The Business................................................................................................................04 Management Structure.................................................................................................06 The Operation...............................................................................................................08 The Market...................................................................................................................09 The Finance..................................................................................................................13 APA References...........................................................................................................14 EXECUTIVE SUMMARY WebzFinance® is a Financial Software established on September 2020 and the first version of this software will be available in marketplace for customers use from September 2021.
This software is developed for Financial professionals in order to improve their
efficiency of work and make it efficient enough for today’s workforce in financial sector. This product offer tremendous advantages for all the employees in financial sector to manage their workforce day to day.
There is no any other company have implemented such type of a open source software for small to large enterprises in one platform. These software can be assessed by a business man to a high professional chartered accountant.
The Team members and management of the company have talented and strong skilled background in hardware,software,finance and marketing. The CEO was a Finance and HR Professional for ABC Company,The Product development vice president worked as a senior software engineer at REC Company. The vice president of Marketing was a Managing Director for RBO software Company. The vice president of Finance was a former Director Finance for EGP Company.
All Vice President of the company are partners of the company 60% will be provided by Vice president of Finance,Marketing and Production per person contributes 20%. 25% will be contributed by the owner of the company. THE BUSINESS
BUSINESS OVERVIEW WebzFinance® is a Financial Software developed for accounting professionals and non Professional using a friendly and easily handling methods to users.
WebzFinance® software is designed as a user friendly for accounting professionals,
executive employees without accounting background also can handle this software easily as this is used as a wireless services.
WebzFinance® software includes four packages such as Browns,Silver,Gold and
Platinum. Browns package has features to handle from day to day operational expenses, Creating Invoices and Bills in Browns package. It can be assessed for one month freely by the customers and later it includes a small amount of charge monthly/yearly.
The Silver includes features additional to Browns package such as Auto creation of Profit and Loss and Balance sheet which includes charges monthly. The Gold Package includes more features related to FIFO,LIFO and Weight-age where a store keeper too can handle this software for stock reviewing.
Finally, Platinum Packages include more additional features than, all the rest packages which support a chartered accountant and large firms to maintain many companies accounts easily.
It will be sold in Retails markets,Play store,Microsoft Store,Company
website,Mailing company campaign,Bookshops, and also sold for cooperate with agreement. COMPANY PROFILE I Webz R is a software company that provides services on Software development, Application development,Web development and Games development. We provide our services all around the world with creative and innovative products with after sales services to our clients.
Company Vision “Every Industry have to become digitalized.” I webz R is one of the tremendous software company that helps to transform all the industries into digitalized enterprise. It helps to differentiate all the competitors in the market with a better and focused engagement among our clients,employees and partnership understand and analyze our clients needs and provide them a end to end solution form purchasing to after sales support 24H.We help all business to drive towards a digital environment and support IT firms to align with their goals towards vision of the company.
Our main aim is to develop rapidly and become a leading IT Industry among global competitive market. We have talented crew professionals to sharp and create a collective knowledge and experience to process a outstanding results which helps to grow as an organization.
Company Mission To enhance our customers business with innovative,development and deliver a high quality solutions that create reliable competitive advantages and value to our customers around the world.
Objectives Our Objectives are: 1. To see a positive return on Investment by January 2023. 2. Increase Finance software by 25% for financial industry by 2023. 3. To occupy 25% of the market among the IT industry by January 2023 4. To expand the financial software to all the industries from shops to companies by January 2024.(All small to large scale sectors) MANAGEMENT STRUCTURE The management team for I webz R is a diverse group with strong skills in marketing,Finance,Sales,Technology,Operations and Sales. Our primary criteria of our executive position is listed for you.
Key Role Players
Yaalnhiey Manoharan - CEO Ms.Yaalnhiey brings expertise experience in Human Resource,Finance,Marketing and IT worked for leading multinational companies. She has also worked for fortune 500 companies. She holds a Bachelor degree in science in Software Engineering. Passed finalist of association of accounting technicians,Professional Qualification in Human Resource Management both from UK and Srilanka Universities.
Tiron Fernando - Vice president of Product Development
Mr. Tiron Fernando was in executive team for sourceCG company in April 2010 as a senior software engineer. He has more than ten years of experience working for many leading software companies in Europe ad Srilanka. He has also worked on many projects such as aviation,games development,finance software development,hr software development and etc. He holds a MBA in Management at University of wales and a Bachelor degree in software engineering.
Jack Splitter - Vice president Sales and Marketing
Mr. Jack Splitter is Vice president of I webz R of sales and marketing. He joined after 15 years of services for ABC Company. He served has a senior director sales and marketing,He has also created more than 100 million of business per annum. He also served experience in sales. marketing and consulting for many top recognized companies in Europe. Duminda Wickramasighe - Vice President Finance Mr. Duminda worked has a Finance Director from 2005. He manage many companies accounts and also established financial systems. He has over 12 years of experience in financial sector and financial consultation for top companies in srilanka. He holds a Bachelor degree in Finance, Member of Associate of Accounting Technicians,Chartered Accountant and CIMA holder.
