2.

) THE NATHALIE HOTEL, A DOWNTOWN HOTEL THAT SERVES

PRIMARILY CONVENTION AND BUSINESS TRAVELLERS.

*COMPETITIVE STRATEGIES*
The hospitality industry continues to evolve. Millennials crave adventure on their getaways,
not simply luxurious accommodations. People of all ages take better care of their physical
selves even while they travel. To gain an edge over the competition, hoteliers must create a
unique brand. They should offer in-demand perks and exercise creativity when inventing one-
of-a-kind experiences. The competitive landscape for existing hotels is more challenging than
ever, with new brands, concepts, and distribution channels opening frequently.  In this crowded
environment, smart lodging operators are finding creative ways to stand out from the
competition.

 DIFFERENTIATION

 Customer Service
“My family and I stayed here recently, we were constantly made welcome by the lovely staff
who always have a smile on their faces! They were very helpful and eager to assist us.”
“It was a very nice stay. The staff is super helpful, with 24/7 availability.”
“Great hotel great food excellent room 109 staff excellent very helpful.”
“Really nice family hotel. Quiet and very friendly staff.”
“The staffs are really friendly and kind and it is so nice to be in a family run hotel.”
These are some of the reviews of Nathalie Hotel’s customers from years and months ago.
Seeing these reviews and comments, even though these customers went there from
different times and seasons, they were all consistent with their remarks towards Nathalie
Hotel’s staffs and crews. There was no comment regarding their bad behavior, hence,
making the employees a big asset of the hotel. It is a big factor for hotels to have
accommodating and welcoming staffs since it works in the hospitality industry. Business
people, if not all, are mostly stressed and agitated because of handling too much workloads
and such, as a hotel that these people are staying at, having staffs that treat them nicely is a
big factor that helps them with their working antics and makes them consider staying more
or even coming back to the hotel. As Nathalie Hotel website says “The foundation stone of
the hotels success is the attention to detail and our love and personal care for both the hotel
and its guests.”

 Provides More Spacious Accommodations

The bed takes center stage in many traditional hotel rooms. While this arrangement works for
travelers who only need a place to rest, it leaves others frustrated. People on extended
business trips want spacious work areas. Families with children appreciate room for them to
play on the floor. Parents don’t want to roll over on a Lego in the middle of the night.
You don’t need to upgrade all your guest rooms to suites. And with Nathalie Hotel, it is evident
that they were able to provide rooms with decent space to accommodate single travellers,
couples and even families, making them come back to the hotel more often. Considering that it
will accommodate business travellers, that are already stressed with their corporate jobs, a
room that is well decorated and is spacious would make them feel comfortable all throughout
their stay.

 Cater to International Travelers

Since the hotel is in a residential area and mostly travellers want a hotel that will make them
feel one of the locals, Nathalie Hotel best fits the accommodation for them. And also note that
Nathalie Hotel is located near the beach and in a walkable area with good airport proximity,
making it a hub for international travellers. Also the place where Nathalie Hotel is located has a
quiet and peaceful surrounding, a thing tourists consider for their personal agenda and
whereabouts. For cross-country business ventures, the quietness of the area makes them have
their focus on their work and will make them feel at ease in that foreign country they’re in.

 Create an Experiential Getaway

Travelers today crave adventure. They want to immerse themselves in their destination and
trek off the beaten path. Hotel owners benefit from expanding concierge services to create an
experiential getaway. Nathalie Hotel area's natural beauty can be seen at Elli Beach and Faliraki
Beach, while Water Park Faliraki and Kallithea Springs are popular area attractions. Stamatiadis
Mineralogy and Paleontology Museum and Rhodes Aquarium are also worth visiting. Tourists
and guests may try the area's water adventures with scuba diving, snorkelling and waterskiing
nearby, or enjoy the great outdoors with hiking/biking trails. Not because the hotel mainly
accommodate business travellers it means there can’t be n fun and excitement right? If ever
these people want to experience leisure while doing business there, they can surely try
different activities around the area.

