Project Report on

CORPORATE SOCIAL RESPONSIBILITY

For partial fulfillment of the requirements for the Degree of Master of

Commerce under the SIDHO KANHO BIRSHA UNIVERSITY, Purulia

Submitted by

Name of the candidate: Arpita Sarangi

Registration no. 006521 of 2016-2017

Roll: 85310019 No.: 0003

Month & Year of submission

March, 2021

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Annexure-IA

Student’s Declaration
I hereby declare that the Project Work with the title Corporate Social Responsibility submitted
by me for the partial fulfillment of Masters in Commerce (M.Com) under the Sidho Kanho
Birsha University is my original work and has not been submitted earlier to any other
university/institution for the fulfillment requirement for any course of study.

I also declare that no chapter of this manuscript in whole or in part has been incorporated in
this report from any earlier work done by other or by me. However, extracts of any literature
which has been used for this report has been duly acknowledged providing details of such
literature in the reference.

Signature: Place: Purulia

Name: Arpita Sarangi Date: 13.03.20

Registration no.: 006521 of 2016-2017

Roll: 85310019 No.: 0003

Name of the university: Sidho Kanho Birsha University, Purulia

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 Acknowledgement
Words are indeed inadequate to convey my deep sense of gratitude to all those who have
helped me in completing this project to the best of my ability. Being a part of this project has
certainly been a unique and a very productive experience on my part.

This project has done with the help of various journals, website and magazine. Faculties of
commerce department have helped me a lot in pointing out my mistakes and channelized me in
a proper way. They directed me about how to proceed with the data. I highly obliged to them
for his kind support and instruction. I am also thankful to the companies whose secondary data
has served my purpose.

Finally, I would like to be grateful to all those who directly and indirectly have been of grate
help and obliged me with their support and have helped me in converting my collection of data
and information into a finely polished project. I hope my project will give an idea about
CORPORATE SOCIAL RESPONSIBILITY and how it is followed along with its importance.

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 TABLE OF CONTENTS

Title Page No.

CHAPTER 1: INTRODUCTION 5-7

1.1 Introduction to Corporate Social Responsibility 5

1.2 Concept of Corporate Social Responsibility 5
1.3 Objectives of the study 6
1.4 Methodology 6
1.5 Limitations 6
1.6 Background 6-7
1.7 India as a host location for CSR policies 7

CHAPTER 2: CONCEPTUAL FRAMEWORK 8-17

2.1 Need for Corporate Social Responsibility 9

2.2 Corporate Social Responsibility policies 9-10
2.3 Key Developments 10-11
2.4 Corporate Social Responsibility Mechanism 12-13
2.5 External standards and other developments 13-15
2.6 Benefits of Corporate Social Responsibility 15-17

CHAPTER 3: PRESENTATION OF DATA, ANALYSIS AND FINDINGS 18-26

3.1 Hindustan Unilever Ltd. 18-20

3.2 India Tobacco Company Ltd. 20-22
3.3 Reliance Industries Ltd. 22-23
3.4 Dabur India Limited 23-24
3.5 Procter & Gamble. 24-26

CHAPTER 4: CONCLUSION 27

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 CHAPTER 1
1.1) INTRODUCTION TO CORPORATE SOCIAL RESPOSIBILITY
“Corporate Social Responsibility” is the continuing commitment by business to behave
ethically and contribute to economic development while improving the quality of life of the
workforce and their families as well as of the local community and society at large…”

According to me Corporate Social Responsibility (CSR) is required in the firms to sustain in the
long run of the business as business is just only a part of the society and it has to work with the
society only. Corporate Social Responsibility is closely linked with the principles of sustainable
development. It focuses on the idea that a business has social obligations above and beyond
making profit.

1. Social responsibility becomes an integral part of the wealth creation process which if
managed properly should enhance the competitiveness of business and maximize the value of
wealth creation to society.

2. When times get hard, there is the incentive to practice CSR more and better if it is a
philanthropic exercise to go when push comes to shove.

“Business is all green only philosophy is grey”

------Karl Max

1.2) CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility (CSR) is a concept that organizations have an obligation to
consider the interest of customers, employees, shareholders, communities and ecological
consideration in all aspects of their operations. This obligation is seen to extend beyond their
statutory obligation to comply with legislation. Enterprise should make decisions based not only
on financial factors such as profit and dividend but also base on the immediate and long-term
social and environmental consequences of their activities. It is an integrated combination of
policies, programs, education and practices which extend throughout a corporation’s
operations and into the communities in which they operate, about how companies voluntarily
manage the business process to produce an overall positive impact on the society.

