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Pre Call Research - Deficiency Report & Listing Optimization

This document provides steps for telephone sourcing and pre-call research on potential brands to pursue. It outlines evaluating the brand's potential by researching their name, location, employee size, and identifying a primary contact. It also involves analyzing the brand's estimated revenue, whether they sell on Amazon, number of sellers, and reviewing individual product names, ASINs, JungleScout scores, screenshots highlighting opportunities for improvement. The goal is to identify a product with a score over 75 that could potentially be improved and pursued further.

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584 views3 pages

Pre Call Research - Deficiency Report & Listing Optimization

This document provides steps for telephone sourcing and pre-call research on potential brands to pursue. It outlines evaluating the brand's potential by researching their name, location, employee size, and identifying a primary contact. It also involves analyzing the brand's estimated revenue, whether they sell on Amazon, number of sellers, and reviewing individual product names, ASINs, JungleScout scores, screenshots highlighting opportunities for improvement. The goal is to identify a product with a score over 75 that could potentially be improved and pursued further.

Uploaded by

shah234
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Step 13: TELEPHONE SOURCING ( Brand Pre-Call Research )

Task Summary

1. Evaluate the Brand Potential

Brand Research
When we identify a product that might be worth pursuing, the first step is to evaluate the potential of
the brand. To do that, we need to know:

Brand Name*

HubSpot Contact Record

1. Brand is located in a target state


2. Linkedln company page shows fewer than 150 employees
3. We can locate a phone number (check website, FB page, Google Maps, Whitepages)
4. We can identify a primary contact (VP sales, CMO, CEO, Director of

eCommerce) Link to Brand Page on Amazon (click brand name link on any product detail

page)*

Screenshot of the JungleScout report for the brand page*

1. Brand’s total estimated revenue > S50,000

2. Brand’s products are Not sold by Amazon


3. Most of the brand’s products are sold by fewer than 10 sellers ac‹ 0

lescout

Account Manager set Lead Status to In Progress ir ^'"°- *

5. Account Manager to create follow up task in Hub! th Subject Pre-Call


Research Assigned to VA

2. Product Analysis

As a part of our pursuit, we need to de h products we’d like to stock and how we believe we
can improve them.

Ideally, we are looking for a product that has an in t score of 75 or more. If the score is under
75 but only a few points, a judgement II can

Product Name

ASIN URL*

ct Score*

Product Screenshot

The goal of taking the screenshot of the product detail page is to highlight the good & bad parts of the
product listing. The parts of the listing to hlieht include Title, images and bullets. Use a green box
around each part if they are well opti d a red box if they should be improved as shown in
Figure 3 below.

Product Screenshot*
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