University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High School
AMAZING SWEETS COMPANY
(YEMAZING BALLS)
A Business Plan Presented To
The Faculty of the Senior High School
University of Perpetual Help System Laguna
Sto. Niño, Biñan City, Laguna
In Partial Fulfillment
Of the Requirements for the Subject
Entrepreneurship
By:
William Barrun
Patricia Marie Adriatico
Joreeca Jane Dayao
Shaina Marie
Dennielle Reign Perez
Marjelyn Zamora
February 2018
I. EXECUTIVE SUMMARY
University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High School
"Amazing Sweets Company" is a food company which can provide a distinct dessert. It is
a food service designed for various group of individuals for those who choose to eat outdoor or
in an area that gives their ideal environment according to their standards. It envisions that by the
year 2022, extraordinary goodies agency might be the first-class food service company within
the location of Biñan Laguna. Its commitment is to satisfy the customers taste and serves cheap
or affordable. It'll be promoting a tasty dessert that gives nearby alternative to the predominant
chains.
In the market, Amazing Sweets will be the very first ever candy or dessert in Biñan town.
The proponents’ intention to do commercial enterprise with and could direct their advertising
techniques to the residents of ten (10) exclusive barangays in Biñan Laguna. Convincing and
attracting advertising techniques may be used to capture the eye of potential customers in giving
the excellent carrier within the metropolis. In launching it, the proponents will consider the
tactical advertising and marketing tools-product/service, fee, region and merchandising. To make
certain high-quality service, secure set of system which includes container, basket and plastic. To
captivate the attention of the customers, while looking forward to their orders to return. Amazing
Sweets Company will offer a delicious dessert. The boxed sweet of "Amazing Sweet Company"
shall be transferring from one vicinity to any other. With respect to pricing, it's going to offer
services deals to be able to include the type of dessert at a discounted charge. In order to promote
this Yemazing balls dessert flyers can be distributed to people in mass. Posters can also be
posted in extraordinary areas not so far from the selected areas or places. Signage will also be
stalled on the wall in one-of-a-kind shops that is positioned in 10 barangays. The proponents will
even use net in spreading statistics to capability customers.
Thinking of the value variations of the services within the line and consumer evaluations
of their specific functions, the proponents chose provider line pricing with a view to set up one-
of-a-kind expenses among the ordinary dessert store. Coming into the increase level on which
income starts to boom quickly and competitors start to get up, lower charge could be set to
penetrate the market. At adulthood degree, on which sales growth will gradual down and extra
competition arises the proponent shall set their prices the equal with the competition. As sales
and profits decline, promotional pricing can be used. costs might be lower than its common list
rate, higher advertising campaign and competitive income promoting may be launched to cowl
the coast for the survival of the business. Product package pricing could be used in any respect
degrees.
University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High School
The company is projected to be competitive due to the fact in standards, it's miles a brief
form of provider, cheap rate and reachable to the customers. With this, Amazing Sweet's
Company proponents calculated the projected demand the use of ability market, average provider
obtained weekly and the numbers of week in a year.
I. INTRODUCTORY PAGE
This business plan mainly talked about the opportunities of the boxed sweets- Yemazing
Balls in the area of Biñan, Laguna. How the “Amazing Sweets” operate and how it will be
successful despite the risk in running the business. Furthermore, this business plan will also show
the role of advantages and disadvantages of the product.
The owners of the business are as follows:
Joreeca Jane B. Dayao - Blk 11 L1A1, Zavalla Village, Brgy. Market Area, Santa
Rosa, Laguna
Patricia Marie D. Adriatico - Blk 6 L11, PLDT Village, Brgy. Soro Soro, Biñan,
Laguna
William Harry L. Barrun - Blk 80 L12, Sapphire St., Phase 4, South fairway,
Landayan, San Pedro, Laguna
Shaina Marie V. Mercado - 312, Brgy. Ganado, Biñan City, Laguna
Danielle Reign B. Perez - Blk. 13 Lot 31 Cottonwood St., St Joseph Village 10 Ph. 1,
Brgy. Langgam, San Pedro City, Laguna
Marjelyn Z. Zamora - #51 Purok 1, Brgy. Malitlit, Santa Rosa City, Laguna
University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High School
II. NATURE OF THE BUSINESS
A brand-new era of sweet-food lovers is lining up at boxed sweets like never before. Some
of them knew that this kind of product is famous in the market but Yemazing ball is a different
product that can give you a satisfactory taste and will provide you a new combination of two
desserts in one product. Like such a lot of different popular trends, they are the contemporary
model of a long-standing a part of the world lifestyle. Regardless of the financial repute is, still
humans constantly have the need to eat. Therefore, dealing with a boxed sweet enterprise may be
beneficial and all you must do is construct a shop in an area with heavy site visitors like parks or
down the city streets. To demonstrate, owning a boxed sweet is a super thing as it’s very
convenient and you could usually create stores some place else to get access to the hungry
crowd. From an entrepreneurial viewpoint, food ventures additionally have lesser overhead and
require fewer personnel than restaurants. It could additionally be without a doubt moved from
one location to any other if for some reasons, it does now not anymore bring in sufficient cash
waft.
