Kodak's belief in maintaining the status quo led them to reject an intrapreneur's proposal to develop digital camera technology, which likely would have saved them from imminent bankruptcy, as their film industry was made obsolete by advancing digital technology. The case highlights how intrapreneurs provide innovative skills that are vital for companies, especially those in rapidly changing industries like technology, to adapt and stay competitive as economies evolve.
Kodak's belief in maintaining the status quo led them to reject an intrapreneur's proposal to develop digital camera technology, which likely would have saved them from imminent bankruptcy, as their film industry was made obsolete by advancing digital technology. The case highlights how intrapreneurs provide innovative skills that are vital for companies, especially those in rapidly changing industries like technology, to adapt and stay competitive as economies evolve.
Kodak's belief in maintaining the status quo led them to reject an intrapreneur's proposal to develop digital camera technology, which likely would have saved them from imminent bankruptcy, as their film industry was made obsolete by advancing digital technology. The case highlights how intrapreneurs provide innovative skills that are vital for companies, especially those in rapidly changing industries like technology, to adapt and stay competitive as economies evolve.
Kodak's belief in maintaining the status quo led them to reject an intrapreneur's proposal to develop digital camera technology, which likely would have saved them from imminent bankruptcy, as their film industry was made obsolete by advancing digital technology. The case highlights how intrapreneurs provide innovative skills that are vital for companies, especially those in rapidly changing industries like technology, to adapt and stay competitive as economies evolve.
Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
You are on page 1/ 1
KODAK: An Intrapreneurship Case
This case serves as an event that highlights the importance of intrapreneurs in
many, if not all, organizations. Intrapreneurs provide specialized skillset that is perfect for the everchanging nature of industries, especially in the case of Kodak, whose trade is under the digital technology industry. Technology, as of today, is constantly and quickly evolving and companies that deal in this market must be innovative in order to stay in the competition. Kodak’s belief in status quo led them to reject Mr. Sasson’s proposal, which if accepted, would most likely save them from their imminent bankruptcy. The truth is that the status quo for constantly growing aspects of the economy can only last for so long. Pioneers and innovation will always be needed in order to adapt to the many changes in the economy.
Context of Business Understanding the Canadian Business Environment Canadian 1st Edition Karakowsky Solutions Manual - Quickly Download For The Best Reading Experience
