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THE ARCHITECT
by FREDERICK J, KIESLER
We are introducing with thie ive 9 new ap=
‘roach in architectural and art eriiczm. The
Inferest of architects, generally, in fine ond
applied arts, including specifically painting,
reulpture, stage design, the th
losign, tonto, photography, iz» roult of
both training and broad purposes of architec:
ture, The exhibitions of our communities in art
‘centers, museums, th
ote
for adult education. Exhibitions keep the
lie and, notably, the architect informed.
We have asked Mr, Frederick J. Ki
jor, Fart
tors, galleries and out
re are found 49 be cultural classroom:
ub
IN SEARCH OF...
architct, stage designer, fo serve at our odi=
fori desk as design etc, Through his many
practical experiences abroad and it
fry Me. Kiesler seams fo be expec
filed at commentator on all forms of att ro
Vitaly important to © progressive and com
temporary architecture,
Mr. Kiesler worked with Adolf Loos on the
first slumclearance projects for the city of
Vienna. Sines 1923 he hat been an active
member of the international architects grou
"De Stil" He was architect of the Theater
Festival of the city of Vienne, 1924, whore he
bull the first Space-Stage in Esrope, since
widely adopted in many counts. The Aur
‘an Government nominated him divector and
atchtect of the architectural, theatrical and
‘il eats at the Werld's Fair in Pare, 1928.
(On his fist visit to thie county he designed
4 mutoum project for the Society Anonyme,
1927, He was later designer for Sols Fifth
‘Avenue, New York City During the last four
ars he has worked consistently in the indus:
‘ial design eld. He is a member of the
faculty of the Juilliard Foundation.
Building TypesINDUSTRIAL BUILDINGS in
this issue—war prepared by Stamo Papadati
sho, before his selection for this special study,
had perficipated in the design of varaty of
inducrial stractors.
MARCH «+ » ENGLISH NUMBER
This issue, edited by Editors of The Archi
tectural Review, London, hat boon in
ion over « period of several months.
was formulated about « year age wh
Editors of The Architectural Review, London,
‘would adit one ietue of The Record wile The
Record Editors would at the same time edit
The Review.
‘The purpose of this exchange it to enable
the respective editors to. present the pi
of architectural and collaborative detign prog:
cess that is taking place in each country.
The English Isue of The Record will contain
‘2 résumé of recent advance made in Brilish
design, To do this special articles were pre-
ed by outstanding English writers setting
forth the background of English architecture
{elloved by the development of changes within
the profesion and changes in the character
of English design
ARTICLES IN THE MARCH ISSUE
1860 -1930. By Nilolaus Pevsner.
Tracing the changes in architecture in
England up to the advent of the modern
morement
THE ENGLISH SCENE. By Hugh Casson
PLANNING IN TOWN AND COUNTRY. By
Thomas Sharp.
THE ARCHITECT AND HIS PATRONS. By
JM, Richards.
THE WORK OF THE ARCHITECT. By LW.
Thornton White.
WHERE ENGLAND LOOKS TO AMERICA,
By Herbert Read.
The portfolio of ilstations gives a review
9 towns,
‘design of schools, industrial and
bullding
The English Review is roted as the most
byiliantly edited architectural magazine in
England. Ht is litewise the finest in. type:
‘graphical appearance. This same skil in lay-
‘out, in toxt and general appearance hat beon
applied by our visting Editors in producing
the March Architectural Record
APRIL + MEXICAN NUMBER
Ilusraions by Esther Born
Arrangement by Eznest Born
MEXICO CITY haz patsed through = boom
period of building. School, markets, office
buldings, apartment, residences, worker?
houses, airports, many of which are of extreme
interest, have boon built there during the past
ESTHER BORN, whote photography work is
FORTHCOMING
MARCH @ HOUSING
favorably Inown to architects and magetine
coditors, recently relutned from Mesico with
hundreds of views of the now architecture
there. She alio gathered comment by archi
‘ects of that country on planting and design
problems.
ERNEST BORN i producing page arrange:
rents and drawings for this Mexican lee in
April
BUILDING TYPES
APRIL @ SCHOOLS
THE ARCHITECTURAL RECORD
VOLUME
927
FEBRUARY
2
NUMBERCAPITAL TACKLES
TWO TYPES OF HOUSING
con i ors
i Mire
WASHINGTON'S ONE AND ONLY SLUM-CLEARANCE PROJECT IS HOPKINS PLACE,
recently completed by the Dwalling Authority with WPA funds.
Light 'or slum cond
ehabilitated
Behind its classic marble facade, Wash-
ington has long concealed one of the
nation’s strangest slums—the inhabited
alleys.* And little, if any, of the mile
lions recently lavished on the recon-
struction of the Capital found its way
into these areas. The Alley Dwelling
Authority—set up, as its name implies,
to alleviate this’ condition—has re-
cently completed a small project to
demonstrate ways and means by which
these slums can be “cleared.
Hopkins Place “was designed to
provide the least expensive acceptable
dwellings that are possible in the ‘old’
city” under existing laws: and to give
the project the greatest demonstration
value it included both reconditioned
old dwellings and new structures. But
the Authority hoped, by this proj
to answer two basic questions: Is it
Alley Dwellings
Unlike most cities, where
advisable from either or both the social
and the economic points of view to re-
‘condition old dwellings of this kind, of
which there are many hundreds’ in
Washington? Is it advisable to erect
new dwellings in the “old” city for the
lowest income families? Detailed
analysis of the project in terms of de-
sired standards, planning and cost led
to an affirmative decision.
Nucleus of the project were 2 rows
of IL alley dwellings in southeast
Washington ; acquired at the same time
was some adjoining vacant land with
a street frontage. On this were erected
2 rows of 6 houses each, bringing the
total to 23 2story, 4-room units.
‘These are grouped around a U-shaped
court open on the street; all have pri-
vate rear yards, But a fairly wide
variation both in size and accommoda-
tions was deliberately maintained. Six
of the old houses were rebuilt to in-
oo ian” oe fronton fe ena
ite teri Sate oh Jomandc ie
clude complete bath,
hot-water supply, wi
bath, range and hot water are omittee
in favor of an outdoor toilet. Saving
$183.20 or $1.85 per month rent. AD
new units have baths, but one group
has complete kitchen equipment while
in the other only hot water is provided
Rents in the Hopkins Place project
run from a minimum of $5 per room
per month (in the reconditioned bath-
less houses) to $7.19 in the completely
equipped new units. They are natur-
ally oversubscribed, but shortage o:
funds makes further work of this sori
by the Authority uncertain.
To House U.S. Off
“To provide suitable living quarters ir
the City of Washington for member:
of the U. S. Congress, Federal Judici
ary and Cabinet Officers,” Congress
‘man Beiter (N. Y.) last month intro
duced a bill for a $6,000,000 housiny
project. Startling in its directness, th
Bill calls for a development “whereit
the full and proper degree of privacy
will be provided for 600 members ©
Uncle Sam's legislature, judiciary am
executive branches,
According to the Beiter Bil,
“Congress Corporation” will be set
under Delaware laws, empowered
borrow not more than $6,000,000 fron
REC. It shall acquire a suitable plo
of ground, near the Capitol and Hous
and Senate Offices, at a price not t
exceed $1,500,000—this plot to be pro
tected by a 600-foot belt of properly
zoned property. On this plot th
Cotporation is to erect a structure con
taining at least 600 units comprisiny
“not less than a large living room, bed
room and bath. The height of build
ings shall be a height limit of two hun
dred feet above the present grade, no
including flagpoles or wireless tower:
The type of building design shall rep
resent the best obtainable in architec
ture and engineering. Furnishing
and equipment shall be of a kind, chat
acter and quality that will best’ serv
the purposes of this Act.”
‘The capital stock of the Corporatio:
is to be divided into 600 shares of n
pat value, one share to be held in trus
by each Congressman, member of th
Federal Judiciary, and Cabinet, presi
dent and vice-president. These stock
holders have full powers on the Corpe
ration Board while in office, the stoc
ig to their successors. They ar
fo levy from all tenants an annual sur
to cover interest, amortization, ete.
