This document is for Coventry University students for their own use in completing their assessed work for
this module and should not
be passed to third parties or posted on any website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk
ASSIGNMENT BRIEF
Module Title: Principles of Strategy Assignment Number Coursework 2
Group Presentation and
Module Code: 6010SSL Assignment Title
Individual Reflection
Module Assignment
Dr. Phan Hoang Long 10
Leader: Credits
Release Date: rd
3 December 2020
Group Presentations will be on 23rd
December 2020 (Room E302
Submission
starting 13:30). All presentations
Date/Time:
will be video-recorded for
moderation purposes.
Submit a copy of their presentation
slides and minutes of their
meetings to Turnitin by 22nd
December 2020 at 18:00
Submission
Time and Submit Individual Reflection on
Place: Turnitin on 26th December 2020 at
18:00
Submission through
Turnitin ONLY
Assessment Information
This assignment is designed to assess learning outcomes:
1. Critically evaluate a range of key theories associated with international business strategic management process
2. Critically review and develop approaches associated within a global organisational context
This assignment is an integrated assessment with 6076HUM - English Business Presentation Skills. The
assessment has two components: Group Presentation (20 minutes) and Individual Reflection (500 words)
Component One: This is a group assignment.
Students are required to form a group which should have a maximum of five students. Students without a group
will be allocated to one by the module leader. Each group will nominate a group leader. The assignment requires
you to present as a group on the following topic.
As a management consultant team in a major organization you are required to analyze the macro and micro
environment impacting on the organization in Vietnam. In addition, critically review corporate and business level
strategies currently employed by the firm. Based on your analysis, you are required to develop strategic
approaches (options) and provide recommendations for what the corporation should do now and in the future.
You need to demonstrate how you have reached your conclusions and reference to corporate and business level
strategies should be included.
This document is for Coventry University students for their own use in completing their assessed work for this module and should not
be passed to third parties or posted on any website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk
You are required to pick one major corporation from the list of companies listed on the Ho Chi Minh Stock
Exchange (HSX) within any of the sectors listed in the table below.
Your group will have a maximum of 20 minutes to present your analysis and your recommendations.
Name Ticker Industry
Phu Nhuan Jewery PNJ Accessories & Luxury Goods
Vietjet Air VJC
Airlines
Vietnam Airlines HVN
Saigon Beer - Alcohol - Beverage Corporation (SABECO) SAB
Brewers
Hanoi Beer - Alcohol - Beverage Corporation (HABECO) BHN
Vinamilk Corporation VNM
Bibica Corporation BBC
KiDo Group Corporation KDC Food & Beverage
Tuong An Vegetable Oil Joint Stock Company TAC
Vinacafé Bien Hoa Joint Stock Company VCF
FPT Corporation FPT Information Technology
Bao Minh Corporation BMI
Insurance
Bao Viet Group BVH
First Real FIR
FLC Group FLC Real Estate
Novaland NVL
Mobile World Group MWG Electronic Retail
Hoa Sen Group HSG
Hoa Phat Group HPG Steel
Vietnam-Italy Steel Corporation VIS
Important issues that you need to address include:
1. A critical evaluation of the changes in macro and micro environment that are affecting your firm. What does that
tell us about the external environment and the firm’s industry? What are the main opportunities and challenges it
faces? What are your firm’s key resources and capabilities? How does this compare to your firm’s main
competitors and the industry in general? What are the strategic implications of your analysis of the macro and
micro environment to your firm?
2. A critical review of corporate and business level strategies employed by your firm. What does this tell us about
how your firm organizes its activities to achieve competitive advantage? What are the strategic implications for
your firm?
3. Develop strategic approaches or options for your firm and provide some recommendations. Based on your
macro and micro analysis of your firm, can you outline a detailed set of strengths and weaknesses that have
emerged from your analysis? What opportunities and threats have you identified? What strategic options are
available to the firm and which of these approaches would you recommend that your firm should implement now
and in future? Do your recommendations align with or deviate from the corporate and business level strategies
employed by your firm? How might your recommended strategies evolve in the medium or long term?
This document is for Coventry University students for their own use in completing their assessed work for this module and should not
be passed to third parties or posted on any website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk
Component Two: This is an individual assignment.
Write a 500 word individual reflection on your group presentation. This should include evaluative comments on
both the Strategy content (6010SSL) and the English Business Presentation Skills (6076HUM). It should also refer to
the feedback you received after the presentation. Reflect on your individual contribution to this group
presentation and what you have learned.
Criteria for Assessment
Component One is 80 marks of the total assessment mark and this is a group mark which will reflect the overall
quality of the group presentation and every member of the group will get an identical mark. Component Two is 20
marks of the assessment mark will reflect the quality of the individual reflection.
The marking criteria is total 100 marks for five categories listed below and each category is equally weighted
Outstanding to Quite Good to Satisfactory to Less than
Excellent Very Good to Good Reasonable Limited satisfactory
Above 70% 69% - 60% 59% - 50% 49% - 40% Below 40%
A B C D E
Convincing Generally effective Partly effective Weak presentation Does not
presentation which presentation which presentation which which only satisfies adequately
fully meets the task meets the task basically satisfies the task meet the task
1. Task
requirements; clear requirements the task requirements in a requirements; no
achievement
evidence of evidence of good requirements; minimal way; little evidence of
(group mark)
excellent teamwork teamwork and evidence of some evidence of teamwork;
= 20
with a fully mostly a coherent teamwork but pitch teamwork & pitch incoherent pitch.
coherent pitch. pitch. is only partly not very coherent.
coherent.
