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Live Events: The 3 Key Elements of An Event That Convert

1. Live events such as masterminds, mini-talks and workshops are effective ways for professionals to generate high-end clients, demonstrate their value, engage audiences, and persuade potential clients who are ready to take action. 2. There are three key elements to a successful event: qualifying the audience to ensure fit, delivering a concise and powerful talk, and making an offer. 3. A general structure for a live event involves starting with an engaging ritual, introducing yourself, providing engaging content such as worksheets and group activities, sharing client success stories, and making an offer.

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Corben Dallas
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88 views1 page

Live Events: The 3 Key Elements of An Event That Convert

1. Live events such as masterminds, mini-talks and workshops are effective ways for professionals to generate high-end clients, demonstrate their value, engage audiences, and persuade potential clients who are ready to take action. 2. There are three key elements to a successful event: qualifying the audience to ensure fit, delivering a concise and powerful talk, and making an offer. 3. A general structure for a live event involves starting with an engaging ritual, introducing yourself, providing engaging content such as worksheets and group activities, sharing client success stories, and making an offer.

Uploaded by

Corben Dallas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Live events www.getwsodo.

com
www.getwsodo.com
Events, masterminds, mini-talks, workshops…

These are some of the best ways to create High-End clients, demonstrate your value,
engage with your audience, know if someone is qualified, engaged, and to be really
able to persuade those who are ready to take action but need a little extra help.

This is a great way to get energized by working with your potential clients.

The 3 key elements of an event that convert

1. Qualify the audience: Make sure that the people who come to your event are the right
fit. a) You charge for the event: it tells you they are ready to invest. b) Only invite people
who come by referral (gets you higher-qualified people)
2. Deliver the talk: something concise but powerful enough
3. Make an offer: practice before to avoid cold feet.


General structure of a Live Event


The intent of the workshop should be to create trust and bonding with your audience.
Feel free to customize the event to fit your style and personality.

1. Start with your signature move: what would you like your audience to feel when they
enter the room? This ritual is as much for your audience as it is for you (to get
ready). Pump up the energy.
2. Settle down the energy of your audience
3. Introduce yourself
4. Create engagement: Tell them about 3 elements that they will learn in the event, and
set your ground rules (I ask them to: Manage their state, participate, and think of
action)
5. Audience check
6. Provide content: Give them worksheets, put them to work in groups. a) Bring in the
fears they might have. b)Use stories
7. Sales pitch: You can use case stories from your clients. If they’re in the audience,
invite them over to share on stage.
8. Make an offer


First: Serve Module 12. Session Notes Ajit Nawalkha

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