Amazing Sweets Company made a twist in the graham ball that is different from the
traditional graham ball people all know. The company will use yema as the graham balls' filling.
Graham crackers and related animal crackers are whole wheat crackers made with a special type
of flour. They are slightly sweetened with sugar and honey and are sold in a variety of sizes and
shapes. First developed in 1829, they remain a popular snack food, and millions of crackers are
sold each year. The development of the graham cracker is attributed to Sylvester Graham, an
American clergyman. In 1829, he concocted the recipe for a cracker whose main ingredient was
an unshifted, coarsely ground whole wheat flour. Touting his product as a health food, he
produced and sold it locally. Over time, it became known the graham cracker. Due to its
popularity and innovation, other bakeries copied his recipe and eventually developed methods
for its mass production. Since then, graham crackers have been a popular snack food. They have
also become an important ingredient in pie crust recipes. Yema has said to have originated from
Bulacan province as it is well known for different Filipino sweets. Yema is a traditional Filipino
candy made from combining the basic brown/white sugar and condensed milk. Yema also
transform now as it is incorporating with the richness of powdered milk and nuttiness of peanut
butter, it is a soft and creamy delight which used to be the best sweets for the Filipino.
University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High School
Here’s an immediate rundown for boxed sweet of Amazing Sweets Company business
together with the basics on the way to get started: Going shifting- alternatives are having the
decision how to sell your foods relies on beginning budget or capital and capacity for returns,
having creative thoughts and the will to meet them, kind of food you wish to offer, skills in
managing the business, volume of the business startup revenue and the target area and
demographic.
Ultimately, this observe is for individuals who are engaged and with near stumble upon in
eating in the boxed sweets and to individuals who patronize boxed sweet services and its
marketability and possibility.
SERVICE DESCRIPTION
Yemazing Balls is a product that is a combination of Yema and Graham in a shape of a
ball or a lollipop. The yema will be shaped into a ball and will be covered with the graham
making it into a brown colored candy. It will meet everyone’s expectation of sweet which is
amazingly delicious at an extremely low price. Furthermore, the product will be both available
and affordable by people of all ages. In addition, eating will be more fun and unforgettable with
family and even friends.
CAPITALIZATION
The capital required to produce the product is Three Hundred Peso (P300.00) which has
been contributed as follows: in the amount of Fifty pesos (P50.00) for each members Joreeca
Jane B. Dayao, Patricia Marie D. Adriatico, William Harry L. Barrun, Shaina Marie V. Mercado,
Danielle Reign B. Perez, Marjelyn Z. Zamora contributed the said amount in the form of cash.
The capital will change depending on how many products is needed to be produced. The money
that they will used will be coming from their personal savings and money given by their
guardian.
III. FUTURE OUTLOOK AND TRENDS
University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High School
A brand new era of sweet-food lovers is lining up at boxed sweets like never before. Some
of them knew that this kind of product is famous in the market but Yemazing ball is a different
product that can give you a satisfactory taste and will provide you a new combination of two
desserts in one product. Like such a lot of different popular trends, they are the contemporary
model of a long-standing a part of the world lifestyle. Regardless of the financial repute is, still
humans constantly have the need to eat. Therefore dealing with a boxed sweet enterprise may be
beneficial and all you must do is construct a shop in an area with heavy site visitors like parks or
down the city streets. To demonstrate, owning a boxed sweet is a super thing as it’s very
convenient and you could usually create stores some place else to get access to the hungry
crowd. From an entrepreneurial viewpoint, food ventures additionally have lesser overhead and
require fewer personnel than restaurants. It could additionally be without a doubt moved from
one location to any other if for some reasons, it does now not anymore bring in sufficient cash
waft.
Amazing Sweets Company made a twist in the graham ball that is different from the
traditional graham ball people all know. The company will use yema as the graham balls' filling.
