Tupperware
WORLD CLASS BRANDS
For over 60 years, Tupperware has been creating a niche for itself in the business world, making a difference to the lives of millions
through its innovative storage products and extremely attractive business opportunity. In recent years, Tupperware has made
tremendous inroads into becoming a true global entity. In 2000, Tupperware brands corporation acquired Dallas-based BeautiControl,
followed by the acquisition of the Sara Lee Corporation’s direct selling business in 2000. These advancements brought an increasing
product diversity to brand Tupperware. In order to reflect this diversity, Tupperware Corporation changed its name to Tupperware
Brands Corporation in 2005.
These acquisitions were in line with the Company’s corporate strategy to add premium consumable items to their product category mix.
They also boosted the Company's global portfolio to eight champion brands and changed the Tupperware Brands Corporation into a
multi-brand, multi-category, direct sales conglomerate with a worldwide sales force of over 2 million.
Despite the success and astounding growth of Tupperware Brands, the Company’s mission and passion to enlighten, educate and
empower customers and their families tops the priority list.
Enlighten
To share insights & provide products and knowledge that makes life simpler and more enjoyable for families.
Educate
To provide smart, simple solutions that enable customers to save time, money and effort while leading active and healthy lives.
Empower
To better the lives of women by giving them the confidence to live with respect in the society and becoming independent.
To date, the Tupperware Brands portfolio of direct selling companies incorporates Tupperware, BeautiControl, NaturCare, Nutrimetics,
Fuller Cosmetics, Nuvo, Avroy Shlain and Swissgarde - each with their own product lines, sales methods and structures for the markets.
Product range:
Aquasafe
Canisters
Drystorage
Food preparation
Freezer
Fridge smart
Lunch n outdoor
Microwave
Refrigerator
Serving
While disposable plastic bags and Styrofoam lunch boxes are of much concern to the environment, many continue to use them
indiscriminately. This indifferent attitude is what is choking the planet even as messages across the world are conveyed on the dangers
of repeated use of such products and the chemical degradation that follows. These products are not made to last.
Trusted for generations and designed for everyday use, Tupperware products have passed stringent tests and are built to last. They are
quality products that are food-grade safe, which is integral to family health. They are also designed to be used repeatedly, thus reducing
unwanted mountains of garbage.
World Standards
Innovative Design
All Tupperware products are made from safe, non-toxic,
Tupperware products are designed to inspire. Unlike
non-carcinogenic materials; thus they do not release
ordinary plastic products, many Tupperware products
harmful chemicals to food or liquid contents. Materials &
have won worldwide awards such as Industrial Design
Additives used exceed US Food & Drug Administration
Excellence Awards, Reddot Award, IF Seal Award and
(FDA) & Japan Polyolefin Hygienic Association standards.
numerous others. Indeed, one can use Tupperware with
What it means is that you can use with peace of mind
pride!
every time!
Microwave Safe
Color Safe
Where Tupperware products are indicated for microwave
used, Tupperware uses materials strictly meant for
One can enjoy the attractiveness of Tupperware Products
microwave use & adhere with the following bodies:
in fabulous trendy colors and be assured that colorants
USA -Toxic Substances Control Act Inventory (TSCA),
used are all registered on the French Positive List, Circular
Canada - Domestic Substances List (DSL), Europe -
Letter No. 176 (the most stringent in the world). It also
European Inventory of Existing Chemical Substances
complies with Council of Europe Committee of Ministers
(EINECS), Australia - Australia Inventory of Chemical
Resolution AP (89) 1 requirements.
Substances (AICS), Korea - Korean Existing Chemical List
(KECL), Japan - Japanese Inventory (ENCS)
Top Quality and Finishing Environment Friendly
All products have passed stringent tests and are built to Tupperware plays its role in saving Mother Earth from
last. Its design and smooth finishing make Tupperware further pollution and degradation as its products are
products a delight to hold and use for any occasion. The designed for long term use. On the other hand, plastic
high quality and standards are reflected in its typical bags and bottles, Styrofoam containers and PET bottles
single product mould costing over USD$100,000, a sum are not made for repeated use, and thus adds to the
equivalent to 7 mid-sized cars! mountain of garbage.
Backed by Tupperware Lifetime Warranty
Buying with confidence is assured with Tupperware products that are guaranteed against chipping, cracking or peeling under normal
noncommercial use for the lifetime of the product. When a Tupperware product shows a defect in material or function, you may visit any
Tupperware Business Center or call your Tupperware Brands consultant for a free replacement.
Tupperware position description
Objective
Provides exceptional, creative, quality copy which results in effective, imaginative communications to support the Tupperware
U.S. and Canada Sales Force. Ensures web and print communications are accurate and timely. Writes and edits materials to
support Sales Force promotions and incentive trips, product marketing, merchandising, training, programs and other materials
as requested.