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1.3) OBJECTIVES OF THE STUDY
The objectives of this project are –

1. To study the need for corporate social responsibility, CSR mechanism and key development
which has been brought about by Corporate Social Responsibility.

2. To exhaustively study the contributions made by the Indian Companies towards the society
as a part of Corporate Social Responsibility activities.

1.4) METHODOLOGY
This project is done adopting the qualitative analysis method. It is based on secondary
data as it is not possible to collect primary data within shot period of time. I have accessed
various websites, journals, books and magazines to collect different type of data.

1.5) LIMITATIONS
The hindrances faced by me while doing the project –

1. Due to shortage of time primary data could not be collected.

2. Transparency and monitoring of stringent rules of Corporate Social Responsibility will

prevent companies from polluting the society in the upcoming years.

3. Business sometime prevents the auditor of the company to detect a fraud, which actually
creates a bad image in the name of accounts.

4. Proper data regarding how much companies are polluting and as to what percentage of their
profit they are spending for the society is not revealed.

1.6) BACKGROUND
Before commencing the analysis of the CSR policies in India today, an introduction to the
concept of CSR is useful. Furthermore, this section will provide an understanding of the
economic and social conditions of India, which are important aspects of its contemporary
institutional framework. In order to understand the future of corporate social responsibility in

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India we will take up few cases to get an overall overview of the economy. Several terms have
been used interchangeably with CSR. They include business ethics, corporate citizenship,
corporate accountability, sustainability, and corporate responsibility.

1.7) INDIA AS A HOST LOCATION FOR CSR POLICIES

India is an ideal location in which to study CSR policies of international companies. It is a
country with substantial international presence and investments, which implies that there will
be many companies who can, and are willing to, engage in CSR activities. Furthermore, India
still face challenges of for example poverty alleviation and development, which implies that
there are possibilities for CSR initiatives to contribute to positive effects for, and development
of the host community. A brief overview of the economic and social background of India will
provide a more detailed introduction to the country context.

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 CHAPTER 2
CONCEPTUAL FRAMEWORK
Innovation and sustainable development are major contemporary issue. Innovation represents
an important tool for achieving corporate social responsibility while sustainable development is
a challenge for business and emphasizes the direction that innovation activities can take. The
objective of this contribution is to specify innovation and social responsibility outlines and to
propose a conceptual framework of their complementarity in a small and medium enterprise
perspective. This approach enables us to reflect on the role of innovation in responsible
entrepreneurship by illustrating a scheme which brings together these concepts in an
integrated approach.

In the contemporary debate on the modern corporation and its impact in the economy, society
and nation, the focus has shifted from growth with only profitability to growth with sustainable
development, which includes the stakeholders. While there is considerable debate on the
corporation’s obligation to civil society in the Western world, in the developing countries the
debate is sporadic; the present publication is an effort to initiate a nationwide disclosure on the
concepts and practices of corporate social action in India. The book is divided in to two
sections; section one contains papers, which analyze the conceptual framework of Corporate
Social Responsibility. The unique feature of this boos is the case study on different aspects of
CSR is present in section two. The case focuses on such segments as education, healthcare and
environment among others. It is for the first time that under the aegis of UNPD-CII-AICTE-MDI
the business school in the country participated in preparing case from various industries
focusing on the process and decision making content implicit in the introduction,
implementation and evaluation of various facets of corporate social responsibility. The cases
are illustrative and they will help in identifying further areas of research. The teaching notes
have been developed by the individual authors, and will be available on request.

In recent years the concept of CSR has gained unprecedented momentum in Europe. Even the
skeptical Martin Wolff, Chief Economics correspondent of the Financial Times commended that
“CSR is an idea whose time has come” (Wolff, 2002:62). CSR is a cluster concept which overlaps
with such concepts as business ethics, corporate philanthropy, corporate citizenship,
sustainability and environmental responsibility. It is a dynamic and contestable concept that is
embedded in each social, political, economic and institutional context.

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2.1) NEED FOR CORPORATE SOCIAL RESPONSIBILITY
CSR is pursued by business to balance their economic, environmental and social objectives
while at the same time addressing stakeholder expectation and enhancing shareholder value.
Over the past decade, CSR has risen in global prominent and importance. More companies than
ever before are engaged in serious effort to define an integrate CSR into all aspects of their
business, with their experiences being strengthened by a growing body of evidences that CSR
has a positive impact on business economic performance.

