This business plan is for a meat restaurant called "Meat Me at the Kitchen" located in Veranza Mall in General Santos City. The restaurant will sell beef, pork, chicken, lamb and Korean meats. It will also offer hot tea, bottomless tea, jams, and dirty ice cream. The target customers are families of 4 or more who earn over 100,000 PHP annually. The total startup costs are estimated at 1,000,000 PHP, including fixed costs of 800,000 PHP. Sales are projected to be 44,000 PHP for beef in the first week, growing to 49,500 PHP in the second week. Advertising costs are estimated at 5,000 PHP per week. The production
This business plan is for a meat restaurant called "Meat Me at the Kitchen" located in Veranza Mall in General Santos City. The restaurant will sell beef, pork, chicken, lamb and Korean meats. It will also offer hot tea, bottomless tea, jams, and dirty ice cream. The target customers are families of 4 or more who earn over 100,000 PHP annually. The total startup costs are estimated at 1,000,000 PHP, including fixed costs of 800,000 PHP. Sales are projected to be 44,000 PHP for beef in the first week, growing to 49,500 PHP in the second week. Advertising costs are estimated at 5,000 PHP per week. The production
This business plan is for a meat restaurant called "Meat Me at the Kitchen" located in Veranza Mall in General Santos City. The restaurant will sell beef, pork, chicken, lamb and Korean meats. It will also offer hot tea, bottomless tea, jams, and dirty ice cream. The target customers are families of 4 or more who earn over 100,000 PHP annually. The total startup costs are estimated at 1,000,000 PHP, including fixed costs of 800,000 PHP. Sales are projected to be 44,000 PHP for beef in the first week, growing to 49,500 PHP in the second week. Advertising costs are estimated at 5,000 PHP per week. The production
This business plan is for a meat restaurant called "Meat Me at the Kitchen" located in Veranza Mall in General Santos City. The restaurant will sell beef, pork, chicken, lamb and Korean meats. It will also offer hot tea, bottomless tea, jams, and dirty ice cream. The target customers are families of 4 or more who earn over 100,000 PHP annually. The total startup costs are estimated at 1,000,000 PHP, including fixed costs of 800,000 PHP. Sales are projected to be 44,000 PHP for beef in the first week, growing to 49,500 PHP in the second week. Advertising costs are estimated at 5,000 PHP per week. The production
Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
You are on page 1/ 6
SAMPLE BUSINESS PLAN
1. IDENTIFYING INFORMATION
1.1 Type of Business: Meat Me at the Kitchen (Restaurant)
1.2 Proposed Location: Veranza Mall, General Santos City
1.3 Name of Owner(s): Jie-Ae Celine Lee, Keziah Anna Apondar, Princess Trishia Gumisad, Gerylou Diono, Kenneth Toledo
1.4 Owner(s) Capitalization: PHP 1,000,000
1.5 Amount of Loan (if there is):
2. MARKET PLAN
2.1 Describe your products or services
-What is (are) your product(s) or service(s)?
Meat Me at the Kitchen will sell, beef, pork, chicken, and lamb meat. They also sell Korean meat and ramen. For drinks, they offer hot tea, and bottomless tea. They will also sell jams and dirty ice cream, and we also give free table bananas to customers.
This meat shop can cater bulk orders, offers delivery service, and the customers can choose their own cut of meat and how they want it cooked.
-Describe your product(s) or service(s).
Physical and other Who are the Where are the Why do they buy the characteristic customers customers from product(s) Everyone General Santos City Because our meat is We sell fresh meat and nearby always fresh and we cities/provinces offer Korean meat which is rarely seen in any meat shops in General Santos City We have a restaurant Everyone General Santos City Because it’s satiating, behind the meat shop and nearby and they can have the cities/provinces chance to choose their own desired part of meat and cook it the way they want Hot tea Everyone General Santos City drinking tea during or and nearby after meals aids cities/provinces digestion by relieving stomach gas and flatulence 2.2 Compare your product or service to its competitors. (What distinct characteristic does your product or service have?) What is it which you can offer differently?
My product(s) or service(s) My competitors’ product(s) or service(s)
Beef, pork, chicken, and lamb meat More affordable Korean meat and ramen The ingredients used are from Korea and Japan Offer hot tea, and bottomless tea All natural Jams and dirty ice cream Fresh and originally made by the company Free table bananas It’s free and good for the health
2.3 Describe the place where you will locate your business. (Where will the business be located? Why did you choose this site? Why not other site?) Sketch of location based on population household/density, industry & other businesses.
2.4 Describe your market area. (What is your market area? What characteristic does this have?)
My Market Area(s) Description of the Area(s)
Veranza Mall Business area Comfortable Accessible to people
2.5 Who are your main target market? Describe them, use segment variables i.e. demographic, psychographic.
My Main Customer Description of the Customer
Heavy meal eaters Young adults and adults (16 and up) Family size from four and above Non-muslim groups People with annual salary of 100,000 and up No specific gender No specific educational attainment Filipino citizens 2.6 At what price will you sell your product? Answer only which is applicable in your business.
