CPA Bing Blazers Booster

Thanks for purchasing CPA Bing Blazers Booster.

Inside of this guide, I am going to show you how to generate
conversions with Pay Per Call offers. Like any other CPA
offer, these types of offers pay out when you generate leads
or sales.
Pay Per Call offers have high payouts and convert
really well when you do things properly. We are going
to be using Bing ads to generate traffic to these offers.

What You Need

 Bing Ads Account

 Landing page builder (optional, but recommended)
– Instabuilder, Leadpages, and Instapage are good
options. You can use standalone Wordpress as a free
option.
 Pay Per Call offers to promote

Overview
There are 2 ways we can generate leads for Pay Per
Call offers using Bing. The first way is to use traditional
PPC campaigns that lead to landing pages. These
landing pages will have the phone number of the offer
on them along with a call to action. The second way is to
use Call Extensions. This allows people to call the phone
number directly from your ad.
 I will be showing you how to do both inside of this
guide. There is not much difference between the 2 as
the setup inside of Bing is almost identical.
This builds an audience within Bing that you can
then advertise to for much cheaper than traditional Bing
ads. Also, since these visitors have already been exposed
to your content, they will be warmed up and ready to
convert at a high rate.

Building Your Landing Page

This step is optional, but I highly recommend it. It
really only takes a few minutes to create a landing page
and they can be super effective while being extremely
minimal and simple.
As noted above, you can use landing page builders
such as Instabuilder, Instapage, or Leadpages. You can
even use the free version of Wordpress that they host for
 you as well. Pretty much anything will work as we are
simply creating simple landing pages that include 2 things:
 A call to action headline

 Phone number
That is the bare minimum of what we want to have on
our landing pages. You just need a simple headline that
states the problem and leads the visitor to a phone number
that has the solution.
Here is an example of what a landing page can look
like
This example is for a debt consolidation offer. As you
can see, I immediately ask a question/introduce the
 problem. I then offer a simple solution along with
the phone number to call for the offer.

Finding Offers To Promote

Many traditional CPA networks offer a good variety
of Pay Per Call offers to promote. It is always best to ask
your affiliate manager for the current best converting
offers. Additionally, you can use offervault.com to find
Pay Per Call offers to promote. Simply go to the Offer
Vault website and click on the Pay Per Call Offers tab and
you will be presented with literally thousands of offers to
promote:

The top niches for Pay Per Call include:

 Automotive services

 Travel

 Health

 Finance

 Insurance
  Home services (plumbing, roofing, etc.)

 Legal services
There are many options, and many of these offers are for
high cost products and services. That is why they payout
so high. Your job is to get targeted prospects to call their
numbers, and their funnels will do the rest.
Getting accepted into any CPA network is not
as hard as everyone makes it out to be. If you are
100% honest when signing up you should not have
any troubles getting approved. If you are a newbie
just starting out, tell them don't be scared to tell the
truth. Most the times if the network is good enough
they will help you achieve your goals.

What I usually do whenever I sign up to a new

network, no matter what it is, I always follow up
with a quick email telling them I just signed up and
am very interested in getting started and getting into
their network. I also tell them, if they ever need to
contact me, please just let me know and I will be
happy to answer any questions you have.
Another way to get accepted faster is to call them, as
I have never had to do this but if you want to get
approved, simply give them a call and let them
know you just signed up.

If you want to find their contact details and it is

not on their main site, (usually is), go to >
affpaying.com, they will have all contact details
you need to get in contact with your chosen
network.

Keyword Research
I am simply using the Google Keyword Planner and
finding 3 groups of keywords based on 3 different keyword
phrases.
For example, let's say you are in the IM/MMO niche
All you need to do is log into your Google AdWords
account (free to sign up) and go to the Keyword
Planner. Then you simply input the keyword.
You will then simply download the keywords on the
next page

This should give you 200 keywords. The next 2 keywords

I would do the same for are "Make Money Fast" and "Full
Time Online Income"
Now this is not a perfect formula to give you ONLY
winning keywords every time. That is impossible.
The important thing is tracking and optimization for
any campaign.
The main reason for using 3 different keyword groups
with 3 different angles is to hit as many people as possible
who may also have slightly different mindsets with their
search intents.

Setting Up Your Bing Ad

 Again, these ads are going to be just like any other
CPA offer. The main difference is that you are going to be
promoting Pay Per Call Offers.
First step is obviously going to your Bing

Ads dashboard. Click on Create Campaign.

Option 1) Choose “Visits to my website” as the goal

Option 2) Choose “Phone calls to my business”

Fill out the following page as follows

You can budget lower or higher. I like to start at $10
per day, but you can go as low as $5.
For location, keep in mind that CPA offers often have
restrictions to where you can promote so choose only
those locations or you will waste money. This is especially
true for Pay Per Call offers.
On this page, simply put the URL of your landing page or

offer, name the ad group whatever you want, and enter the

keywords you researched earlier.

