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Advertising Vocabulary & Pronunciation
January 24, 2015 by Liz 269 Comments
This lesson focuses on essential advertising vocabulary. There is also an audio so you can listen to how the words are
pronounced. At the bottom of the page, is some practice exercises to learn how to use these words correctly.
Advertising is a common topic in both IELTS speaking and writing task 2, so you must learn all the basic vocabulary
to be able to talk and write on this topic.
This lesson contains a lot of vocabulary. Take your time to learn the words and practice your pronunciation. There is
an audio under each table for pronunciation practice.
Forms of the word:
ad (n)
advert (n)
advertise (vb)
advertising (v+ing)
advertisement (n) (there are two different pronunciation – UK and USA)
Main Types of Advertisements:
Listen to Audio
Other Types of Advertisements:
Listen to
Audio
More Types of Advertising:
Listen
to Audio
Practice Exercises with Advertising Vocabulary
Use the vocabulary above to complete the sentences. Words may be used more than once.
1. I think I prefer …………….. because they are really good fun to watch and often have a catchy tune or song to
go with them.
2. Last night, I was just sitting down to my favourite series on TV when the phone rang. It was another …………. I
find them really annoying.
3. Personally, I think that …………………… in movies is the most effective because you aren’t even aware that
you are being targeted by a company while you’re watching.
4. I think ………………… are a great way to advertise because they are so entertaining but I guess they must be
very costly to put on, particularly at peak viewing time.
5. There’s nothing more annoying than trying to work online and getting bothered by ………………
6. I hardly ever pay attention to adverts in the ………………….. because they aren’t usually very attractive but
whenever I flick through a ……………., I’m constantly drawn towards their beautiful, glossy ads.
7. I find telesales quite ……………….. because they call your home to sell you something. I think it’s an invasion
of privacy.
Vocabulary
eye-catching = appealing, attractive
subtle = not obvious
flick through a magazine = look at the pages quickly
to target an audience = to aim for a group of people
catchy tune = an appealing melody
peak viewing time = a time when the majority of people are watching
glossy = shiny
specific market = particular group of people
specific interest group = particular group of people with the same interests
persuasive = it convinces us to do something or think something
memorable = it stays in our minds for a long time
intrusive = causing annoyance, uninvited
invasion of privacy = when your privacy has been invaded (entered) without permission
up-to-date = current
customer database = list or record of customers
Listen to Audio
Answers
1. TV commercials
2. cold call
3. covert advertising
4. TV commercials
5. pop-ups
6. newspaper / magazine
7. intrusive
Recommended
Writing Task 2: Ideas about Companies Promoting in Schools
Media and Advertising Essay Questions
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Filed Under: Vocabulary Tagged With: news media and advertising topic
Comments
Rahul Khatuja says
May 26, 2020 at 9:30 pm
Hi Liz,
I hope you are doing good. ق
This is a writer and user of your website from India. I am and preparing for the IELTS exam and targetting it sometime soon.
I have seen more often than not your material is factually also correct. However, in covert advertising you have mentioned
“James Bond drives a BMW”. Actually its Aston Martin. Just to lighten the mood of everyone here.
Thanks
Regards,
Rahul
Reply
Liz says
May 27, 2020 at 1:48 pm
Actually James Bond changed the car he drove a number of times. See this page:
https://en.wikipedia.org/wiki/List_of_James_Bond_vehicles ق
Reply
ruth bagnes says
June 14, 2020 at 9:06 am
Hi Miss Liz, I tried to answer the writing task 2 about advertisement I would like to ask if you can assess my
work thanks. قHere is my work:
The effect of fast-food restaurants and companies’ promotion at school to children well-being have a crucial focal point in
this essay, which was always debatable, has now become more controversial. It can be agreed strongly upon the fact that
this matter has some convincing arguments, despite the contentions about it. This is essay will discuss how promoting
companies such as fast food restaurants encourage a poor diet and how children/ students benefit from these kinds of school
sponsorship advertisement by companies related to fast-food restaurants and thus will lead to a reasoned conclusion.
