Name Ania Melnyk ____________________________ Class M3 15.
20______________________
Unit Test 6
Answer all thirty questions. There is one mark per question.
LANGUAGE
1 Complete a discussion about some photographs for a marketing campaign with the words in
brackets. Write the words in their adjective, adverb, comparative or superlative form.
A: I like this picture of the couple on the boat. It’s a (1)___better than__(good) image because it
shows the lifestyle of our customers.
B: Yes, but I think the people in it need to be (2)____younger than___(young). If we’re going
target a (3)___wider than____(wide) market we need something (4)_more exciting
than_(exciting). How about this picture? It’s much (5)____harder than__(hard).
A: Yes, but the car is a bit male for me!
B: What do you mean?
A: Even the (6)_most cynical__(cynical) female customer in the world would see that this is about
men.
B: Women drive cars too!
A: But not ones as (7)_____large___(large) as that. No, I think the brand image should be
(8)__softer than__(soft). Something that women will respond more (9)__more
positive___(positive) to.
B: The third picture gives the (10)___easiest ___(easy) understood image because it actually
shows the product.
B: I know but how many adverts feature the product anymore?
VOCABULARY
2 Read the definitions and write in the missing consonants to make the word.
11 M a R K e T i N G M i X: Product, price, promotion and place are this.
12 B R a N D: The name of a product or group of products.
13 a S P i R a T io N S: The hopes and wishes of consumers.
14 C o N S u M e R S: The people who buy or use the products.
PHOTOCOPIABLE © 2006 Pearson Longman ELT 1
15 P i T C H: What sales reps or adverts do when they sell a product.
16 L o G o: The symbol of a company found on its products.
17 M a R K e T e R S: The people who market the products.
18 a D V e R T i S e: To promote the product.
19 C o M P e T i T o R S: Other companies selling the same products.
3 Tick the correct spelling of these words.
20 powerful ( __+___ ) powerfull (_____ )
21 inovative ( _____ ) innovative ( __+___ )
22 originality ( __+___ ) originallity ( _____ )
23 corupt ( _____ ) corrupt ( __+___ )
24 efective ( _____ ) effective ( __+___ )
USEFUL PHRASES
4 Underline the correct word in italics.
25 It’s a bit / few more expensive than the others.
26 It’s simply lot / way too expensive for my clients.
27 This is by / a far the better alternative.
28 I don’t think there’s much / slightly difference to be honest.
29 There are a few / little changes on the newer model.
30 It’ll cost bit / slightly more but it’s worth it.
PHOTOCOPIABLE © 2006 Pearson Longman ELT 2