On the next page you will create your ad copy. This part is
easy as well. You can simply swipe or use inspiration
from what people are already running on Bing. So if you
are running a survey offer, just go to Bing.com and type in
“make money with surveys” and look at how other
marketers are advertising.
Use the same type of wording and angles, but please
switch it up a bit so that you stand out. The point here is to
get a general idea of what people are attracted to in the
niche. As you can see, people want to know how much you
can make with surveys and they want to know if it is
legitimate so you want your ad copy to reflect that.
Now this next step applies if you want to have people

call your offer directly from the ad. In this case, you need

to use the Call Extension feature.

Click on “Add new Call Extension”
 Fill in the information according to your offer.
Remember, Pay Per Call offers almost always have
time restrictions so be sure to take note of that.
On the next page, you will set your bids. I recommend
to start that you set your bids to $0.30. This will give you a
good amount of traffic and impressions to start with. You
can lower the bid once you are optimized.
Also, for Pay Per Call ads, you want to make sure you have

the following settings:

We want to be targeting phone users as much as possible

as they are most likely to call. This is KEY to maximizing

conversions.
Tracking/Campaign Setup
Tracking is an essential aspect of running any type of paid
traffic, especially when dealing with many variables such
as keywords.

Once you get deeper into Pay Per Call offers, you may need
an IVR such as Invoca, especially if you are running Call
Only ads (no landing page/website). However, for
beginners tracking is pretty much the same as traditional
CPA offers.
If you are just starting out, I highly recommend you grab
Clickmagick as it is the easiest platform to use, is hosted by
them, and very cheap with a free trial. They also have tons
of tutorials to help you out and excellent support.
Nowadays, I am using Voluum and FunnelFlux. They offer
more flexbility with tracking certain parameters and can

handle more traffic.

Here is how to set things up with Funnel Flux

The first thing we need to do is add our offer to funnel flux.

Enter in the information to all of the following fields...

Next, we need to set up our campaign.

Enter your campaign name and then click save, from there

create your funnel.

Add your flux offer by right clicking

Once you add the flux offer, just click on the little orange
circle in traffic and drag it to the circle in the flux offer, so

now your campaign should look like this.

Our campaign is now set up for proper tracking.

To get our link for our Bing campaign, we go to “Your
Link” at the top and fill in the appropriate selections to

get our link.

We are ready to set up our Bing campaign now!

Next, from the main screen, we want to create a new

campaign.
Next, we want to fill out our campaign as follows:

Next, you will see the ad copy being requested:

One thing to note is that for the two URL’s, the display

URL and destination URL, the links must be the same

base domain.

For example, the following is acceptable: Display URL:

www.example.com Destination URL:

www.example.com/page1
Once this campaign is accepted, you will want to pause

the campaign immedi- ately so we can change our

keyword bids.
Follow these images to change the keyword bids and

set your bids to .05-.10:

There are two more things we need to do. The first is

insert more ads. Head here:

Now, once you have a minimum of 4 and a maximum of
7 ads, we are ready for the last step, which is tweaking
gender information/ age information.
If you want to target just women or people of a certain

age, do it here:

Tweak the bids for men or women or people of certain

ages by decreasing them. If you want no men, decrease the

male bid by 90%, you get the picture.

Here’s an example:
Now, double check that all your keyword bids are .05-
.10, double check all your ads are in and all your links
work, and then let your campaign go!

Analysis & Optimization

So now your first ad has been running for around 24-48

hours.

If for some reason you’re not seeing any stats on your

ads after this amount of time, you will need to contact

chat support, something is wrong with the ad.

Otherwise, we should now have a good amount of

impressions, and hopefully a good amount of clicks!

This is how we will measure it. The first number to look

at is impressions. These are how many times your ads
were displayed. The next number to look at is your total
clicks, followed by your CTR (click through rate).
The click through rate is what percent of people clicked

divided by the total number of times the ad was displayed.

We can monitor our campaigns to see how they

are performing.

If you have spent as much as a commission payout, for

example an offer you’re promoting in one of your
campaigns pays out $35 and you’ve spent $30-$35 with no
sale, it’s time to pause the campaign.
You can either try again with new keywords, or work

on new offers.
If you’ve tried an offer with over 3 different keyword sets

and it isn’t converting, it’s probably time to move on to

another offer.

If you have very low clicks, it means you need to check

that your ads are highly relevant to your keywords. Change
up ads before pausing a campaign to see if you can
improve the click through rate.
Other than that, if you’re tracking, you can see which

keywords are bringing you the sale in funnel flux.

From the main page, go to Statistics Drill Down Reports

Next, select the following fields, in this order:

Choose the campaign that you want to check and

select “Kw” for the URL tracking field.

A list of keywords will popup. Green is for positive

ROI keywords and red is for 39

negative. You can also check out other results like these.
So you can modify your campaigns based on these

variables.