At the outset, there are numerous reasons why sponsored adverts from fast-food restaurant at school have some negative
aspects to children, but the most alarming one lies in the fact that promotion of companies like fast-food restaurants at
school encourages a poor diet on students, and this can be a contributing factor for the children to consume food with high
salt and sugar content that can be harmful to their health. For instance, research in this area invariably shows that children
who tend to eat fast-food meals have higher rate of being obese and worst-case scenario having an early diagnosed of
diabetes. For this reason, the adverse impacts of companies who gave a sponsorship advertisement at school should not be
ignored.
Nevertheless, some people tend to believe that advertisement coming from fast-food establishments and companies in
schools can be addressed with some positive facets as well. However, the most predominant one stems from the fact that
children benefit from these kinds of school company-sponsored advertisement, which is not only beneficial but also
necessary. As an illustration, findings of some studies reveal that 80% of children benefit from the additional resources and
facilities that schools can afford due to the funding from the companies provided the schools promote their products and
services to school children. Therefore, the importance of sponsored adverts by companies to school children is undeniable.
After analyzing the above discussion, it can be concluded that the impact of promoting companies such as fast-food
restaurants to school children well-being is significant, although the given negative effects should not be overlooked.
Reply
Muhammad Yusuf says
September 9, 2020 at 10:31 am
Hi, Miss Liz!
Lord bless you! Your website is so helpful, Could you give your followers how to increse speaking skills? As you know
most of your visitors of your site are from Non English speaking countries.
With regards
Yusuf
Reply
Liz says
September 9, 2020 at 3:12 pm
See all free lessons and tips on this page: https://ieltsliz.com/ielts-speaking-free-lessons-essential-tips/
Reply
Hassan says
May 13, 2020 at 6:34 pm
God bless you, Miss Liz. I merely voice my appreciation. A teacher recommended me to improve my writing skill
extract the collocations and structures from magazines or websites (The Guardian…). However, after a while, I felt it is so boring
and time-consuming. Please give me a method to enrich my vocabulary in all specific IELTS Topics.
Regards
Reply
Liz says
May 13, 2020 at 7:23 pm
Did you consider my Ideas E-book? It contains useful vocabulary and ideas for over 150 common essay topics. It’s
at a discount right now, but the discount will end on Tuesday next week. Visit my store: https://elizabethferguson.selz.com/
Reply
karan dhillon says
April 14, 2020 at 12:21 pm
Hi Liz,
your lessons are really very beneficial for me, i just felt that you are teaching me in front of mine . keep it up for your students
Reply
Liz says
April 14, 2020 at 1:28 pm
I’m glad they are useful ق
Reply
Hiwa says
April 13, 2020 at 1:50 pm
Hi Liz, Immensely grateful to this rewarding issues .
Thanks a million.
Reply
Gayatri says
April 8, 2020 at 12:14 pm
hello mem,
thank you so much for giving sound advice to us.
Reply
Javier Garcia Duque says
March 29, 2020 at 7:55 am
Hey Liz, thanks so much I asked my teacher for a good website to study and be ready for IELTS and she just
mentioned this, I am so glad of being here , it was useful
Reply
Liz says
March 29, 2020 at 10:03 am
Take your time to learn from all my free lessons and tips.
Reply
Sahira says
May 15, 2020 at 7:07 pm
Wohoo I got one wrong
Reply
Rob says
March 24, 2020 at 4:40 am
First I didn’t realize what could be the answers, I thought I’ve to writer Advertisement in other forms like -ad,
advertise etc,. Then I stopped and read carefully, then I got 4 correct answers. Its really tough -IELTS.
Reply
Liz says
March 24, 2020 at 6:53 am
It’s tough. But with the right practice and deeper understanding of requirements, it is possible to conquer.