Graham crackers and related animal crackers are whole wheat crackers made with a special type
of flour. They are slightly sweetened with sugar and honey and are sold in a variety of sizes and
shapes. First developed in 1829, they remain a popular snack food, and millions of crackers are
sold each year. The development of the graham cracker is attributed to Sylvester Graham, an
American clergyman. In 1829, he concocted the recipe for a cracker whose main ingredient was
an unsifted, coarsely ground whole wheat flour. Touting his product as a health food, he
produced and sold it locally. Over time, it became known the graham cracker. Due to its
popularity and innovation, other bakeries copied his recipe and eventually developed methods
for its mass production. Since then, graham crackers have been a popular snack food. They have
also become an important ingredient in pie crust recipes. Yema has said to have originated from
Bulacan province as it is well known for different Filipino sweets. Yema is a traditional Filipino
candy made from combining the basic brown/white sugar and condensed milk. Yema also
transform now as it is incorporates with the richness of powdered milk and nuttiness of peanut
butter, it is a soft and creamy delight which used to be the best sweets for the Filipino.
University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High School
Here’s an immediate rundown for boxed sweet of Amazing Sweets Company business
together with the basics on the way to get started: Going shifting- alternatives are having the
decision how to sell your foods relies on beginning budget or capital and capacity for returns,
having creative thoughts and the will to meet them, kind of food you wish to offer, skills in
managing the business, volume of the business startup revenue and the target area and
demographic.
Ultimately, this observe is for individuals who are engaged and with near stumble upon in
eating in the boxed sweets and to individuals who patronize boxed sweet services and its
marketability and possibility.
ANALYSIS OF THE COMPETITORS
From the article of Special to the Sun-Sentinel (Lempert 1998) Americans appear to jabber about
decreasing calories and fat admission, yet as per IRI, a Chicago organization that tracks market deals,
solidified pastries and garnishes (excluding dessert or solidified yogurt) is a $709 million every year
classification up more than 4 percent for the year finished Oct. 12. Furthermore, in terms of ingredients
and price, shoppers are going upscale.`There's been a reaction against the low-fat/no-fat pattern,'' says
Wear Kemp, VP of showcasing for the retail division of Mrs. Smith's Pastry kitchens, of Thomasville, Ga.
``Consumers have discovered that low-fat doesn't really mean low-cal. They might be direct in their
admission of liberal pastries, however when they enjoy they need quality.''
According to Anderson (1998) Pepperidge Ranch, of Norwalk, Conn., has seen its solidified cake
business increment 13 percent in the previous year. It has added a strawberry bind cake to its Pastry
Works of art line, presented in 1996. Taking into account customers' dietary patterns is ``a double edged
sword”,``One minute they're eating less carbs, the following moment they figure they merit a treat.'' A
pattern that has helped the upscale treat class is the proceeding with notoriety of coffeehouses and the
baked good or sweet that java sweethearts are requesting with their cappuccino or latte. What's more,
as the in-store bread shop has turned out to be more prevalent, solidified sweets have needed to rival
hand crafted style cakes and pies. That is reflected in the elements of the upscale solidified lines:
genuine chocolate, genuine margarine, and natural product pies whose first fixing is really organic
product. It additionally is commonly reflected in costs. Upscale solidified treats will frequently cost 15
percent to 30 percent more than the organization's customary line.
University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High School
http://articles.sun-sentinel.com/1998-01-29/features/9801260123_1_desserts-restaurant-classics-pies
According to Freundlich (2013) there's a reason a few of us ache for gooey treats when we're
feeling low: They're established in glad affiliations, clarifies Susan Bowerman, RD, right hand chief of
UCLA's Middle for Human Nourishment. "These sorts of yearnings originate from a long time ago settled
examples," she says, "similar to recollections from when we were kids and were relieved with treats or
compensated for doing admirably with frozen yogurt." Tastes, surfaces and fragrances that summon
these constructive individual recollections all can influence us to grin, and sweet treats especially
chocolates are top satisfaction triggers. Another investigation from Harvard Restorative School proposes
that eating high-glycemic foods that spike your glucose can cause solid longings for all the more hours
after the fact. Furthermore, it isn't a gentle sort of craving, either: Scientists at Yale College exhibited
with X-ray examines that a similar reward circuits were enacted in the brains of ladies indicated pictures
of drain shakes as those found in addicts wanting medications or liquor.To get your sweet fix without
getting caught in this cycle, decide on fragrant treats with bunches of flavor yet less sugar, in addition to
fiber or protein to moderate processing for most extreme backbone, Bowerman says. Attempt a bowl of
strawberries dunked in two squares of liquefied dull chocolate, some low-fat yogurt with a tablespoon
of nectar or cinnamon-spiced tea with skim drain.
http://www.health.com/health/article/0,,20734087,00.html
According to Dessert trends (2014) when it comes to the booming foodie demographic known as
the millennial, dessert is a social and culinary experience. Millennials were born into a world of infinite
choice and have come to expect the unexpected in foods and beverages, including desserts.
