How do I start?

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- The hardest thing to do when you're trying to make something is to start. The thought of
sitting down to create can be simultaneously overwhelming and terrifying. But don't worry,
you've got me. I'm Julian Velard, and I've been creating stuff my whole life. I'm going to take
you on the next portion of your journey through creativity for all. This is a series where
different instructors share with you the ways to break through your creative barriers and make
you more productive and better at being creative. I'm a professional musician, songwriter and
instructor, and as an independent creator and freelancer, it's my job to be creative every
day, and not just when I'm working on music. I'm here to share with you some of the
insights I've gained throughout my career, as well as a little tough love. In the spirit of
creativity for all, we've decided to film my videos for this series at Greater Goods, an
interactive community space in Ojai, California, dedicated to local art, craft and
learning. Okay, let's get started. So much of our desire to create is shaped by the things that
we love, and while looking at something masterful can be inspiring, it can also be
intimidating. It is so much easier just to sit back and appreciate greatness. Plus, as soon as
you put your idea out there, guess what? You become vulnerable. But here's a
secret. Creativity is hard, awkward work, and anyone who tells you otherwise either isn't
doing it right or is trying to sell you something. The creative process is constantly shifting, and
the creative mind functions like a muscle. We need to challenge it to get new and exciting
results. The best analog I can think of is athletics. When we see an athlete do something
amazing. most people don't think that it just happened on its own. We understand that
athletes train hard to achieve greatness. Just think about the montage in every sports
movie. (intense music) Hard work is the bedrock of being an athlete, but for some reason, we
have this myth of the creative genius for whom creating is like breathing, and that is simply
just not the case. To quote Thomas Edison, "Genius is 1% inspiration and 99%
perspiration." in the same way that exercise makes an athlete's body faster and stronger,
practicing creativity sharpens your creative mind. People don't just go run marathons. They
start out by running small distances, and increase those distances over time. So the next time
you sit down and start something new and you feel your mind racing through all the
possibilities, just stop, put all those distractions about the great thing you want to make out of
your mind. Just get going, and see how far you get. Go until you run out of steam, or feel
like you have nothing left to say at that moment, then walk away and come back
tomorrow. Trust that inside that initial creative impulse, there's a purpose and a direction, and
if you keep coming back to it each day and working your creative muscles, that purpose and
direction will become clearer and stronger bit by bit.

Inspiration is a child

- People think the mark of being good at something means you do it for a living. With
creativity, this line of thought couldn't be further from the truth. Making content for a living is
nice work if you can get it, but in the end, it's just like any other job. If you're getting paid to do
something, it means you have a boss. Copywriters report to ad executives, graphic designers
have to run ideas past their art directors, even rock stars need to keep fans happy so they
can sell tickets. If there's one thing I've learned from 20 years of making content
professionally, it's that creativity doesn't like to be bossed around. The creative mind behaves
like a child. It doesn't have the skills to deal with the pressures of the outside world. I found
that I get the best results when I shield my creativity from real world demands. I actively look
for environments that allow me to play around like a child and has as few consequences for
failure as possible. I keep the stakes low intentionally. A lot of times people make the mistake
of thinking that creativity will respond to the demands of money or time, and while resources
can be a great motivator, in the end it's your creativity that pays for it. In the world of content
creation, success is far from guaranteed. Seriously. And if acquiring resources is how you
determine whether your creative endeavor is a success, you'll end up perceiving even your
best work as a failure. Now, over time this head space will take its toll on your creative
mind. And after years of trying and not being rewarded, it's very easy for creatives in any
industry to become frustrated and bitter. Any time you sit down to enter a creative space I find
it's best to free yourself from any and all expectations from your work. If you let go of the
things you want from the thing you're making, be it success or even the satisfaction of a
finished product, I think that you'll find your creativity will flow a little more easily. Making
something should be fun and consequence free. There shouldn't be any stakes because
really there aren't any. Just try to be a kid, play around.