CORPORATE SOCIAL RESPONSIBILITY

RESPONSIRESPONSIBILITY

Economic Legal Ethical Discretionary

New voluntary CSR standard and performance measurement tools continue to grow amidst the
ongoing debate about whether and how to formalize legal CSR requirements for companies,
stakeholders including shareholders, analyst, regulators, activist, labour union, employees,
community organizations and the news media are asking companies to be accountable not only
for their own performance but for the performance of their entire supply chain. This is taking
place against the backdrop of a complex global economy with continuing economic, social and
environmental imbalance. Corporate Governance scandals such as those at WorldCom, Enron,
Daewoo, etc. Profoundly affected major capital markets worldwide and placed issues such as
ethics, accountability and transparency firmly on the business, regulation and policy agenda.
Additionally issues such as peace, sustainable development, security, poverty alleviation,
environmental quality and human rights are having a profound effect and the business
environment. While CSR does not have a universal definition, many see it as a way integrating
the economic, social ant environment necessity of business activities.

2.2) CORPORATE SOCIAL RESPONSIBILITY POLICIES

Corporate Social Responsibility (CSR) refers to operating a business in a manner that accounts
for the social and environmental impacts created by the business. CSR means a commitment to
developing policies that integrate responsible practices in to daily business operations and to
reporting on progress made towards implementing these practices.

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Common CSR policies include:

Adoption of internal controls reforms in the wake of Enron and other accounting
scandals;
Commitment teams that view employees and barring discrimination;
Management teams that view employees as assets rather than costs;
High performance work places that integrated the views of line employees into decision
making processes;
Adoption of operating policies that exceeds compliance with social and environmental
laws;
Advanced resource productivity, focused on the use of natural resources in a more
productive, efficient and profitable fashion (such as recycled content and product
recycling); and
Taking responsibility for condition under which goods are produced directly or by
contract employees domestically or abroad.

2.3) KEY DEVELOPMENTS

Several factors have converged over the last decade to shape the direction of the CSR domain;

Increase stakeholder activism: Corporate accounting scandals have focused on

attention more than ever on companies’ commitment to ethical and socially
responsible behavior. The public and various stakeholders are increasingly seeking
assistance of the private sector to help with myriad complex and pressing social and
economic issues. Companies are focusing on meaningfully engaging with their various
stakeholders.

Accountability throughout the value chain: Over the past several years, the CSR
agenda has been characterized by the expansion of boundaries of corporate
accountability Stakeholders increasingly hold companies accountable for the practice of
their business partners throughout the entire value chain with special focus on supplier,
environment, labour and human rights practices.

Proliferation of codes, standards, indicators and guideline: The recent accounting

scandals, such as, Enron, WorldCom, Parmalat, AIR, LLP and Author Andersen have
created another surge of reforms and voluntary CSR standards and performance
measurement tools continue to proliferate.

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Transparency and reporting: Companies are facing increased demand for transparency
and growing expectations that they measure, report and continuously improve their
social, environmental and economic performance. Companies are expected to provide
access to information on the impact of their operations to engage stakeholders in
meaningful dialogue about issues of concern that are relevant to their party and to be
responsive to particular concerns not covered in standard reporting and
communication practice. Increasingly, demands for greater transparency also
encompass public policy. As part of this move towards greater disclosure, many
companies are displaying detailed information about their social and environmental
performance on their publicly accessible website, even when it may be negative.

Convergence of CSR and Governance Agenda: In the past several years there has been
a growing convergence of corporate governance and CSR agenda. Most recently an
increasing number of corporate governance advocates have begun to view companies
‘management of a board range of CSR issues as a fiduciary responsibility alongside
traditional risk management. In addition more and more CSR activities have begun to
stress the importance of board and management accountability, governance and
decision-making structures as imperative to the effective institutionalize of CSR.

Advances in information technology: The rapid growth of information technology has

also served to sharpen the focus on the link between business and corporate social
responsibility. Just as email, mobile phones and the internet speed the pace of change
and facilitate the growth of business, they also speed the flow of information about a
company’s CSR record.

Pressure to Quantify CSR “Return on investment”: Ten years after companies began
to think about CSR in its current form, companies, their employees and customers,
NGOs and society. This is leading to question about how meaningful present CSR
practice is and the answer to those questions would determine both the breadth and
depth of CSR practice for the next decade. Companies want to determine what their
CSR initiatives have accomplished so that they can focus on scarce resources more
effectively.