N STfea es
‘
ans Shel
STEEL HOUSES ARE NOTHING NEW TO
home owners of the Ohio. steel
Middletown. Here are four bull x
10 and right across the street sie more
in the process of erect
Wide Word Photo
With stow aut TREAD,
CERTAIN
habitting «
housing for the American. people
LOW RENTS IN THE SOUTH
WILLIAM 8, PATERSON COURTS
Unit ‘Average Weekly Rent
2 rooms $2100
5 rooms taal
4 reoms 340
5 rooms 450
LiBERTY SQUARE
Unit Renter Week Average
2 room yeas
3 rooms 13
4 rooms a6
5 roome 525
U.S.
Steel Town Touts Steel Houses
From four-room cottages to a two-
story house with porcelain enameled
exterior, Middletown, Ohio, has 24
steel residences—"to say nothing of
‘numerous service stations and other
steel buildings’—and workmen are
putting finishing touches on six more.
Two local companies—Steel Buildings,
Inc., and The Insulated Steel Con-
struction Company—are producing
these self-framing steel houses for ap-
proximately the cost of conventional
construction
“Various investigators state that the
number of residential units that should
be built is from 400,000 to 750,000
annually for the next ten years,” said
Charles R. Hook, Armco president,
"There is no doubt in my mind that
the solution lies in the mass pro-
duction of houses with its resulting
lowering of cost and increase of em-
ployment.”
PWA Achieves $4 p.r.p.m.
Preparing to open two more projects
on PWA's national program of slim
clearance and low-rent housing, Harold
L. Ickes recently fixed rents for Wil-
liam B. Paterson Courts in Mont-
gomery, Alabama, and Liberty Square
in Miami, Florida. Under the George-
Healey Act, which governs the rent-
ing of Housing Division projects,
tenancy is restricted to families of
established low income, not exceeding
five times the rent and utility charges
(utility charges for heat, light and
cooking will be paid by tenants). Rents
‘will average around $4-$4.50 per room
per month
‘According to surveys just com-
pleted in connection with William B.
Paterson Courts, there are 5,940 self:
sustaining negro families in Mont-
gomery who live in housing which is
not decent, safe or sanitary. Close to
2,000 of these will be eligible, on the
store of income at least, to” become
tenants of the new community, but
only 156 units are available. Some
idea of accommodations now available
may be found in the disclosure made
by the survey, that there are apparently
nly 300 negro rental ‘units in the city
equipped with such elementary facil
ities as private water-closets
Charity Demands Housing
As discussion over New York's Multi-
ple Dwelling Law reached a crescendo
HOUSING STILL NO BED OF ROSES
before it went into effect last January
1, Manhattan’s old and august Charity
Organization Society went into action.
At hearings on the Law, Sydney
Maslen, chairman of the Society's
‘Tenement House Committee, sub-
mitted a report which proposed that:
legislation be enacted requiring the
“demolition or complete renovation of
uninhabitable buildings” ; that the city
rehouse at the same rentals all families
whose homes are vacated or demol-
ished; that the city itself recondition
and manage all “boarded-up” tene-
ments and make a survey of tax-
delinquent properties suitable for hous-
ig “with a view to utilizing them for
providing decent low-rent housing,
primarily for displaced low-income
families.”
NPHC Holds Fourth Housing
Conference
Held last month in Washington was
the Fourth Annual Conference of the
National Public Housing Conference.
NPHC delegates first drank tea with
‘Mrs. Eleanor Patterson, publisher of
the Washington Herald, heard Mrs.
Franklin D. Roosevelt. Subsequent
discussions were “Subsidies for 2 Na-
tionwide Housing Program,” “Price
Value and Acquisition of Land,” “The
Worker as Builder and Tenant,” “Or-
ganizing the Public Demand for Public
Housing.” The Conference closed
with a bus tour of Greenbelt (Tugwell-
town), Maryland, RA’s subsistence
project on the Capital’s outskirts.
NHA Folds Up
With the close of 1936 the National
Housing Association, after 27 years of
active work in the national feld, has
decided to discontinue its activities and
disband as a national organization, ac-
cording to a recent report.
“The situation which led to the
establishment of the Association 27
years ago no longer exists. At that
time there were no national organiza-
tions dealing with the problem—in fact,
few local ones outside of New York
City. Today, that is not the situation,
‘The pioneer educational work in
field has been done. There are now a
number of national organizations and
‘many local ones and numerous Gov-
‘ernmental agencies dealing with hous-
ing, the latter with vast funds avail-
able.”
ISSUE OF FEBRUARY 123 NEW S
3THESE MADE THE
HEADLINES
PARIS To boat the flooding Seine,
foundation plans for the United States
Pavilion were last mouth radioed to
the Paris Fair. First commercial ap-
plication of the transoceanie radio
facsimile, the transmission took less
than an hour, While many distin
guished visitors at R.C.A.’s Mankat-
tan office looked on, the 8° x 10" plans
were wrapped onto a slowly revolving
drum. As the drum revolved a small
lamp scanned the surface, creating elec-
trical impulses corresponding to the
lines and figures of the drawing indi-
cating the location of piles and walls of
the building.
Wires conveyed the electrical in
pulses to a powerful transoceanic trans-
‘mitter on Long Island. Near London,
@ receiver attuned to the American
wave, and a facsimile recording ma-
chine, reversed the New York process
and reproduced the plan on a film
‘which was then developed, printed and
sent to Paris.
The designers of the United States
Pavilion, Wiener, Higgins and Levi
explained that while the foundation
work is in progress on the Quai d’'Or-
say, the building proper would be in
process of prefabrication in this coun-
Iry and ready for assembly in the
French capital immediately the flood
‘waters have subsided.
NEWS
4
LONDON A new inn just opened out:
side London. Called “The Comet,” in
memory of the plane which won the
Melbourne Air Race, the aerial mo-
tive runs throughout the architecture,
the whole building being designed in
the shape of an airplane. The sign is
1a 15-foot stone pylon topped by a mod-
cl of the “Comet.”
PACIFIC OCEAN Where this mod-
ern hotel now stands, “'gooney” birds
once played undisturbed; Midway
Island in the South Pacific, now one
ff the overnight stops in the new air-
line to the orient. Almost overnight
this desert islet was converted into a
‘modern self-contained cammunity with
hotel, complete staff quarters, radio
and meteorological station.
KENTUCKY In the blue grass near
Lexington this clubhouse and grand-
stand was recently opened in conjune-
tion with a new race track. Although
the “Derby” ig held at Louisville, the
breeding and stud farms center here;
with these luxurious accommodations
Lexington can now bid for big-time
events,
FORT BELVEDERE ‘The gardens that
rocked the British Empire; seen from
the air, the pool and tennis courts
which Mrs. Simpson helped the former
King install wear a neglected air. Here
it was that Edward made his famous
choice. With both parties now in exile,
Fort Belvedere is now rumored to be
for sale,
ENGLAND \Workmen putting the fin-
ising touches on “The Mill on the
Floss.” This model, along with many
others, will be washed away in a Lilli
putian flood during the filming of the
famous novel of the same name.
SCHENECTADY ‘This new home for
WGY, with the latest studio and con-
trol-room equipment, will shortly be
built. The new structure, two stories
in height, will contain five studios ; it
will be stone finish with glass blocks.
THE ARCHITECTURAL RECORDIN MEMORIAM
TO COMMEMORATE THE VICTORY WHICH
made Tesat free, thie shalt will ste 565 fo
inthe San Jecinto Battlefield. tt base con:
the rip 10
esy matter for vistors
TO COMMEMORATE A DEAD DICTATOR,
eral Justo Barrios, Guatemala recently
‘ited this memorial inthe. suburbs ‘cf the
spite city. “Originaly conesived in limeston
nny American engineers ware. able fo. point
Sut that tosh would be for safer than Stone
1 this eerthquabewidden sounty. They. got
fe contract.
SSUE OF FEBRUARY 1937
Princeton Announces Fellowship,
Princeton's School of Architecture an-
nounces the annual award of the Low-
ell M. Palmer Fellowship for advanced
study of architecture. ‘The holder is
exempt from tuition fees, and may re-
ceive in addition a cash award from
the Lowell M. Palmer Fund sufficient
to enable him to complete a year of
residence at Princeton,
‘To receive consideration for appoint-
ment for 1937-38,
gether with supporting documents,
‘must be received not later than March
15, 1937. Application blanks from
School of Architecture, Princeton Uni-
versity, Princeton, New Jersey
Also, two competitive prizes of $500
each, in the School of Architecture,
are announced for the year 1937-38.