Clear and effective Mostly clear and Sometimes unclear Poor and/or Incomplete
evaluation of the effective evaluation and/or not ineffective evaluation
firm’s macro and of the firm’s macro effective evaluation evaluation of the of the firm’s macro
micro environment. and micro of the firm’s macro firm’s macro and and micro
2. Critical
Excellent use of environment. Use and micro micro environment. environment. Lack
evaluation
varied theories and of theories show environment. Very limited use of of theories and/or
(group mark)
fully appropriate to some variety and is Use of theories is theories and barely use of theories not
= 20
the task. generally limited in variety appropriate to the appropriate to the
appropriate to the and not always task. task.
task. appropriate to the
task.
Clear review of Mostly clear review Sometimes unclear Poor and/or Incompetent
firm’s corporate of firm’s corporate and/or not ineffective review of firm’s
and business level and business level effective review of review of firm’s corporate and
3. Critical strategies. Excellent strategies. Good firm’s corporate corporate and business level
review (group linkage to strategy linkage to strategy and business level business level strategies. No or
mark) = 20 theories. theories. strategies. strategies. Weak inadequate linkage
Reasonable linkage linkage to strategy to strategy
to strategy theories. theories.
theories.
4. Develop Excellent strategic Acceptable Noticeable and Serious and Very low level of
approaches approaches strategic frequent errors in frequent errors in accuracy in/no
(group mark) developed based approaches strategic strategic strategic
This document is for Coventry University students for their own use in completing their assessed work for this module and should not
be passed to third parties or posted on any website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk
on strengths, developed based approaches approaches approaches
weaknesses, on strengths, developed. developed. developed. No
opportunities and weaknesses, Recommendations Recommendations recommendations
threats outlined. opportunities and and conclusions are and conclusions are or conclusions are
Recommendations threats outlined. weakly justified. satisfactorily presented or they
= 20
and conclusions are Recommendations justified but not are not appropriate
justified. and conclusions are convincingly to the task.
justified but presented.
contain some
errors.
Evaluation is Evaluation is Evaluation only Evaluation not Evaluation not
appropriate. generally partially appropriate. submitted. Insights
Evidence of appropriate. Mostly appropriate. Insights and personal
5. Individual perceptive insights relevant reflections Some relevant and reflections on reflections on the
reflection and relevant on the content and general reflections the content and content and skills
(individual personal reflections skills demonstrated on the content and skills demonstrated demonstrated in
mark) = 20 on the content and in the group skills demonstrated in the group the group
skills demonstrated presentation. in the group presentation are presentation
in the group presentation. limited. are inappropriate
presentation. or absent.
As this is an integrated assessment, please note that the mark awarded for Task achievement and the mark
awarded for Individual reflection will be the same as the marks awarded on the 6076HUM module.
Word Count
The word limit is 500 words for the Individual Reflection. There is no word limit for the Group Presentation
slides.
There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the
word limit by 10% or more. Reports that are too short will also be penalized.
The word limit includes quotations and citations, but excludes the references list.
How to submit your assessment
Group presentation slides and minutes of the group meetings must be submitted on Turnitin by 22nd December
2020 at 18:00.
Individual Reflection must be submitted on Turnitin by 26th December at 18:00.
No paper copies are required. You can access the submission links through the module web.
Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care
to ensure that you have fully submitted your work.
Please ensure that you have submitted your work using the correct file format, unreadable files will
receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised
by the module leader.
All work submitted after the submission deadline without a valid and approved reason (see below) will be
given a mark of zero.
The University wants you to do your best. However we know that sometimes events happen which mean
that you can’t submit your coursework by the deadline – these events should be beyond your control and
not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks,
This document is for Coventry University students for their own use in completing their assessed work for this module and should not
be passed to third parties or posted on any website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk
or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for
example, to the resit period following the main Assessment Boards). You must apply before the deadline.
You will find information about the process and what is or is not considered to be an event beyond your
control at https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx
Students MUST keep a copy and/or an electronic file of their assignment.
Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.
GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT
Plagiarism
As part of your study you will be involved in carrying out research and using this when writing up your
coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that
you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to
copy from another source without acknowledging that it is someone else’s writing or thinking. This includes
using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of
others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure,
please visit www.coventry.ac.uk/caw. You can also check your understanding of academic conduct by
completing the Good Academic Practice quiz available on Moodle.
Self-plagiarism or reuse of work previously submitted.
You must not submit work for assessment that you have already submitted (partially or in full), either for your
current course or for another qualification of this and any other university, unless this is specifically provided for in
your assignment brief or specific course or module information. Where earlier work by you is citable, ie. it has
already been published/submitted, you must reference it clearly. Identical pieces of work submitted concurrently
will also be considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot gain credit for the
same work twice.
Moodle includes a plagiarism detection system and assessors are experienced enough to recognise plagiarism
when it occurs. Copying another student’s work, using previous work of your own or copying large sections from a
book or the internet are examples of plagiarism and carry serious consequences. Please familiarize yourself with
the CU Harvard Reference Style (on Moodle) and use it correctly to avoid a case of plagiarism or cheating being
brought. Again, if you are unsure, please contact the Centre for Academic Writing, your Progress Coach or a
member of the course team.
Return of Marked Work
You can expect to have marked work returned to you by 17th January 2021. If for any reason there is a delay you
will be kept informed. Marks and feedback will be provided online via Turnitin, in class and face to face individual
sessions. As always, marks will have been internally moderated only, and will therefore be provisional; your mark
will be formally agreed later in the year once the external examiner has completed his / her review.
