PirMehr Ali Shah

Arid Agriculture University, Rawalpindi

Office of the controller of Examinations
Final Exam / Spring 2021 (Paper Duration 24 hours)
To be filled by Teacher

Course No.: … MGT- 351 Course Title:- Introduction to Marketing,

Total Marks:- 30 Date of Exam: 08-02-2021
Degree: …………BSCS Semester:…3rd………… Section: B
Marks
Q.No. 1 2 3 4 5 6 7 8 9 10 Obtained/
TotalMarks
Marks
Obtaine
d
Total Marks in Words:
Name of the teacher: Ms. Misbah riaz
Who taught the course: Ms. Misbah Riaz Signature of teacher / Examiner:

To be filled by Student

Registration No:- 19-Arid-5127 Name: - Abdullah Shakeel

Answer the following questions.

.Case Study: ALIBABA.COM

Your client company for this assignment is Alibaba.com. The customers are the current or potential
customers of Alibaba. The case study and website address has been provided on Blackboard to help
you investigate the business customers and distribution model. Use the theory and models from the
textbook and classes to critically analyze the company, the customers, the distributors and suppliers
make recommendations based on your findings.

Your challenge is to recommend the next step to grow the Global market share. Alibaba has become a
‘powerhouse’ in the Chinese economy but as that economy slows Alibaba has to consider how it
maintains and builds on it’s phenomenal growth. The question for you is what should Alibaba do to
maintain the growth and market position, not just in China but Globally..

This is a business profile/report (clear goal, mission, vision: product/services details) so it should
be clear and precise. Use references where required and cite all material you use for your analysis and
to justify your arguments. You are still required to use citations in the body of the report.

It is strongly recommended that you use tables and diagrams to help explain your material and present
your analysis in the body of the report. The discussion (text) can then be used to present your findings
and conclusions, developed from the analysis. Tables must be less than one page in size and must
have clear headings and list the information sources.

The report must include a Title page,Contents page, and an introduction, address each of the key
sections and finish with a clear conclusion.

The case study word limit is 1300 words +/- 10%, not including the title, contents, reference pages
or tables, and diagrams. You can use appendices to present supporting material, but you are limited to
a maximum of 4 pages.
Answer:-
Summery:-
This report into the next step to grow the Global market share. How Alibaba do to maintain
the growth and market position, not just in China but Globally.

Title:-

Analysis of Global position and growth rate of

Alibaba.com

Contents:-

Sr.No Topic

1 Introduction

2 Critical Analysis

3 Vision of Alibaba.com

4  Mission of the Company

5 Critical Values

6 Alibaba B2B Stategy

7 Products And Services

8 Strategies they should adopt to growth its

position in global market.
9 Precise Conclusion

1. Introduction
China’s largest e-commerce player, Alibaba Group, has made waves after debuting on the
Hong Kong stock exchange and bolstering its war chest by about $US13 billion ($19 billion).
The company is one of the world’s largest e-commerce companies and controls about 80 per
cent of China’s huge and rapidly-growing online shopping market. Headquartered in
Hangzhou. Alibaba’s businesses cover a wide range of activities across e-commerce, cloud
services, finance and media, and entertainment. The company has come a long way from
just an idea by a wide-eyed English language teacher (who couldn’t even score a job at KFC)
to become China’s most dominant e-commerce platform. Alibaba was founded in 1999 by
that former English teacher (now a multi-billionaire and China’s richest man), Jack Ma,
along with 17 others.
Alibaba is the favored online destination for heavy shoppers, with a 98 per cent retention
rate. This creates a greater reliance on the Alibaba platform for shopping, which in turn
increases spending and, best of all, keeps the customers coming back and consistent revenues
flowing through to profits.

2. Critical analysis of alibaba.com:-

Alibaba is a B2B website catering to the needs of suppliers and buyers. The target audience
of the website is always some other company or its employees.
Alibaba offers a wholesale platform for small buyers on the global site seeking fast shipment
of small quantities of goods. Besides this, it also offers business management software and
Internet infrastructure services targeting businesses across China. Emerging from a single
apartment until in Hangzhou ,China ,Alibaba group burst onto the global e-commerce scene
with alibaba.com a -Web service which expedite is B2B trade  all over the world to become
one of the China's first online business .Alibaba.com has grown admirably from its initial
beginning as a general a market to a giant E marketplace.Alibaba.com Ltd is the worldwide
pioneer in business to business online business and the lead organisation of Alibaba group
which was founded in 1999. Alibaba.com is the biggest online commercial center for the both
worldwide and homegrown.