The purpose of these prizes is to per
mit men of unusual ability to complete
their professional training. The prizes
will be awarded as the result of a com-
petition in design to be held from 9.00
am. April 16 to 9.00 am. April 26,
1937. The winners are exempt from
Candidates for these prizes shall be
unmarried male citizens, not less than
twenty-one nor more than twenty
en years of age on September 1, 1937,
who have been employed as drafts.
men in architects’ offices for not less
than three years, or who have other-
demonstrated their ability in
architectural design. Applications must
be filed on or before March 13, 1937
further information from Professor M.
L, Beck, McCormick Hall, Princeton,
New Jersey.
applications, to-
Rotch Travelling Scholarship
‘The Rotch Travelling Scholarship will
this year be awarded for a term of not
less than 15 months of study and travel
abroad, the amount of the prize being
$2,500 payable quarterly beginning
October 1
Examination of candidates will be
held early in April, but candidates must
register before March 1, 1937, and
must fill out application blanks which
will be furnished on request. The Com-
mittee of the Boston Society of Archi
tects will make personal investigation
of all applicants; right is reserved to
determine after “personal appearance
before the Committee whether or not
such candidates are qualified. Further
details from C. H. Blackall, Secretary
31 West Street, Boston, Mass
pers
United Wall Paper, Inc, is sponsoring
a wall paper design competition, First
prize is $1,000, and there will be an
indeterminate number (not fewer than
three and not more than ten) of $100
prizes. Awards will be made March
10, 1937. Designs must be received by
United Wall Paper Factories, Inc
Jersey City, N. J., not later than 3
P.M,, February 2
Pratt Alumni To Organize
The Art Alumni Association of Brook-
lyn’s Pratt Institute will hold its First
Annual Convention at the Waldorf
Astoria, New York City, February 12
and 13. Increasing demand for a mod-
em and efficient art association was
influential in bringing about the or-
ganization of this group, which will
provide for the exchange of ideas neces-
sary for keeping abreast with the rap:
idly changing conditions in the field
FAECT School Begins Spring Term
Registration for classes in architecture,
engineering, chemistry and mathemat=
ies, as well as cultural subjects con-
tinues at FAECT’s school in New
York City. A special course is offered
for preparation for professional license
exams. No prerequisites are required,
other than “familiarity with the sub-
ject gained by work in the field.” Fur-
‘her information from FAECT School,
114 Bast 16 Street, N.Y. C
CALENDAR OF EXHIBITIONS
AND EVENTS
¥ I—Prite and Drawings of Ar
Galleries K'37-40, Motrapalifen
fion of The AM Alumni Associaton of Pratt
Institue," WaldorF Arora Hotel, Now York
February 13—Opening, Spring Term,
School of! Architecture end "Aled “Ave
New York University, New Yor City
February 17.19Elocticel Industry Ea
bition," Masonic. Tamale, Detroit, Mich
{© February. 21—{Not later than ® PM.)
ng date for desiane in competition
sponsored by United Wall Paper Factors
Inca Jersey City, Ne J
#\dareh. I—Closing date for
Roteh Traveling Scholarship. Information
from C.'H, Blackall Secretary, 31 West
Stroot Goto
+ applications
Lowell M, Palmer Falowship, School of Ar
Frineston Univesity Preston,
March 15-19—Netions!
Air Conditioning Expos
Pa
© duly 17—Opening, x!
Gros of Architect: Per
Burning ond
idelohtaBUDDHA STATUE of the seventh century A.D. standing one hundred and seventy
{feet above ground in the BAMIAN VALLEY, AFGHANISTAN. The niches in the
ines or dwellings of pest. Prom the French film, THE YELLOW CRU
text paTHE ARCHIT
mam
CT IN SEARCH OF...
de
a column on exhibits, the theater and the cinemo
gn correlation
By FREDERICK J. KIESLER
cart, Art, ART Trapped by the Federal Art Project of the Works Progress Administration
(WPA) in association with TRAP (Treasury Relief Art Projects), approximately
5,300 Fine-Art-Artists have produced art-works. Samples exhibited recently at
the Museum of Modern Art and at the Whitney Museum offered two critical
evaluations: the discovery of new talent, and the interrelation of architecture
and the fine arts.
Note immediately Point I: critic-skipped artist Number One in the catalog
of the Whitney Museum—Bertrand R. (R missing in official catalog) Adams.
‘An unknown artist, best, in my opinion, in his mural for the Dubuque, lowa, post
office. His self-written biography [thanks to special service of Washington's
TRAP director) follows: "Born, Webster City, lowa, November 29, 1907. Began
art career, studying taxidermy with local taxidermist. Found out how robins
hop and chickens walk... and never vice versa. 1925 seriously began art
pursuit by enrolling in a commercial art correspondence course. 1928 entered
University of lowe. Majored in both art and economics."” Certainly a prac-
tical American approach to the life artistic. "1934, after five years of college,
began work in lowa State College Library—murals, under PWAP. Hobby—
bookplate collecting and etching. Recreation—farming.” Judged by the
display of his talented accomplishments, @ foundation of taxidermy—followed
by a correspondence course in art—with economics and farming as recrea-
tions—are hereby strongly recommended to all arf-aspirants.
hotoprphe cortez French Motion Pitars Cor
THE ARCHITECTURAL RECORD © FEBRUARY 1997 78
The presentation of the Federal Government's paintings and sculptures at
the hospitable Museum of Modern Art unmistakably displayed the high aver-
age capacity of its “relief” artists. Interesting is to observe the crystalliza-
tion of a national style in painting and sculpture in any country: more so in
the U.S. A. Up to now fine-art-production in this country reflected only @
cross-section of old and oldest, as well as new "foreign" Museum-Masters, as
indeed the population itself is a human amalgam of almost all un-American
nations. Best samples of an American trend in painting new emerging con
sciously from this international conglomerate of art-influences were furnished
by two Art-Workers: Louis Gugliemi, with his "Wedding in South Street,”
and Gregorio Prestopino, with his "Green Mountain Village.” Both painters
were unknown to the general Art-Public before this exhibition, including deal
ers, critics and other voyeurs, snobs, art lovers and bystanders. Holger Cahill,
Federal Art Director, earliest early American folk-art searcher, has thus justified
the fitle of his exposition "New Horizons in American Art." OF course, con-
sidering the vastness of the plains of the U. S. A. these horizons are quite far
away, but on a clear day a good binocular will see them.
What are the objectives by which art, nationally defined, can be measured?
It seems such artwork will first need to be examined for: its geographic authen-
ticity (birthplace of the artist, his residence);second: the locale of his subject:
third: the method of treatment (aim, composition); fourth, most important: his
technique. The further we advance in these four points, the more difficult
becomes artistic identification; and the last point (the technique) is the most
intricate of all because of its very sublimation of the artist's creativeness. The
stronger the artist, the more definitely will he arrive at his own technique of
interpretation. Still, it is amazing that his individuality will not be seen “at
once," although later, by repeated acclaim, it will be pointed at by guides, like
Grant's Tomb, or La Tour Eiffel. Searching the American art field with
these four beams of identification, what do we find? Measured by this arbi-
trary standard, we are compelled to deduce that the two above-mentioned
works are chiefly distinguished: by the artist's poignant preoccupation. with
smooth detail, a true trace of “early art’ in any country, and further: by @
general expression of loneliness almost amounting to despair, or, as in the
picture of Bertrand R. Adams, a loneliness self-sufficient in its social romanti-
cism. As if American artists, influenced by the functional tidiness of a highly
mechanized culture, had a definite predisposition towards technical neatness
and clean-cut effects in their work. The total impression is one of overwhelm-
ing, sanitary bleakness—of almost arctic isolation. Perhaps this quality is a good
enough test of their creative integrity in a country where their special apti-
tudes have been overshadowed by a mass-psychosis of commercial fixations.
