Activity 1.2.

1
Communication Ethics

Name: Lea Jane A. Hubahib Course and Section: BSMA 1-B

Direction: The National Communication Association ethical communication boosts the quality of
communication in all forms. So, they endorsed the Credo for Ethical Communication. The Ethical Principles of
NCA (1999) are provided on the first column. Provide your own examples in applying these principles by
writing them on the second column.

Ethical Principles Examples

Advocate truthfulness, accuracy, honesty, and reason as As a newscaster it is their duty to inform
essential to the integrity of communication the public about the latest happening
and issues. It is also important for them
to provide us news which is true and
accurate. Every newscaster is reporting
with integrity for example there is a
corruption in the government the
reporter will not cover that issue instead
he will tell the true and accurate
information to the public for us to know
the truth.
Endorse freedom of expression, diversity of perspective, Philippines is a democratic country and it
and tolerance of dissent to achieve the informed and relates to the idea that all people should
responsible decision making fundamental to a civil society. be treated equally and has freedom in
expressing ourselves. For example again
for the newscaster they have a freedom
to report issues and information to the
public through televisions. For the public
and citizens they have the right to tell
their opinions and give advice to the
government for example they can
suggest ideas and plans in their
respective barangays or share their
thoughts in social media but also with
manners and decency.
Strive to understand and respect other communicators As a good communicator you should not
before evaluating and responding to their messages. just speak but also listen and analyze the
information that is being told. For
example as a teacher after a discussion a
student share his knowledge about the
topic and it somehow contradicts a little
bit of the information that the teacher
has discussed instead of getting angry,
the teacher should to analyze and
understand the side of the student as a
respect of his opinion then after
analyzing his point the teacher should
 explain further so that he can fully
understand the lesson.
Promote access to communication resources and There are a lot of businesses and
opportunities as necessary to fulfill human potential and companies here in our country that has a
contribute to the well-being of families, communities, and great contribution for the Filipino’s. For
society. example an advertising company they
create advertisement of new products
through media and social media and that
product can make our life easier and less
hassle. For example the creation of
android phones it is created for us to
connect easily in our community and if
not because of advertisement we will
not know that the product exists.
Promote communication climates of caring and mutual In Communicating we need to have
understanding that respect the unique needs and mutual understanding. For example a
characteristics of individual communicators. speaker they also need to care and
understand the audience, the speaker
should care the audience needs and
desire, avoid setting up a manipulative
climate. The speaker should make an
honest effort to speak to the audience In
a way that has their best interests at
heart to create persuasive arguments
that are not just manipulative appeals.
Before speaking the speaker should
know about the audience. The intention
and perception of the speaker should be
clear to create a climate of caring and
respect.
Condemn communication that degrades individuals and Example of this as a public speaker
humanity through distortion, intimidation, coercion, and hopefully, intimidation, coercion, and
violence, and through the expression of intolerance and violence will not be part of public
hatred. speaking experience. As a speaker
degrading other people is not a good
practice. The speaker should avoid
expressions of intolerance and hatred
like being a racist.
Committed to the courageous expression of personal Another example of this is about the
convictions in pursuit of fairness and justice. newscasters and journalizing they report
or write news about different issues
example a crime, they had a great
contribution in giving the justice. Also
abuse just like the TV program by Mr.
Raffy Tulfo it helps a lot of people that
experience abuse and crimes.
Advocate sharing information, opinions, and feelings when Example of thus are the newscaster or
facing significant choices while also respecting privacy and interviewer if the person who has
confidentiality. interviewed doesn’t want to reveal
his/her identity the reporter or journalist
 will hide it because privacy and
confidentiality must be respected.
Accept responsibility for the short- and long-term Still a newscaster is the example of this
consequences for our own communication and expect the principle because when he report an
same of others. issue he should be responsible of his
news even if there are consequences he
should stand his side and the truth. He
should not wash his hands, because it is
unacceptable.

Scoring points: 1 point to every correct and understandable example; and if you get all 9 correctly, you will be
given additional 1 point.