Multimedia is the heart of every presentation, website and online interface in the context of the

21stcentury. It triggers the different senses to function well and catches the attention of the user
which aims to satisfy the audience through the use of different multimedia content like texts, music,
photos or images, interactive contents, animations, and videos.
The user experience serves as a tool to measure the usefulness of a product or service. It is his
behavior as a person towards the application or product that evaluates through his reaction while
using the product.

For that reason, you, the learner, is encouraged to know and understand the connection of
multimedia and ICT. By knowing their connection, you can easily understand, assess and determine
rich content of each online application. And as a future developer of a multimedia
application, this will give you the right insights on how to create meaningful content.

What’s In

This lesson provides basic information about the purpose of Multimedia and ICT in 21 st
Century. Stated here are the types of rich and multimedia content and the use of multimedia in
different fields. It also discusses the benefits of integrating multimedia in different field of applications
to catch the attention of the user and fulfil their needs to attain satisfactorily level of experience.

Notes to the Learner

Wix.com will be used in the following activities, create in
advance an account intended for blog posting. Screen capture
your webpage and include in your e-portfolio.

What’s New

Is your environmental advocacy campaign successful? It is a very challenging task yet a

fulfilling one to successfully create a website that supports a specific global issue. This task is difficult
especially if you do not have enough knowledge about the content on how to create an interactive
website (you may go back to previous modules on the development of web page).
Using the two pictures below, compare and contrast the content of the two websites. Write your
observation inside the Venn diagram and answer the following questions below.
 Figure 1 Figure 2

1. Which of the two websites has a professional look?

2. Which has more appealing content?

3. Which of the two websites offer an interactive interface?

What is It
Majority of the existing websites on the internet are interactive. The content can be
modified based on the preference of the users. It allows users to interact with the site even to comment
or create their own account. It also gives the user enough space such as file storage and let them use
the web browser instead of just using their site. There are some instances that there are ads that will
flash on the screen of the website that encourage the users to use and subscribe on it. Those are the
promotional materials generated by the web host and it is an example of a Web 3.0.

Types of Multimedia Content

Multimedia triggers the different senses to function well through the us[e of different multimedia
contents like texts, music, photos or images, interactive content, animations, and videos.

These are the following Multimedia Contents that you can see on an interactive website:

1. Videos – is a digital moving visual image generated through video hosting sites
(e.g., YouTube).
2. Sound, Music, or Audio – If you just want to listen in the plain speech, you can always record
a sound through your gadget and share it to the entire world. (e.g., WavePad)
3. Online Games – Most of the developers of online games has created “Browser-based Games”
today where you do not need to download and install in your PC and it is playable online via
browser (e.g., EverWing, Word Blitz, Piano Music).
4. Online Tests – These are the online survey forms that automatically tabulate and calculate
the results when it’s done (e.g., Online IQ, and Personality Test).
5. Courseware – is an alternative tool to educate learners through online coaching. (e.g., Moodle
Mobile).
6. Podcasts – A series of a digital audio files that is available on the internet for downloading to
desktops or mobile devices. (e.g., TED Talks)

Vodcasts – A series of videos streamed online that is available on the internet for downloading to
mobile devices. (e.g., YouTube series).
USES OF MULTIMEDIA IN DIFFERENT FIELDS

• Education – Multimedia plays a vital role on the learning process of the learners. Multimedia
content improves the learning process and motivate the students to interact well in the class.
• Entertainment – The special effects and animations that are being applied in all modern
movies are the products of multimedia content. For that reason, there have been a drastic
evolution on the world of online games, majority of the online games today that are highly
interactive.
• Business – Many businesses integrate media content on their advertisement as their
marketing strategy to attract prospect clients or consumers.
• Medicine – The field of medicine integrates multimedia content to analyze further their field
of study and to train future doctors and practitioners easily through visual presentation.
• Mathematics and Scientific Research – When we heard Mathematics and Scientific
research, we imagine that all the problems and issues related to them are very difficult to
analyze, understand, and solve. However, with the help of the videos, models, and
courseware, we can easily understand the methods used to solve complex problems.
• Government – Multimedia is very useful in all government agencies around the world. They
use multimedia to deliver information, procedures, and regulations from one place to
another.