Evolving your process

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- One of the great misconceptions around creativity is that you have to be wild and
unpredictable in order to create. A lot of people assume there's no rhyme or reason as to how
creativity flows and that in order to be truly creative, you have to be ready to receive
inspiration at all times. Now I'm not going to say that following your inspiration is not a great
way to make something, it's the best way. But inspiration will only get you so far. Most of the
time, a piece of work doesn't just appear complete. Often, you need to revisit it a couple
times and it can be hard to regain the thread of where you were. I've found that the key to
completing work is to evolve a process. Now this can be a tricky thing because critically
thinking about how you make something can be counterintuitive to the act of creation, I mean,
if you were critically thinking about being creative, you probably wouldn't have made anything
in the first place. A process is a pathway, a trail we blaze that shows us the way when
inspiration wanes. It's an instruction manual on how to make a thing that never existed
before, and a lot of the way we write that manual is an intuitive, unexplainable series of
turns our mind takes on the way to making something. Figuring out a process involves a lot of
self-awareness and observation. It involves a lot of trying something out and having it not
work. And then, once you finally figure out a process, it's often completely specific to that
project. You try and repeat it with another piece and it might not work again. There's a huge
element of faith required when it comes to process, 'cause over time, as we keep making
things and hitting roadblocks, our mind figures out ways around them on its own, and as we
continue to put our creativity through its paces, processes do emerge. One great way I found
to evolve a process is to talk to other creatives in my field about how they work. For me, I ask
them about the songs they've written and how the ideas came to them. I ask them which lines
were the hardest to write and how they finally figured out how to get to the next part of the
song. I find I learn just as much about process from seeing how other people problem
solve as I do by solving problems myself. Ask the people around you what they're working
on and the steps they take to bring a project to completion. You'll probably learn a few tricks
for yourself.

Stop making sense

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- The act of being creative is not logical. Unless your getting paid or being rewarded in some
other way, there is no incentive to make something. So why should we think that the rules of
logic apply to the act of creation? Sometimes, the best thing to do is just to stop making
sense. While logic plays a huge part in the editing process, it often stymies the creative
impulse. When you sit down to create, it's important to have a sense of endless
possibility. You want to feel like you can do and say anything. If you start thinking about the
reasoning behind the choices you're making, it can pull you out of the moment. Also there's a
beauty to doing and saying things that don't make conventional sense. The surprise of
nonsense can break up the rhythm of our everyday lives and pull us into the present. Song
lyrics are a great example of this. I have no idea what tutti frutti, aw rutti means in the classic
song by Little Richard. It is 100% nonsense but I love the way it sounds. The words just feel
great and they're perfect for the song. A big part of achieving the spontaneity and freedom
that comes of breaking logic is to rid yourself of the fear of being wrong or incorrect. In a
creative act, there are no empirical wrong choices. There are only decisions that either make
your point clearer or more obscure and the moment of inspiration is not the time to make that
assessment. So the next time you're sitting down to make something, don't be scared to try
out a totally random idea just for the sake of it. Worry about whether the idea works or
not after you've taken it to the completion. And even if it's something you eventually move on
from, the act of seeing a nonsense idea through can be empowering. Give it a try some
time. (discordant piano notes)

The brain likes to build

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- After doing it for more than half my life, the act of writing songs has become second
nature. And that's not for the reasons you might normally think. I've gotten better writing over
time, but I've also become less excited by the prospect and hitting my head against the
wall. Being creative takes a ton of energy and enthusiasm and the older you get, the harder it
is to keep up. That said, and this is the interesting bit, I find myself finishing more things than
ever before. And a lot of that has to do with the work my brain does when I'm not actively
trying to use it. I find that if I step away from the thing I'm working on, I'm often able to move
forward when I return because my brain has figured out a way through without me. It's a
counter-intuitive notion and kind of difficult to accept. When I was younger, I fought against
this concept as hard as I could. I thought that my most creative ideas will only come when I
exhausted all the possible options and while hardworking the competition, which in this case
is yourself, can generate results, I found it gets less and less effective the older you get. A lot
of times, I find that my mind solves my problem, be it a tricky lyric or melody in my case, if I
just give it the time and space to do so. Sometimes, this results in actively not working on
something. By running through the same idea over and over, you aren't allowing your
brain the space it needs to see a problem clearly. Stepping away from the thing you're looking
at can serve as a way for your creative mind to pull focus and allow you to have a fresh
perspective on the work. So if you're hitting a roadblock with something you're writing or
making, try shifting focus to something else for a minute, maybe something even as mundane
as housework. Exercise is a great way to refresh your mind. Then return to the task at
hand. You may find that what seemed impossible before is now simple as pie.