What are your expenses How Much? Amount per item
(cost)? 1.Fixed Cost (Depreciation ₱ 800,000 Saw- ₱ 500,000 Cost) Fridge - ₱ 100,000 Building- ₱ 100,000 Cooking materials- ₱ 100,000 2.Raw Materials ₱ 50,000 Pork- ₱ 10,000 Chicken- ₱ 10,000 Beef- ₱ 10,000 Korean meat- ₱ 10,000 Other ingredients- ₱ 10,000 3.Labor ₱ 100,000 Waiter, cleaner, cashier, cutter, cook - ₱ 400/day 4.Other Expenses ₱ 50,000 Sanitary materials- ₱ 10,000 Lightings- ₱ 10,000 Interiors- ₱ 10,000 Exteriors- ₱ 10,000 Total Expenses (cost) ₱ 1,000,000 Total number of product Approximately 300-500 (product produces) Cost per piece Prices may vary on what type Mark-up of meat, what part of meat, Cost per piece and how they want it cooked.
2.7 Estimated Sales (What is the volume and value of your estimated sales for first three months?)
Products/Service ESTIMATED SALES (Volume and Value)
s to be Sold WEEK 1 WEEK 2 Volume Value Volume Value Beef @ 220php 200kg 44,000 225kg 49,500 Pork @ 200php 300kg 60,000 350kg 70,000 Chicken @ 250kg 41,250 350kg 57,750 165php Lamb Meat @ 50kg 13,000 60kg 15,600 260php Korean meat @ Ramen @ 260php 25 servings 6,500 40 servings 10,400 Hot tea @ Bottomless tea @ Jams @ Dirty Ice Cream @
2.8 Sales Promotion. (Select only Promotional Activities or Strategies that you will use to attain your projected or estimated sales? How much will it cost you to implement each strategy?)
May also be termed as Operation Flow. This should also reflect number of person corresponding the stage of process.
3.1 Describe your production processes/service processes (in sequential order)
i.e. Boning → Cutting the meat in different parts → Trimming (separation of fat) → Injection of brine → Tenderdizing → Quality Control → Packing
3.2 Machine, Tools and Equipment Required
MTE Required Number Cost/Unit Amount Source/s
Blade 3 350 1,050 Local Market Stove 5 15,000 75,000 Local Market Refrigerator 2 16,000 32,000 Local Market Freezer 4 19,000 76,000 Local Market Cash register 2 28,700 57,400 Local Market Water Dispenser 1 7,000 7,000 Local Market Pan 5 360 1,800 Local Market Kaldero 5 450 2,250 Local Market Faucet 6 5,000 30,000 Local Hard wares Steamer 1 2,500 2,500 Local Market
TOTAL 284,750 3.3 Structures Required
Structures Number Cost/Unit Amount Source/s
Required Dining hall 1 Comfort room 2 Counter 1 Display area 1 Order’s lane 1 Lavatory 1 TOTAL
3.4 Furniture and Fixtures Required
Furniture and Number Cost/Unit Amount Source/s
Fixtures Required Wooden Tables Approximately ₱ 10,000/set ₱ 200,000 Local Hard and chairs 20 tables wares Sink 5 ₱ 8,000/piece ₱ 40,000 Local Hard wares Toilet 2- ₱ 8,000/piece ₱ 16,000 Local Hard wares Cabinet 1 ₱ 5,000 ₱ 5,000 Local Hard wares TOTAL ₱ 31,000 ₱ 261,000 Local Hard wares
3.5 Other Fixed Asset Required
Other Fixed Number Cost/Unit Amount Source/s
Asset Required Land 1 Building 1 Slicer 1 ₱ 500,000 ₱ 500,000 Local Hard ware TOTAL
3.6 Raw Materials/Supplies Requirements
Raw Number Cost/Unit Amount Source/s Materials/Supplies Requirements Chicken Meat 50 kg ₱ 160/kg ₱ 6,000 Local Slaughters Pork Meat 50 kg ₱ 190/kg ₱ 9,500 Local Slaughters Beef Meat 50 kg ₱ 210/kg ₱ 10,500 Local Slaughters Lamb Meat 50 kg ₱ 250/kg ₱ 12,500 Local Slaughters Spices 100 kg ₱ 200/kg ₱ 20,000 Local fresh market TOTAL ₱ 1,010 ₱ 58,000
3.7 Labor Requirements (Monthly)
Labor Number Cost/Unit Amount Source/s
Requirements Min. level of Employees 10 ₱ 400/day ₱ 4,000 HR production Raw materials 200/kg ₱ 200/kg ₱ 40,000 Local market Max. level of Employees 10 ₱ 400/day ₱ 4,000 HR production Raw materials 300/kg ₱ 200/kg ₱ 60,000 Local market
3.8 Other Monthly Expenditures
Other Monthly Expenditures Amount
Rent ₱20,000 Electricity ₱15,000 Water ₱5,000 Maintenance ₱ TOTAL ₱40,000