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2.4) CORPORATE SOCIAL RESPONSIBILITY MECHANISM
Some companies have established committees that are specifically responsible for identifying
and addressing social or environmental issues or have broadened the scope of more traditional
standing committees to include responsibility for CSR while others have strategically appointed
directors on the board based on the unique expertise and experience they bring on specific
issues who then serve as advisor to others on the board. Moreover companies are finding that a
board that is diverse in the terms of gender, ethnicity and professional experience is better
equipped to grapple with emerging and complex challenges.

Companies implement CSR by putting in place internal management system that generally
promotes:

Adherence to labour standard by them as well their business partner;

Respect for human rights;
Protection of the local and global environment;
Reducing the negative impact of operating of conflicts zone;
Avoiding bribery and corruption and;
Consumer protection

Each company differs in how it implements CSR. The distinction depends on such factor as the
company’s size, culture, sector and the commitment of its leadership. Some companies focus
on a single area- the environment, for example or community economic development while
others aim to integrate a CSR vision into all aspects of their operations. Below are some key
strategies companies can use when implementing CSR policies and practice –

Mission, Vision and Values Statements: If CSR is to be regarded as an integral part of

business decision-making; it merits a prominent place in a company’s core mission,
vision and values documents. They also provide insight into a company’s values, culture
and strategies for achieving it aims. The mission or vision of a socially responsible
business frequently refers to a purpose beyond “Making of profit” or “Being the best”
and specifies that it will engage in ethical and responsible business practices, and seek
to make decision that balance that needs of key stakeholders, including shareholders/
owners, employees, customers, suppliers’ communities and the natural environment.

Cultural values: Many companies now understand that Corporate Social

Responsibilities cannot flourish in an environment where innovation and independent
thinking are not welcome. There must also be a commitment to close the gap between
what the company says it stands for, and the reality of its actual performance. Goals

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 and aspiration should be ambitious, but care should be exercised so that the company
says what it means and means what it says.

Management Structures: The goal of a CSR management system is to integrate

corporate responsibility concerns into a company’s value, culture, operations and
business decisions at all levels of the organization. Many companies have taken steps to
create such a system by assigning responsibility to a committee of the board, and
executive level committee or a single executive or group of executives who can identify
key CSR issues and evaluate and develop a structure for long term integration for social
values throughout the organization. It is vital to design a structure that aligns that
company’s mission, size, sector, culture, business structure, geographic locations, risk
areas and level of CSR commitments.

Strategic planning: A number of companies are beginning to incorporate CSR into their
long term planning processes, identifying specific goals and measures of progress or
requiring CSR impact statements for any major company proposals.

General accountability: In some companies, in addition to the efforts to establish

corporate and divisional social responsibility goals, there are attempts to address these
issues in the job description and performance objectives of employees. This helps
everyone understand how each person can contribute to the company’s overall efforts
to be socially responsible.

Some other strategies that companies can use when implementing CSR practices and policies
are:

Employee’s recognition and rewards;

Communications, education and training;
CSR reporting.

2.5) External Standards and Other Developments

The increased interest in CSR has been accompanied by substantial growth in the number of
external standards for business by governmental, non-governmental, advocacy and other types
of organizations. These various standards are designed to support, measure, assists in
implementation and enhance accountability for corporate performance on CSR issues. While

13
many of standards produced are based on a single issue, others like social accountability 8000
address are range of CSR issues.

Various performance and reporting standards have been introduced. Some are explained
bellow:

The Global Reporting Initiative: it is a reporting standard established in 1997 with the
mission of designing globally applicable guidelines for preparing enterprise-level
sustainability reports including both social and environmental indicators. The GRI is
converted by CERES(Coalition for Environmentally Responsible Economics) incorporates
the active participation of corporations, non-governmental organizations, international
organization, United Nations agencies, consultants, accountancy organizations, business
associations, universities and other stakeholders from around the world. GRI first
realized its Sustainability Reporting Guidelines in 1999 and it now a permanent,
independent, international body with a multi-stakeholder governance structure. An
international network of thousand from business, civil society, labour and professional
institutions create the content of the Reporting Framework in a consensus-seeking
process.

AA1000: Launched in 1999, AA1000 based on John Elkington’s triple bottom line (3BL)
reporting is an accountability and performance by learning through stakeholder
engagement. The AA1000 Stakeholder Engagement Standard (AA100SES) is a generally
applicable, open-source framework for improving the equality of the design,
implementation, assessment, communication and assurance of stakeholder
engagement. The AA100 Assurance Standard was launched in 2003 as the world’s first
sustainability assurance standard and applies to the principle of Materiality,
Completeness and Responsiveness.

