
well-known films are 42nd Street (1933) and Dames (1934) (Billman 34-36). The
popularity of this genre set the stage for the fame of featured dancers such as Fred
Astaire, Ginger Rogers, and Shirley Temple who became household names. From 1934
to 1940, Shirley Temple appeared in twenty-four films and tap danced in fifteen of them,
which is notable considering she was only six years old in 1934 (Frank 86-87). Music
and dance numbers continued to be an integral part of popular films throughout the 1940s
and 1950s. During those years dancer Gene Kelly was at the height of his career, starring
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in films such as An American in Paris and Singin’ in the Rain (Billman 96). His athletic
style of dancing differed from the smooth and sophisticated style of Fred Astaire in
earlier films.
While dance continued to appear in films during the 1960s and the Viet Nam
War, the attitude of the United States made these films seem frivolous and representative
of an earlier more innocent era. Dance sequences in film appeared less and less. The
decline was perhaps a Hollywood decision as large dance sequences were expensive and
no longer reflected the times. Dance never completely disappeared from film and
enjoyed a small resurgence in the 1980s with films such as Flashdance, Saturday Night
Fever, Footloose, White Nights, and Dirty Dancing. These films, although they included
great dancing, were actually about characters who danced rather than dance as an art
form.
Dance in films did not become popular again until 2000 with the release of Center
Stage. At this point in time a number of films about “being a dancer” were made. Center
Stage stars dancers from companies including American Ballet Theatre and New York
City Ballet alongside actors including Zoe Saldana, Peter Gallagher, Debra Monk, and
Olympic ice skater Ilia Kulik. This film follows the lives of aspiring ballet dancers as
they enter the American Ballet Academy with hopes to later become dancers with the
American Ballet Company or another well-known ballet company. Films including Save
the Last Dance (2001), The Company (2003), Shall We Dance (2004), Mad Hot Ballroom
(2005), Take the Lead (2006), Step Up (2006), Stomp the Yard (2007), Step Up 2: The
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Streets (2008), Fame (2009), and Black Swan (2010) all feature dance as critical parts of
Films with dance as a central plot-line have been released almost every year since
2000 (IMDb). These films use various dance forms including ballet, jazz, ballroom, hip-
hop, and contemporary (a collection of methods taken from modern and post-modern
dance). Modern dance refers to a style of dance started in the early twentieth century in
which the dancers are barefoot and the movements are less limiting and more expressive
than those in ballet. Post-modern dance, popular in the 1960s and 1970s, took the
movements. Martha Graham is considered one of the pioneers of modern dance while
information on the amount of money some of the films made during their opening
Save the Last Ballet & Hip-Hop Jan. 14, 2001 $27,526,443 2,230
Dance
Take the Lead Ballroom April 9, 2006 $12,051,277 3,009
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Although at first glance it would appear Black Swan, the most recent film on this
list, did not do as well as the other films during its opening weekend, it is important to
note that it opened on a much smaller scale of only eighteen screens as compared to over
a thousand for the other films. As of April 3, 2011 Black Swan had grossed
$106,774,597 (IMDb). This is evidence that the film may have helped increase ticket
sales for New York City Ballet’s production of Swan Lake during the 2010-2011 season.
In a New York Times article from February 14, 2011, Alastair Macaulay wrote,
Will Natalie Portman be dancing “Swan Lake”? I can’t help hoping the
rumors are true: that people have called the ballet box offices in New York and
London with that question. Certainly the film “Black Swan” helps explain why
tickets to the New York City Ballet’s performances of “Swan Lake” are selling
unusually fast (C1).
It is likely that for many audience members who were prompted to purchase tickets
because of the film, it may have been the first time they had seen a live ballet
performance. However, it is too early to tell if these people will turn into long-term
shows including MTV’s The Real World (1992 – present) and CBS’s Survivor (2000 –
present) and previously mentioned dance films, producers realized dance could be a
subject on reality television. The three most well-known television shows featuring
dance are, ABC’s Dancing With the Stars (2005), Fox’s So You Think You Can Dance
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Dancing With the Stars consists of celebrities paired with professional ballroom
dancers to learn routines and compete against each other each week until one couple
wins. So You Think You Can Dance and America’s Best Dance Crew are also
competition shows. So You Think You Can Dance showcases unknown dancers learning
choreography in different styles of dance each week whereas America’s Best Dance Crew
Each show attracts millions of viewers each week to see people compete on the dance
floor. On the first night of the twelfth season of Dancing With the Stars, 22.3 million
viewers tuned in to watch the two-hour episode (Toff ‘Dancing With the Stars’).
Viewership is much lower for So You Think You Can Dance with 8.4 million viewers
tuning in to the 100th episode (Toff “Thursday Ratings”) and America’s Best Dance Crew
with 2.4 million viewers tuning in for the season five premiere (Gorman). Regardless,
each show has developed a following and is able to return to television season after
season. In a Dance Spirit article Kate Lydon suggests that the reasons these shows are so
…on a reality TV show, you don’t just see the performance, you get to peek into
rehearsals and glimpse the creative process. You get to know the dancers and
choreographers and slowly become familiar with their personalities, quirks and
outlook on life. You get to root (and vote!) for your favorites. You become
invested (36).
