1.

Industry Overview

The rapid growth of the internet and wireless technologies has substantially impacted the online
retailing and e-commerce advancement. Affordability of smart devices, improvement in
telecommunication infrastructure, combined with increasing purchasing power, lack of time and
extra convenience have forced businesses to integrate technology into business and cater to the
growing needs of people and allowed the rapid growth of this new business model of online food
order. Basically, the process of ordering food from a local restaurant or food cooperative is through
their telephones, website or customized mobile app. It is same process when ordering goods from
online stores, and many of these food delivery services companies allow customers to keep
accounts with them in order to make frequent ordering convenient. Payments are usually done by
cash, with the restaurant returning a percentage to the online food company if they are not the
owners of the restaurant.

The home and office food delivery services industry much active in the context of Bangladesh. The
industry generates thousands of corer BDT annually from several registered and unregistered small
– scale, medium scale and big home and office food delivery services businesses scattered all
around the county.

This line of business is responsible for the employment loads of people directly and indirectly all
around the world. The recent trends in the food delivery services industry is that, local companies
have started teaming up with e-commerce companies to make ordering quicker and more precise.

2. Executive Summary

LAKHRI is an organization aiming to provide home-cooked meals to as many homeless and orphan
children as possible for a better hunger less Bangladesh. We, Lakhri, aim to help them by serving a
hot, hygienic, home-cooked meal so that they have the energy and growth to overcome the
obstacles in their daily life. A simple gesture can be worth innate humanity. Our intention through
Lakhri would be to multiply the effects of goodness through serving a plate of home-cooked food to
the hungered ones and that would be that innate humane act. And the end of the business purpose
LAKHRI is a standard home and office food Delivery Company which is based on Dhaka,
Bangladesh. We will cover a wide range of clients both individual and corporate clients.

The facility is centrally located in the most important and commercial place at Uttara, Dhaka. We
have put plans in place to also sell our franchise and offer consultancy services in line with our area
of business.

Lakhri Foods is established by Md. Fahad Ahmed…………………….

As a company, we are willing to go the extra mile to invest in some of the finest professionals (In
House Chefs, Delivery Riders and Back Office staff members) so that we can acquire the best
equipment to provide standard and first class home and office delivery services.

Our strongest selling point at Lakhri Foods is hygiene and unique taste of the different type of foods
and snacks that we will make and sell. There is hardly any customer that will taste any of our food
who would not want to come back and make more purchase or order more and try to take great
delight in welcoming repeated customers over and over again. Cause when we deliver any food to
our customer, we provide a follow up call to get the review of food by ourselves. Which creates the
credibility in the customer mind and positive vibe regarding our company. And this is very crucial
to establish an authentic and reliable Brand in the Market.

Lakhri Foods will at all times demonstrate its commitment to sustainability, both individually and
as a firm, by actively participating in Social Activities wherever possible. And most importantly the
main goal of is make Hunger Free Bangladesh. As the Lakhri established by the dint of which
person has a great dream not to dim out any hope of light who are struggling to better their lives on
the street.

We will ensure that we hold ourselves accountable to the highest standards by meeting our
customers’ needs precisely and completely whenever they patronize our products. We will cultivate
a working environment that provides a human, sustainable approach to earning a living, and living
in our world, for our partners, employees and for our customers.

Our plan is to position Lakhri Foods to become one of the leading brand in the home and office
food delivery services industry in the whole of Dhaka, and also to be amongst the top 10 home and
office food delivery services brand in Bangladesh within the first 10 years of starting our business.
But at the same time we also focus on our concept which is to serve the best and hygienic food to
our valuable customer though sometime have provide compensation from our pocket. Our team
always think “To Become Number One is Easier Than Remain Number One in the Market”

This might look too tall a dream but we are optimistic that this will surely come to pass because we
have done our research and feasibility studies and we are enthusiastic and confident that Dhaka is
the right place to launch this type of business before spreading to other cities all across the
Bangladesh.
3. Our Products and Services

Lakhri Foods is in the home and office food delivery services industry for the purpose of making
profits and we will ensure we do all that is permitted by the law of the Bangladesh to achieve our
business aims and objectives which is to serve the Street Children. Here are some of our services;

