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• The Digital Sales Evolution • Being Part of the Digital Buyer Journey • Leading to Your Solution, Not with Your Solution
Client-Centric Profile WEEK 1
• From Resume to Resource • Attract, Teach and Engage • Position as a Thought Leader and Subject Matter Expert
Network and Engage WEEK 2
• Welcome Messages to New Connects • Connecting with Those Viewing Your Profile • Leveraging Notifications to Keep in Touch
WEEK 3 Gain Access to Stakeholders • Developing Search Strings to Create Lists of Prospects and Influencers • Getting Warm Introductions into Targeted Buyers • Connecting in a Way that is Relevant to Your Buyer and Getting Them Excited to Take Your Phone Call
Thought Leadership WEEK 4
• Leveraging Content to Engage • Curate and schedule relevant post that keep you top of mind • Like, comment and share other people’s content • Develop original content that leads your buyers to your solution