Social Accountability 8000: Globalization of business, whilst providing significant

benefits to originations, has brought new challenges and risks. As supply chains become
more complex, it is increasingly difficult to ensure transparent management practices in
every market. Recently many high profile multi-nationals like Nike have been implicated
in scandals involving the use of child labour, discriminatory work practices of enforced
labour within their supply chain. Consumer pressure, NGO scrutiny and the media
amongst others are all placing business under the microscope. SA 8000 is a
comprehensive, global, verifiable performance standard for auditing and certifying
compliance with corporate responsibility. SA8000 is an international standard for
improving working conditions. This standard is based on the principle of the
international human rights norms as described in International Labour Organization

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 conversations, the United Nations Convention on the Rights of the Child and the
Universal Declaration of Human Rights. The requirements of this standard apply
regardless of geographic location, industry sector or company size.

United Nations Global Compact: The global compact is a voluntary international

corporate citizenship network initiated to support the participation of both the private
sector and other social actors to advance responsible corporate citizenship and
environmental principle to meet the challenges of globalization. The UN Global Compact
was formally launched in September 2000. UN Secretary-General Kofi Annan called on
world business leaders to voluntarily “embrace and enact” a set of nine principle in their
individual corporate practices.

Organization for Economic Cooperation and Development (OECD) Guidelines for

Multi-national Enterprises: The guideline were first published in 1976 and update most
recently in June 2004. The guidelines are recommendations addressed by governments
to multinational enterprises and voluntary principle and standards, not legally
enforceable. Governments adhering to the Guidelines encourage the companies
operating within the countries to observe the guidelines wherever they operate.

Some others are:

Benchmarks for measuring business performance;

The Caux Round Table (CRT);
The global Sullivan principles;
Asian-Pacific Economic Corporation (APEC) business code of conduct;

2.6) BENEFITS OF CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility is the commitment of business to behave ethically and to
contribute to sustainable economic development by working with all relevant stakeholders to
improve their lives in ways that are good for business, the sustainable development agenda and
society at large. Social responsibility becomes an integral part of the wealth creation process-
which if managed properly should enhance the competitiveness of business and maximize the
value of wealth creation in the society. There is a growing body of data, quantitative and
qualitative, that demonstrates many benefits of socially responsible corporate performance.

15
 The Iron Law of Responsibility: the institution of business exists only because it
performs invaluable services for society. Society gives business its license to exist and
this can be amended or revoked at any time if it fails to live up to society’s expectations.
Therefore, if a business intends to retain its existing social role and power, it must
respond to society’s needs constructively. This is known as the Iron Law of
Responsibility. In the long-run those who do not use power in a manner that society
considers responsible, will tend to lose it.

Achievement of Long Term Objectives: Businesses have been delegated economic

power and have access to productive resources of a community. They are obliged to use
those resources for the common good of society which delegated these to them to
generate more wealth for its betterment. Technical and creative resources of a business
if applied to social problems can help in resolving them. A business organization,
sensitive to community needs would, in its own self-interest, like to have a better
community in which to conduct its business. To achieve that, it would implement special
programs for social welfare. The resulting benefits would be:

 Decrease in crime.
 Easier labor recruitment.
 Reduced employee turnover and absenteeism.
 Easier access to international capital, better conditions for loans on international
money markets.
 Dependable and preferred as supplier, exporter/importer, retailer of responsibly
manufactured components and products.

A better society would produce a better environment in which the business may gain long-term
profit maximization.

Enhanced brand image and reputation: Customers are drawn to brands and companies
with good reputations. A company considered socially responsible can benefit both
from it enhanced reputation within the business community, increasing a company’s
ability to attract capital and trading partners. Proactive CSR practices would lead to a
favorable public image resulting in various positive outcomes like consumer and retailer
loyalty, easier acceptance of new production and services, niche market access and
preferential allocation of investment funds.

Checks government regulation/controls: Regulation and controls are costly to business,

both in terms of energy and money and restrict its flexibility of decision-making as
failure of businessmen to assume social responsibilities invites government to intervene

16
and regulate or control their activities. Businessmen have learnt that once a government
control is established, it is seldom removed even though the warranting conditions
change. If these are the facts, then the prudent course for business is to understand the
limit of its power and to use that power responsibly, giving government no opportunity
to intervene. By their own socially responsible behavior, they can prevent government
intervention.

Helps minimize ecological damage: The effluents of many businesses damage the
surrounding environment. By their own socially responsible behavior, they can prevent
government intervention if they are proactive in recognizing their ecological
responsibility towards the society. Companies recognize that a strategy for corporate
responsibility can play a valuable role not only in meeting the challenges of globalization
by mitigating risks domestically and internationally, but also in providing benefits
beyond risk management.