Reply
Anjali says
March 3, 2020 at 1:38 pm
Liz ,I got only 2 correct answers.
Reply
Liz says
March 3, 2020 at 1:54 pm
These are practice lessons to help you learn and develop. This is not about scoring high the first time. Use my site
to learn. Use my site to build awareness of your own strengths and also of the areas you need to develop.
Reply
Hadi says
January 28, 2020 at 7:02 am
Hi Liz
This website is wonderful and you are too.
Thanks
Reply
Liz says
January 28, 2020 at 10:17 am
I’m glad my lessons are useful ق
Reply
Snehal says
January 26, 2020 at 3:04 pm
Hi Liz,
Thanks a lot!!
It is really helpful.
Reply
Sardor says
January 24, 2020 at 4:39 am
Hi Liz. This is one of the best and most helpful websitea I have ever seen. Thanks a lot for supporting candidates
Reply
Liz says
January 24, 2020 at 12:57 pm
I’m glad it’s useful ق
Reply
ali alipour says
December 31, 2019 at 4:06 am
James Bond drives an Aston Martin ق
Reply
Liz says
December 31, 2019 at 9:13 am
And a BMW in later movies. But I prefer the Aston Martin ق
Reply
Nalong Xongvoutthi says
October 24, 2019 at 4:04 am
Hello, Liz. IELTS, British or American accents, which is better?
Reply
Liz says
October 24, 2019 at 7:46 am
IELTS means International English Language Testing System – this means you can have either accent.
Reply
Muhammad says
September 28, 2019 at 9:59 pm
Hi Liz. Today i saw your website. It is great platform for Ielts preparation. Please reply me with some simple
techniques for good bands. I shall be very thankful to you. Thanks
Reply
Liz says
September 29, 2019 at 6:59 am
Please use the RED MENU BAR to open the section of the test you want to learn. Also read the HOME page for
instructions.
Reply
Ahmed Hamza says
September 22, 2019 at 8:12 am
Thanks for your helpful effort.
Reply
Amira says
August 31, 2019 at 10:38 pm
Hi Liz,
I would like to thank you for your efforts and very instructive videos.
Could you please help me in differentiating between “Yes/No/Not Given” and “True/False/Not Given” questions ?
i’m often confused between “False”/”No” and NOT GIVEN.
Thank you in avance !
Reply
Liz says
September 1, 2019 at 10:22 am
There is no difference in how you tackle them. Some questions are YNNG and some are TFNNG.
YNNG are usually about the writer’s opinion.
TFNG are about information given in the passage.
But, as I said, you approach them in exactly the same way.
Reply
Md. Nazmul Hasan says
October 29, 2019 at 7:27 pm
That’s the good idea ق
Reply
Ammar Hdaifeh says
May 17, 2019 at 1:13 am
Hi Eliza, hope u are doing good, do u have Skype lessons ?
Reply
Liz says
May 17, 2019 at 1:05 pm
Sorry, I don’t offer that service.
Reply
Ammar Hdaifeh says
May 31, 2019 at 6:37 pm
No problem dear, you are really so smart in English, I think I need at least 50 years to be an expert like you,
there is more than 1 000 000 000 new words, how can my brain keep all of them >_<
IELTS is a Horror movie for me
Reply
Liz says
May 31, 2019 at 7:17 pm
Be careful aiming for lots of new words. It is usually better to review the words you already know and make
sure you use them correctly. You should aim for accuracy when you use language, rather than aiming to impress. Each
word you use incorrectly will lower your score – so limit yourself and don’t try to learn it all. Be strategic in how you
approach IELTS. Build on your strengths and be careful of the areas where you struggle ق
Reply
Ammar Hdaifeh says
June 1, 2019 at 12:25 am
Thank you for the advices, Actually this applies to the Writing Section, but in the Reading section: the
greater the knowledge of the new words, the greater the understanding of the text, in the reading section they play a
game (paraphrases game!) in the Question a word and in the answer a paraphrases
Reply
Liz says
June 1, 2019 at 8:11 am
That is correct. Unless you have a good understanding of synonyms, you will struggle with reading.