People seem to like the fact that they get to see the drama of the process and not just the
these shows recognize the value of engaging viewers by making it possible to participate
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As society becomes more comfortable with and dependent on technology for
entertainment. Many people enjoy being able to watch performances from the comfort of
their own homes where they can record and watch them at their leisure, possibly on their
large screen TVs, but also on their computers, iPads, and other devices.
The increasing use of technology does not mean that everyone is going to stop
attending live performances; but it does mean that dance, like every other art form, exists
people’s expectations. There is now a television audience expecting to see tricks —fancy
jumps, spectacular turns, gravity-defying lifts and occasional crashes – almost as if dance
Whether the change in expectations is good or bad, the concert dance world is
faced with recognizing and embracing the fact that new audiences may require new
techniques to meet these new expectations. The most challenging issue of the changing
form, or whether technology has added new opportunities for creativity. In the first case
order to woo audiences. In the second case, there is a need to make sure that new
technology is organically integrated into the creative process, in essence changing the
9
In a New York Times article, Roslyn Sulcus, discusses how choreographer
Christopher Wheeldon and his company, Morphoses, are adapting to meet audience
desires. According to Sulcus, Wheeldon talks to audiences about his choices of ballets
and music, holds open rehearsals, and shows short films before each work so the
audience can see the creative process as well as the end product (AR1). By letting the
audience in on the creative process Wheeldon is using one of the methods from dance
television shows that attracts viewers and is thus tapping in to expectations created by
Furthermore, the 2008 Survey of Public Participation in the Arts generated by the
National Endowment for the Arts asked more than 18,000 adults about their participation
in the arts during the twelve months prior to May, 2008. The results of the study include
information about arts participation involving the use of electronic and digital media,
including such things as radio, TV, CDs/DVDs, the Internet, and portable media devices.
Based on data collected, 8% of the U.S. adult population who observed individual arts
activities viewed dance through electronic media. Only 7% did so through live
attendance (Audience 2.0). A 1% difference might not seem like much but the data is
already a few years old and with the society’s increasing dependence on technology more
recent data might show an increase in the percentage of those viewing dance through
electronic media.
Chairman of the NEA believes the arts world needs to start embracing technology more.
In the first five paragraphs of his NEA “Message from the Chairman” in 2008, he stated,
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In the arts, we are deeply invested in the primacy of the object and the
necessity of the live experience. Technology is often seen as our nemesis – a
cheaper, easier, virtual version of something real.
Many of us in the arts battle the technology invasion; performing our own
version of the refrain that those who do not remember their own history are
condemned to repeat it.
The radio and the record album were once thought to herald the death of
live music. The VHS tape and cable television were going to end film.
Photography was going to replace painting, and color catalogues were going to
obviate the need for museums.
None of these innovations led to the death of the art form, but instead
contributed to its spread and helped create new audiences.
So now we are faced with the Internet, social media, and other new
technologies, and I believe the arts field must embrace them and integrate them
into our work. Not to replace it, but to extend it (“Audience 2.0” 3).
With that idea in mind, some of the ways in which the concert dance world can embrace
technology include not only a vehicle through which people view dance. Landesman also
new, but for them to be truly helpful in cultivating audiences, it might be wise for more
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CHAPTER III
While advances in technology led to the invention of the video camera and helped
integrate dance into films and televisions shows, more recent advances in technology
have led to the incorporation of technology into the creation of dance. Combining
technology and dance is not a twenty-first century idea; it has been experimented with for
many years. However, as technology continues to develop and improve, there are more
and more possibilities for integrating it into the process of creating and performing dance.
One of the dance companies at the forefront of the dance and technology field is
Troika Ranch. Troika Ranch was formed in 1994 by Dawn Stoppiello and Mark
Coniglio “to create dynamic, challenging artworks that fused traditional elements of
dance, music and theatre with interactive digital media” (Coniglio, “The Importance of
Being Interactive”). The pair first worked together in 1987 while both were students at
the California Institute of the Arts. At the time there was a group of musicians hacking
into devices such as radio-controlled cars and game controllers and customizing them for
use in live performances. Coniglio, an innovator in this area was able to create software
that was able to “see” information from the hacked sensory devices which were placed on
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Stoppiello’s body. This then allowed her movements to control music synthesizers and
other various devices (Stoppiello & Coniglio, “An Arc of Bodies and Technology”).
The system created by Coniglio became known as MidiDancer and its first use
was rather basic. The first MidiDancer device consisted of two sensors attached to a
transmitter (from radio controlled cars), the sensors were then taped to the arms and legs
of the dancers. Each sensor was then used to measure the flexion of a joint (either the
elbow or knee). The data gathered from the sensors was sent through the transmitter to a
computer where the information was used to control music synthesizers. The first dance
piece created by Stoppiello and Coniglio in the late 1980s was made up of four
performers each wearing two sensors, one on the elbow and one on the knee. Each
sensor in turn controlled a sound that would stay the same throughout the piece.