Increased sales and customer loyalty: A number of studies have suggested a large and
growing market for products and services of companies perceived to be socially
responsible. While businesses must first satisfy customers’ key buying criteria, such as
price, quality, availability, safety and convenience; studies also show a growing desire to
buy (or not buy) because of other values-based criteria, such as “sweatshop-free” and
“child-labour-free” clothing, lower environmental impact and absence of genetically-
modified materials or ingredients.

Increased ability to attract and retain employees: Companies perceived to have strong
CSR commitments often find it easier to recruit and retain employees, resulting in a
reduction in turnover and associated recruitment and training costs. Even in difficult
labour markets, potential employees evaluate a company’s CSR performance to
determine whether it is right ‘fit’.

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 CHAPTER 3
PRESENTATION OF DATA, ANALYSIS AND FINDINGS
3.1) Hindustan Unilever Limited (HUL)

Hindustan Unilever Limited (HUL) is committed to operate and

grow its business in a socially responsible way. Their vision is to grow the business while
reducing the environmental impact of their operations and increasing their positive social
impact.

CSR Financial details (INR Cr.)

Year 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20

Actual CSR 82.35 Cr. 92.12 Cr. 103.88 Cr. 116.09 Cr. 126.45 Cr. 143.74 Cr.

Prescribed 79.92 Cr. 91.94 Cr. 101.71 Cr. 112.20 Cr. 124.19 Cr. 142.20 Cr.
CSR

Main focus areas:

1. Providing education on health and hygiene;
2. Women empowerement;
3. Water management;
4. Rehabilitation of special or underprivileged children;
5.Care for the destitute and HIV-positive;
6. Rural development.
HUL major CSR projects carried out :

Project Shakti Sanjeevani Domex Toilet Academy

Prabhat Swachh Aadat, Swachh Bharat

Asha daan & Ankur

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 PROJECT SHAKTI

Shakti started with 17 women in two states. Today it provides livelihood

enhancing opportunities to about 45,000 women in 15 Indian states and provides access to
quality products across 100,000+ villages and over 3 million households every month.

SANJEEVANI
Hindustan Unilever Limited runs a mobile medical service camp name Sanjeevani. The
aim is to provide free mobile medical facility in the interior villages of Assam. There are
two mobile vans dedicated to the project, each vehicle has one male and one female
doctor, two nurses, a medical attendant (helper) and a driver.

DOMEX TOILET ACADEMY

In 2013, Domex, the leading toilet cleaner brand of Hindustan

Unilever Limited, announced the launch of Domex Toilet Academy to mark the occasion
of World Toilet Day (celebrated on 19th November every year).

ASHA DAAN & ANKUR

Project Asha Daan setting up homes and hostels for women and orphans. The initiative
began in 1976, when HUL supported Mother Teresa and the Missionaries of Charity to
set up Asha Daan, a home in Mumbai for abandoned, challenge children, the HIV-
positive and the destitute.
Ankur is a center for special education for otherwise challenged children at Doom in
Assam. It was set up in 1993 by HUL’s Plantations Division at Doom.

PRABHAT
This project focuses on communities around our factories. The areas of intervention are
Health & Hygiene and also provide employment. The project aims to create a positive
social impact in the lives of 1 million people.

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 SWACHH AADAT, SWACHH BHARAT
In 2015, HUL launched “Swachh Aadat, Swachh Bharat” programme in line with
Government of India’s Swachh Bharat Abhiyan to promote good health and hygiene
practices. It given the scale of challenges that India faces in the areas of water,
sanitation & Hygiene (WASH).

HUL’s CSR projects Investment amount (INR Crore)

Project Shakti (2017-18) 41.77 Cr.
Project Sanjeevani (2017-18) 0.75 Cr.
Domex Toilet Academy (2017-18) 2.33 Cr.
Project Asha Daan (2017-18) 1.70 Cr.
Project Ankur (2017-18) 0.28 Cr.
Project Prabhat (2017-18) 5.44 Cr.
Swachh Aadat, Swachh Bharat (2017-18) 30.48 Cr.

3.2) Indian Tobacco Company Limited (ITC)

Recognizing that business enterprise are economic organs of society and

draw on social resources, it is ITC’s belief that a company’s performance must be measured by
its Triple Bottom Line contribution to building economic, social and environmental capital
towards enhancing societal sustainability. ITC’s business and value chains created sustainable
livelihoods for 5 million people. Many of whom belong to the poorest sections of society.