Their work indicates a three-way direction: social romanticism [vise 1), social
criticism (cictre 2), and glorification of technic {rictre 2)
"Wedding in South Street” is, aside from all “artistic” qualities, » deep denunciation
of social conditions. The diminuily of the human and his personal affairs in comparison
to matter-of-fact business-structures-and-monumenis is almost documentary. Slumhouses
comated with Greek columns, but nevertheless "to let," are a fine criticism of our multiple
dwelling laws
* Some painting
re dificult to interpret, if ona insist on national demarcation, Whistler was American
born of Irish sttraction, but hit pictorial exprssion spiritually and techrically is. typical Enalith
4, German-born, fesided during his lifetime on the German side of the Rhsin (Frank
hafenburg|, close enough to France to be strongly influenced by French culture: fac
that mates his work entry diferent from any "German
KIESLER © THE ARCHITECT IN SEARCH OFbetween murals without walls
and walls without murals
Point number two: regarding the interrelation of architecture
‘and the fine arts—there is interesting news for the outsider.
“The Treasury Department has become one of the greatest,
if not the greatest, architectural client in the world.” We are
quoting from the catalog of the exhibition. "The association
of the Treasury with art goes back to the earliest days of our
history, since it was 40 the Treasury that Washington himself
gave the command of Federal architecture. Although today
there is a Capitol architect's office, which has supervision over
the Capitol, the House and the Senate office building and the
Library of Congress, and, although various technical structures,
such as fortresses and naval bases, are designed and con-
structed by their own departments, the greater part of Federal
architecture comes under the aegis of the Treasury Depart-
ment." (No sketches were exhibited for possible decoration
of fortresses, although loneliness engendered by waiting for an
enemy might well be mitigated by dioramic paintings) "The
‘vast expansion of the country has greatly increased the need
for Federal buildings, which include post offices, courthouses,
mints, buildings for the Customs, Immigration and Coast Guard
services, and general office buildings. In short, the Treasury
Department, having had as one of its traditional duties the
supervision of federal architecture, has now taken over the
‘educational and aesthetic work of adding distinction to its
architecture, by means of painting and sculpture.” Certainly
‘a matter of vital concern to every practicing artist and archi-
fect in the country, and one which compels him to take a
creatively decisive attitude, “This cooperation between the
three great Arts is what gives the program its essential char-
acter of permanence and its social and educational force.
Important, that this new authorization to coordinate public,
painting, sculpture and architecture is again inaugurated by @
great public agency, as has already been done in past cen-
furies, excepting that today i is perpetrated on an enormous
scale. Selection of suitable decorating artists, such as painters,
sculptors and industrial designers, is based on national com:
petitions, but the choice of qualified architects for these
buildings is NOT determined by any test which would demon-
strate equal competence, meaning: artistic integration. We
quote agoin: "In each case employment is limited to profes-
sional artists capable of meeting the standards established by
the Supervising Architect's Office for the decoration of Federal
Buildings.”
co-constructors lf | read correctly, it sayst standards
established by the Supervising Architect's Office, Do these
stendards mean: the un-American cross-breedings of Romanic,
Gothic, Greek, modemistic columns—archway and window—
‘orders, to which the prize-treasury-winners have 10 interrelate
‘heir mural designs and sculptures? The objection listed here
does not concer itself with imitations of classical murals
within re-created classical architecture: criticism of such affinity
is superfluous. The objection concerns only modern murals
within a framework of classical or semi-classical architecture,
‘They can not integrate. They can not balance to unity. One
of the two must submit against will to numbness. Both will
finally degenerate. Does it mean that contemporary talents
10
KIESLER
THE ARCHITECT
have fo furnish a living vitality for these pathetic architectural
ghost-brides of the past? Would it not be practical to estab-
lish new commandments for creative integration for the Super
vising Architect's Office, of this, the world's greatest client, and
‘establish standards underwritten by sculptors and painters and
industrial designets, whose status has already been demon-
strated by successful emergence from 2 nation-wide compe-
tition? Or shall we continue to accept the artistic standards
of the Supervising Architect's Offico—for the Supervising
‘Architect himself and in addition to that: for all private
artists? Is this proposition not too one-sided? Is not the
artist under such architectural circumstances merely an em
ployee measured by wallfootege, while in reality he is 8
creator and as a muralist certainly a co-constructor? Of
course, we understand that the government agencies have to
relieve the sudden impact of building problems with means
immediately at their disposal and are therefore handicapped
in their best intentions. And any solution depending on a new
interaction of governmental laws. traditions, routines and so
forth, and temperaments of artists and technicians, needs time
fo grow-—but consider the predicament of the contemporary
‘American muralists. Functioning as they do within the ancient
framework of outmoded architectural concepts, they are pre~
vented from approaching their present-day problems with 0
proper regard for the paramount element: Time. In short
|: what is the life span of the building structure, specifically
of the wall? 2: what is the technological aspect of paint and
its durability? 3: what is the time-gauge by which the pul
is expected to view the mural and absorb its meaning? 4:
provision of controlled artifical and natural light-intensities
necessitated for clear vision of murals according to distance
from observers, stopping or in motion, and in relation to the
proportions of the design as a whole and in detail. The answers
to these basic questions cught to be the chief technological
considerations of the muralist and of the architect, no matter
‘what message is to be delivered. Actually, not only the archi-
fects but the mural painters too are completely out of step
with the current fime-siructure.
muralizing What is their general psint-procedure? The
brush filled with watery paint is set right into the wall: this is
genuine mural painting. The brush with creamy paint set on
canvas or wood or glass or any material which is hung in front
of a wall, is eatel painting. If this is right, many of the modern
paintings called mural paintings are not mural paintings but
easel paintings muralized by pasting @ painted canvas on the
wall. Mosaic seems to have been an industrialized genuine
mural painting of the past, so here is @ very early sample of
industrialized handicraft in the field of fine arts. Many painters
might object to being called handicraftsmen because they feel
as though they were aristocrats of the order of fine arts. The
public, of course, i not interested in how the painting is
painted, mural or easel; it is interested in the effect, in the
message of the work [or not even in that]. But craftsmen and
+echnicians know thet the technique of work is its final expres-
ion. In that span which consists of the tiny space between
the material a painting is painted on and in the final surface-
epidermis of the paint lies the story of the mastership of its
creator. It is in genuine mural painting, the micro-minutest
IN SEARCH OF...space [Giotio’s frescos), and in easel-cilpainting, the micro-
mightiest one (Rembrandt's later pictures). And that because
‘the mural painting buono ab fresco sucks the painting into
‘the wet wall ground and interbinds it with the building struc-
ture while swallowing it. If your hand glides over the mural
painting, you do not feel it, but the roughness of the wall
itself: your skin gliding over an cil painting feels the bulk
of paint and siroke. This transparency of watery al fresco
painting was one of the great attractions for the painter and
architect and they definitely played with the wall ground as to
color and texture which glowed through the paint into the eye
of the observer. That sensitive texture-technical feeling of @
‘mural painter is too inherent with the talent of such a craftsman
to have been lost at any time anywhere in these centuries, but
it seems natural also that in certain periods this sense might
have remained undeveloped or restrained in its exercise. Of
course, in regard to mural painting, there is not only the se
tivity of the painter—a deciding factor—but the environment-
‘loments foo, the architectural structure that underlies his paint
and composition, and the building as a frame coordinating his
‘wn composition into a “heterogeneous unity." An easel
painter has the control of the unity and finality of his work in
his own mind and hand, not so the mural painter. Even the
coordination of the easel painting to a wal is in the hand of
the easel painter by his designing end choosing of a frame for
nis strictly bound composition. This frame of wood, carved or
slain, colored or naturel, is the independent intermediate
petween his painting, @ very personal expression, and the sur
“ounding wall of a room, @ general and super-personal back-
round.
vis major or vice major? The question is, can you de-
tach the quality of a work from its technique? | am inclined
to say: No, OF course, any artist of quality will express this
ality in every medium but, and that is the crux, he will use
sach medium rightly. If somebody paints a mural painting
on canvas in oil paint {as in the case of Gorky’s mural for the
Newark airport), he is either revolutionary, on amateur, or one
sho is prevented by vis major* from doing what he thinks is
‘ight to do: for instance, the lack of material, the lack of
>roper wall preparation, the shortness of time, or the neces-
ity for a "mobile" mural painting detachable from a salvaging
doint of view, due to shortlived building structure as a whole.
successive painting and The fresco fechnique, which
sre-prepared paintings — many of the modern muralist
amploy, belongs to the past of highly individualistic periods,
Jictatorial or monarchistic, as in Asia, Central America and
rope. To paint, to prepare foot by foot the material for
‘succes intings," is enachroristic. Technically it belongs
'0 the stone and plaster agel Objectivity of optical mural
anguage, as propagated by revolutionary artists (with the ex-
‘option of the Mexican Sequeiros, is directly opposed to this
sid fresco-technique. By their paint-technique, they propa-
jate high individualism, but socially they propagate collect.
sm. A fresco of this kind is untimely for the extreme mobility
oF contemporary life: it is too long-lived for us—and too short.