The problem is that you can’t predict the topic for reading. The topics are very random, unless you are doing GT –
they are often similar for GT reading. To actually increase your knowledge of a language takes time – there is no
quick fix. To enlarge your English, you can read BBC news, online magazines etc. See the Useful Websites Page of
this website and you’ll find links.
Reply
Abdullah Tahir says
February 11, 2020 at 6:49 am
Thank you for all your viewpoints. I am really indebted.
Reply
Parminder singh says
August 18, 2019 at 4:41 pm
I was overhelmed when i was watched your video and i have improved in ielts
Reply
Amritpal Singh Dahry says
March 5, 2019 at 11:44 am
Dear Liz, I would like to express my most heartfeflt gratitude for all of your help and work you have done over the
past years.
Regards
Amritpal Singh Dahry
Reply
Keyvan says
February 23, 2019 at 8:51 am
Hiiii liz.i just wanted to say thank you so much for your great and helpful website؊؊
Reply
Salavat Yerbolat says
December 24, 2018 at 8:29 am
Dear Liz
It is the first time i am using your website. I can see that it is very useful. Thank you for that. I appreciate. Hope i will get my high
score on IELTS.
Cheers, your user
Reply
Saad says
October 28, 2018 at 8:05 am
its a great plateform to improve ielts skills, and i would definitely recommend this website to my friends.
Reply
chathu says
October 16, 2018 at 5:54 pm
Thank you so much for all support you are giving Liz.
You are the best IELTS lecturer I’ve ever met ☺
Reply
Sevinch Abbaszade says
October 1, 2018 at 3:51 pm
Thank you very much for this wonderful information.
Reply
Mahmoud says
September 18, 2018 at 12:51 pm
this is my first time here and really appreciate your hardworking , hope to approach my ilets target soon with you ,
thank you very much Liz .
Reply
Aleksandra says
August 14, 2018 at 12:57 pm
Hello Liz,
As far as I know, and as it’s mentioned on your website, in Speaking part I can use any accent (British or American).
Is it considered as a mistake if most of my speaking will be with an American accent but some of the words will be
accidentally pronounced with a British accent or if I’ll use British equivalent of an American word?
Same about Writing part. What if some words I will write as per American English rules and some as per British English rules
(e.g. labour – labor, authorised – authorized)? Being a foreigner sometimes it’s difficult to memorize which word is used in
American English and which in British English, that’s why I came up with this question…
Reply
Liz says
August 14, 2018 at 6:05 pm
For speaking, it’s fine to have a mixed accent.
For writing, you must choose either US spelling or UK spelling. You can’t mix them.
Reply
Komal sandhu. says
April 17, 2019 at 12:48 pm
Dear liz,
This is the first time using your website and i feel so great to using it its very useful for me to improving my band score….
Reply
Liz says
April 17, 2019 at 1:28 pm
Glad it’s useful. Read the instructions on the HOME page to learn how to use this site for your IELTS
preparation.
Reply
Shek Salina Khatun Tisha says
November 11, 2019 at 1:52 pm
Liz your idea is totally different and mesmerising from else ❤❤
Reply
Hernus says
June 19, 2018 at 6:34 pm
Hi Liz.
Would it have been correct if I answered “telemarketer” instead of “cold call” at number 2? It seems to be grammatically correct
and the person making the call is called a telemarketer (derived from the category/type of Advertising the point refers too). I work
in advertising and in my country (South Africa), we mostly refer to those phone calls as another “telemarketer call”. Or should we
rather strictly follow the text as given? I though it might be a “trick” question.
Thanks
Hernus
Reply
Liz says
June 19, 2018 at 6:39 pm
A “cold call” is NOT a person. A cold call is an action where someone calls you randomly trying to sell you
something on the phone.