Unfortunately the early dance and music created by this method of composition consisted
Coniglio, “FleshMotor”).
This early technology lead to technological and aesthetic advances, and using a
new and improved MidiDancer, Stoppiello and Coniglio created a piece called In Plane.
The concept for the piece was that they would video tape Stoppiello dancing, transfer the
video to a disc, and use the MidiDancer to allow Stoppiello to control the playback of the
video. Thus, they would be able to create a duet between Stoppiello and her virtual self.
The new version of MidiDancer used to create this piece was made up of a smaller
transmitter and eight thinner and more flexible sensors which could be placed on various
joints. This new version was less restrictive and therefore allowed for more freedom of
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movement within the choreography. Furthermore, for this piece joints were allowed to
change their function. In other words, one joint might control the music in one section
and in another section the same joint might control the playback of the video (Stoppiello
& Coniglio “FleshMotor”). Subsequently they explored new ways to use the MidiDancer
including, “initiating the playback of musical notes or phrases, manipulating live or pre-
recorded video imagery, and controlling theatrical lighting” (Coniglio, “The Importance
performers have furthered the choreographic possibilities of how dance and technology
While Troika Ranch is known for its use of technology in dance, it is certainly not
the only dance company to do so. Many choreographers have incorporated technology
into dance, though it has generally been for a specific piece rather than being integral to
the mission of the company. For instance, in Biped (1999), Merce Cunningham used
optical motion capture devices to record the moving bodies of dancers. The recording
was then transferred into digital 3-D representations of the moving bodies which were
then manipulated, and finally the dancers performed along with the projected animations.
Using the same idea, Bill T. Jones created Ghostcatching (1999), which took dance to a
virtual performance installation consisting of the projected animations shown with no live
Another project which explored a way technology could be used within dance was
the Stereobodies project in Manchester, England. When discussing the project, Helen
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The initial concern was to explore ways in which a representation of the
‘real/live’ performer’s body could be directly integrated into the virtual/simulated
environment without having to undergo the disembodiment and translation of
motion capture and the creation of avatars. We began work, in June 2006 with
the CSAGE project at Manchester Computing, University of Manchester, where
Martin Turner had developed a system of integrating stereoscopic video into the
access grid context, as a virtual research environment (VRE)…
The research focus for the Stereobodies project was concerned with the
concept of presence, and how the interrelationship of the virtual and actual
dancing body in live performance that this technology offered, might provide new
understandings of this relationship. From a choreographic perspective this broad
aim was clarified into two compositional approaches; firstly to explore the
interrelationship of bodies in space both in terms of actual pathways across and
between the virtual and real contexts, and secondly, to explore physical ‘contact’
or rather the illusion of touch between performers in the real and virtual contexts
(160).
To create this piece, a duet was choreographed involving five points of contact between
the performers. One of the performers was then removed from the material and the
second performer danced his part as a solo as if dancing with an invisible partner. The
solo version of the piece was videoed stereoscopically and then projected in the CSAGE
project’s virtual research environment, in life-size. The first performer then performed
the duet with the virtual partner. The use of the stereoscopic technology allowed the
dancers to appear as if they were performing in the same space. It even made it seem at
times as though the arm of the virtual reproduction was passing over the body of the live
dancer or reaching into the space between the live dancer and the audience. In order to
create a stereoscopic video two synchronized video cameras are used. The video is then
projected onto a large curved projection screen and the user wears special polarized
(Bailey 161). If this technology were to become used on a larger scale in the dance world
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it could change the way pieces were choreographed, changing audience perceptions
The use of technology in dance can also provide dancers and choreographers with
the opportunity to work together even if they are not in the same physical location.
For example, in 2007 Pauline Brooks, a professor at Liverpool John Moores University
(LJMU) in Liverpool, England started work on a project with Professor Luke Kahlich at
together on choreographing a dance. The project was made possible by studios and
theatres equipped with web-cams and projection screens to connect the dancers otherwise
separated by 3000 miles. When the first project began in 2007, tutors were brought in to
familiarize both groups with the technology they would be using. For this project the
dancers at Temple University were working in a dance studio while those at LJMU were
working in a studio theatre. The use of two different types of spaces resulted in some
Thus, while our dancers were able to meet synchronously in time across a
distance and create work together, the difference in each performance space did
provide a challenge. Those in the studio space could travel far greater distances
away from the camera, and because the two spaces were so clearly different when
viewed on the screen, it was difficult for us to build a sense of a new unified or
shared space. Perceptually, to the audience, there was a clear difference and
division, which meant that artistically the work could not effectively create the
illusion of ‘a new space, a third space’…(50).
Despite the challenges and limitations faced by the spaces and the technology a
performance was aired through the Internet to an invited audience at both universities.