Taw, a superior force which
gations.
is held fo exempt from contract
“HE ARCHITECTURAL RECORD «
FEBRUARY
lived for posterity! Further: the mural painters of the past
labored in the certainty that their works were displayed in
buildings where people gathered in silence and meditetion
(mainly in churches). It was eminently appropriate to speak
to them by means of static pictures, their language of com
munication. This had a logical influence on the design and
color schemes and conditioned their choice of suitable ma-
terials for walls and paint. Today, almost all modern muralists
have been influenced by the Mexican school which uses the
illustrative method to the point of overcrowding. And, al-
though they abandoned the pure decorative elements of the
nineteenth century murals, they have fallen into the other
‘extreme of shouting 2 hundred clamorous messages from pain-
fully overburdened walls, which no contemporary con absoro
at once. Mexican artists, fully aware of this incongruousness
between thought and technique, but hampered by a lack of
choice in a land of small industries, are compelled to continue
their expressions with ancient media. But the U. S. A, do-
signers have no such excuse to offer. They could, and ought, to
attempt a contemporary mural-technique! A powerful optical
challenge for the preoccupied and speeding spectotors who
pass through public buildings. Light steel frames, for instance,
covered with enameled metal in a hardened porcelain process
—easily removed and yet durable—might help the evolution
of @ new concept on the pert of the muralist: industrialized
There are too many unexplored technological possi
bilities 10 be accounted for here, but certainly the use of
graffito, fresco and cil painted canvas in a time which is so
rich in new technical expressions shows an amazing sluggishness
on the part of our much fouted native ingenuity. Do we went
the murals te endure or do we want the murals perish within
five years or fifty, through their own demerits, through
building-wreckers, through both, or none? Do we want the
designed message to be readeble, or do we want just pay for
2 job? We have to make up our minds about it. The result
‘of that decision will help distinctly to decide the composifion-
technique of the mural and the building materials and the
design of the structure as a whole, Not e single attempt at a
contemporary technological approach fo this problem was is-
played either at the Museum of Modern Art or at the Whitney
Museum. Nor were any signs of such an attock exhibited of
the Museum of Modern Art Mural show in 1932.
heterogeneous unity The architect of today is again,
after 9 pause of twenty-five years, at work to coordinate
such strange parts as painting, sculpture, industrial furnishin
and building siructure into a heterogeneous unity, called Arc!
tecture. For such a problem the modern architect has not been
trained, since it belongs to a tradition which was both willingly
and unwilingly lost. This breathing-spell from décor in building-
structure hes set our minds free and has given industry a chance
for inventing additional techniques of reproduction. (The Ark
creating-machine has not yet been invented) Already today,
any building surface, flat or curved, with any texture, rough or
smooth, can be sensitized and the mural-image then projected
cn an emulsioned ground by any ordinary photo-projactor.
It is then developed like a photographic print and by means
of spraying the picture is permanently fixed. It is washable
1997 11tnd, if so desired, can be removed by chemical means. This
is a new way of mural painting.*
Summing up: the old way of mural painting is fresco. A
newer technique, very frequently employed by Federal WPA
artist, ie oil-painted-canvas pasted on a wall which might be
called murals without wall, because the painting is not merged
with the wall surface, as in fresco. The new process of sen-
sifizing walls gives us not the common photo murals, but pro-
jected murals: walls transformed into pictures by means of
light.
Strangely enough, all modern European architects pleaded
for walls without murals. In this Europe still persists. The
U.S. A. relief projects have, however, put fo rout all European
arch-ortattitudes and have “ordered” murals, no matter what
technique, no matter what architectural surroundings, as long
2s they were allocated to public buildings.
Tho question at present arses: if the muralist will be dropped
from his scaffold by the government restricting or closing the
WPA, will it mean that he will be dead and that contemporary
architecture will drop back to walls without murals? Or will
the “Federal art-technique” be taken over by private enter
prise, the muralist kept artificially alive as long as their funds
last? Or will a new technique of pictorial, sculptural end struc
tural integration be undertaken, now that the artificial stimulus
‘of WPA relief art has troubled the dormant minds of archi-
4ects, engineers and fine-art-arists into thinking? And by that
| don't mean the replacing of old, directhand techniques. by
more indirecthand called machine) techniques, but by an
entirely new spirit emerging in conjunction with new social and
technological intensities.
‘Reported in The Architectural Record of September 1936
new scenic design
by progressive play-direction
Designs in the Federal Relief Theoters are usually progress
They are summoning the attention of the public and the pr
fessionals. Gerald Losey, "Living Newspaper” man, bocan
with his rapid scene-battering WPA production "Triple
Plowed Under." the Federal Labor-Theater's Boy number Ol
in contrast to Orson Welles who, éwenty-one years of age, t
came, with his direction of Shakespeare's “Macbeth” plac
in Haiti's surroundings, the Federal Triple A ART-Theate
Boy number ONE.
Plowing under the traditional belief that only stars can he
2 show on Broadway, Losey proceeded with the WPA seco
production, "Injunction Granted.” and Welles with "Horse E
Hat and "Dr. Faustus,” successfully playing to packed hou
ot a fifty-five cent top. This is real Folk-Theater, and
credit must be given to the government. The productions «
inexpensive in construction ond rich in stage ideas. Ar
although not very new in regard to the modem developme
of the world's theater, are new enough for commercial Broz
way, end brisiling with young life
We show a model of the unit-ramp-setting with and withe
actors (similar to one | sed two years ago at the Metropol
Opera} on which action of all acts and scenes took place.
ferent environments were indicated by properties carried
and off stage by the actors. Important historical annotations
the scene were projected on a big back drop in black and wh
and in color: portraits of American leaders were effectiv
projected on a white panel suddenly lowered to catch the p
jection. The first production, "Triple A Plowed Unde
effected changes by using back-screen-projection, shadow
tures in motion and litle rolling wagons on which actors mo’
con and off with the scenery. Architects might note the eff
tiveness and efficiency of this sort of mulf-scene producti
12
KIESLER
THE ARCHITECT IN SEARCH OFslums survive The French Citron Auto-division for propaganda vision, under the direction of
. M. Hardt, returned from the "Roof of the World” with a film-odyssey called THE YELLOW
CRUISE. Main purpose of the first motor trip across the Himalayas, from Beyrouth to Peking
was to demonstrate triumphant automotivity. For the designer this documentary film has many
instructive views, First of all, the patented vehicle called Auto-Chenille, invented by A. Kégresse
which serves for mountain-climbing as well as soft-ground (sand) travel. The equipment is obviously
unfit for narrow roads and water-locomotion. Frequently the expeditioners had to dismantle their
Auto-Chenille-caravan into minute parts. After each river and lake crossing or surmounting unsuit-
able paths, the various machine fragments, having been carried on the shoulders of coolies, had
to be painfully reassembled into mobile units. Paying due respects to the hardihood and tenacity
of the leaders, it cannot be denied that the Himalayas are still to be conquered by the wheels of
an automobile. This should not detain you from seeing the picture wherever it is available, since
there are many “documents visuels" of old Asiatic building-structures not commonly found on
library shelves. Most interesting of these: Century-old technique of theater-acting vitally alive today.=7
Tower-inclosed windmill, located on mountain tops, and the eternal slums of Turkestan, Kashmir,
Mongolia, China, as well as the almost eternal sculptures of the Ming tombs.
stations.» frontiap f
HE ARCHITECTURAL RECORD « FEBRUARY 1937 13mobile design-symbols The Mesicon government in
iiated, long before our depression, creative work done by ar-
sts, For this purpote they employed not only native talents
bt also invited “Yoraign” Americans such as citizens of the
U.S. A. end put them on the government pay rol—sculptor
Noguchi, twin muralists Grace and Marion Greenwood end
lately, Peul Strand, embarrassingly little-known ace camera
man. Photographer Strand worked in Alvarado, » fishing vik
lage on the Gulf of Vera Cruz, and the result is not @ mural
KIESLER
but 2 film, for @ change. The project was inaugurated by Paul
Strand and Carlos Chavez, the composer, who was at that time
(1933) head of the fine arts department in the secretariat off
teducetion in Mexico. Music was composed by Sylvestre Revuel-
tos. Strand also wrote the story in collaboration with Velasquez
Chavez, and supervised the entire production. Seemingly the
best method of procedure to objein such welkintegrated com-
positions as Strend's film, is to work within o small group, whose
mombers understand each other—men of uniform intentions
‘and varying sills — in.
stead of being an out-
sider within a firmly
crystallized super-produc:
fion company. OF course
in the latter, financial
compensation is greater,
but the survival of an
idea is usually at stoke.