 DIFFERENTIATION THROUGH TECHNLOGICAL INNOVATION

 Modernize: Stay ahead with high-tech solutions

Staying on top of innovative technology can make all the difference. An outdated website won’t
earn the same trust as a website with a modern look. Noting that business people are the
hotel’s most guests, these people tends to be fast-paced making them want a service that is
easily accessible to them since they’re busy most of the time.
 Allows online check-in/check-out for added convenience.
 Ditch the room key: Provide an alternative with a mobile app or RFID card that
unlocks the door based on proximity.
 Upgrade business centers to high-tech, comfortable co-working spaces that will
appeal to traveling professionals and local remote workers alike. Locals who use this
flexible space close to home may prefer the brand name while traveling, especially if
a loyalty program is available.
  Often, website visitors are looking for answers to specific questions, and live chat is
their preferred method of customer service. Deploy hotel chat bots for instant
answers to common questions, booking assistance, local recommendations, room
service requests, and more—leaving front desk staff available to focus on the guests
in front of them.
 Customize reports and gain insight with hotel CRM software to provide personalized
service.
Establish your property as the local expert for group activities: Integrate a digital itinerary
builder on the website so guests can create a plan for where to go, what to see, and where
to eat—before they arrive. Include the list, vouchers or discounts, and additional
recommendations with their check-in materials.

 COST LEADERSHIP

 Make ‘value added’ meaningful

Well-implemented perks and extras are a gateway to competitive advantage, as long as they
are tailored to your audience and property. While ‘free’ can be a strong selling point, the word
may devalue the service for some audiences. Value-conscious traveling sports teams will
appreciate free breakfast, while corporate retreat executives may prefer luxury add-on
excursions or experiences, such as a brewery tour with dinner and a tasting flight. 
Value for your audience may depend on the guest receiving something extra that they would
not have gotten otherwise. But, if the incentive doesn’t align with the customer’s values,
there’s a missed opportunity for connection. Finding appropriate perks for your audience can
differentiate your property from the competition and help you attract new guests. Nathalie
Hotel offers free breakfast that surely tastes god based on the reviews, its free parking
especially now that many people have their own vehicles it is a smart strategy of the hotel to
offer this free, free Wi-Fi of course every one of us are now living modernly and are doing
transactions in just one click and offering the Wi-Fi free increases the satisfaction of the hotel’s
guests because it will give them access and efficiency while staying at the hotel.

 Streamline Direct Booking

In this age of instant connection, planners value a quick and easy booking experience. Leverage
direct booking with price incentives, upgrades, and added perks—and ensure a convenient,
simple, and mobile-friendly process. The hotel made sure that the booking option is easy to
spot, streamlined, and no more than a few steps from start to finish. 
Booking through the hotel website offers an opportunity for add-on services, too. Provide direct
booking incentives with offers for room upgrades, free food and drink, complimentary shuttle
services, vouchers, and discounts. Finally, direct booking offers the opportunity to connect with
group event planners before they set foot on the property.

 Create authentic relationships through guest feedback

It’s more expensive to attract new business than to cultivate relationships with returning
groups. Listening to guest feedback offers valuable insight into what you’re doing right—and
where to improve. Responding to all reviews (positive and negative) is essential. These reviews
may also highlight improvement opportunities. Rewarding guests creates a sense of trust, and
trust leads to repeat stays. The hotel won’t run without guests accommodating it right? Plus the
fact that the hotel is for business people, once you caught a businessperson’s satisfaction, most
likely they will stick and come back to your accommodation. A hotel can set their competitive
strategies at every aspect-technology, location, food, rooms and such, but we all know that at
the end it will all revolve to the wellness of its guests, hence, listening to their suggestions,
comments, remarks, and reviews is one of the biggest strategies they have to sustain in the
long run.

Developing a business strategy is admirable but executing the strategy is the key. A firm
can have all the strategies listed down, but it will not work if will not be implied and executed
properly, such that, consistency must also be observed by the firm to maintain its competitive
advantage amongst its competitors.