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Establishing The Case: Case2: China Outsourcing Opportunity

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Establishing the case

49

Case2 : China Outsourcing Opportunity


BCG: Round 1, practice mock case

Guidance for interviewer and information to be


Problem statement narrative
provided on request
The client is a national plastic manufacturer in the US. 3 Product lines – freezer bags, plastic plates and
Their customers are supermarkets and discount retailers. utensils, and specialty plates and utensils
They are looking to outsource manufacturing to China
but the CEO is concerned because no one else in the
industry has done this yet. Should we recommend to our
client to outsource to China?
Sample solution element – issue tree & qualitative analysis
50

Candidate may propose analysis / action in:

Cost Savings Consumer Preferences PR / Brand Risks


• Fixed and variable costs of • Preferences regarding quality • Layoffs in the US
producing the US vs. China issues with products • Labor standards in China
• Suppliers? • Seasonality of products
• Transportation Costs
• Tariffs

Possible follow-up and Possible follow-up and Possible follow-up and


guidance to interviewer guidance to interviewer guidance to interviewer
• See handout to calculate •Quality :Freezer Bags – lower quality in • PR – not big issue, no real
differences in costs China information
•Plastic Plates – equal quality
•Specialty Plates – equal quality
• More important to show awareness
•Consumer Prefs: Freezer Bags – commodity, of these risks
but quality very important
•Plastic Plates – commodity, quality not issue
•Specialty Plates – seasonal business, trend
is important
China Outsourcing Opportunity – Handout
51

Calculate the Costs of Outsourcing in China

Math Question

Costs in Costs in China relative Costs in


Costs U.S. ($/lb) to U.S. China ($/lb)

Labor 0.30 8% of wage rate


80% of productivity
Material
• Plastic resin 0.30 80%
• Other material (incl. packaging) 0.20 75%

Variable overhead 0.05 140%

Fixed overhead 0.10 60%

Transportation
• China to U.S. distribution center N/A $6K to ship 40K lbs.
• U.S. distribution center to customer 0.05 Same

Total 1.00
China Outsourcing Opportunity – Solution
52

Calculate the Costs of Outsourcing in China

Math Question Looks like they will save 25% of costs by going to China

Costs in Costs in China relative Costs in


Costs U.S. ($/lb) to U.S. China ($/lb)

Labor 0.30 8% of wage rate =.3*(10/8)*(8/100) = .03


80% of productivity
Material
• Plastic resin 0.30 80% .24
• Other material (incl. packaging) 0.20 75% .15

Variable overhead 0.05 140% .07

Fixed overhead 0.10 60% .06

Transportation
• China to U.S. distribution center N/A $6K to ship 40K lbs. =6/40 = .15
• U.S. distribution center to customer 0.05 Same .05

Total 1.00 .75


Solution element – recommendation et al.
53

Recommend outsourcing the paper and plastic plates to China. Keeping the other lines in the US due to
quality and trend issues.
Recommendation

Change in fixed overhead costs currently if move production to China. Additional mfg capacity – other
Risks product lines, rent out to another company, close certain lines; PR / Brand image risks

Research risks mentioned above to determine whether beneficial to implement


Next Steps

BONUS
What might be some other benefits?

- Potentially easy access into the growing Asian


economies in the plastic market.

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