Millennials also eat impulsively. According to the Culture of Millennials (2011) report from The Hartman
Group Inc., Bellevue, Wash., millennials try not to “really think about it too much ... just eat whatever I
want when I feel like it.” Unique desserts that may be shared are appealing to the demographic that is
eclipsing baby boomers in numbers and importance. They are projected to outnumber non-millennials
by 2030 and because dessert is an important part of their lifestyle, product developers are developing
products that satisfy their sweet tooth.
(Berry 2014) stated that most of the individuals appreciates a little sweet treat after a meal, whether it
is a cookie, fruit or a scoop of ice cream. Even with consumers increasingly making better-for-you food
and beverage choices, they are not ready to desert dessert.
Out-of-home sweet utilization is on the ascent as purchasers extend their meaning of "dessert" to
incorporate more nontraditional things, according to the Dessert Consumer Trend Report (2013) from
University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High School
Technomic, Inc., Chicago. Pastry is additionally never again constrained to the last course of the night
supper. It has turned into a throughout the day, any-day marvel. Truth be told, 40% of shoppers now eat
dessert twice every week or all the more frequently, up from only 36% of those surveyed in 2011, as
indicated by the report. Just about portion of customers' post-eatery supper pastries are obtained at a
similar eatery, while the rest of eaten at home or at another sustenance benefit area. What draws in
customers to eating sweet out — liberalities that are not effectively arranged at home or may not be
promptly found at another sustenance benefit idea. Another fascination is treats that might be shared
and modified.
http://www.bakingbusiness.com/articles/news_home/Trends/2014/01/Dessert_trends_2014_Sweet_si
ng.aspx?ID={C5280795-4EA4-4EB2-9AAF-7C9BEF090366}&cck=1
According to (Pavesic 2005) selling Harder isn't sufficient to numerous organizations that slight the
connection between promoting, marketing, and offering. In the event that check midpoints are dull,
they advise the servers to offer harder. Offering is a critical aptitude for your servers, however it is made
more compelling when upheld by viable advertising and promoting. Alluring sweet menus and table
tents are a piece of your in-house advancement endeavors. They whet the craving, and set the phase for
the client's choice to arrange dessert right now of truth, when the server pops the inquiry. As the saw
goes, "you don't need to push the water, when you break the dam."
https://scholarworks.gsu.edu/cgi/viewcontent.cgi?
referer=https://search.yahoo.com/&httpsredir=1&article=1003&context=hospitality_facpub
November 12, 2013|By Bill Daley, Tribune Newspapers
According to Tribune Newspapers (Daley 2013) desserts are the sweet stuff of which memories are
made, particularly in a holiday season, a time typically so rich with recollections. Salute that spirit with a
historic dessert rooted in the North American past. For while tastes, trends and technology come and
go, the country's sweet tooth has remained ever keen.
Michael Krondl, a New York City food historian and author of "Sweet Invention: A Past filled with Treat,"
says our proceeding with yearn for pastry depends on two things: youth and festivities. "Sweetness is
one of the main tastes we cherish," he says, alluding to youth. With respect to festivities, "it used to be
anything sweet was costly a direct result of the sugar" so sugar was put something aside for essential
things, such as wedding cakes, birthday cakes and Christmas treats."Add those two things up and it sort
of represents the culture". "We don't like to change our culture too much. We give lip service to change
but we don't like it too much. So foods stick around."
University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High School
Customary pastries is an especially delicious method for interfacing distinctively with that culture. One
will most likely be unable to truly advance into the shoes of one's ancestors and foremothers however
one can sup basically as they did. In any case, the present cooks need to recall that sweets like quite a
bit of everything else were distinctive at that point.
http://articles.chicagotribune.com/2013-11-12/features/sc-food-1108-sweet-history-
20131112_1_desserts-cooks-new-mexico
(Altomonte 2017) state that home-based food business produce some of the best desserts. What’s graet
about home based food business is that the owners always make sure that everything that comes from
their kitchen are of excellent quality.
Table 1
Indirect Competitors
Competitors Value meal no. 1 Value meal no. 2
Sweet Masharow 100 150
Galay’s graham balls 55 80
Sweet Kuhlet 5 99
ACAF 25 90
Amazing Sweets Company 5 60
MARKET SEGMENTATION
Marketing consists of buyers and sellers. Both buyers and sellers differ in one or more
ways. They may differ in their wants, resources, locations, buying or selling attitudes and
practices. With Market Segmentation, the proponents divide large markets into smaller segments
that can be reached more efficiently with products and services that match their unique needs.
