ADVERT CAMPAIGNS AIMED AT MEN
The brand name is maxi-milk it was launched on the 30
august of 2012 this campaign is aimed at men we can tell
this by just looking at the title “MILK for REAL MEN” is
stands out a lot, the message that this campaign wants to
give out is for Men the best supplements available on the
UK market for a number of areas, from fat-loss to muscle-
building. This is a stand-alone advert as it has only been
one single product promoted, this print advert has been
distributed in different magazines, newspaper billboard
the primary target audience for this is men as the world
REAL MEN attracts male audiences because it is very likely
The image in this advertisement support the stereotype that men are that the viewer’s
usually ideal version
a lot stronger of themselves
than women consists
also men of
are usually
seen as emotionless beast so therefore this advert gathers all of thisbeing seen by. others as a real man.
stereotypes
There is no really a specific race towards people buying this product however i believe that the age to consume it has to be
over 18 as is a protein shake , this shake is made for men with that have a fit lifestyle as they should drink this is order to
make them more stronger and also this drink will make them feel more powerful while working out and also they can
consume it after their workout this helps their muscle to build up , however even though the campaign is more for people
that already are in a healthier lifestyle this could also be for people that aren’t part of it yet .
The setting that this campaign has use fits very well with the message that it is giving out, the mountains often represent
resilience as when we climb up the mountain we are making are muscles work even more harder so therefore i believe that
the setting is perfect , what he’s wearing also relates so well to the campaign as he is meant to show his whole body so that
the audience sees what the results are of consuming it, The advert itself is very dull and it is build up of dark colours this
contracts very well with the person and the background as it highlights the men’s body and his abs very well which is what it
has to stand out the most , the main image here is the man the shake and part of the mountain the rest is blurry the most
dominant colour is black and grey .
The author uses ethos to convey emotions in order to show customers to continue buying the product sold in the
advertisement the slogan says “Milk for Real Men” therefore because he is holding his own weight up while hanging on the
sharp cliff so therefore the mans strengths represent ethos. Also there is a feeling of shocking and will also make the
audience feel scared as its seems like he is probably about too fall off as he is putting al his with is one hand which is quite
dangerous
The font for this advert very eye catching as they use two main colours that contrast very well with the dark background
which are red and white The product also stands out a lot as the image is ver big and is at the bottom of the advert campaign
enables your customers to relate to you at a deeper level.also having a logo that is very eye-catching allows you to connect
to your target audience and evoke a positive response from them. Showcasing your business without your logo might not be
as impactful as it would with a logo.
however there is isn’t a plentiful amounts of text, because the image of the man speaks greater volume than words would
have in trying to achieve the purpose of the advertisement. The text is appropriate because it explains the purpose behind
including the photograph i the advertisement
The company brand name suggest that it is specifically for men and that only motivated men may consume it as what the