The brain likes to build

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- After doing it for more than half my life, the act of writing songs has become second
nature. And that's not for the reasons you might normally think. I've gotten better writing over
time, but I've also become less excited by the prospect and hitting my head against the
wall. Being creative takes a ton of energy and enthusiasm and the older you get, the harder it
is to keep up. That said, and this is the interesting bit, I find myself finishing more things than
ever before. And a lot of that has to do with the work my brain does when I'm not actively
trying to use it. I find that if I step away from the thing I'm working on, I'm often able to move
forward when I return because my brain has figured out a way through without me. It's a
counter-intuitive notion and kind of difficult to accept. When I was younger, I fought against
this concept as hard as I could. I thought that my most creative ideas will only come when I
exhausted all the possible options and while hardworking the competition, which in this case
is yourself, can generate results, I found it gets less and less effective the older you get. A lot
of times, I find that my mind solves my problem, be it a tricky lyric or melody in my case, if I
just give it the time and space to do so. Sometimes, this results in actively not working on
something. By running through the same idea over and over, you aren't allowing your
brain the space it needs to see a problem clearly. Stepping away from the thing you're looking
at can serve as a way for your creative mind to pull focus and allow you to have a fresh
perspective on the work. So if you're hitting a roadblock with something you're writing or
making, try shifting focus to something else for a minute, maybe something even as mundane
as housework. Exercise is a great way to refresh your mind. Then return to the task at
hand. You may find that what seemed impossible before is now simple as pie.

Creator versus editor

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- One of the hardest balances to strike when you're being creative is knowing when to edit
your work. Having a strong sense of editing is essential to making a well-crafted piece. But at
the same time, letting your editing instincts loose while you're trying to foster an atmosphere
of creativity can be devastating. As a lifelong cynical New Yorker, one of my greatest
challenges is allowing myself the freedom to play without thinking and just be silly. (vibrating
cheeks) So how do we know when it's time to create and when it's time to edit? That's an
almost impossible question to answer. In fact, it's so hard, I'm not even going to try to answer
it. Instead, I'm going to ask a simple question. Who is the person that created the work and
who is the person editing it? Now, unless you have a ton of resources available to you, you
probably answered that you are both the creator and the editor. One of the byproducts of
making content in the digital age is that we are forced to perform the jobs of many people at
once. But herein lies a solution to the dilemma. Traditionally, the job of the creator and the job
of the editor were occupied by two different people. And that's what you have to do, pretend
the creator and the editor of your piece are two separate people. Just like the editor of a book
isn't presented with the manuscript until the author is ready to show it, you need to be the
creative when you are creating. Don't let the editor in the room. Keep that person outside until
it's time for them to be let in. And then, once the creative you hands over their masterpiece let
your inner editor rip it to shreds. This is harder said than done, as we are constantly revising
our ideas and also the way we present ourselves. But I promise you, by making this
distinction as bluntly and cleanly as possible, you will be able to look at your work with a
discerning eye while allowing yourself the freedom to make something inspiring.

Clarity is everything
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- Whenever you sit down and make something, two of the most important questions you can
ask yourself are what am I trying to say and who am I saying it to. Keeping your potential
audience in mind while you create is an essential part of the creative process. Whether we
want to admit it or not, one of the inherent goals of making something is to have it be
appreciated by others. This notion can be misleading. I'm not saying you should feel you have
to make something for people to enjoy and consume. Those are commercial
concerns. Enjoyment is just one of the potential outcomes of a successful piece of work. For
that matter, so is comprehension. Sometimes the goal of a piece is to be confusing and
impenetrable. That brings us back to those two important questions. What are you trying to
say and who are you saying it to? What I'm talking about is clarity. The clearer you make your
piece, the more effective it will be, and your quest for clarity will lead you to the greatest
possible satisfaction with your work. Arriving at clarity is very much a process. And a big part
of that process is getting feedback. You need to know what people think about what you've
made to understand if it's working. Just because you've arrived at a point in a piece that feels
correct to you doesn't mean it's going to feel right to your audience. Getting feedback from
people is a slippery slope, and it can pull you in a million directions at once. This is why
knowing what you're trying to say and who you're saying it to is so important. It makes
identifying useful criticism much easier. Everybody's got an opinion. And it is your job as the
creator to be able to take opinions as information rather than a knife to the heart. Maybe the
person commenting on your work isn't who it's for. Or maybe it is, and there's a good reason
why they don't get it. I use these two questions as my guiding lights while I'm creating. I am
constantly asking myself these questions at different points in the creative process. And my
answers to them are always evolving. Try asking these questions to yourself both while you're
making something and while you're looking for feedback. I'm confident that if you use them as
your compass, not only will you make better and more effective work, you'll get the most out
of people's opinions, both positive and negative.

