1.
Analyze front page results for the target keyword
2. Brainstorm ways to create a better resource
3. Outline structure for longform content
4. Write, rewrite, and evolve the piece
5. Go through on-page SEO checklist
6. Publish the content and adjust based on results
The keywored research need a totally different skill set! Indeed, it it very important, but you
can be the best SEO copywriter in the world without knowing a bit of keyword research.
We have the keyword: plant based diet
1. Google this term and look at the results.
The answers that should be answered when analyzing the results:
- Brand type: How big is the brand? How focused is the brand’s niche?
- Content type: What type of content is this? It is similar to the other 9 results or
different?
- Domain rank / Authority (DR) – moztoolbar or chrome extension – uber…
- Page referring domains – the total number of pages that are linking to this specific page
- Word count – How many total words does the content have?
Pus in practica:
1. Harvard – definitie si why you should try it – DR: 94 – 950 – W:710
2. Plant based recipe brand – beginner’s guide – DR: 65 – 103 - W: 1000
3. Healthline (medical info) - detailet beginner’ guide – DR:87 – 668 – W: 2100
4. Everyday Health - beginner’s guide - DR: 82 – 153 – W:2100
5. Wikipedia - definition- DR:98 – 1222 – W: 1500
2. Brainstorm way to create better resource
Creaza o lista cu ce face bine competitia de mai sus:
1. Sunt destul de mari – 1500 – 2000 de cuvinte
2. Ating multe puncta cheie:
What is a plant based diet?
Benefits of choosing a plant based diet
Major plant-based food categories
A large selection of plant-based recipes
Sections addressing common questions
3. Indeplinesc cerintele cheie pentru on page SEO
Ei fac totul excellent!
O lista cu ideile noastre:
1. Ce ar fi sa facem 3000-4000 de cuvinte?
2. Articol care sa faca puna accent pe tranzitia de la meat diet la plant diet
3. Give everything they need in a single article
4. Sa incluzi povesti reale ale influencerilor care mananca vegan
3.Outline The Structure Of Your Longform Piece
- Identifying enough core content to make a 3,000 word article valuable from start to finish
- Structuring the article in a way that contextualizes the content and anticipates the reader
- Writing the article in a way that keeps the reader engaged from start to finish
It’s just teaching!
Structuring a longform piece of content is identical to a teacher structuring a lesson for
students.
1. What is the core revelation of this lesson?
2. What are the key takeaways?
3. What’s the first idea that begins our journey toward the core revelation and takeaways?
4. What is the maximum we need to zoom out in order to understand these points?
5. What questions will come up with each progressive step toward these points?
6. Which questions should be addressed as part of the lesson?
7. Which questions should be noted and presented as a launch point for further but separate
learning?
8. Which questions should simply be ignored?
9. What supporting information do we need to provide to make our points?
10. What supporting information isn’t necessary but would enhance the lesson?
Ways to evaluate you structuring:
Does reading through the subheadlines feel like reading through a solid summary of the post? If
not, you might need to make some adjustments.
Are there any standalone sections that could be swapped with other sections, and it wouldn’t
meaningfully change the reading experience? If so, you might need to make some adjustments.
Did you tack on a “extra strategies” or “additional insights” section at the end of the post? That’s a
clear indication of poor structure.
4. Write, Rewrite, And Let The Piece Evolve
5. Work Your Way Through This SEO Checklist
Include the exact target keyphrase in the headline.
Include the exact target keyphrase in the first 100
words of the article.
Include the exact target keyphrase in at least one
subheader.
Include the exact target keyphrase in the meta title and
meta description.
6. Publish The Content And Adjust Based On Results
- Publish the post to your website.
- Add links to 5 previous blog posts pointing to the new post, and include the target keyphrase in
the anchor text — these are called “internal backlinks”.
- If you have access to Search Console, submit the post URL to be indexed.
- Promote your post — the most important step is sending it out to your email list.
- Monitor results over the next 3 months.
Nu uita sa adaugi links de la posturile anterioare cu seo foarte bun spre noul text!!
Once your post has stopped moving upward, there are a few things you can do to try and increase
your ranking.
1. Add a video near the top of the post.
2. Build backlinks to the post on other websites.
3. Add specific content designed to capture featured snippets.