Takeout and delivery

Catering

Trainings, consulting and advisory services

4. Our Mission and Vision Statement

The mission of Lakhri: “To bring change to the lives of homeless and orphan kids” ZERO
HUNGER, Sustainable Development Goal (SDG) of 2030 is the second goal in the list of
developments proposed by Bangladesh, to achieve access to sufficient and nutritious food all year
round for all, and Lakhri as an NGO would make it happen as their mission. Lakhri would run
through means of charitable purpose. Through collaborated organizations and individual donations,
Lakhri plans to help with the ZERO HUNGER SDG of 2030 and will work closely to eliminate
homelessness in the country. The entire system of cash flow of Lakhri would be transparent and
thus spending on the sole purpose of logistical and raw materials for making homely fresh cooked
food. The food that is cooked at home is the main desire of every hungered soul and on a large
scale, it will surely generate a huge chain of homely cooked food for the hungered children all over
Bangladesh. As per long-term visions, it will spread throughout Bangladesh.

The main vision of Lakhri: ‘To sustain in the field till every hungry soul does not dim out their
hope of light while struggling to better their lives on the street. “ZERO HUNGER the SDGs aim to
end all forms of hunger and malnutrition by 2030, making sure all people – especially children –
have access to sufficient and nutritious food all year round. This involves promoting sustainable
agricultural practices: supporting small-scale farmers and allowing equal access to land, technology,
and markets. It also requires international cooperation to ensure investment in infrastructure and
technology to improve agricultural productivity. Together with the other goals set out here, we can
end hunger by 2030.

5. Why you will choose Lakhri for collaboration?

A business like yours would definitely want to expand market share by promotion, as a socially
responsible organization would like to bring you a portion of the market share at your specific
business. We mainly carry out CSR to the society and with your support, we can give back to
society by this collaboration through a big percentage of donation or charity. The customers we are
bringing in through our motive would have an intention to donate to our cause, therefore a small
percentage of any order or the designated products order will sponsor these hungry homeless
children. As a citizen and an entrepreneur, both CSR and humane act is carried out through this
intention.

6. Our Business Structure

Lakhri Foods do not intend to start a home and office food delivery services business that can only
cover only households within our community of operations and our intention of starting a home and
office food delivery services business is to build a standard business with active presence in
strategic locations in Dhaka.

We will ensure that we put the right structure in place that will support the kind of growth that we
have in mind while setting up the business.

In putting in place a good business structure, we will ensure that we hire only people that are
qualified, honest, customer centric and are ready to work to help us build a prosperous business that
will benefit all the stake holders (the owners, workforce, and customers).

7. SWOT Analysis

Due to our desire and drive for excellence when it comes to running a home and office food
delivery company, we were able to engage some of the finest business consultants in Boston –
Massachusetts to look through our business concept and together we were able to critically examine
the prospect of the business and to access ourselves to be sure we have what it takes to run a
standard food delivery company that can compete favorably compete with other leading brands in
the industry.
In view of that, we were able to take stock of our strengths, our weakness, and our opportunities
and also the threats that we are likely going to be exposed to if we launch our home and office food
delivery services business in Dhaka and even in the United States of America as a whole. Here is a
of what we got from the critically conducted SWOT Analysis for Lakhri;

Strength:

Our strength is to serve the street children. We spend our most of the profit/income of our
organization and sometime from our pocket to serve the orphan and destitute street children who
can be the best for the society and contribute for our National Economy.

Another factor that we always try to serve the best, hygienic, quality and testy food to our customer.
And we know that we are able to serve the best in house food to our valuable customer.

Another policy which also make us best in the Online Market and other usually don’t follow this.
And that is we provide the follow up call one day later of food serving to our valuable customer.
And by this call we try to get the review of food and service which we provide them. And this
creates the credibility in the customer mind and positive vibe regarding our company.

Weakness:

Unfortunately, we don’t have dedicated delivery rider to serve the customer. As of now we are
serving to our customer by ourselves. But we will hire the rider as soon as possible.

We don’t have the website as of now. But this is under constructing. We will get that as soon as
possible to serve our customer and client.

Opportunities:

The opportunities available to us are unlimited; everybody in our chosen location consume foods,
snacks on a daily basis and all what we are going to do to push our products to them is already
perfected. There are also lots of people who would want to sell their food through this Online Food
Delivery Service with their platform as well. And many home chef who are valuable vendors want
collaborate with such a company who serve the people for online ordered foods. And for the office
food, many people are interested to take our services due to competitive pricing with others.
Threat:

The threat that is likely going to confront us is the fact that we are competing with already
established home and office food delivery businesses in Dhaka and also there are other
entrepreneurs who are likely going to launch similar business within the location of our business.