3. Goal of Alibaba.com:-
 Alibaba group's main goal is to make it simple to work together any place
 Alibaba.com was driving on the web and portable commercial centers in detail and
discount exchange
 Alibaba and power purchases trader and different members to direct business in our
biological system.

4. Mission of Alibaba.com
Alibaba Group's mission is to make it easy to do business anywhere. We enable businesses
to transform the way they market, sell and operate and improve their efficiencies. We provide
the technology infrastructure and marketing reach to help merchants, brands and other
businesses to leverage the power of new technology to engage with their users and customers
and operate in a more efficient way.
5. Vision of Alibaba.com:-
We aim to build the future infrastructure of commerce. We envision that our customers will
meet, work and live at Alibaba. We solve challenges of small business, procurement, sales
and marketing, management and financing through information technology.

6. Critical Values of Alibaba.com:-

Values of Alibaba culture
There are six qualities of Alibaba culture

 Client first
 Cooperation
 Embrace change
 Honesty
 Energy
 Responsibility
7. Alibaba.com B2B Strategy
Alibaba’s meteoric rise can be attributed to its focus on growing its enormous supplier base,
which targets Chinese and other Asian sellers that Amazon and other marketplaces don’t.
In other words, Alibaba’s B2B marketplace has acted like a gateway to China and the
growing economy’s enormous capacity to produce goods that the world wants.
To cater to this global demand, Alibaba does everything it can to build more trust, opening
the gates wider to the world. This is evidenced in initiatives like business verification, factory
inspections, and stringent demands on quality of products.

8. Product and
services
Alibaba provides a wide variety of products and services through its various online portals
.some of these products are

 Auto & transportations

 Eleclectronics
  Health & beauty
 Jewelry bags and shoes
 Online marketing
 Gifts sports & toys

9. Strategies Alibaba should adopt to growth its position in

global market:
Alibaba should maintain the growth and market position not only in China but globally also..
It can be done through-

Expanded deals and benefit:-

Selling merchandise and ventures to market the organization never had
help deals and build income.
Improve home ground seriousness :-
Alibaba organization become serious in the homegrown market before
their adventure in the worldwide zone .Being serious in the homegrown market encourage
organization to obtain a few systems that can help them in global business sectors.
Gain worldwide piece of the overall industry
  By going global, organization and will partake in the worldwide market
and gave a piece of gigantic worldwide commercial Centre.
Lower per unit cost and sell abundance creating limit:-
Alibaba catching an extra unfamiliar market will typically extend
creation to fulfill unfamiliar need.

-Alibaba should discover data on unfamiliar business sector to lessen troublesome and
tedious that discovering data and breaking down homegrown  business sector.

-For advancement Alibaba should utilize other advancement instruments like public
connection and other notice media to build higher consciousness of their items as opposed to
zeroing in on online in light of the fact that online can convey data about Alibaba yet greater
part can't get data so utilizing public connection Alibaba will have light on the current
circumstance.

Alibaba business model:-

Alibaba & The Future of B2B eCommerce:

Alibaba is only the beginning of the future of B2B eCommerce. There’s still lot of
opportunity for eCommerce stores, wholesalers, distributors, and retailers to build on
inefficient supply chains, paper-centric processes, and error-prone workflows.

10.Conclusion:-
In conclusion, Alibaba Group makes it easy for anyone to buy or sell online anywhere in the
world. Alibaba group is a family of Internet-based businesses that includes business-to-
business international trade, online retail and payment platforms and data-centric cloud
computing services.Alibaba.com has grown admirably from its initial beginnings as a small
e-Marketplace into a giant e-Marketplace. During this process of rapid growth, it has
becomes more exposed to greater competition. China's role in the global market is evolving
from a top manufacturing hub and exporter into a powerful global buyer as well.

The organisation has executed all the four procedures to move to the correct bearing

 .Alibaba.com has had the option to arise as a fabulous business to business side where
clients can undoubtedly acquire item and administration from the wide scope of items
accessible utilizing the promoting techniques
 .Alibaba.com has had the option to arrive at the focus on client and satisfying the
requirement needs likewise.
 Alibaba should improve its purchaser's security level by distinguishing questionable
providers who trick clients .