The rules of sharing your work

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(upbeat piano music) - Leonardo da Vinci famously said, "Art is never finished, only
abandoned." And who am I to argue with a legendary polymath? This statement applies to
any creative enterprise. It's nearly impossible to know when you're finished with
something, and yet it's essential to know when it's time to let go. Knowing when you're
done, is one of the most difficult balances to strike in creativity, but da Vinci's quote holds the
key to moving forward and moving on with your work. In order to know when it's time to stop
working on something, we're going to need to break down some more cultural myths about
creativity. There is a deep-seated fear in the creative mind that whatever you're presently
working on could be your one great idea. I'm here to tell you that no idea you ever have is
going to be greater than your ability to come up with an idea. In order to be a productive,
effective, and healthy creative person, you need to be in a constant state of rejecting all
cultural evaluations of greatness. You need to let go of all critical and commercial
outcomes of anything you've ever made or are ever going to make. In the end, every success
and failure means nothing when stacked against your ability to make something. Your
creative mind is your one great resource, and a big part of making sure it continues to
produce is to keep it happy and healthy. Actively maintaining this mindset is essential when it
comes to finishing work. You could say that nothing you make is ever truly finished, or you
could just as easily say it was finished as soon as you made it. The end point of a creative
piece is completely subjective, and even when that end point is determined by
deadlines, those deadlines are just constructs defined by money, time, opportunity and
resources. What I'm trying to say, is that you should work on something until it's done, and
something being done means whatever it means to you or the person who's paying you to
make it. Being finished with something is an arbitrary distinction but a crucial one. In order to
continue to be creative, we need to be able to abandon our work and move on to the next
thing. If you're having a hard time knowing when you're finished with something, try thinking
about the piece as a photograph of where you are in your life. No one expects people to look
like they did in the picture. We understand that photographs are moments in time. Try thinking
of your work that way. It's not the defining statement of who you are, it's just a stop along the
way. Plus, your next idea might be the best one yet or not. Who cares, just keep making.

How to know when you're done

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- One of the main drives behind our desire to create is the desire to share. The act of creation
is a bridge we build between ourselves and the outside world. I like to think of it as a
drawbridge that we extend from the castle of our mind and heart to other people, and it lets
them walk out and meet us halfway, and when we lower that creative drawbridge, we make
ourselves vulnerable, vulnerable to critique. Everyone has got an opinion, and we have to be
careful which opinions we listen to, and while making sure you are clear as possible with your
piece and its intentions are a great way to get the most out of feedback, it doesn't rule out the
greatest variable, your emotions. It's nearly impossible to stay calm when people are talking
about your work. It's your baby, and you're right to be protective of it. That said, your maternal
instinct can get in the way of learning what's not working. I find the best way to rule out your
emotional response to critique is to have rules for sharing your work, simple laws about the
way you behave when sharing a peace with the world. After 20 plus years of playing my
songs in public, I have pretty much heard it all, everything from I love it to I hate it and in
between. Over time, I've learned that I get the most out of people's opinions when I stay even
keeled. Here are some of my rules for sharing my work. I don't overreact. In fact, I try not to
react at all. People say some pretty wild things when you ask for their opinion. A lot of times,
they'll tell you what they think without you even askin' for it. I try to remember that when
someone is telling me what they think about what I've made, it's their attempt to find a way
inside my work. They're trying to contextualize what I've created with what they already
know. A lot of times, that can come out as what you did reminds me of this, or I've seen this
kind of thing before. In my case, it's a lot of you sound like Billy Joel. Now, while Billy Joel is
an important influence on my songwriting, my music is different than his. When I was
younger, I used to fight this comparison constantly until I realized that it accomplished
nothing. All I was doing was preventing people from finding a way to connect with my
music. Now when people say that, I just nod and smile, and I ask them more specific
questions about what they liked and didn't like, but it doesn't always go so
smoothly, especially when people don't get me. I've found that when people are
confronted with something they don't understand, they lash out. Sometimes, people even take
their inability to comprehend what you've made as an insult. It's important that we as creators
understand that this isn't personal. The absolute worst thing you can do when someone tells
you that they don't like something you've made is to respond emotionally. Instead, take a
deep breath, and ask them what they didn't like specifically. It's not an easy exercise, but I am
always grateful when I push myself to hear what people who don't like my work have to
say. Usually, I'm able to get to a point where I can either take on board their feedback if I
agree with it or reject it entirely if I disagree with it. Try creating rules about how you
behave when you share your work. Even if they're not the same as mine, they will allow you
to be consistent, and they will remove your emotions as the variable. It will allow you to better
judge what people say about your work.

