Calipayan, Shahanie A.
BSBA MM 3-1
MODULE 7 ACTIVITY:
1. Identify at least five top advertising agencies. Make a compact synopsis of their
history and profile, their strength, and brand esteem.
● GLOBE TELECOM, INC.
(HISTORY AND PROFILE)
- Globe Telecom, Inc. (GLO) was originally incorporated on January 16,
1935 as Globe Wireless Limited with a franchise to operate wireless long
distance message services in the Philippines. The Company eventually
changed its name to the present one in 1992, and welcomed Singapore
Telecom, Inc. as a new foreign partner the following year. GLO is a
telecommunications company that provides digital wireless communication
services nationwide under the "Globe Postpaid", "Globe Prepaid", and
"TM" brands using a fully digital network. The Company also offers
domestic and international long distance communication services or
carrier services. GLO currently has 76.6 million mobile subscribers
(including fully mobile broadband), 3.8 million Home Broadband
customers, and 1.6 million landline subscribers.
- Globe Telecom is a telecommunications company that provides mobile,
voice, and broadband services. It operates through two segments: mobile
and fixed line/broadband. Mobile involves traditional mobile services and
contributes the majority of company revenue. Within the mobile division,
the majority of subscribers are considered prepaid customers. The other
division, fixed line and broadband, provides fixed-line voice services,
corporate data, and Internet for its customers. The company generates the
vast majority of its revenue in the Philippines. Their strengths are their
technologies, wider coverage and profitability.
● SIMPLEADS COMPANY LTD
(HISTORY AND PROFILE)
- SimpleAds Company Ltd is a cutting edge traditional & digital advertising
firm. Our unique comprehensive one-stop traditional & digital advertising
solution offers intelligent marketing strategies that deliver results
effectively and efficiently. We help marketers make better business
decisions, generate greater demand from the right mix of channels,
convert impulse to sales, and increase revenue and profitability. Whether
you are looking to save time and money or to revamp your marketing
strategy, we are here to make your digital advertising experience as
productive and easy as possible. SimpleAds is your offshore team in the
Philippines for your website design, online marketing & administrative
needs. While outsourcing has proven to bring in cost, quality, and
operational efficiency benefits, the emergence of a myriad of skills in the
freelance platform has turned this into a rather complex and tedious one.
Entrepreneurs and project heads have to sift through proposals looking for
a promising candidate, overcome communication challenges, and get
stressed over skill, behavior, and infrastructure-related delays.
● PHILIPPINE INTEGRATED ADVERTISING AGENCY (PIAA)- ADVERTISING
- We are a team of foodies, techies, shoppers, book lovers, musicians,
entrepreneurs, and gym buffs. As varied as our talents are, we are a mix
of communications experts driven by a common goal: to deliver results on
time. Our business lies in our passion to make your brand cut across in all
strategic platforms. From an executive’s social media account, to a
housewife’s favourite TV channel, to a CEO’s preferred broadsheet, to a
foodie’s regular dining place – we help bring your brand where growth is
inevitable. Fusing strategy with creativity, we believe great things can
happen. It is this belief that inspires us to weave magic in our brand. It is
also this philosophy that keeps us crazy about making the unbelievable,
believable. Whatever communications channel you may choose, allow us
to surprise you.
● COMM&SENSE INC.
- We work with one clear objective: to help brands, big or small, earn and
maintain the trust of their communities through Brand Publishing. Our
team of researchers, data-crunchers, writers, creatives, video producers,
storytellers, and communication strategists work closely with brands to
implement communication strategies that engage the right audience with
the right message, and in the right platform. All our communication
initiatives see their origin, execution, and accomplishment from data.
Since everything we do is data-driven, we are meticulous in the manner
we acquire our data. Aside from numbers and insights culled from
analytical tools, we also employ in-house qualitative and quantitative
research by our team of data-crunchers who love collecting, organizing,
and analyzing information for your brand and for your audience’s benefit.
There is no fixed template to successfully earn your audience’s trust,
that’s why our process always begins by assessing your brand’s unique
communication needs, and through the data culled through interviews,
insights, and business plans, we come up with communication strategies
that allow your brand to connect and build trust with your desired
audience. In this age that most people are already overwhelmed with a
deluge of information, what grabs people’s attention are credible, relevant,
and meaningful content (stories, videos, images, etc.) that empower them
in their decision-making. Comm&Sense helps brands help people with
information. By publishing factual and relevant content, brands get to
connect with their desired audience and to eventually build communities.
● MEDIA DONUTS
- MediaDonuts is an online advertising and technology company that helps
advertisers achieve their performance and branding goals across digital
media channels. Through our extensive technology stack in combination
with exclusive global and local partnerships with media and technology
companies, we are able to execute the most sophisticated digital media
strategies that help advertisers achieve their business objectives.
MediaDonuts has offices in 11 countries, across EMEA, APAC & US with
headquarters in Belgium and Singapore. Mediadonuts has the knowledge,
experience and technology to help brands grow and succeed online. We
connect brands with their respective audiences through exclusive
partnerships with fast growing media platforms combined with advanced
ad tech solutions. We connect brands with Gen Z & Millennial audiences
through exclusive partnerships with fast growing media platforms such as
Twitter, TikTok, Grab, Spotify and more. We help advertisers achieve their
performance and branding goals across digital media channels. We
combine expertise in media planning and buying with an advanced
technology stack. Therefore we are able to execute the most sophisticated
digital media strategies to meet advertisers’ business objectives.
2. Imagine you are the creative director of an advertising agency, how will you address
the following questions:
a. “What unique characteristics do you have that help us reach our goal”?
- I think having an eye for the big picture. Because being a creative director
I should have a sharp eye for the bigger picture and plan ahead. Have a
clear idea of what I want to achieve and how to get there. Being up to date
on market movements and industry trends. So that I can keep my team on
schedule and observe how all of the moving pieces of development work
together to create a unique design.
b. “How are you adding value”?
- I am adding value to my agency by giving time to my business. One of the
most important qualities to have is time management, but many
businesses and individuals struggle with this concept. Small businesses,
in particular, cannot afford to waste time due to lack of proper time
management. The advantages of good time management, on the other
hand, are immeasurable. Businesses that use effective time management
are better positioned to deliver their product or service on time every time.
● Prioritize
- Prioritizing each item on your to-do list can help you stay on
track to meet your daily and long-term objectives. "What
absolutely needs to be done by the end of the day?" Ask
yourself. Start by evaluating each item according to its
priority - or deadline - and work your way down the list. If
something unexpected happens during the day, you may
feel confident that the most time-sensitive tasks have been
completed.
● Set Measurable Goals
- We should create measurable, specific goals that you can
share with your workforce. Time management involves not
only being productive with your time, but also focusing your
productivity on accomplishing your company's objectives.
● Plan Ahead
- It will save you time and unnecessary stress if you plan
ahead now. Once you've set your objectives, you can start
planning a schedule to achieve them.
