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Project: Tapioca Pearls: Ms. Sajalpreet Kaur Saloni Maheshwari Mba Ep UBS, Chandigarh

This document outlines a proposal to establish a tapioca pearls manufacturing facility in India. It begins with an analysis of the growing market for tapioca pearls, driven by the popularity of bubble tea. Currently, tapioca pearls are imported but producing them domestically could make bubble tea more affordable. The document then describes the key global producers of tapioca pearls, opportunities to segment the market, and technical details of the manufacturing process which involves mixing, forming beads, sorting, and drying the pearls. Key equipment needs are also outlined. Establishing local production of tapioca pearls could capitalize on the rising demand and save on import costs.

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Saloni Maheshwari
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344 views5 pages

Project: Tapioca Pearls: Ms. Sajalpreet Kaur Saloni Maheshwari Mba Ep UBS, Chandigarh

This document outlines a proposal to establish a tapioca pearls manufacturing facility in India. It begins with an analysis of the growing market for tapioca pearls, driven by the popularity of bubble tea. Currently, tapioca pearls are imported but producing them domestically could make bubble tea more affordable. The document then describes the key global producers of tapioca pearls, opportunities to segment the market, and technical details of the manufacturing process which involves mixing, forming beads, sorting, and drying the pearls. Key equipment needs are also outlined. Establishing local production of tapioca pearls could capitalize on the rising demand and save on import costs.

Uploaded by

Saloni Maheshwari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Submitted to: Submitted by

Ms. Sajalpreet Kaur Saloni Maheshwari


MBA EP
UBS, Chandigarh

PROJECT: TAPIOCA
PEARLS
Infrastructure and Project Finance
MARKET AND DEMAND ANALYSIS

1. Situational Analysis

Tapioca Pearls are a key ingredient of Bubble tea, a popular drink all around the world.
Tapioca Pearls are sphere that are made using tapioca starch. Tapioca is majorly
manufactured in few Asian countries and in Brazil.

The demand in India for Tapioca Pearls has only started increasing with bubble tea, and other
bubble desserts being sold in more and more outlets. The demand for these products is
increasing due to anti-inflammatory and anti-carcinogenic properties. Correspondingly, the
demand for Tapioca Pearls is also increasing as tapioca is the most popular topping in Bubble
Tea and Bubble Desserts. The Bubble Tea market is expected to reach $4.3 billion in 2027,
with a CAGR of 7.8% from 2020 to 2027 [ CITATION Vai19 \l 16393 ].

Due to import of Tapioca Pearls, it makes the Bubble Tea and Desserts more expensive.
Currently, the price of 1 kg of Imported Tapioca Pearls is Rs. 800. Therefore, it is lucrative to
manufacture Tapioca Pearls in the country as it will make the pearls more affordable.

2. Market Research

It can be seen that there is no producer of Tapioca Pearls in India. Tapioca Pearls are
currently only imported and supplied by Indian Distributors.

However, the key producers of Tapioca Pearls around the world are as follows [ CITATION
Ind20 \l 16393 ]:

a. US Boba Company
b. Universal Thai International Enterprise Co. Ltd.
c. Andes Food
d. Sunnysyrup Food
e. KEI FU FOODS
f. Chen En Food Product Enterprise
g. SHTASTYPLUS
h. TING JEAN FOODS
i. JIU ZHOU FOOD
The Segments of Tapioca Pearls can be divided by size:

a. Small (Medium): (5-8mm)


b. Large: (>8mm)
Tapioca Pearls can also be segmented by application:

a. Industrial Processing
b. Food Service
c. Household Use

TECHNICAL ANALYSIS

1. Material Inputs
a. Tapioca Starch: a powder made from Cassava Plant root.
b. Brown Sugar Syrup
c. Water
d. Potassium Sorbate: soluble salt
e. Guar Gum: thickener and stabilizer. India is one of the biggest producers of
Guar Seeds.

2. Manufacturing Process
a. Step 1: Mixing

Tapioca Starch is combined with Brown sugar syrup, water, potassium sorbate and
guar gum in an industrial mixer, resulting in a caramel-coloured powder.

b. Step 2: Beading

The base powder from step 1 is transferred to a machine where workers lightly mist it
with water. The powder is continuously spun while water is misted allowing it to start
forming beads. The quantity of water has to be perfect as more water will cause more
clumping, and less water will mean no formation of beads.

c. Step 3: Tumbling

The resultant from Step 2 is transferred to another machine where it is spun faster
with more water and base powder being added.

d. Step 4: Sorting
When the pearls are big, they are transferred onto a conveyer belt where they are
filtered according to the required size. The bigger pearls are broken down while the smaller
pearls are returned to the tumbler to grow more.

e. Step 5: Two-step heating

The final pearls are roasted in a rotary dryer at around 200-300oC and then cooled and
then go through a secondary drying at 50-60oC before being packed.

3. Product: Tapioca Pearls

4. Machinery and Equipment


a. Industrial Mixer: for Step 1
b. Tumblers: for Step 2 and 3
c. Conveyer Belt: for Step 4
d. Rotary Dryer: for Step 5
REFERENCES
Industry Research. (2020). Tapioca Pearls Market Size 2020 Global Industry Trends,
Segments, Competitors Strategy, Regional Analysis, Key Players, Statistics and
Growth to 2026. Industry Research.
Sangwai, V., & Deshmukh, R. (2019). Bubble Tea Market by Base Ingredient (Black Tea,
Green Tea, Oolong Tea, and White Tea), Flavor (Original Flavor, Coffee Flavor,
Fruit Flavor, Chocolate Flavor, and Others), and Component (Flavor, Creamer,
Sweetener, Liquid, Tapioca Pearls, and Others): Gl. Allied Market Research.

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