Do it all again
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- Completing a piece a work is a big deal. Starting something that at some point actually gets
finished is nothing short of a miracle. We live in a world where attention spans are
increasingly harder to come by so anytime you're able to see an idea through to
completion should be celebrated. Give yourself a patient on the back. Take yourself out to
dinner and a movie. You deserve it. Now, go back to the beginning and start all over
again. Creativity is like anything else in life, the more you do it, the better you get at it. While
inspiration often strikes like lightening, the ability to harness inspiration is a skill that you hone
and the only way to sharpen that skill is by taking every idea you have as far as it will
go. There's a reason why a lot of conversations around creativity encourages makers to finish
what they start. By bringing as many of your ideas to completion as possible, you are
increasing your ability to finish them. Think of it like your Mr. Miyagi in "The Karate Kid," and
your creativity is Daniel. By making Daniel go wax on, wax off on your 1948 Ford Super
Deluxe, you're preparing him to use the circular block in combat. Okay, maybe I dated myself
a little bit with that reference, so, here's a more universal analogy. Surfing. Now, I don't know
a single thing about surfing, but I'm pretty sure that Kelly Slater is good at it. I've seen videos
of him riding these monstrous waves and I marvel at the way he completely masters them. I
think we can agree that that man is not only supremely gifted, but incredibly skilled at what he
does. Now, that skill didn't just materialize out of thin air. It came from years spent riding
every different kind of wave and certainly a lot of wiping out. So, after a lifetime of practicing
his craft, when a great wave comes his way, he's able to make the most out of it. Ideas are
like waves. They come and they go and it's our job as creatives to ride them as best we
can and the only way we learn to become great idea writers is by doing it again and again and
again. Practice doesn't make perfect, but it's the only way to get better. Now, I know this is
antithetical to what we want. We want people to stop us on the street and say, "Hey, you're a
genius." But, take it from someone who's been called a genius at least once, that accolade is
meaningless next to the knowledge that I have the skill to take an idea out of thin air and turn
it into something real. The word genius is just a label. The satisfaction of being able to make
something is a feeling of worth that will stay with you the rest of your life. Sure, it's hard work,
but when were you ever proud of anything that wasn't? I mean, what else are you going to
do? Take a vacation? A journey of creativity is the greatest trip you'll ever take and it lasts
your whole life long.