The of group
work is limited in funds
but not in fime and ef
fort. And good spiritual
and technical. teamwork
between designers, script
writers, technicians, act-
‘ors and property-builders
needs. tims time.
The Strand film took ten
months, but that it con
be done without losing
‘ground in spite of super-
production - competition
was demonstrated by this
‘American Strand even in
conjunction with a for-
eign government, and by
the American Virgil Thom:
son, with the support of
private capital, by pro
ducing “Four Saints in
Three Acts.” Soon it wil
be known that the film
Redes" by Strand de
serves a high place in the
U.S. A. cinema annals
method
time,
lis message, light-pro
jected on a canvas screen
will reach many more
thousands, via the U.S. A
than any paint
projected mural. possibl
could. Mexican and Amer
ican designers might wel
consider; whether mobil
designsymbols are not «
better medium for reach
ing the populace tha
static mural fixations.
THE ARCHITECT IN SEARCH OFinematic anti-propaganda —Photosin-motion that might
nterest architects end music-makers is the film “Amphi
ryon." The treatment of vocal and pictorial correlation is
yew; the story is as old as Jupiter. if not older. As a mat.
‘er of fact, it has been utilized so frequently that the French
writer, Jean Giraudoux has filled his play “Amphitryon 38
© indicate that his is the thirty-eighth version of the tale.
he plot concerns itself with the lust of Jupiter for an earthly
voman end the complications which arise therefrom. In
nodern times munitions end money makers are invariably
recused of fomenting wars, but the ancient Greeks had
another cause for it. They had 2 postic predilection for
xscribing the troublesome source of this mischief 40 women,
“he film version, UFA’s (39th), differs from Giraudoux (38th)
1 this, that in the play Jupiter instigates war in order to rid
rimself of Amphitryen, the soldiet-husband of the beautiful
Mlemene. In the film, Zeus-Jupiter discovers. his earthly
hatmer by means of @ magnifying glass (no propaganda for
‘eiss) after her husband has already gone off to the wars.
Disdaining his old ‘tricks of appearing in the guise of clouds
vy celestial rays, Jupiter decides to transmute himself into a
human being. To quote, “ihe lowest creature of his creation,
and appears as Amphitryon Il. Of course, the second only to
the spectator but not to Alemene. It is superfluous fo repeat
the details of the story since itis too well known and, if you ere
unfamiliar with all the developments, see this pictorial demon:
stration offered in the film. But particulary call your attention
to the GreekModern architectural settings of this motion
picture, because as designers they merit your interest, if you
like such style perversions. Conceived with good taste, the
unit-set lends itself to @ great variety of good shots. Its value
might have been heightened by tapping a satirical vein, os
was done in the treatment of the script, the costumes and
direction. Its design-board values are credited to Robert
Herlth and Walter Roehrig, wellknown seb-setters abrosd,
Greek maidens in the manner of Rockettes and Gold-diggers—t
of 1937 cavort pleasantly through » musical score satirical in
rhythm and cantilena, unfortunately lacking in the orchestra:
tion, A rare vocal continuity compensates for the comparative
uninventiveness of the themes. However. you will probably
enjoy the satire on war and authority, an unintentional propa-
gande-film in reverse, by Germans with French actors.
DEATH IN THE MACHINE AGE
Streamlined car of Harry Fiaroont
DESIGN FOR DYING
his last good-bye
HE ARCHITECTURAL RECORD ©
FEBRUARY
PRIMITIVE DEATH
Contemporary nec
Solomon Islande
15
0 desian
1937WOTION
PICTURE
THEATERS
By BEN SCHLANGER
lere are two types of motion picture audiences each of
tich should be considered separately in determining the
'd for new theater construction. One type is the audience
vlving from a given neighborhood or township, where
Patronage is the same most of the time, ‘The other type
located in popular busy shopping or theatrical districts,
lere the patronage is more transient. ‘The number of
nsient patronage type theaters in a given location is sub-
t largely to the importance of the locations, and the
‘mber of entertainment-seeking transients found therein,
wever, in the case of the community patronage type,
ibility of the erection of an additional motion picture
ater is determined by taking several factors into con-
eration.
Since the community patronage theater is the most preva-
t and most popular, it should be given most study. Here,
a distinction should be made between the city neighbor.
ad and the small town theater, a distinction, however
ich is lessened to a certain extent by the automobile. For
unple, smaller and more frequent theaters would be neces-
¥ in small towns, were it not for the popular use of the
“omabile
Basically, the need for the erection of new community
ronage theaters can be determined by consulting these
\. Density of population for a given area, 100 seats for
00 persons (based on attendance for 1936) is recommended.
‘sian Booth layout for mashiney, witing and ot
oa’ Regt of the Proecon”Prsaie co
phere Reece Cone ay” be eld
|E ARCHITECTURAL RECORD «
FEBRUARY
NEWS REEL THEAT
PARIS
b. Availability of suitable film product
©. Frequency of attendance (increases with quality and
quantity of available film produet and reduction in admission
prices).
4. Obsolescence of existing theaters.
e. Proximity of other theaters,
In the matter of type and number of motion picture the-
aters desirable, the patron and the exhibitor naturally have
entirely different points of view. If the theater-owning exhib-
itor had his choice, there would not be much new theater
construction. He would much prefer exhibiting films in a
centrally located, large seating capacity nit, regardless of
how inconvenient it would be for the patron to reach the
theater or how obsolete and unsuited the theater might be
for the effective enjoyment of the film.
On the other hand, the theater patron would rather have
ast two theaters of more intimate capacity (of about
600 seats instead of one 1,200-seat house) convenient to
hhim and offering more choice in film selection, Owing to the
increasing number of desirable new films and the reservoir
of good films made in the past, suitable for revival, a new
attitude in motion picture exhibition has come about, popu
larizing the community intimate motion picture theater,
located as closely as possible to the patron,
CHOOSING A SITE
In choosing a location for the neighborhood or small town
‘motion picture theater, first consideration should be given
to the convenience of the patron in reaching the theater.
Most desirable would be a location in the center of the
population to be served.
1937 17DIAGRAM. [. Valuable seating area limits determined by
Dia sacuirements showing ‘alative eficieney of aiffrently
Droporioned. shapes ia plan {see tet].
While it is of some advantage to be located on the chief
business street of the neighborhood or town, it is not most
essential. Usually, a location immediately adjoining the more
valuable property should be chosen. Where property is
‘excessive in cost, it is quite common to find the more valuable
part of the property devoted to shops, locating the theater
by means of an entrance from the important street, having
the bulk of the building in the less costly area to the rear
‘As the importance of the motion picture itself increases,
however, the use of costly land becomes less necessary. The
tendency is towards a building which may have in it, at the
most, a few small shops to help reduce the rental of the
theater portion. Wherever possible, the use of minimum-cost
iminating the need for shops, is desirable, thus per-
mitting full architectural advertising value for the facade
of the theater building.
In selecting a site, a comer plot or an inside plot having
a public street or alley immediately to the rear of the plot is
‘most desirable for the arrangement of emergency exits, con-
trolled by local ordinances. In the small town theater where
automobile patronage prevails, parking space adjoining the
plot is quite essential. A secondary entrance to be used by
persons alighting from automobiles should be considered.
For most efficient plot widths see Diagram No. 2, allowing
additional width on inside plots for exit courts.