Having learned from the first project, they embarked on a second project the
following year. This time around both groups of students were working in black-box
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style theatres which meant it would be possible for them to explore making dance in a
new special “frontier.” A performance of this project was held on April 30, 2009 and is
performances of live and telematics dance” (P. Brooks 51). In the fall of 2009 a third
project was initiated. This final project involved three choreographers creating a new
dance in which a telematics performance would be combined with live dance through
theatres as the second project. Following the performance an audience discussion period
was held between the audience, performers, and choreographers. And because of the
As these examples show, working with technology is not without its challenges
and limitations. In the case of the dancers working together at Temple University and
LJMU, the dancers were challenged with not only staying connected to the live dancers
and audience members but also to the digitized dancers and the audience members
located 3000 miles away. The audience was also at times challenged to make viewing
choices between the live performers and the projected performers, some found it
engaging, others found it was too busy, and some did not like having to choose. It would
seem that when using technology like this it is quite difficult to please everyone.
Another challenge with this project was dealing with the “cone of capture,” the
area of the performance space the camera is able to view and then project. As the camera
is not able to capture the whole performance space, analysis offered indicates that the
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performance seen by the audience is different in the two locations. Through the use of a
split screen both groups of performers are projected and in a sense can interact with each
other and appear to be in the same space. Therefore, both audiences are able to view the
same virtual performance. However, each audience is at the same time viewing a
different live performance and thus the audience is having both a shared and a unique
viewing experience.
had to deal with making it appear as though the dancers on the split screen were
occupying the same space. This challenge influenced the choreography seen in the live
performance space, involving the use of close-ups, distance shots, and dancers passing
through the cone of capture. The use of this technology also made it possible for them to
create duets and trios between the live and projected dancers, something that was
probably a new experience for many audience members (P. Brooks 52-57).
choreographers are using networked environments there are often delays in the upload
and download times of the video and sound. These delays can affect the kinesthetic
perception of the audience, as what they see and hear might not be what was intended
(Birringer 87). It is important for those working with this type of technology to be aware
of its limitations and to be able to create a work with those limitations in mind.
Mark Coniglio, the technology expert with Troika Ranch, also has realized there
is a downside in working with digital media. One aspect of digital media he likes
particularly is that once something is captured by digital media, it is always the same and
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it can be duplicated. However, this sameness goes against the spontaneous quality
performance has any number of variables including things “going wrong,” or varying
A piece in which Troika Ranch deals with this issue has a section in which a dancer
performs with a small video camera and wireless transmitter in one hand. As the dancer
performs the camera captures images of various parts of her body and the images are then
projected in large scale behind her. As she dances, gestures that seem small on her body
are magnified on the screen. Coniglio states, “Because this projection is directly linked
to a living body, it reflects, amplifies and compliments it. The projected image becomes
Y3K”). In other words, because the camera and projected images are used to reflect the
living body, it does not seem as foreign and out of place as perhaps other forms of
technology.
Another way to make it appear as though the digital media or technology used in
dance looks as alive as the performers, is to allow the performers room to improvise.
Allowing them to interact with the digital media in a way they would not otherwise be
able to do. However, this technique also challenges audience perceptions. Generally,
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audience members used to attending performances in traditional theaters (on proscenium
or “picture frame” stages) tend to assume that each performance will be essentially the
need to be informed in some way of the relationship between the performers and the
technology. Coniglio sums up the use of improvisation to add life to the use of
technology by saying,
…an audience’s understanding that the performer has a virtuosic command of his
or her instrument and that he or she is creating something new in the moment of
performance adds yet another layer of ‘liveness’ to the experience, which I would
argue is a core rationale for adding interaction to the mix in the first place (“The
Importance of Being Interactive”).
Technology can be used in dance in many ways, from the first stages of a piece to
the final result; however the earlier in the creative process technology is integrated, the
more effective it tends to be. It is useful to keep this in mind even if the technology is
used logistically to make it possible for choreographers and dancers to create work when
they are not physically in the same place. The use of video conferencing technology
allowing them to create and perform work together. It also can be used by
choreographers who are not available for extended rehearsal periods. It is not uncommon
for choreographers, particularly those with their own companies, to work with dancers in
another company or perhaps at a university dance program. They may be able to work in
person with those dancers for only a short period of time. Video-conferencing technology
makes it possible for them to monitor rehearsals and give feedback from time to time.
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While technology does not have to be part of a live performance it is perhaps a
good way to engage an audience that is living in a technologically dependent world. The
of people that have grown up with technology and is used to virtual experiences. This is
…the reason tools like video, interactivity, and telepresence are important is
because they help to keep dance vital in a world where mainstream broadcast
media is the most widely experienced channel of aesthetic (albeit popular)
expression. Television is powerful because it combines imagery, sound, and
editing into one stream of information that flows into the comfort of your home.
Through the use of video, dance creators gain access to all of the plastic qualities
associated with film (and television) including changes of scale or perspective and
the extreme capability to break linear time with editing…Using such tools with
dance allow artists to create layers of meaning with a density that is appropriate
and necessary in the media intense world that we live – it is the vernacular of our
time (“Towards Y3K”).