Silence your inner critic

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- We tend to think that the external distractions of time pressures, work
stress, and life responsibilities are what keep us from accessing our
creativity. But what if the main blocks to creativity instead are internal? We
suffer just as much, or more, from the distractions, the internal distractions, of
impostor syndrome, fears that our work isn't good enough, the fear of being
judged, comparing ourselves to others, or being afraid of not doing
everything perfectly and making mistakes. Fear and anxiety are like kryptonite
to creativity. They totally shut down the generative impulses in the
brain. Luckily we can pinpoint the source of these fears. It's the inner critic. The
inner critic is an internal entity that develops over the course of our early
lives as a form of protection against future criticism or judgment. Sadly, by the
time we reach adulthood, it does its job far too well, and it often makes us
hold ourself back from expressing our unique form of creativity. In fact,
research by neuroscientist Charles Limb shows that the parts of the brain that
are responsible for self-monitoring, self-judgment, and behavior modification,
in essence the inner critic, are literally turned off during creative endeavors. So
when the part of the brain that is the inner critic is less active, the inhibition of
new ideas is totally removed. Researchers have found that highly creative
people have actually mastered the art of turning off this part of their brains to
let their ideas flow more smoothly. If you find that one of your main blocks is
the fear that everything you create needs to be just so, and flawless, and that
you're constantly pushing, and trying to achieve and excel at everything you
do for the fear of reprimand or judgment, then you're probably committing
something called ideacide. You're killing fledgling ideas before they ever have
a chance to fully form. In order to get to your great ideas, you need to let go
of the unreachable goal of perfection. Let's look at a practice that will help to
remove the mental creative blocks caused by the inner critic, so that we're
able to return to do what our brains do naturally, which is to be creative. This
creative dose is called satisfice it. Every great ideas has to start
somewhere. What you bring into being and what you create doesn't have to
be perfect; it just has to be. The practice of satisficing is taken from the
combination of satisfactory and sufficient, and it will help you get over any
perfectionist tendencies that you may have. When you satisfice, you aim for
satisfactorily sufficient results, and nothing more. This is especially useful if
you, your team, or your company struggles with the it has to be perfect from
the start attitude. So here's how to recalibrate your brain. Instead of giving
what you're working on your normal 150%, and as a perfectionist, I know this
is what happens, put in 80% of what you normally would, and then be done
with it. That's right. Just let the other 20% go, then focus your precious
time and energy on iterating whatever you have. Giving yourself this kind of
leeway often helps you totally sidestep the inner critic and free up the essence
of what you want to create and what wants to be created. And you maintain
your sanity in the process.

Experiment yourself creative

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- A tried-and-true approach for generating ideas is this, first, you need to
establish creative parameters and constraints, then you acquire as much
information as you can through immersion for idea incubation. After that, you
need to give yourself the time and the space to encourage the flow of as
many ideas out of your head as possible. Finally, you need to decide on the
most viable of all of these ideas. In terms of deciding upon
ideas, experimentation and tinkering are some of the best ways to do
so. Typically in work situations, there's more of what's called an
implementation mindset. With an implementation mindset, there's no space
for exploration. The expectation is that the first set of ideas has to be right
from the beginning, but an experimentation mindset is all about exploring
different possibilities of approaches, methods and techniques. This mindset
provides the intellectual space needed to explore and solve problems. This
mindset also frees us from self-imposed mental constraints, allowing us to
continually learn and improve. One of the most powerful aspects of the
experimentation mindset is that we're learning through play, one of the
brain's favorite ways to learn. Working through solving problems helps the
process of truly understanding the solutions, not for what you're just working
on in the moment, but for long-term. When we're playing with something, if it
doesn't work, it's okay. We just learn from it and then move
on. Experimentation is the best way to identify what actually produces the
desired result. So adjust your mindset to be one of exploration, play and
trying different ways of doing something. This creative dose is called
tinker. Through tinkering, we can actually spark more and even better
ideas. And by tinkering, I mean playing with ideas, particularly taking one and
expanding it out to see how workable it is. So build things by fooling
around, figure out things by experimenting, analyze what didn't work so that
you can determine what you should do differently the next time. Play with
wild ideas, crazy notions and intuitive leaps of imagination. You can tinker in a
tangible way by building a low fidelity prototype of an object, sketching out
ideas for logos, designs, or typefaces, or programming rough mock-ups of
apps or interfaces. You can also tinker on a conceptual level through mapping
out strategies for execution, brainstorming necessary steps and key players
needed and visualizing the outcome of different approaches to making an
idea happen. Another great way to tinker conceptually is to talk in idea
through with someone. The trick with experimenting through tinkering is to
get started earlier in the process rather than later. Also, remember that during
this process, you need to stick with flushing out your ideas over time, So
often, we think that our ideas need to be in their most perfect form before we
can execute them, but remember the objective of creative innovation is to
generate ideas, then evaluate them, then execute on them and then to
reiterate upon them. Tinkering will help you do exactly that.