Of course, they will compete with us in winning over the available market. Another threat that we
are likely going to face, is unfavorable government policies and of course economic downturn.
Usually economic downturn affects purchasing / spending powers.

8. MARKET ANALYSIS

Market Trends

With a vision of embracing digitalization, Bangladesh has seen a rapid proliferation of cheap smart
devices and upsurge in the number of mobile and internet subscribers in the past few years. The
country has witnessed more than twice the number of internet subscribers in the last five years. And
with this trend the Home and Office Food Delivery industry has also risen greatly over the last five
years while combating lackluster consumer spending and changing preferences and eating pattern.
Extreme external competition from loads of new food-services concepts and an increase in health
consciousness among consumers is also working against the growth of the industry.

In the face of these challenges, many players in the industry have performed extremely well,
adjusting their menus and investing in advanced technology which over time has become trendy. As
a matter of fact, sophisticated web-based ordering systems are responsible for boosting efficiency
and improving profit margins in the home and office food delivery industry.

As an emerging economy, Bangladesh has witnessed a substantial annual GDP growth rate and
increasing per capita income. This has led to the enormous growth of online shops catering to the
people who are constantly coping with a busy schedule make the home and office food delivery
industry growth rapidly. Specially as the economy improves and consumers spend more on eating
out.
Another trend in the home and office food delivery industry is that despite the fact that foods and
drinks are usually delivered in specially designed boxes or in delivery bags, with the aid of an
automobile, motor scooter, or bicycle. Some leading home and office food delivery companies have
started perfecting plans to employ the use of drones to deliver foods and drinks.

Lastly, local restaurants / office and home food delivery companies have started teaming up with e-
commerce companies to make ordering quicker and more precise. Some restaurants have embraced
online ordering despite their lack of delivery systems, using it to manage pick-up orders or to take
reservations.

8. Our Target Market

When it comes to foods there is indeed a wide range of available customers. In essence, our target
market can’t be restricted to just a group of people, but all those who love the kind of foods and
snacks that we prepare and of course those who would want to try it out.

In view of that, we have conducted our market research and we have ideas of what our target
market would be expecting from us. These are the groups of people we intend marketing our pizzas
to;

Households

Children

Corporate Executives

Government Officials

Business People

Students

Everyone who resides in our target locations.

Our competitive advantage

Our aim of starting Lakhri Foods is to build to serve the street destitute and orphan children And
from business perspective it can grow within the first 5 years of establishing the business to be
listed amongst the top 10 home and office food delivery companies in Bangladesh.
9. Sources of Income

Lakhri Foods is established with the aim of maximizing profits in the home and office food delivery
industry in the Dhaka and we are going to go all the way to ensure that we do all it takes to sell a
wide range of foods, snacks and soft drinks to a wide range of customers.

Lakhri Foods will generate income by offering the following products and services;

Takeout from home chefs and deliver to the customer

To serve food for Commercial Office

Catering

10. Payment Options

The payment policy adopted by Lakhri Foodsis all inclusive because we are quite aware that
different customers prefer different payment options as it suits them but at the same time, we will
ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Lakhri Foods will make available to her clients;

Payment with cash

Payment via online bank transfer

Payment via mobile money transfer like Bkash/Nagad/Sure Cash and so on

11. Expansion Strategy

The future of a business lies in the numbers of loyal customers which we with the competence of
the employees, their hard working mindset and the business structure. In future we have a plan to
diversify our service in different industry to make the company big and competitive in the business
world. Because the intelligent person never keep his all the Eggs in the same Bucket. So, our next
business for those;

Lakhri Craft

Lakhri Street Foods

One of our major goals of starting Lakhri Foods is to build a business that will survive off in
market with a lot of strength and capability.

12. Check List / Milestone

Trade License: Completed

Business Registration: Completed

Creating App: In Progress

Creating Official Website for the Company: In Progress

Corporate Bank Accounts: Completed

Online Payment Platforms: In Progress

Application for business license and permit: Completed

Conducting Feasibility Studies: Completed

Writing of Business Plan: In Progress

Establishing business relationship with vendors: In Progress

Purchase of delivery vans: In Progress