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Tourist Motivation For Travel

Motivation is a driving force that stimulates consumers' travel behavior. Motivators for travel can include sharing time with family and friends, escaping routines, exploring new cultures, relaxing, and enjoying hobbies or luxury. Motivation can help define tourism products and segment markets to meet tourists' needs, expectations, and desires. There are push motivations, which are internal desires making people want to travel, and pull motivations, which are external reasons like destination attributes that induce travel. The tourist experience involves choosing a destination and activities, then satisfying or dissatisfying experiences on-site depending on if service quality matches expectations formed by needs, past experiences, and marketing.

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315 views1 page

Tourist Motivation For Travel

Motivation is a driving force that stimulates consumers' travel behavior. Motivators for travel can include sharing time with family and friends, escaping routines, exploring new cultures, relaxing, and enjoying hobbies or luxury. Motivation can help define tourism products and segment markets to meet tourists' needs, expectations, and desires. There are push motivations, which are internal desires making people want to travel, and pull motivations, which are external reasons like destination attributes that induce travel. The tourist experience involves choosing a destination and activities, then satisfying or dissatisfying experiences on-site depending on if service quality matches expectations formed by needs, past experiences, and marketing.

Uploaded by

felize padlla
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Tourist Motivation for Travel

Motivation is a condition of need that pushes an individual towards some sorts of actions that are perceived to be likely to
bring fulfillment.

 Motivation is a driving force that stimulates consumers’ behavior

 Motivators for travel or behavioral activators could be the chance to share good times with family and friends, to escape
home and work routine, to explore and discover new cultures, to rest and relax, to practice favorite activities, to indulge in
luxury, etc.

Motivation can be a useful variable to define tourism products, to segment markets, and to efficiently use tourism resources,
in order to meet tourists’ needs, expectations and desires.

Pull and Push Model of Motivation

 Push Motivations are internal desires and emotions that make tourists feel like going

away from home and travelling, these internal reasons for travel are more related to tourists’

personal desires and needs.

 Pull Motivations are mainly external reasons that induce in tourists the desire to travel or

to visit a particular destination. These external reasons are related to tourism destination

attributes and situational conditions.

The Tourist Experience

 Following the process that leads to the choice of a destination and type of accommodations and activities, tourists actually
have an on-site experience that will either satisfy or dissatisfy them.

 Satisfaction is reached when tourists perceive quality and high performance in the delivery of tourism services.

 Satisfaction is achieved if the overall tourist experience matches the expectations that have been formed by personal needs,
previous experience and various marketing messages.

 Different segments may exhibit different expectations, motivations, interests, etc.

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