FD 105 – History of Fashion
and Application of Design
Prepared by: Lean Marinor V. Moquite
Topics:
• Fashion Capital
• Importance of Fashion
What is Fashion Capital?
-is a city which has major influence on international fashion
trends, and in which the design, production and retailing of fashion
products, plus events such as fashion weeks, awards and trade fairs all
generate significant economic output.
“Big Four fashion capitals of the 21st
Century”
PARIS
All about Paris
• Since the 16th century, Paris has been regarded as the Fashion Capital of
the World.
• largest, richest, and most powerful state in Europe, and the rulers of
France-most notably Louis XIV (reigned 1643-1715)-understood that
fashion was a potent weapon in establishing France’s cultural preeminence.
• Louis XIV exercised control over his aristocrats by requiring that all who
were in attendance at his new court at Versailles be dressed in appropriate
fashions.
• the king’s chief minister, Jean-Baptiste Colbert, recognized the growing
economic importance of textiles and clothing and harnessed the power of
the state to France’s fashion leadership.
• The leadership of Paris in women’s fashions accelerated during the
nineteenth century, with the rise of what became known as the haute
couture.
• Worth was the first of many designers who took Paris fashion in the
direction of the haute couture, the pinnacle of custom dressmaking
• Paris Fashion Week takes place twice yearly in the French capital, with a
Spring/Summer edition and an Autumn/Winter edition. The dates are
determined by the Fédération de la Haute Couture et de la Mode.
Milan
All about Milan
• The Italian city of Milan is recognized internationally as one of the
world’s most important fashion capitals
• Milan has established a long history within the fields of fashion,
textiles and design in general.
• in the 16th century the city gave its name to the English word
“milaner” or “millaner”, meaning fine wares like jewellery, cloth, hats
and luxury apparel, by the 19th century, a later variant, “millinery”,
had come to mean one who made or sold hats.
• in the early-20th century, Milan became a major centre of silk and
textile productions.
• The city became one of the main capitals for ready-to-wear female
and male fashion in the 1970s.
• Italian fashion houses and labels that are based in Milan are: Armani,
Bottega Veneta, Canali, Costume National, Dolce & Gabbana,
Dsquared2, Etro, Iceberg, Les Copains, Marni, Missoni, Miu Miu,
Moncler, Frankie Morello, Moschino, MSGM, Self-Instructional
Material N°21, Prada, Fausto Puglisi, Tod’s, Trussardi, Valentino,
Versace, Giuseppe Zanotti, Zagliani, Ermenegildo Zegna, and the
eyewear company Luxottica.
• Milan Fashion Week (Italian: Settimana della moda) is a clothing trade
show held semi-annually in Milan, Italy. The autumn/winter event is
held in February/March of each year, and the spring/summer event is
held in September/October of each year.
London
All about London
• In the twenty-first century, London ranks highly amongst the world's
cities as a distinctive fashion center
• London has become most associated with the traditional handcrafts
of tailoring, shirtmaking, hatmaking, and shoemaking that underpin
the image of the English gentleman, a vibrant subcultural club and
street scene, and the nurturing of eccentric and innovative design
talent in its famous art schools.
• The youngest of the Big Four fashion weeks, London has produced a
cornucopia of fearless fashion minds in its short 35 years.
• Twice a year during the months of February and September, London
Fashion Week puts fashion in the spotlight and celebrates it with
Londoners, fashion lovers, buyers and media.
• Designers: Victoria Beckham, Ozwald Boateng, Grace Wales Bonner,
Burberry, Charlie Casely-Hayford, Stephen Jones, Stella McCartney,
Alexander McQueen.
New York
All about New York
• Eleanor Lambert, America’s first fashion publicist, understood the best way
to promote American fashion was to promote designers.
• New York is home to a number of the top 50 fashion schools in the world.
• Most famous fashion designers in the world were born in, reside in or have
other ties to New York. Ralph Lauren, Donna Karan, Marc Jacobs, Tom Ford,
Vera Wang, Betsey Johnson, Carolina Herrera, Jason Wu, Tory Burch, Anna
Sui, Bill Blass, Isaac Mizrahi, Geoffrey Beene, and Narcisco Rodriguez are
just a few
• New York Fashion Week. Held in February and September each year,
the show attracts the biggest names in fashion—from yesterday to
today.
Importance of Fashion
1. Fashion helps in creating first impression
-The way you wear outfits, accessories, jewelry and carry
yourself is very important in creating a lasting impact. Fashion not just
makes you be sure of yourself but also helps you show yourself as
something or someone you wish for yourself
” first impression is the last impression”
2. Fashion is self expression through art
-Art is the essence of life and it helps in creative expression of
self. The more we create art in our appearance the more fashion it
becomes. The way you dress yourself speaks about your fine taste and
love for art.
3. Fashion helps in bringing out our creative
self
-Creativity in itself is a by product of inspiration, the drive that
gets us going for a particular form of art or expression. Fashion also
helps in giving you insights to explore your creative self.
4. Fashion helps in boosting confidence and is
all about self actualization
-The more you feel right about an art the more you wear it as
fashion thus boosting your confidence. Whatever you wear defines you
and makes you comfortable
5. Fashion has become an intrinsic part of
entertainment industry
-Fashion has become thee most important part in entertainment
industry. Everything that happens in the tabloid world is all about
fashion and this fashion drives us all towards the fun.
6. Fashion helps in revealing your
spontaneous side
- Making you versatile, fashion helps in bringing your
spontaneous side out. You become self aware and take things the way
you like for your style Fashion helps you in styling and dressing yourself
with a hint of spontaneity which is essential to keep your individuality
alive
7. Fashion also brings out talent in people
- The more talented get to portray fashion not just for
themselves but for others too. Models, actors and socialites adorn the
masterpieces threaded by some really artistic designers. This gives
them a platform to bring out their creativity and talent
8. Fashion keeps history and religion alive
- Most of the fashion is a result of our belief, culture and
tradition. It also brings out history and old belief too. All forms of art
like music, dance, paint and architecture help in defining fashion and its
current trends.
9. Fashion helps in uniting entire world
- See the fashion weeks in Milan, NY and else where; people all
over the world come to a common platform for a common reason;
fashion. Fashion has global significance and whatever is stylish for us is
liked and appreciated far and wide
10. Fashion inspires our society
- Fashion defines popular culture and it helps in inspiring our
society and social norms. Look at plus sized models, maternity wear,
metrosexual wear and more. All of these are an example of how our
society embraces various strata and brings out inspiration for each and
everyone.
