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Digital Snapshot APAC

The document summarizes digital trends and behaviors across generations in Asia Pacific based on a survey by GlobalWebIndex. Some key findings include: - Smartphone ownership is nearly universal at 96% while laptop ownership is 68% and tablet is 32% - Social media, search engines, and mobile apps are the primary research channels used to search for and purchase products online. - Privacy tools like ad-blockers and VPNs are increasingly used, with around half of respondents using each.

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Eko Hadi Susanto
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64 views2 pages

Digital Snapshot APAC

The document summarizes digital trends and behaviors across generations in Asia Pacific based on a survey by GlobalWebIndex. Some key findings include: - Smartphone ownership is nearly universal at 96% while laptop ownership is 68% and tablet is 32% - Social media, search engines, and mobile apps are the primary research channels used to search for and purchase products online. - Privacy tools like ad-blockers and VPNs are increasingly used, with around half of respondents using each.

Uploaded by

Eko Hadi Susanto
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SOCIAL COMMERCE

% who visited the following last month

Digital Snapshot: APAC 52% 57% 40%


GlobalWebIndex trends and behaviors in Asia Pacific
80% Search 79% Purchase
products online products online
99% Use social media
DEVICES OWNED INTERNET PENETRATION
MAIN RESEARCH CHANNELS

96% PRIVACY
Smartphone 48% 42% 33%

49% Search Social Mobile


68% Use Engines Media Apps
Laptop 30-49%
ad-blockers
50-69%
70-89%

32% +90%
47%
Tablet
Use mobile
34% payment services
Use a VPN

MEDIA 73%
50% Use internet
74% 66% Delete cookies banking
Use music Watch
streaming subscription
services services
(E.G. NETFLIX)
Source: GlobalWebIndex Q4 2018 Base: Internet Users aged 16-64 GLOBALWEBINDEX.COM | @GLOBALWEBINDEX
Digital Snapshot: APAC
GlobalWebIndex trends and behaviors in Asia Pacific by Generation

USE USE PURCHASE SEARCH USE USE SEARCH SOCIAL MOBILE USE USE DELETE
MUSIC SUBSCRIPTION PRODUCTS PRODUCTS INTERNET MOBILE ENGINES MEDIA APPS AD-BLOCKERS A VPN COOKIES
STREAMING SERVICES ONLINE ONLINE BANKING PAYMENT
SERVICES (e.g. Netflix) SERVICES

GEN Z 97% 68% 25% 57% 65% 53% 76% 67% 76% 81% 65% 47% 46% 49% 38% 53% 41% 51%

GEN Y 97% 69% 34% 55% 59% 44% 80% 74% 82% 81% 76% 50% 48% 45% 35% 47% 31% 44%

GEN X 95% 67% 33% 47% 52% 29% 67% 56% 77% 78% 74% 44% 48% 36% 27% 46% 31% 51%

BABY 91% 68% 27% 40% 48% 23% 49% 41% 73% 75% 68% 36% 52% 27% 22% 52% 36% 50%
BOOMERS

% who own the following % who visit the following % who watch/listen to the following % who do the following % who research products via the following % who do the following

Source: GlobalWebIndex Q4 2018 Base: Internet Users aged 16-64 Book free demo GLOBALWEBINDEX.COM | @GLOBALWEBINDEX

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