CSR Financial detail (INR Cr.)

Years 2017-18 2018-19 2019-20

Actual CSR 290.98 Cr. 306.95 Cr. 326.49 Cr.

Prescribed CSR 290.47 Cr. 306.55 Cr. 326.17 Cr.

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 ITC’s major CSR Project carried out:

Watershed development program WOW Program Renewable energy

me

Empowering the differently abled E-Choupal Women empowerment program

WATERSHED DEVELOPMENT PROGRAM

Provides water to the areas where there is scarcity of water.

Plans covers over 100000 hectares of water-stressed lands.
Helps in building of water harvesting, water retaining structures in water-stressed areas.

WOW-WEALTH OUT OF WASTE PROGRAM

Promotes resource conservation and recycling of waste.
Educates and creates awareness about the need of “Reduce-Reuse-Recycle”.
Provides recyclable materials like glass, paper and plastic to the industries.

RENEWABLE ENERGY
Renewable energy provides more than 38% of all the energy needs of ITC.
ITC has set up 14 MW of wind energy facility to provide power to the packaging unit in
Chennai.
Also commissioned a 21 MW facility in Karnataka and 2.5 MW in Rajasthan.

EMPOWERING THE DIFFERENTLY ABLED

ITC gives fair chance to the differently abled persons to earned livelihood.
ITC have employed over 100 differently abled persons to jobs like housekeeping,
teleworking, bakeries and also as musicians.
ITC have been awarded “NCPEDP Shell Helen Keller Award” to their hotels for their
outstanding award.

E-CHOUPAL RURAL DIGITAL-PHYSICAL INFRASTRUCTURE

Empowers even the smallest farmers by giving them relevant information upon:-

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 1. Fair market prices of their produce.

2. Weather information.

3. Techniques to enhance farm-production

WOMEN EMPOWERMENT PROGRAM

This program has benefited more than 4 lakhs rural women to become self-sufficient.
This program imparts education to rural women so that a better society can be made.
Imparting education to the children through the local educated women.

3.3) RELIANCE INDUSTRIES LIMITED (RIL)

Reliance Industries Limited has instituted Reliance Foundation with a vision to

build a stronger and inclusive India. The Reliance Foundation plays a catalytic role in addressing
the nation’s development challenges through innovation and sustainable solutions, with the
aim of facilitating transformative changes to ensure overall wellbeing and higher quality of life
for all.

CSR Financial details (INR Cr.)

Year 2017-18 2018-19 2019-20

Actual CSR 745.04 Cr. 849.32 Cr. 908.71 Cr.

Prescribed CSR 703.08 Cr. 811.16 Cr. 874.95 Cr.

RIL’s major CSR activities:

Water conservation and harvesting projects: Reliance Foundation (RF) has engaged
with over 500 villages to provide water security. RF has created over 1000 structures like
wells, farm ponds, check dams, earthen dams and masonry dams
Building Institutions: RF has participated actively in a time of crisis. They have helped
over 86000 rural household in over 1200 villages across 12 states in India.

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 Dhirubhai Ambani Scholarship program: Initiated in 1996, the Dhirubhai Ambani
Scholarship program aims to empower the youth by providing scholarship to
meritorious students.
Jio School: Intending to improve the quality of teaching and progress for quality
education, Reliance Foundation has set up Jio Schools. In association with the
Department of Education, Government of Andhra Pradesh and Gujarat, they’ve
promoted education with the help of Jio Schools.
The ‘Adolescent Girls’ Holistic Development Program: This initiative includes
workshops and interactive learning season with girls on once-taboo topics like intimate-
hygiene, menstruation, healthy diet etc.
Mission Zero Malnourishment project: RF established a public-private initiative to
eradicate malnourishment in children in Nagothane. Pediatric health check-ups were
performed in about 22 villages. Medication and nutritious food support were provided
accordingly.
8 Prahar: RF backed 8 Prahar- an event that promotes Indian classical music. This event
was supported by Art and Artistes and Pancham Nishad. This event featured fantastic
talent in the field of classical music. It also featured Padma Vibhushan Sangeet Martand
Pandit Jasraj.

3.4) DABUR INDIA LIMITED

At Dabur, commitment to good governance, ethical conduct and social

responsibility is core way of doing business, and is strongly aligned with its drive to and increase
value for all stakeholders. Company defines CSR as conducting business in ways that provide
social, environmental and economic benefits for the communities and geographies where they
operate.