The use of technology can be a great tool for dancers but it is essential that it
serve the creative process and the aesthetics of the product. It is important for the
technology to be related to the content of the dance—to serve the core idea of the work.
Dawn Stoppiello of Troika Ranch feels that there must be a link between the media being
used and the context of the work. She says, “I choose the kind of sensing system based
on the kind of metaphoric meaning I want to add into the piece side by side with the kind
of choreography I want to see and use” (“Translation”). In other words she chooses the
type of technology she wants to use in a piece based on the movement and feeling she
wants the piece to have. Keeping the use of technology authentic to the artistic intention
of the work is important. After all, the artistic qualities found within dance are one
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the technology available to choreographers in the twenty-first century. To do so would
risk making traditional concert dance a “museum-like” experience, rather than one which
reflects a vital evolving art form. But having said that, choreographers must guard
nontraditional audiences.
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CHAPTER IV
enhance a performance for everyone. However, there is another way for the dance world
to stay connected to a technology dependent society. Through the use of video streaming
technology viewers can watch a performance in a movie theater or from the comfort of
their own home, thus making it possible for performances to be seen many miles from
definition (HD) in movie theaters across the country. This initiative, which for people
ultimately met with much success (metoperafamily.org). According to a May 2007 New
York Times article, during the first season of live broadcasts the Metropolitan Opera
simulcast six operas and sold 324,000 tickets worldwide. In the article, Daniel Wakin
states,
Peter Gelb, the company's general manager, said he expects the number of people
who attend live Met performances in movie houses next season to match the
cumulative audience for all 225 performances in the Met auditorium: about
800,000 people. Mr. Gelb also said he expects the series to make a profit, a word
not often heard in the opera world (Wakin).
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The concert dance world is catching up to opera thanks to the “Ballet in Cinema”
performances from well-known ballet companies such as the Bolshoi, the Royal Ballet,
and the Paris Opera Ballet (Bloom). Performances are only available at theaters in the
Emerging Cinemas Network; locations and times can be found through a simple search
on their website. Encore showings of the performances are also done for those that
In an interview with Julie Bloom of The New York Times in March 2011, Natalia
Osipova, a ballerina with the Bolshoi Theater from Moscow, shared some of her thoughts
on dance being shown in movie theaters. Ms. Osipova starred as Kitri in the ballet “Don
Quixote” which was screened live in high-definition from Moscow by Emerging Pictures
in about 150 theaters in the United States. Excerpts of Ms. Osipova’s March 2011
I think that the big close-ups aren’t so good for dance. I think it’s better to
look at it from far away. When you look at the ballet, you shouldn’t be very
close; you should have more. I think though it’s really wonderful to have such a
big audience, and it will be a big pleasure for all of us that you’re doing just one
performance and so many people around the world get the chance to see you…I
think once you get to see the production on the big screen you get to see the ballet
in much greater detail and notice much more, but on the other hand it’s
problematic. Our goal as a dancer is to transmit somehow, even through the
screen, the inspiration, the character of this production, the particularity of this
production. People say when you are in the theater you can feel the emotion, but
once you’re watching it on the screen those emotions get erased. But that’s our
big goal, not to let them get erased (Bloom).
It is clear that while Ms. Osipova believes that reaching a vastly increased audience is a
worthwhile goal. At the same time, she recognizes that the technology involved
24
In spite of the issues of dance on the “big screen,” making live performances
available in movie theaters appears to be an effective way to reach new audiences and
increase revenue. Though the experience may not be as “pure” when a performance is
broadcast, it is likely that people less committed to dance might be more comfortable
going to a movie theater than a dance performance venue and therefore would be more
likely to attend a performance in that setting. Also, while tickets for these broadcasts are
likely to be more costly than a movie ticket, they are usually much less than the cost of a
innovative and apparently successful idea, if the concert dance world really wants to
expand viewing options the Internet is possibly the best place for it. Videos of dance are
already widely accessible on sites such as YouTube; however, that medium also presents
several challenges. The first issue with sites such as YouTube is that anyone can post a
video for others to view. This means that people without any training or those with
avocational training can post videos of themselves dancing. The problem with this is that
unknowledgeable viewers may believe they are watching quality dancing. This lack of
quality control on the internet is systemic, and is the reason internet research has to be
done carefully. Of course this is not true for all untrained dancers as there are some
excellent self-taught hip hop dancers; but for most forms of dance proper training and
technique is required.
Another challenge is the quality of the video itself. While video cameras have
improved over time through advances in technology, there is still the issue of amateur
25
videographers who are lacking in professional technique. A quick search on YouTube
will demonstrate the generally low level of video technique. Professional dance
companies are guardians of their brands. Their professionalism is one of their best
Also, with advances in technology people now have the capability to videotape
things in this case dance, with their cellphones. This results in the aforementioned video
quality issues and another larger issue. Cellphones allow audience members to videotape
professional performances without the permission of the company. These videos are
often the only way a full length dance is made available on YouTube and other internet
sites.
In an effort to control the quality of video on the internet, some companies, dance
festivals, and theaters have their own YouTube channels on which they post videos.
Most often these are only clips of performances, rehearsals, and interviews designed to
market live performances. One reason only clips of dances are shown might be because
of a concern that if full length dances are made available for free online, people may be
less likely to purchase tickets to see the performance. There is evidence that the
reaches new audiences. There is little evidence, however, that the majority of people
who are content to watch performances in their own home are going to be converted into
an audience willing to make the effort and commit the money to attend live
performances. The implications of this fact may be that there are two distinct
26
audiences—one active and the other passive—that make it advantageous to provide
Another reason not to put complete works on the internet is that choreographers
wish to protect their work from copyright infringement. It is important to note that once
laws. However, that does not mean that choreographers, companies, and dancers want
their work made readily available to anyone. After all, with videos on YouTube
accessible to millions of viewers it would be very difficult to catch someone who has
stolen a piece of choreography. Furthermore, if someone were caught, the time and
money it would take to take action against them would likely not be worth the hassle. It
is therefore much easier for choreographers and companies to try to prevent occurrences
from happening.
Dawn Stoppiello of Troika Ranch had when posting video clips of the progression of the
Troika Ranch has not gone so far as to willingly put all our materials on the Web,
but we are sharing clips of our performances and films and process more freely.
In the beginning there was fear. Our sacred, expert world was now open to
scrutiny and plagiarism by the masses. When we first put up a clip of a prototype
of a film we were making, we felt a certain amount of ownership to the concept
and techniques and didn’t want any of it to be stolen from us. It would seem, at
this late date though, that there are no new ideas, only one’s individual take on or
re-contextualizing of the ideas that exist already. At this stage of my career, it
now feels more valuable to me to allow people who might never see my actual
performances or films to be able to experience some version of them rather then
keep them from experiencing any part of them due to our own fear of being
copied. Who hasn’t been copied? Didn’t somebody important once say that
plagiarism is the highest form of flattery? And in the end, by putting Troika
Ranch’s work out on the web, we have received more feedback and praise and
27
criticism then if we limited our audience to only those who had the privilege to
get their butts into a theater chair (“Translation”).
So, while Troika Ranch has not put a complete video of a piece online, the company has
at least realized that it is important to make some of their work available to a broader
range of people.
Although YouTube is a great website to post video clips it is not ideal for full
performances. For companies wishing to make full length pieces or even performances
available on the web there are other options. First, companies could have video
streaming on their websites. They could either stream a performance live or have it made
available after the fact. Either way, viewers could purchase a virtual ticket in order to
view it. An issue with streaming a performance live is that it might not work too well for
those who live in another time zone, but who wish to watch the performance. One of the
best things about this technology relative to arts performances is that people across the
country and around the world can view performances by companies they might not
otherwise get to see. Perhaps it would be wise if both live streaming and taped
performances were made available, assuming the resources were available to have access
to good equipment.
programming website. That idea led to the establishment of TenduTV which first made
dance videos available in 2008. Part of TenduTV’s mission was “to make dance as
28
CinemaNow, and Vudu by either going to the sites directly or accessing them from the
TenduTV site. The cost to view the videos depends on the site, but ranges from $3.99 to
rent to $15. The cost is greater to purchase the videos in high definition.
A few materials such as the DancePulp program, which features interviews with
dancers and choreographers, as well as selections from the Dance on Camera Festival are
available for free on an ad-supported basis. The works available through TenduTV are
categorized into three categories; Live Performance Relay, which is video of live
performances; Camera Rework, which is choreography originally made for the stage but
is then reworked for the camera; and Screendance, which is choreography made
The production quality of the videos depends greatly on what the platforms (sites)
will accept. For example, iTunes has very strict standards and will not accept videos with
flaws. According to Kirschner “the source material can be anything from full 1080p
HDCAM-SR with full 5.1 or 7.1 surround audio to older Betacam and DV…We have
also decided to reject any new productions that are below HDCAM quality” (Kirschner).
The fact that much of the work they are presenting is available in high-definition is
important, not only for the integrity of the work, but also from a viewer’s standpoint. As
a viewer paying to watch a performance one would want it to be of such high quality that
it is as close to actually being in the theater as one can get without physically being there.
To watch a performance in which the video and/or sound is not clear would have a
negative impact on the viewing experience, and reduces the likelihood of developing an
29
appreciation for dance. Companies and choreographers wishing to explore the online
When TenduTV first started the response from the dance community was very
skeptical because others had tried and failed to do something similar and there was a lack
of quality filmed dance available. However, Kirschner states, “There’s been a significant
warming over the last twelve months, and I have to credit our initial content partners
(Dutch National Ballet and Wayne McGregor | Random Dance) for that boost”
(Kirschner). With a platform like TenduTV the issue of copyright has come up but
Kirschner says that while it is something everyone in the dance world fears, it is not a top
This further proves that while companies and choreographers fear making their work
available to others online, it should not be a significant enough issue to keep them from
doing so.