FINANCING
‘The amount of money that may be justifiably invested i
a motion picture theater structure and equipment is con-
trolled by the necessary rapidity of amortization of original
18
BEN SCHLANGER ©
DIAGRAM 2. Schematic sile arrangements for highest
eiteloney in space wage allowable by New York City
Building Code(s tet)
costs. Most investors feel that the highly specialized natu
of the motion picture theater structure calls for a she
amortization period. ‘There is only one justification for th
attitude and that is the possibility of a drastic shift in pop
lation from a given community. Large-scale housing stu
and developments, and city and town planning tendenci
obviate the necessity for considering this aspect. Howev
it is logical to assume comparatively short amortizati
periods varying from three to ten years for the equipme
fof the theater, ‘Ten years is a fair amortization period f
the construction cost. But for three important consideratio
which cannot be overlooked, home television may be offer
as an argument to reduce this amortization period. First
the technical dificulties encountered in producing a suital
large enough home television screen have not as yet be
overcome. Secondly, people still prefer to congregate
seeking entertainment, as may be evidenced by the continu
popular demand of the motion picture in spite of the hor
radio, ‘Thirdly, it is also quite possible that the moti
picture industry would play a large part in the control
home television, distributing full length entertainment
public assembly buildings and shorter programs to the hor
‘Economical land and construction costs, and simplificati
of interior architectural treatment should be stressed to
duce the initial investment. This does not preclude caret
studied planning which will afford proper functioning of 1
structure and ample comfort conditions for the patron,
DESIRABLE SEATING CAPACITIES
‘The small town of city neighborhood motion picture «
ater minimum seating capacity is, on one hand, correc
determined by the technical problems involved and, on
other hand, by the commercial aspects of motion picture £
distribution. From a technical standpoint, considering id
viewing conditions, no motion picture theater should hi
MOTION PICTURE THEATEFSCREEN LiMITs—
DIAGRAM 3. An outline of the motion picture seraen shape
ting the potions of Th
patron's view from various
‘more than approximately 1,000 seats; preferably, nearer to
600 seats. Commercially, the chain-exhibitor prefers to con~
trol the first run of a given film and drain as much of the
community population into one sitting as is possible. Recent
construction of the more intimate motion picture theater by
independent exhibitors, showing in most instances second
and third-ran films, has proven by the patronage enjoyed
that the quality in film presentation is important, and that
the patron prefers the theater having nearer to 600 seats.
The intimate motion picture theater is more technically
perfect for exhibiting films, ‘This may be fully appreciated
when the following data on maximum conditions advisable
for viewing motion pietures are analyzed,
FILM AND AUDIENCE SIZE AND SHAPE
the limiting factors in determining the maximum. seating
capacity from a standpoint of correct screen portrayal are:
(1) physical width of the film, and (2) the proper relationship
of the resultant maximum size sereen to the audience shape
and size,
‘The width of the film for professional use is 35mm. The
absolute maximum size of sereen to be projected from this
film width is 35 ft. Further magnification of the film will
produce (1) the visibility of the grainy structure of the film
imaterial, and (2) a tendeney to destroy the contrast values in
the photography. A 35-ft. sereen necessitates a magnification
of the film image to about 400 times its size. It is highly
preferable to reduce this rate of magnification to achieve
good pictorial quality. Where a good sercen image is desired,
the sereen width should not exceed 25 ft
‘The proper relationship between the sercen size and the
audience size and shape is determined by
1, Avoidance of seating positions from which a distorted
view of sereen images oveurs, distortion being due to the
two-dimensional characteristic of the sereen surface. (See
Diagram No. 1 showing tolerable and desirable viewing
angles.)
2. Fixing minimum distance between screen and first row
of seats, The maximum angle for horizontal range of vision,
being aout 60 degrees, determines this dimension.
3. Fixing maximum distance between the screen and the
THE ARCHITECTURAL RECORD o
FEBRUARY
row of seats furthest trom the sereen by
a. Visual acuity, that is, the ability to discern details of
photography
b. Proper subtended angle formed by the screen to the
viewer's eye, insuring undistorted perspective of sereen
images.
gram No. I shows absolute maximum viewing distance
fixed at a distance measuring from the screen equal to five
and a half times the screen width based on the screen shape
proportion in present use. Diagram No. 1 also shows limits
fixed at five and four times the sereen width—five heing the
advisable limit, and four being the more ideal limit confining
the areas in which all of the photographic details of impor-
tance can he diseerned by the viewer. While the close-up
shot used in motion picture photography is effective and,
to a great extent, helps vision from the remote seats, it must
be remembered that for effective motion picture portrayal
the photography must consist of a large proportion of what
is known as middle and distance shots upon which the
details to be discerned are smaller.
Limited viewing distances are essential to maintain a more
intimate relationship of the spectator to the screen action.
‘The screen area should, as much as possible, predominate
the field of view of the spectators’ eyes, thereby eliminating
distracting excessive wall and ceiling surfaces and interven-
JEWEL THEATER, BROOKLYN, NEW YORK
BEN SCHLANGER, ARCHITECT
GROUND
FLOOR
MEZZANINE
Mentaine tier developed within unusully mit height rele
space bal ’mettasie. for important lounge ard abby
1937 19WALDO THEATER, WALDOBORO, MAINE
BEN SCHLANGER, ARCHITECT
Tops night ila
20
‘velde” and” general illuinetion. Genter
‘tho promenade ‘pace behind orchestra seat.
Plate glast opening between the main lounge
ing audience area. ‘The viewing distance limits and the
tolerable viewing angles given on Diagram No. 1 have
been arrived at from such investigations as have been carried
fon by the Society of Motion Picture Engineers and the
author. Determination of preferable seat locations was made
both from actual tests of tolerable distortion with a picked
audience, recording their reactions, and observing the pre-
ferred seat locations as they became occupied in theaters in
operation,
The factor of fixing viewing distances from a standpoint of
determining proper subtended angles of the screen images
is more directly concerned with the cinematography. Actually,
there is one distance from the screen from which the picture
‘may be viewed offering the same undistorted perspective and
the same apparent sizes or subtended angles of images as
seen from the camera lens point in the taking of the picture,
This means that the original intended full force of the film
director's efforts can be fully appreciated only at this distance
from the picture. By coordinating both the focal lengths in
projecting: and taking optical systems, this point can be fixed
at a distance marking exactly one-half of the seating depth,
thereby reducing this phase of perspective distortion to the
greatest minimum possible, provided that the seating depth
is not excessive to begin with
Viewing distances confined to limits set for proper visual
acuity would be the best guide for practical purposes to
determine maximum seating depth which would maintain
proper subtended angles to the screen image.
Diagram No. 1 shows two plans, A-1 and A-2, each
representing one-half plan only on either side of the axis
line, These plans illustrate the method to be used to obtain
the maximum number of desirable viewing positions for
a given area. Area A shows the desirable positions, B and C
the tolerable but less desirable positions, all as determined
by the factors already stated. Both plans contain the same
amount of seating area. Plan A-2 requires a slightly larger
basic rectangular plot but, what is more important, the A
area percentage of the total seating area is about 209% less
than in Plan A-L. A general rule derived from the findings
in Diagram No. 1 is that the screen width should come as
DIAGRAM 4 (boiow). A schematic longitudinal section of
the, motion pichire theater shawing vertical sereen petition
and three diferent typet of floor slopes [seu feat and
companying photos exph
BEN SCHLANGER @ MOTION PICTURE THEATERSslose to the width of the auditorium as is practically possible
1 obtain high efficiency in desirable seating positions. If
possible, the width of the auditorium should be an amount
qual to the screen width plus one-third of the screen width,
‘0 allow for possible wide-film adaptation, plus an additio
amount equal to one-third the screen width for curtain space,
and sufficient additional width for exit passage on either
side of screen inclosure when such exits are necessary.