What I Have Learned

ACTIVITY #3
Directions: Fill in the Blanks. Complete paragraph by choosing your answer on the box below.

Most of the websites integrate multimedia content to make their website more appealing to the
audience. It is one of the strategies of the developer to catch the attention of the user and let the site
visitors interact with each other on the website. Multimedia content comprises of _________, ________,
________, _________, _________, ___________, and __________.
The users may also use video hosting sites like YouTube to upload videos on your blog post by simply
copying the URL or the embedded code from the Embed tab in share menu.

videos

audios

online games

online tests

courseware podcasts

vodcasts
 Assessment
Directions: Multiple Choice. Choose the best answer for each question. Write the letter of your answer on a
separate sheet.

1. What is considered as one of the most popular multimedia applications because of its movies and video
games?
a. Advertisement
b. Entertainment
c. Education
d. Industrial

2. On which field does multimedia play a vital role as it encourages the learners to interact inside the class?
a. Industrial
b. Education
c. Entertainment
d. Advertisement

3. Which system enables users to select video and audio content when they want it?
a. Video on demand
b. Online participation
c. Online courseware and tutorials
d. Online environment

4. What is defined as the behaviors shown by the person or individual that uses the application or product
over the net?
a. user participation
b. user as a contributor
c. user experience
d. user demand

5. Which of the following is the integration of text, sound, graphics, animation and video into a single unit?
a. website
b. webpage
c. multimedia
d. presentation

6. Each webpage has its own unique _____________.

a. database connection
b. personal search engine
c. animation scheme
d. universal resource locator (URL)
7. Which of the following inspire the United States to form a new way of communicating, now commonly
known as the Internet?

a. Gulf War
b. Vietnam War
c. World War II
d. Cold War
8. People use online platforms for make their daily activities easier; therefore, Ecommerce website is for
____________.

a. business to business transactions and business to consumer transactions

b. getting money from your computer online
c. selling your home on the net
d. a revolution in business practices
9. Educational website helps make the process of learning entertaining and attractive to the audience,
especially in today’s generation. Which of the following BEST describe computer-based training?

a. a video game
b. a method of training a computer to reject viruses.
c. a method of education that allows people to learn at their own pace, using interactive software.
d. a method of training the computer to perform routine tasks.
10. Which of the following advances in multimedia were made in the early 1970’s?
a. Advances in the ability to fit more text in a presentation
b. Advances in making supercomputers
c. Advances in integrating computers with CD’s
d. Advances in graphics, movies, and audio

11. In1980’s, ISP is a company that provides individuals and other companies access to the internet and other
related services such as Web site building and virtual hosting. What does ISP stand for?

a. International Service Protocol

b. Internal Services Protection
c. Internet Service Provider
d. Internet Search Program
12. A good way for communication and helps us to understand the messages that someone’s trying to convey
because of the combination of text, graphics, audio, video, and animation using computer. It is called
____________.

a. media
b. newspaper
c. multimedia
d. hypermedia
13. Multimedia play’s important role today. Which of the following BEST describe multimedia?
a. moving images and text
b. images and audio
c. integration of still and moving images, text, and sounds by means of
technology

d. programs that combine text and images on a television screen

14. Web servers and web browsers rely on the SSL protocol to help users protect their data during transfer by
creating a uniquely encrypted channel for private communications over the public internet. What does
SSL stand for?

a. saving sharing and limits

b. safe secured and locked
c. secure socket limbs
d. secure socket layers
15. Which of the following BEST describe presentation?
a. a sequence of slides that usually incorporate text, sound, graphics, and animation
b. a speech
c. information presented using more text than graphics and animation
d. a television interview or news report