Initial response to TenduTV from the existing dance audience has been favorable,
but there is still work to be done to reach the mainstream public. Kirschner believes this
connection will start happening when works by more “known” choreographers are
presented on the network. Choreographers who currently have work on the network are
not as well known in the United States as they are internationally. Part of the issue here
30
is that international dance companies film considerably more of their work than
contemporary, or ballet companies and their work ranges from full company pieces to
solo work. TenduTV is expanding by starting to work with young emerging companies
and featuring dancers with backgrounds such as jazz and hip-hop on the DancePulp
programming. The DancePulp programming is free and includes interviews with dancers
and choreographers, video clips, and blogs. Kirschner explains the decision to expand in
possible, because we need that variety so that our audiences have the opportunity to
curate their own taste in dance” (Kirschner). The ultimate goal is to bring a wide variety
of dance experiences to as many people as possible, letting them decide what they like
Inevitably, there are people who may fear making dance available online will
discourage people from attending live performances but this is mostly untrue. There is
evidence that this fear is unfounded. According to Sunil Iyengar, Director of Research &
Analysis for the National Endowment for the Arts (NEA), “people who engage with art
through media technologies attend live performances or arts exhibits at two to three times
the rate of non-media arts participants” (“Audience 2.0” 7). It appears that media
technologies may help some people connect to the arts, and specifically to dance. The
NEA report “Audience 2.0” summarizes data that indicates that people who have limited
disposable incomes, live in rural areas, are elderly, or who are part of a minority group
31
are all more likely to view the arts through media alone (“Audience 2.0”). Specifically
Approximately 52 percent of adults who engaged in the arts through media alone
had annual household incomes of $50,000 or less (by comparison, only 41 percent
of U.S. households earn less than $50,000). Rural residents were as likely as
metropolitan area residents to participate in the arts solely through media (15%).
Racial and ethnic minorities were more likely than non-Hispanic whites to
participate in the arts through electronic media alone (18% vs. 15%). Americans
75 years and older were more likely than younger adults to engage in benchmark
arts activities through media alone (20% vs. 15%) (“Audience 2.0” 12-14).
This is shown further in the following table taken from “Audience 2.0.”
Table 4.1 – “Figure 3-9. Percent of U.S. adult population (by demographic group) that
observed at least one benchmark arts performance through either electronic media only or
Participant segment
Media only Live attendance only
All Adults 11.8% 9.5%
Gender
Male 10.9 % 8.5%
Female 12.7% 10.4%
Location
Metro 11.9% 9.8%
Rural 11.1% 7.7%
Race and ethnicity
Hispanic 12.4% 5.9%
White 10.4% 10.9%
African American 17.9% 5.8%
Other 14.6% 8.7%
Age
32
18-24 9.8% 9.0%
25-34 9.7% 8.9%
35-44 10.1% 9.5%
45-54 11.2% 11.2%
55-64 14.3% 10.1%
65-74 15.1% 8.0%
75 and over 18.1% 7.4%
Education
Grade school 13.2% 1.7%
Some high school 10.4% 4.0%
High school 12.1% 7.2%
Some college 12.9% 10.6%
graduate
College graduate 10.7% 15.9%
Graduate school 10.5% 11.5%
Income
Less than $10K 17.7% 3.4%
$10K to $20K 12.4% 5.6%
$20K to $30K 17.1% 3.6%
$30K to $40K 10.3% 9.0%
$40K to $50K 14.3% 10.5%
$50K to $75K 12.8% 11.5%
$75K to $100K 11.7% 10.3%
$100K to $150K 8.1% 17.9%
$150K and over 5.6% 13.1%
older, those having no more than a grade school education, or those having an income
33
under $10,000 are the most likely demographic groups to view the arts through media
alone. The possible reasons for this may include but are not limited to access, mobility,
and finances. For example, for someone with a low income it is much less burdensome
to pay $3.99 and watch a dance online on a site such as iTunes than it is to pay $40 or
more to attend a live performance. Furthermore, for those that are not comfortable going
to a theater or who know little about what they would see, viewing performances via
media technology can allow them to watch dance from the comfort of their own homes or
help them reduce their fear of the unknown and initial financial risk. In other words,
someone who has never seen a live performance may experience anxiety over such things
as what to wear or how to behave. That person may also weigh heavily the value of
spending a substantial amount of money to see something they are unsure they are going
to like. By making a smaller investment and being able to see what the event is like from
a distance, that person might be more inclined to purchase a ticket to a live performance
later on.