University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High School
The segmentation used by the proponents focused on the demographic aspect was the
management considered the following:
Students- This group of people is more likely to buy the product since they don’t have a
lot of obligations, so they can or may buy things they want and one of them is sweets. This group
of people may be male or female and ranging from Pre-school – College students. This provides
them to eat a food that is both affordable and delicious while saving some of their money.
Children- This group of people will be the easiest target since most children loves sweets.
Depending on their status or health condition, this demographic could buy our product to widen
up their selection of sweets all the while minimizing the money they spent. This provides them to
eat a food that is both affordable and delicious while saving some of their money.
Parents- This group of people can also be part of the buyers of our product. Although
there’s only a small portion of parents who love sweets, it is still a potential buyer. This group
will benefit when they buy the product, not only this will relieve their stress after so much hard
work, they can also save a small amount of money since not only our product is delicious, but it
is also affordable and much cheaper than other sweets.
MARKETING STRATEGIES
A marketing strategy was created to used to obtain customers and aware of the failures that
the business may face.
University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High School
Yemazing balls for amazing taste of yours will be the very first selling graham balls which
has something new, something inovative and something that will astonish our taste buds in Biñan
City Laguna.
● PRODUCT/SERVICE- We have a distinct flavor that consumers will look for. It is usually
packed in small sizes. People of all ages, without a doubt will enjoy Yemazing balls.
● PLACE STRATEGY- The product will be distributed to Biñan City Laguna and online. The
distribution of the product is the best for the accesibility, availability and for our target need of
the business.
● PRICING STRATEGY- Yemazing balls is priced with the competition in mind. The
distributor is not concerned with setting prices to signal luxury or prestige, nor it is attempting to
achieve the goals of offsetting low prices by selling high quantities of products. Instead value
pricing is practicing so that customers feel comfortable purchasing again the said product. The
"Yemazing balls" also makes good gifts such as graduation gift, birthday and etc.
PROMOTION STRATEGY
* Internet advertising/social media.
* Referral.
PROMOTION
Promotion is one of the key elements, and a term used frequently in marketing. These
elements are personal selling, sales promotion, direct marketing, and publicity. Advertising is
University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High School
one of the best marketing strategies, and promotion is one of the several advertising tools. The
promotional technique that the proponents will employ is the use of advertising materials such as
leaflets and flyers that will be given away for people’s awareness of the promos, prices,
packages, and movies the business will offer. Posters will also be used and will be placed in
different areas to catch people’s interest. The proponents will also use internet in spreading
information to potential customers.
Table 2
Promotional Strategies
Promotional Tools No of Unit Unit Cost Prices
Signage 1 300 300
Flyers 100 .50 50
Posters 10 5 50
Social Networking Sites Free Free Free
(Facebook, Twitter and
Instagram)
Total 400
Table 2 shows the promotional strategies the proponents will use. The highest expense
that will be incurred is the expense will be 400php.
MARKET AND SERVICE POSITIONING
Yemazing balls consist of a one hundred percent (100%) Pinoy Product along with a
foreign one. The product is a combination of past which is Yema and present which is the
graham. This will make the customers taste different generation of sweets into one product. This
University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High School
product also involves the safe and efficient selling of boxed sweets to persons who are finding
affordable and craving for sweets to satisfy their needs. Referrals to other products, safety checks
and friendly contacts are desirable components of the service.
In marketing, positioning as "an organized system for finding a window in the mind is
based on the concept that communication can only take place at the right time and under the right
circumstances. (Jack Trout). It is a comparative competitive strategy in positioning the product
close to their competitors, so consumers can make a direct comparison when they purchase.
TARGET MARKET
As students who produced a pastry named "Yemazing balls" will have a broad target
market. People of all ages, children through adults, enjoy delicious treats, and therefore will be
incorporated in the target market. This product is not a high-priced item and, as a result, will be
available to nearly all people regardless of varying incomes. Our business is located in school,
the target market of our product will include students, and however teachers will also indulge in
the delights. The proponents aim to do business with and will direct their marketing strategies to
the residents of ten (10) different barangays in Biñan Laguna. Sari sari stores in every barangay
will serve as the resellers and also the malls and markets. The catering services especially
utilized by locals, they can serve our product as a dessert for large events and celebrations.
Yemazing Balls will be able to rely on locals for more year-round business; all consumers who
simply enjoy a decadent treat will appreciate this product.
University of Perpetual Help System Laguna - JONELTA
Basic Education Department – Senior High School
