REGENT UNIVERSITY COLLEGE OF SCIENCE AND
TECHNOLOGY
DEPARTMENT: DIVINITY
COURSE NAME: PRINCIPLES OF MANAGEMENT
COURSE CODE:
CREDIT HOURS: 3
EFFECTIVE DATE: January 2010
LECTURER: F.G. AFARI
PHONE: +233 (20) 662 1187 +233 (27) 455 0771 +233 (24) 316 5472
EMAIL: afarfred@yahoo.co.uk
1.0 COURSE DESCRIPTION:
This course focuses on the foundations of management theory. Management is presented as a
discipline and as a process. The course introduces key issues of management from the essential
skills to management ethics. Major topic areas will include the foundations of planning and
decision-making, organizational design, managing change and innovation, leadership,
motivation, communications, supervision and control of operations..
2.0 COURSE OBJECTIVE:
This course is designed to develop your critical thinking skills;
3.0 COURSE OUTLINE:
3.1 OVERVIEW OF STRATEGIC MANAGEMENT
Nature and scope of strategic management
Dimension of strategic management
Benefits of strategic management
The three levels of strategic management
The strategic management process
Guidelines for effective strategic management
The relevance and application of strategic management to the church
3.2 DEVELOPING MISSIONS, VISIONS, OBJECTIVES, SOCIAL AND ETHICAL
RESPONSIBILITIES
Developing the organisations strategic vision and mission
The nature of business missions
Components of a mission statement
Establishing objectives
The nature of long-term objectives
Characteristics of high quality objectives
Strategic management and social responsibility
Specific areas of social responsibilities
Influence of social responsibility on business
Managing social responsibility
3.3 ENVIRONMENTAL ANALYSIS, RESOURCES AND COMPETITIVENESS
Strategic thinking
Analysising the external environment
key external forces
industry and competitive analysis
Analysing the internal environment
SWOT analysis
Value chain analysis
3.4 IDENTIFYING STRATEGIC ALTERNATIVES
Corporate strategic alternatives
Generic strategies
International strategic choices
Considering the mode of entry
3.5 STRATEGIC ANALYSIS AND SELECTION
Boston Consulting Group Growth Share Matrix
Planning Grid
Competitive Strategy Formulation
Life Cycle Approach
3.6 THE STRATEGIC MANAGEMENT PROCESS
Implementing strategy
management issues
tactical issue
3.7 STRATEGY REVIEW, EVALUATION AND CONTROL
3.8 DYNAMICS OF COMPETITION
Competition: introduction
Analysing an industry
Competitive advantage and competitive success
3.9 PERFORMANCE, GOVERNANCE AND ETHICS
4.0 COURSE STRUCTURE
Lectures
Case Discussions
Group Projects
Group presentation (Optional)
Internal Exercises (Optional)
Simulations (Optional)
5.0 DELIVERY METHODS
This course uses PowerPoint to deliver lecture, case studies and in-class discussions
6.0 TESTING AND ASSIGNMENTS
Assignment due dates and test dates are announced in class. Students are responsible for keeping
track of these dates.
7.0 FORM OF ASSESSMENT
15% Assignment or group presentation
15% Mid-Sem examination
10% Attendance
60% Final semester examination
8.0 REFERENCES
Marfo-Yiadom, E., & Boachie-Mensah, F.O. (2005). Strategic Management. Germain
Publication. Cape Coast
Thompson, J.L. (2004). Strategic Management. Fourth Edition. Gray Publishing,
Tunbridge Wells.