INDEX
Sr. No.
Topic
1.
History of tupperware
2.
Tupperware in India
3.
Introduction to Tupperware microwave products
4.
Microwave range of products with prices.
5.
Demand of the microwave range of products
6.
Demand and supply analysis
7.
Strengths and weaknesses of tupperware
8.
Demand forecasting
9.
Competitors
10.
Conclusion
History of Tupperware:
Tupperware Brands Corporation is based in Orlando, Florida and started
operations in 1946. In partnership with Sales Consultants worldwide,
Tupperware reaches consumers through informative and entertaining home
parties, special customer contact programs in malls and retail environment
and other convenient venues Tupperware Brands is a family of eight leading brands
including
Nutrimetics, Avroy Shlain, BeautiControl, Nutrimetics, NUVO, Fuller
Cosmetics, NaturCare and Swissgarde. The Company offers rewarding
business opportunities to all women with a dream and become successful
while desire to working from home.
Tupperware in India:
Tupperware is one of world's leading direct selling companies with the
largest women network, marketing premium food storage, preparation and
serving items. Tupperware India Pvt. Ltd, is a wholly owned subsidiary of
the US based Tupperware Corporation, the world’s leading manufacturer of
high quality plastic food storage and serving containers.
Tupperware started its operations in India in 1996 and is a household name
today. The Tupperware Party Tupperware Plan method of selling is a unique
and extremely successful model of selling adopted by Tupperware. Through
this unique selling method, Tupperware has recorded remarkable acceptance
and success in India. Most marketers would agree that the diversities of the
Indian market warrant a truly Indianised approach. In a country where
change is accepted gradually, Tupperware has moved with due deference to
consumer trends but has also pioneered new ones in storing and serving. Its
products are renowned for their high quality and dependability. The
approach, however, was not easy. The idea of plastic as an effective cooking
and storing medium was nearly alien to the Indian housewife. This
Was a major hurdle but the able Tupperware Sales force has successfully
overcome this challenge. Today, Tupperware’s reputation has trickled into
most households. Normal multi-level marketing by companies.
The company has introduced 88 products (from Tupperware's International
range) in the Indian market and they are available across the country.
Tupperware is also a member of Indian Direct Sell to the hi ling Association
(IDSA).
Tupperware was basically in five markets, primarily in Mumbai, Delhi,
Chennai, Bangalore and Kolkata, when we started. It was only in the main
cities and was not a part of the satellite towns. They stayed in that way for
two and a half years and then they added more markets. Over the past eight
years, they are now present in over 40 cities and have a workforce of 55,000
consultants in India. They have now 85 distributors. Five years ago, they had
40 distributors. They have doubled the turnover and have just moved over
Rs. 100crore. Now, that the momentum has picked up. The prospects are
very bright in terms of turnover growth, expansion of workforce and
expansion of new markets
Range of products:
Tupperware aims at enriching the lifestyles of its consumers. The entire
Tupperware range of products provides a one-stop solution for all food
storage, food preparation, microwave, lunch ‘n’ outdoors, refrigerator and
serving requirements as well as a special range for Kids. Tupperware
products are made from 100% food grade virgin plastic, they are stylish and
elegant, light-weight, non-toxic, and odour-less and come in beautiful
soothing colours which can compliment and brighten up every Indian home
and kitchen. The USP of Tupperware product lies it’s their special airtight
and liquid tight seals, which lock in freshness and flavor.
Products of Tupperware:
• Dry storage
• Food preparation
• Microwave
• Refrigerator
• Freezer
• Canisters
• Classics
• Lunch and outdoors
• Tupper kids
• Clear and pure range
• Serving range
Manufacturing process of Tupperware product:
Tupperware products are produced at its only plant in India which is situated
at Hyderabad. The manufacturing process is most important because
.
Firstly the virgin plastic is delivered in pea-size plastic pellets, which then
flows through the vaccum lines then they are stored in a tall tower like
storage system known as “Silo storage “, from here it is transferred to plant
hopper where mixing of colour and colour concentrated pellets are used,
then the mixture is heated, melted and forced into a mould to shape it into
different products. The product which is made is of a single plastic pellets,
then it passes through injection moulding machine where the moulding of
product is done and the products are made according to their ranges.
After the final product is out, the supervisor inspects the product thoroughly
and then sends it to printing area where the finished product is given the
final touch and some printing work like name of the company, model no.
etc. is done. At last the product is stored in warehouse and supplied as and
when required through distributors and agents
1. www.scribd.com/doc/25904470/Tupper-Ware - Cached -
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