Reply
Parth Panchal says
November 14, 2018 at 3:52 pm
Your service towards humanity is ideal.
God Bless you Liz…!
You are the best ILETS tutor.
-Parth Panchal (Bonny)
Reply
royal rajbanshi says
June 13, 2018 at 12:43 pm
Thank You very much LIz.
Reply
Kishore says
May 2, 2018 at 8:43 am
Thanks Liz
Reply
James Bond says
March 19, 2018 at 11:39 am
Hi Liz,
Thank you for providing such detailed information. It was really helpful and I did learn a lot. Although I see a factual error in the
“Covert advertising” section. James Bond actually drives an Aston Martin not a BMW.
I would really appreciate if you will be able to correct it.
Thank you very much.
Reply
Liz says
March 19, 2018 at 12:36 pm
In the later movies, he drives a BMW: https://en.wikipedia.org/wiki/List_of_James_Bond_vehicles
Reply
Viswanatha Reddy Inja says
June 12, 2018 at 1:00 pm
Ha ha ق
Reply
Sheda Sapudin says
January 22, 2018 at 1:06 am
Hi Teacher
Thank You for useful tips and info here. I would like to improve my writing skills and vocab as well to score good band for my
IELTS. Much appreciated if you can guide me. Thank You
Reply
Ashumaan Gambhir says
January 21, 2018 at 4:42 pm
My wife has a medical condition due to a stroke , she had around 6 years back. She is still unable to speak fluently
and takes more than the usual time to understand and respond. Is there any exemption or help is available for her in IELTS exam,
particularly in Listening and Speaking tests?
Reply
Liz says
January 21, 2018 at 5:05 pm
You will need to ask IELTS directly about this. I’m sure that something can be organised to facilitate your wife
with a medical certificate. But you will need to speak directly with IELTS.
Reply
abuzar says
January 25, 2018 at 7:33 am
There are various patterns for disabled or people with special needs in the IELTS module so you have to find it via IELTS
website or by contacting any center for further information.
Reply
narendranath says
January 16, 2018 at 8:34 am
Hi Thank you for sharing your valuable knowledge for us
Reply
zain says
December 29, 2017 at 3:53 am
good work madam liz
Reply
Jignesh Patel says
December 16, 2017 at 1:39 pm
Thanks Liz mem to share your valuable knowledge with us. ُ
I always adore you as you help plethora of people like me,god bless you.
God gives you 101 years of life very happily.
Reply
Liz says
December 16, 2017 at 2:31 pm
Thank you for your kind comments ق
Reply
FAISAL ALI says
January 9, 2018 at 4:29 am
Madam your work is very brilliant and very supportive to all the ielts students and for me too. THANKS A
LOT .
Reply
Divya manjusha says
December 11, 2017 at 3:53 am
Hello Liz ,
I find your lessons very useful . Can I get feedback from you for my writing task 2 essay because I am finding it difficult to
evaluate it myself.
Thank you.
Reply
Liz says
December 11, 2017 at 11:34 am
Sorry I don’t offer that service.
Reply
Sajjad Anwer says
November 30, 2017 at 5:57 pm
I am so happy that I found really good teacher in my life , Your pedagogy is too good.
May you live long and keep delivering lecture .
Reply
FF says
November 15, 2017 at 11:36 am
Dear Liz,
Thank you very much. Would you please guide me to find a reliable common phrasal verbs resource?
Thanks again
Reply
Liz says
November 15, 2017 at 11:40 am
See this page: http://www.gingersoftware.com/content/grammar-rules/verbs/list-of-phrasal-verbs/
Reply
FF says
November 15, 2017 at 12:43 pm
Thank you.
Reply
SAVAD says
November 14, 2017 at 5:37 pm
dear teacher.. i felt like i am sitting in front of a dedicated teacher who wants to make sure her students are getting the
best result from her .. nicely done.. really easy to go through all the 4 modules ..