CSR financial details (INR Cr.)

Year 2014-15 2015-16 2016-17 2017-18 2018-19

Actual CSR 14.71 Cr. 17.44 Cr. 20.38 Cr. 23.74 Cr. 26.35 Cr.

Prescribed 14.66 Cr. 17.25 Cr. 20.34 Cr. 22.94 Cr. 25.43 Cr.
CSR

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 Dabur’s major CSR Initiative:-

Sustainable Development Society (SUNDESH) is sworn to the mission of ensuring overall socio-
economic development of rural and urban poor on a sustainable basis, through different
participatory and need based initiatives. It aims to reach out to the weaker and more
vulnerable sections-- such as Women & children, illiterate & unemployed—of the society.

Health Service: SUNDESH provides health services across villages. It extends primary
health services to the poor and the marginalized rural people at a responsible cost.
Non Formal Education: SUNDESH holds class for unprivileged children between 6 and 14
years of age. After completing their basic education, these children, who have never had
a chance to see a school from inside or are school dropout, are then encourage to get
enrolled in formal schools.
Medicinal Plant Project: ‘Dehi me dadami te’ (As you give me, I give you in return). This
quote from an ancient text sums up Dabur’s commitment towards nature. With a strong
foundation in the Himalayan Kingdom, India, Dabur has taken many strong but quite
initiatives in last one and half decade towards corporate social responsibility.
Swasthya Chetana Abhiyan: The past few years have seen a surge in outbreak of flu
and viruses, taking a toll on India. In view of the rising mortality rate of diseases like
Swine Flu, viral and other infections, Dabur Chyawanprash rolled out a mega community
initiative- Immune India- aimed at spreading awareness about the need to build your
immunity and fight such deadly viruses.

3.5) PROCTER & GAMBLE (P&G)

In India, P&G improve access to holistic education for underprivileged

children through their flagship CSR program ‘P&G Shiksha’. They also focus on providing
comfort to families in time of disaster through donation of health and hygiene products,
monetary contribution and donation of P&G purifier of water.

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 CSR Financial details (INR Cr.)

Years 2014-15 2015-16 2016-17 2017-18 2018-19

Actual CSR 6.52 Cr. 8.45 Cr. 10.80 Cr. 12.20 Cr. 12.74 Cr.

Prescribed 6.52 Cr. 8.45 Cr. 10.79 Cr. 12.20 12.74 Cr.
CSR

P&G’s major CSR project carried out:

Peace Drishti Open Minds

Shiksha Poshan

PEACE
Peace is an environmental education program with the aid of Ladakh Scouts Children’s
School, by supporting the education of children orphaned by the tragedy and helping
reinstate essential infrastructure.

DRISHTI
Restore eyesight to 250 blind girls through corneal transplant operations.

OPEN MINDS
To support and educate children.
Every large pack of P&G products purchased by consumers during November 1999 to
January 2020, P&G on behalf of consumers contributed the cost of one day’s education
of a working child.
P&G India raised Rs. 1.25 Crore for ‘Open Minds’

Shiksha-Flagship Project
In association with Sony Entertainment Television-Shiksha was launched in 2005.
Unique education promotion allowed a mother to win Rs. 2 lakhs towards Graduate
Education Fee of one child (24 such prizes), or Rs. 5000 towards next year’s tuition fees
for one child (96 such prizes)

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POSHAN
An Adolescent Girls’ Initiative to educate girls in Mumbai Slums on health problems.
Improve their lives with Anemia prevention through IFA tablets;
A women’s Parenting Network in Chennai to provide information on care during
pregnancy; and day care projects in Jaipur, which focused on increase food intake and
micro-nutrients.

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 CHAPTER 4
CONCLUSION
The concept of CSR has become more and more common in business practice and customers
today almost expect companies to be socially responsible. Even though CSR is very important
for companies, it has historically not been a very lucrative approach for them to involve in these
activities. The business of the 21st century will have no choice but to implement CSR. Like any
successful management strategy, a CSR process needs both high level management vision and
support, and buy-in at all levels of company.

CSR does not give immediate result. The same CSR initiative will also not work for all type of
organizations. Designing CSR initiative requires careful planning and implementation
mechanism. Corporate organization should integrate the innovative CSR strategies into
different marketing communication strategies to build and sustain a competitive advantage.
Corporate Social Responsibility has a significant impact on the profitability of MNCs, and it is a
positive impact, which includes good business relationship, goodwill among other benefits. In
today’s competitive market, CSR offer an opportunity for companies to explore other areas of
improving profitability.

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