Practical adaptation of the rules here given is subject then
‘0 the selection of a screen width and auditorium width
which will produce the seating capacity desired. ‘The most
ficient auditorium widths from a standpoint of obtaining
he maximum number of seats with the minimum circulation
urea ate fixed by Building Code Rulings. See Diagram No. 2
which shows six schemes of aisle arrangements for audi-
‘orium widths based on New York City Building Code, which
Dermits no more than 14 seats from aisle to aisle and no more
than seven seats ftom wall to aisle. On the basis of this
‘ling, auditorium widths are most efficient at 14, 28, or 42
seats actos the width. However, the number of aisles
vithin the seating widths may vary as shown on Diagram
No. 2 While the least number of aisles is desirable for
‘pace efficiency in some instances, the use of the scheme
‘equiring an additional aisle is advisable. For example, the
scheme in Diagram No. 2, Plan 1-a, for 14 seats in width
vequires less width of structure than scheme Plan 1-b, but
it a serious sacrifice of choice seat locations. On the other
rand, scheme Plan 2-a, for 28 seats across, proves to be
roth efficent in structure width and in preserving the best
at locations. In the ease of schemes Plan 3-a and Plan
5b, having 42 seats across, scheme Plan 3-b, although it
‘quires an extra aisle, is preferable for the purpose of
naintaining side wall aisles for extra emergency exits nece
ary in the larger capacity theaters. Scheme 3-b is recom-
nended as the widest auditorium width advisable for the
tse of 35 mm film width projection, It is even advisable
ta slight sacrifice in efficiency to decrease the 42 seats
ceross in scheme Plan 3-b to 36, to keep the maximum
tructure width nearer to the maximum screen size
PER LEVELS OF SEATING
Seating capacities ranging from 2,200 down to 300 seats
nay be developed using the rules given. The maximum mum-
vet of seats on one floor is about 1,700 seats, the 2,200
naximum quoted being obtained with an upper tier of
cating. Wherever possible, a properly designed upper tier
f seating is advisable. Firstly, it makes a smaller plot
nore adaptable to a larger capacity; secondly, it has a
dency to reduce viewing distance and auditorium wideh,
nd thereby the screen size, which is always desirable, The
ssumption is, of course, that the last row of the upper tier
vould be no further away from the screen than is advisable
or the lower tier. There is an additional value to be had
vith the upper tier of seating in that it produces a higher
vercentage of seating positions in the A area shown on
Yiagram No. 1, since the upper seats can conveniently be
‘laced in this area,
‘The vertical disposition of the motion picture theater
WALDO THEATER, WALDOBORO, MAINE
BEN SCHLANGER
ARCHITECT
ROUND
FLOOR
Spacious quality in the approach from the exterior to the intimate
auditorium, « compect vertical plan using
resulting in minimum cubege
HE ARCHITECTURAL RECORD « FEBRUARY 1937 21NEWS REEL THEATER AT MARSEILLES
P. DE MONTAUT AND A. GORSKA, ARCHITECTS
MEZZANINE
The addition of an upper level of seating in this theater made
possible by the aco of the reverse orchestra floor slope scheme
Seveloped by Ben Schlanas
form is important also for the following reasons
1. The amount of obstruction of the view of the screen
surface by the heads of the immediately preceding spectators,
2. Design of upper tier of seats,
3. Posture comfort.
4. The amount of distortion of the sc
‘The location of the projection booth,
6 Obtaining minimum mumber of cubic feet of structure
for maximum number of desirable seating positions.
FLOOR SLOPES
Diagram No, 3 shows various amounts of the area of the
sereen which cannot be seen by the spectators in various
seating positions due to the obstruction caused by the head
of the person seated immediately in front. The level of the
seating floor in relation to the level of the sereen and the
character of the slope of the floor control the resultant
amount of the obstructed screen area, In the case of the
stage theater where no motion pictures are exhibited, only
the slope of the floor is taken into account, the general level
of the stage floor being always about the same. ‘This is so
because the level of the performance (that is, the stage floor)
is necessarily a fixed level. It has heen a fallacy in the
past in designing the floor slope of the motion picture theater
to conform to that of the stage theater. Unlike the stage
floor level, the motion picture sereen can be fixed at an:
level desirable for producing correct clearances and other
conditions desirable for properly viewing the screen. The
ability to overcome obstruction of the view of the perform
tance becomes greater as the distance from the performance
increases, Because the function of viewing the screen nec
es a seating plan of greater depth in relation to the
width than does the function of viewing a stage performance,
the obstruction problem is more serious in designin
picture theaters, Diagram No. 4 is 2 longitudinal section
of an auditorium having in the depth 30 rows of seating.
This is an average depth for motion picture theaters although
a great number of larger capacity motion pieture theaters
run as deep as 40 rows, in which case the obstruction problem
is even more acute.
Three different types of floor slopes are indicated on
Diagram No. 4. The floor slope marked “B" is an adapta-
tion of the stage theater slope for motion picture use. The
confusion caused by the uncertainty of whether or not the
motion picture was a form of entertainment capable of having
a structure designed for its sole use has produced a great
many theater structures which are not suitable for motion
picture performance. An attempt was made to provide for
stage performances at the sacrifice of the motion picture
Yet there is considerable objectionable obstruction from the
remote rows of seating even for the stage performance.
Slope B produces obstruction which amounts to from 22
inches in the first row to 107 inches in 30 rows, the obstruc-
tion increasing uniformly as the depth from the sereen in-
creases. This increase is in the reverse order of what it
should be, See amount of obstruction as outlined in Diagram
No. 3 by lines A-l and A-2, Both outlines A-I and A-Z
represent 93 inches of obstruction of the height of the
screen, A-1 being from a seat in the rear rows and A-2 frotr
a images.
‘motion
22 BEN SCHLANGER © MOTION PICTURE THEATERSa seat in the front rows. Note that greater obstruction in
the front rows is more tolerable because less of the width
of the screen is obstructed. In any case, however, 93 inches
is an intolerable amount of obstruction. This happens to
hie the average amount of obstruction to be found in the last
fen rows of slope B. Obstruction cannot be suficiently
minimized using the type of floor slope similar to slope B
for two reasons. Firstly, it is impossible to increase the
rate of pitch of the floor at the rear, the straight portion of
the pitelr already being the maximum permissible by most
building cores and advisable for safe walking. Second
the clevation of the rear portion of the floor occurs generally
at 100 high a position in relation to the position of the sereen,
thereby causing the sight line over the head of the preceding
viewer to arrive at too high a point on the screen,
Floor slope A on Diagram No. 4 is developed to show
the rise necessary to overcome the objectionable obstruction
found in slope B. Here the obstruction is reduced to an
average of 22” for the last ten rows, The need for steppings
in slope A introduces the stadium type of plan. ‘The stadium,
plan is niot adaptable for the motion picture auditorium
because the circulation to seats must occur at the beginning
of the stepped seating levels, thereby giving over to circula-
tion in the form of a eross-over and vomitories the area of
seating which happens to he at a distance from the screen
most desirable for viewing motion pictures. Both floor slopes
A and B are poorly adaptable for the addition of an upper
tier of seating, because the necessary high position in relation
to the screen position of an upper tier in these instances
would cause a steep incline. The stepped levels of seating
in steeply-pitehed balconies must be more than a common
riser height, thereby causing the introduction of intermediate
steps in the aisles, a most objectionable feature because of
the alternate narrow and wide treads in the aisle. Steep
balcony design also has the disadvantage of forcing excessive
cubage of structure, excessive projection angles due to the
necessarily high placing of the projection booth and also
produces seating positions at a height from which the screen
images are distorted still further than the amount caused
hy the steep angle of projection
‘The design of upper tier seating is controlled to a great
‘extent by the design of the orchestra tier. A suitable solution
for orchestra floor slope design is therefore important hefove
attempting the design of the upper tier. Motion picture
theater floor slope design is determined by 1, elimination
of objectionable obstruction, 2. placing of the screen in the
vertical sense at a level which would permit vision of its
entire height without experiencing physical strain to see
upward. Obstructed views of the sereen can be overcome
entirely by physical strain on the part of the patron to
see the upper part of a raised sereen and, similarly, physical
strain can be entirely eliminated by adapting a low position
for the screen, at the sacrifice of having resulting: serious
‘obstruction of vision of the sereen. It is therefore necessary
to determine maximum tolerable amounts of distortion anc
maximum upward ‘vertical angles of vision for the most
cficient floor slope design. See Diagram No. 3, which shows
tolerable amounts of obstruction as indicated by areas out-
lined by B, C, and D. Note that obstruction area B, although
NEWS REEL THEATER iN PARIS
P. DE MONTAUT AND A. GORSKA, ARCHITECTS
GROUND FLOOR
‘Another illastration of tho use of the reverse floor slope, milder
fcorsopes and ow sbnucion of naw of the erat reat
REX THEATER AT ANVERS, FRANCE
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Like the pen of
News Reel Theater at Marsilles, here too
‘of seats ic made posible by to of the orchetve
2. Use af the faor slope "B (Diagram 4) would
mn impossible sleep Belcony in thete instances
an upper
revere
produced
THE ARCHITECTURAL RECORD 6 FEBRUARY 1937 23