Though some people may only view the arts through electronic media, it is
unlikely that this mode of experience will replace live arts attendance. According to
NEA research, just the opposite may be true. The “Audience 2.0” report also stated that,
34
Further research will have to be pursued in order to understand if there is a direct cause
and effect relationship between electronic media arts participation and live arts
Mark Coniglio of Troika Ranch also feels that while the Internet is an emerging
method to view dance, it will never fully replace the experience of viewing a live dance
performance. In his article “Towards Y3K: Dance’s Digital Divide” Coniglio declares,
It is clear that the Internet and its derivatives will become the primary method by
which creative content will be distributed to audiences in the coming years. Can
live performance remain meaningful in such a world? This question is especially
keen for dance since, of all the art forms, its visceral nature would seem
completely at odds with a medium that separates the bodies of the audience from
the bodies of the performers…,
When dancers perform we see beautiful bodies that sweat and breathe hard
as they perform complex, difficult, and even dangerous movements. Athletes and
dancers show us the human body at its most exquisite by seeking the boundaries
of its capability…What makes dance different from sport is the fact that these
movements are aesthetically pleasing and may generate mood or narrative – a
sublime combination of beauty and risk. It is this combination that is missing
when viewing dance through what I will term here “flat media,” meaning two-
dimensional representations on television or computer screens (“Towards Y3K).
For that reason, and as research shows, viewing dance through electronic media is
unlikely, at least for the time being, to replace the experience of watching live dance
performances altogether. The advantages of making dance available through the use of
technology are likely to grow in the future. As dance reaches more people through
technology, new audiences will develop and become patrons of live dance as well. In the
end, the goal of bringing dance to people through technology is to expand the overall
35
CHAPTER V
CONCLUSION
It is clear that technology has become an integral part of peoples’ lives and as a
society we have become dependent on technology for everything from simple everyday
tasks to complex activities. As technology changes, we, as a society must learn to adapt
to it. The arts are not immune to this trend; and, in fact, it appears that technology is
Technology helps bring dance to millions of viewers through television, film, and
the Internet. These developments have changed the way many people access dance.
They have also changed perceptions of what dance is, or can be. The long-term effects of
these changes are yet to be seen; but in the relatively short term it appears that dance in
the media is developing popularity and has, in some cases such as film musicals, been the
The concert dance world has always had a devoted audience; however, growing
audiences has been challenging. Dance, as well as all the other performing arts, has
always competed with sports, movies, concerts, and other entertainment and leisure
activities for an audience’s time and money. Today it can be said that dance is competing
with itself; that is to say that live concert performances are in competition with such
36
things as reality television dance competitions. In order to keep awareness of dance and
its evolution over time, it is essential that the world of concert dance learn to use
electronic media to address new mass audiences. In fact, it is this idea that is supported
by a statement from the Director of Research & Analysis at the National Endowment for
Dance presented through electronic media does not replace live dance; it is an extension
of it. It should be a way to bring more attention to the art form in hopes that more people
will appreciate it, learn more about it, and want to see more of it.
But reaching new audiences is not the only issue on the table. Equally, if not
more important, is to realize that new technologies provide not only a strategy to
disseminate art; they also provide opportunities to develop new aesthetics. Companies
such as Troika Ranch have committed to this goal in their mission statements. For this
design element, it is an integral part of the creative process and a signature of the unique
Other companies are addressing these opportunities more slowly—in some cases
37
development of technology is so daunting that it is difficult to stay ahead of the learning
curve. If and when companies choose to use technology as a creative tool, it is important
that they do not compromise the artistic integrity of their work. The incorporation of
technology must be carefully thought out and planned from the beginning stages of the
work and should be as integral as the dancing itself. If technology is layered onto
likely seem out of place and the work risks losing its artistic integrity.
creative tool? The answer is through education. As much of the research presented in
this thesis shows, many projects in which dance and technology are incorporated have
taken place at universities. By giving dance students the opportunity to learn how to use
technology within dance and allowing them to experiment with it, dance programs help
build the future of dance in ways they might not have imagined ten years ago.
For those who do not wish to incorporate technology into their choreography,
there is still the opportunity to use it to enable artists who are geographically separated to
share with each other. Through the use of video conferencing technology it is possible
for dance classes to be taught by guest teachers located in other cities, states, or countries.
It is also possible for choreographers to set or rehearse work with dancers located in
important educational and artistic tool, as it expands opportunities for dancers and
choreographers alike.
38
The third, and perhaps easiest way to make use of developing technology is to use
powerful way to bring dance to people around the world. Advances in video streaming
technology make it ever more accessible and financially viable to a large, geographically
TenduTV and “Ballet in Cinema” could be expanded to include more companies and
more forms of dance, thus casting the net for more audience members even wider by
because it can cross geographic boundaries and gives people around the world access to
great dance, it is also an excellent way to give first time audience members a chance to
view dance in an atmosphere they may feel more comfortable in than a performance
venue. Whether there is a direct link between viewing dance through technology and
future ticket sales to live performances remains to be seen. It is likely that there will
always be groups of people who only attend live performances, those who only view
dance through technology, and those who do both. Whatever audience members choose,
using technology as a delivery system is a valuable way for the dance world to stay
Dance, as at art form, has always evolved. The same is obviously true of
technology. The collaboration between dance and technology is not new, even if in the
39
early days it involved only what we now think of as the traditional use of theatrical
lighting. But in the last fifty years, technology has evolved at such a rapid rate that it has
outpaced the way artists have integrated it into their work. Opportunities to create new
aesthetics, new methods of training, and new avenues to reach audiences are very
40
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44