Organization Structure
CEO
Vice President Vice President Product Vice President development Finance Sales and Marketing Software Engineer 1 Accounts Assistant Business Analyst Software Engineer 11 Data Modifier Sales Representative 1 QA Analyst Sales Representative 2
THE OPERATION During the research phase a preliminary investigate taken place to find out the essential resources to start up the business operation. A detailed analysis of employees needed for first five years is analyzed on our requirement for starting the business activities. Staffs Requirements - 2021 (First year) Designation No of staffs Software Engineer 1 Data Modifier 1
Staffs Requirements - 2022 to 2025
Designation No of staffs Working type Software Engineer 2 Full time Data Modifier 1 Part time QA Analyst 1 Full time Business Analyst 1 Part time Sales Representative 2 Full time Accounts Assistant 1 Part time
Staffs costs for First year
Title Salary Per annum (LKR) First year CEO 1,200,000 VP Product 1,140,000 Development VP Sales & Marketing 1,116,000 VP Finance 1.080,000 Software Engineer 1 480,000 + Performance Bonus (per annum 10000 LKR) Software Engineer 11 480,000 + Performance bonus(per annum 10000 LKR) Data Modifier 240,000 QA Analyst 360,000 Business Analyst 420,000 Accounts Assistant 240,000 Sales Representative 1 180,000 + commission (maximum 100000 LKR per annum commission)
Sales Representative 11 180,000 + commission(maximum 100000 LKR per annum
commission)
Total 7,460,000 LKR
THE MARKET Market Analysis The primary research conducted findings has indicated that financial software with low cost is essential for professional and no professional executive staffs and the added capability of this finance software will benefit 75% of those findings.To find out the sum of potential buyers in the market purchased financial software,Initially we researched the number of finance software currently on the market and combined those information with finance professional managers.Using both flexible employment and industries as a indicator for future z generations. The tables listed below shows significant opportunities for future sales if finance software. Application Software development will be one of the demanded jobs in 2025.
SWOT Analysis Strength WebzFinance® software has certain strengths, 1. Additional features than can be used easily and export documents according to their business template 2. It has wireless features to switch into different interface. This can be viewed in desktop and smartphones. 3. Easy payable methods and cost efficient low rate for financial institutes. 4. Customer support 24 Hrs.
Weaknesses Although this technology can be spread quickly and will improve in next 10 to 12 months. Certain expectation related to the pandemic situation has increased the financial expect for normal business men. WebzFinance® can be sync with manual data by scanning the documents into the software. It automatically generates the manual scanned data by inputting it. This could cause certain issues that we will have to work on it more.
Target Audience in the Market
The targeted audience in the market are banking sectors,Accountants and auditors,Loan officers,Financial services and chartered accounts consulting firms.
Competition There were analysis of the design and conduct of competition policy in the financial sector. And the “special nature” of finance, with its emphasis on stability, always meant that competition policy was considered more complicated in the financial services industry. Changes in financial services industries create their own set of new competition issues.We have many top competition among the financial software development companies.
Marketing Strategies Positioning WebzFinance® is demonstrated as a finance software as its additional features and wireless usage technology will be a key factor in the market. Our main strategy is to build a strong relationship and loyalty among our clients before moving to next stage of phase in the market.
Pricing Our products are priced lined with other financial software. A pricing chart is listed with the leading financial software competitors highest graded packages is as below.
Promotions We will promote this software during the first three months as a free software to all users getting registered in our website. The only thing they have to do is to register it with their email. We also promote it byCompany Website,Accounting managers campaign,Finance institutes sales promotions,Though email,Google store,Microsoft teams,google adds,clickads.lk,Facebook,Google Ads.
Apart from this we will print and do it via multi media presentations to bring awareness of the software for all the financial professionals. WebzFinance® will be promotes highly in 2022.We will also promote it by financial colleges and institutions in 2022 February.
Printed advertising campaign will be held by January 2022. Email and web campaign will be conducted from August 2022. The site will not limited audience and we keep on ads viewing without limitation.
Distribution WebzFinance® product will be sold by our sales team and through company website initially.Gradually we can increase it to the retails markets. We will use the finance software before introducing it to the market internally to make our sales team knowledgeable on it. All related training will be provided related to the software for our sales team before introducing it to the market.
Strategic Alliance WebzFinance® is aligned strategically with the financial institutions and charted companies to be a software vendors of choice for their members and staffs. This product will be provided for them with 20% of discount rate from the price which means a Platinum package consist of 20$/month = 4000 LKR/month will be discounted and provided for these vendors for 16$/month = 3200 LKR/month. These will also provide us a sales revenue from each vendors as 38400 LKR/yrs.
Sales Strategies Our sales team will be educated on finance software and we will make them to use it to have a clear idea about the software. A completed training will be provided them on financial software and market types with comparison to other software. A long training session will be provided to them and they will be also tested with their knowledge before putting them into the field. Our sales team will be provided a for first year to work from office with a basic salary and commission. Later based on their performance we will facilitate them to select work from home,part time or full time options. Special product training will be also provided for retails sellers.
According to the evaluation we are forecasting our sales for the first twelve months. Sales Unit sold First Quarter 150 Second Quarter 250 Third Quarter 500 Fourth Quarter 750 Total 1650 units
Since we are providing our software freely in the first three months the revenue earned will be less and the introduction of out software will be higher. After first three month we expect following revenue income in first year. Sales Unit sold Revenue Expected (First Year) First Quarter 1500 0$ Second Quarter 2500 50000$ Third Quarter 3800 76000$ Fourth Quarter 10000 200000$ Total 1650 units 326000$ = 65,200,000 LKR
We assume that 30% of our software will be sold with the support of contracts will will increase our revenues from second quarter of the year by 20000$.
THE FINANCE Investment is essential for capital expenses for the first year of operation in the business. Computer & electrical items 500,000LKR Furnitures 200,000 LKR Laptops 500,000 LKR Broad band connection 6000 LKR Printer 20,000 LKR Scanner 30,000 LKR Utilities 720,000 LKR Internet connection 850,000 LKR Office leasing 2,000,000 LKR Rent 120,000 LKR Office Assistant 20,000 LKR Refreshments 120,000 LKR Salary 7,460,000 LKR Total 12,546,000 LKR
Model of Revenue WebzFinance® revenue will be brought in to the company from the sales,annual revenue and contracts. Revenue in future can be obtained from workshops,magazines and training campaigns.
