“A Study on Customer preference of Apache Bike in Balamurugan Agency”
1) Name:
2) Age:
a) 18-24 b) 25-30 c) 31 t0 35 d) 36-39 d) Above 40
3) Qualifacation
a) 10th b) +2 c) UG d) PG
4) Occupation
a) Student b) Employee c) Entrepreneur
e) Professional f)other occupation
5) Income status of the Customer
a)5000-9999 b) 10000-14999 c) 15000-19999 d) 20000-24999
e) 25000-Above
6) Courteous treatment and interaction with Customer
a) Excellent b) Good c) Neither good nor bad
d) Bad e) Worst
7) Color, promotion offers, & technical specification by customers
a) Yes b) No
8) Features that impressed most to buy TVS Apache
Bike features
Puncture resistance
Gas suspension
Anti Kickback
mechanism
Acceleration 0-60
kmph 5 sec
Maximum power(14.4
ps)
Look of bike
Other features
All features
9) Customer opinion about availability of model/colors in the tvs apache showroom
a) Yes b)No
10) The color most preferred by TVS Apache customers
a) Red b) Black c) t-grey
d) White e) Yellow
11) TVS Apache showroom sales executive has offered test ride to Apache customer
a) Yes if asked b) Not Asked c) No
12) Method used maximum to buy TVS Apache
a) Cash b) Finance c)loan d)cheque
13) what is your level satisfaction towards facilities in the apache show room
a) Highly Satisfied c) Dissatisfied
b) Satisfied e) Highly Dissatisfied
14)what is your opinion about the price of TVS Apache bike compared with other TVS products
Customers Number of
opinion customers
Highly rate
Reasonable rate
Low rate
moderate
15) How do get awareness towards TVS Apache bike
Customer opinion Number of
customers
Family & Friends
Already using TVS Apache bike
Media
Road show
16) How do you rank your TVS Apache
Customer ranking Number of
customers
Top class
Better to other bike
Not bad
bad
No idea
17) What do you think about the best feature of your apache bike
a. mileage
b. look
c. Brand name
d. engine power
e. other
18) Your level of satisfaction towards performance of the bike
a) Highly Satisfied b) Satisfied c) Dissatisfied e) Highly Dissatisfied
19)what is the reason you are preferring the apache bike
a. tubeless tyre
b. oil cooled engine
c. bhp
d. speed
e. mileage
20) Are you satisfied with the service provided by TVS show room
a) Highly Satisfied b) Satisfied c) Dissatisfied e) Highly Dissatisfied f) neutral
21)which bike you will prefer in apache
a) 160cc b)180cc
22)Your level of satisfaction towards the engine power of apache bike
a) Highly Satisfied b) Satisfied c) Dissatisfied e) Highly Dissatisfied f) neutral
23)what is the advantage of TVS apache bike
a. gear box
b. bhp
c. control
d. mileage
e.breaks
24)are you satisfied with the break capacity of TVS apache bike
a) Highly Satisfied b) Satisfied c) Dissatisfied e) Highly Dissatisfied f) neutral
25) which compotators bike you prefer than apache bike
a) unicorn b) Pulsar c) CBZ- extreme d)Yamaha FZ
26) How much Km you have travelled in your apache bike up to date
a. 500-5000
b. 5001-20000
c. 20001-40000
d. 40001 & above
27) What is the disadvantage of TVS apache bike
a. tubeless tyre
b. oil cooled engine
c. bhp
d. gear box
e. other:
28) what is the one thing you want to improve in TVS apache bike
a. tyre
b. gear box
c. bhp
d. other:
