Bakery Business Plan Executive Summary

Top Taste Confectionaries® is a leading bakery business based in Orlando Florida, USA. It
covers a wide range of clients both domestic and corporate clients. We are a unique bakery
brand because we do not just sell breads, cakes, and snacks, amongst others, but we also
run a standard and accredited bakery school in Florida. Furthermore, we offer consultancy
services in line with our area of business.
Top Taste Confectionaries was established by the awarding winning baker – Dr. Victoria
Kingsley who has B.Sc. Food Science Technology and a Master’s Degree in Business
Administration (MBA). She has a robust experience in the food and confectionaries
business having worked both in the public sector and the private sector before starting her
own business – Top Taste Confectionaries® in Orlando Florida.
Because of our goal of becoming one of the top 5 bakery companies in the united states of
America, we are willing to go the extra mile to invest in some of the finest bakers we can
find, as well as set plans in place to acquire the best of equipment when it comes to setting
up a standard bakery. Our Ovens are customized to fit into the kind of ideas we have of how
a first class bakery business should look like.
When it comes to hygiene, we have put plans, processes and structures in place that will
ensure that we are always at the top of our game when it comes to that. Essentially, we
have been able to secure permits from all relevant departments in Florida.
Top Taste Confectioneries is set to redefine how bakery business should be run, not just in
Orlando, Florida, but also in the whole of the United States of America. That is why we have
put plans in place for continuous training of all our employees at regular interval and also
liaising with stake holders in the industry to contribute our quotas in the way bakery ovens
and equipment should be designed and fabricated to meet the ever changing demand of the
industry.
No doubt the demand for breads, cakes and snacks is not going to plummet any time soon,
which is why we have put plans in place to continue to explore all available market around
the cities where our bakeries are located and ensure that we create a wide range of
distribution channels. With that all in check, we know that we will be able to get good returns
on our investment.
Our strongest selling point at Top Taste Confectioneries is the unique taste of all our
products. There is hardly any customer that comes across any of our products by way of
taste, who wouldn’t want to come back to make more purchases. Without mincing words,
we take delight in welcoming repeat customers over and over again.
At Top Taste Confectioneries, we pay attention to our small clients as well as the big clients.
This is because we are into retailing and wholesale distribution. Our bakeries are opened to
customers to purchase hot baked breads and also our distribution vans are all over the
cities where our bakery outlets are located.
Our Product and Services
At Top Taste Confectioneries®, we deal in all forms of baked foods; assorted breads to
cakes and snacks et al. We do not intend to restrict our services to only the supply of our
products to stores who will eventually retail them, but we intend to open the doors of our
bakery in different parts of the country to customers who would prefer fresh hot baked bread
direct from the oven.
As part our strategy to create multiple sources of income in line with our core business
concept, we will run a consultancy service and a standard government approved bakery
school where we intend producing top class bakers who will become our ambassador in the
United States of America and in Canada. Here are some of our products and services-:

 Flour Bread
 Wheat Bread
 Fruit Bread
 Cupcakes
 Sandwich
 Scotch egg
 Meat Pie
 Pizza
 Cakes
 Consultancy Services
 Training

Our Mission and Vision Statement

 To be amongst the top 5 leading bakery companies in the United States of America
before our 5th anniversary.
 To build a bakery business that will meet the needs of all our customers and
potential customers in the regions / cities where we have our outlets.

Our Business Structure

As part of plans to build a top flight bakery company in Florida, we have perfected plans to
get it right from the outset, which is why we are going the extra mile to ensure that we have
competent employees to occupy all the available positions in our company.
The picture of the kind of bakery business we intend building and the goals we want to
achieve is what has informed the amount we are ready to pay for the best hands available
in the bakery industry. This is as long as they are willing and ready to work with us to
achieve our business goals and objectives.

 Chief Executive Officer

 Chief Baker
 Assistant Bakers
 Admin and Personnel Manager
 Sales and Marketing Officer
 Accountants / Cashiers
 Drivers / Distributors
 Security Officers
 Cleaners
Bakery Job Roles and Responsibilities
Chief Executive Officer – CEO:

 Responsible for providing direction for the business

 Creating, communicating, and implementing the organization’s vision, mission, and
overall direction – i.e. leading the development and implementation of the overall
organization’s strategy.
 Responsible for the day to day running of the business
 Responsible for handling high profile clients and deals
 Responsible for fixing prices and signing business deals
 Responsible for recruitment
 Responsible for payment of salaries
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization
 Reports to the board

Bakery Manager:

 Responsible for managing the daily activities in the restaurant

 Ensures that the bakery facility is in tip top shape and conducive enough to welcome
customers
 Interfaces with third – party providers (vendors)
 Reports to the Chief Executive Officer
 Attends to Customers complains and enquiries
 Prepares budget and reports for the organization
 Any other duty as assigned by the CEO

Chief Chef:

 Responsible for preparing different flavor and style for all our bakery products
 Make lists and budget for bakery supplies
 Oversees the entire bakery process
 Responsible for training new bakers
 Makes sure that quality in maintained at all times

Sales and Marketing Officer:

 Responsible for marketing the company’s products and services

 Responsible for promoting the company
 Responsible for creating marketing and sales strategies, etc.
 Represents the organization in some strategic business meetings
 Ensures that our wholesale Customers get supplies of our products as at when due
 Any other duty as assigned by the Chief Operating Officer / Bakery manager

Accountant / Cashier:
  Receives payments on behalf of the restaurant
 Issues receipt to customers
 Prepares financial report at the end of every working week
 Handles all financial transaction on behalf of the restaurant
 Interfaces with our bankers
 Responsible for payment of tax, levies and utility bills
 Any other duty as assigned by the CEO / restaurant manager

Distribution Van Drivers:

 Delivers customer’s orders promptly

 Runs errand for the organization
 Any other duty as assigned by the sales and marketing executive / bakery manage

Security Officers

 Ensures that the facility is secure at all time

 Controls traffic and organize parking
 Gives security tips to staff members from time to time
 Patrols around the building on a 24 hours basis
 Submits security reports weekly
 Any other duty as assigned by the restaurant manager

Cleaners:

 Responsible for cleaning the restaurant facility at all times

 Ensures that toiletries and supplies don’t run out of stock
 Cleans both the interior and exterior of the building
 Any other duty as assigned by the restaurant manager

Bakery Business SWOT Analysis

In view of that, we were able to take stock of our strengths, our weakness, our opportunities
and also the threats that we are likely going to be exposed to in Florida and even in the
United States of America as a whole. Here is a of what we got from the critically conducted
SWOT Analysis for Top Taste Confectionaries™;

 Strength:

Our strength lies in the fact that we have a wide range of products that can meet the needs
of a wide range of customers. We have state of the art facility and equipment that has
positioned us to meet the demand of products even if the demand tripled over night or if we
had a massive order to meet and emergency delivery deadline.
Another factor that counts to our advantage is the background of our Chief Executive
Offices; she has a robust experience in the industry and also a pretty good academic
qualification to match the experience acquired which has placed her amongst the top flight
bakers in the United States of America. We are not ignoring the fact that offering
consultancy services and running a standard and accredited bakery institute is definitely
going to count as a positive for us.

 Weakness:

The fact that we are setting up a bakery business in a city with other bakeries might likely
pose a challenge for us in breaking into the already saturated bakery business in Orlando,
Florida. In essence our chosen location might be our weakness. Nevertheless, we have
plans to launch out with a big bang. We know with that, we will be able to create a positive
impression and we have a proper handle when it comes to building on already gather
momentum.

 Opportunities:

The opportunities available to us are unlimited. Loads of people consume breads, cakes
and snacks on a daily basis, and all what we are going to do to push our products to them is
already perfected. There are also loads of people who might want to learn how to bake; as
a result, they can readily find our government approved bakery institute highly ideal for them
to fulfill that goal.

 Threat:

The threat that is likely going to confront us is the fact that we are competing with already
established bakeries in Orlando, Florida, and also there are other entrepreneurs who are
likely going to launch similar businesses within the same location we plan to launch out
from. Of course, we for see that they will compete with us in winning over the available
market. Another threat that we may likely be faced with is the area of government policies.

Bakery Business MARKET ANALYSIS

 Market Trends

When it comes to breads, cakes, and snacks etc., everyone may want to quite agree that
the market trend changes with rapid astonishment. This is why we invested time to create a
sample bakery marketing plan template. Bakers are seriously researching and creating
flavors and varieties that will keep them afloat in the bakery business.
Any baker who wants to remain relevant in the scheme of things in the industry must be
willing to explore the ‘bakery world’; he or she must be able to come up with a product that
tastes unique from what is readily available in the present market.
In view of the above stated fact, we have hired the best of hands available in Florida to work
with us in becoming a pacesetter when it comes to exploring and producing products with
tastes that can meet the demand of the markets that is available to us in the cities where
our bakeries are located. Part of the marketing and sales strategies that we will adopt
include but not limited to the following;
  Open our bakery with a bang – big party
 Neighborhood, door to door and mouth to ear mode of advertisement to introduce
our business
 Engage in road shows ( make some open air noise) to introduce our business
 Create same products in different sizes, with different prices and perhaps a little
lower that the prices of similar products in the market
 Start a TV show in line with our business goal and objectives
 Sponsor relevant events, such as bakery competitions and wedding shows on TV et
al.

Our Target Market

We are quite aware that the target market for bakery products cut across people of all walks
of life. Since everybody needs food to survive; we are prepared to meet the needs of as
much people as we can, within the various locations our bakeries will be located.
It is indeed difficult to create a list of the people we intend selling our bakery products to.
because everybody needs what we have to offer except for our trainings and consultancy
services. Here are just a few of the people / places that we intend selling our products and
services to:

 Families (Homes)
 Schools (boarding house and campus et al)
 Groceries Stores
 Shopping Malls
 Wedding Ceremonies
 Event Planners
 Sport Centers
 Corporate Organizations
 Aspiring Entrepreneurs (Those who want to learn baking)
 Housewives

Our competitive advantage
There is hardly any city in the United States and perhaps in other parts of the world where
there isn’t at least one bakery. People eat bread, cakes and snacks in all parts of the world
and as such loads of people are already running their bakery businesses. We are not
ignorant of the fact that there are standard bakeries in Orlando, Florida, but that will not
deter us from forging ahead to set – up our own bakery company.
Top Taste Confectionaries has couple of factors that is counting as a positive for us; our
competitive advantage in the market place. One of our competitive advantage is that we are
one of the few bakery companies that is not only involved in the sale of breads, cakes and
snacks but also operate a government accredited bakery school where professional bakers
are hatched and sent forth to start their own bakery business or manage their homes
properly.
The fact that we offer consultancy services in line with what we do, gives us an edge over
other bakery companies in the United States of America. We are of the view that if we are
able to get it right from the outset, it will likely take us less time than projected for us to be
amongst the top 5 bakery company in the whole of the United States of America.
Bakery Business SALES AND MARKETING STRATEGY

 Marketing Strategy and Sales Strategy

We are quite aware that the market for breads, cakes and snacks is on the increase and
won’t plummet anytime soon, and we are also aware that loads of entrepreneurs in Florida
are into the sale of almost all the products that we have on our stable, save for the
consultancy services that we render and the bakery institute that we operates.
In view of that, we have been able to work out plans that will help us win a large percentage
of the available market in the cities where our bakeries located. For the reason of the
business goals that we have set for ourselves at Top Taste Confectionaries, we will
continue to explore and improvise, so that we will remain relevant in the market place.In nut
a shell, we will explore the following marketing and sales strategies to promote our bakery
business;

 Direct Marketing
 Via Our Sponsored TV Programs and Community Based Events
 Erect Our Billboards in Strategic locations around the city
 Sales Reps
 Online Marketing (via our official website, social media platforms and blog et al)
 Referral Marketing
 Promotion of our products during our training sessions in our Bakery Institute

Our Pricing Strategy
Part of our strategy for entering the market is to leverage on pricing in gaining a good
percentage of the available market. The fact that we are going to be selling our products a
little bit below the market price does not in any way mean that we will compromise our
quality and quantity.
As a matter of fact, we have perfected strategies to ensure that we are shoulders higher
than our competitors in terms of quality and quantity. The prices of our products will be the
cheapest anybody can get in the whole of Orlando, Florida and the cities where we intend
establishing our bakeries.

 Payment Options

Our payment policy is all inclusive, because we are quite aware that different people prefer
different payment options as it suits them. Here are the payment options that will be
available in every of our outlets;

 Payment by cash
 Payment via Point of Sale (POS) Machine
  Payment via online bank transfer (preferably for those that will order our products
and would want us to deliver it to them, those who want to attend our bakery institute
training, as well as for payment for our consultancy services)
 Payment via check (preferably for those who will order our products and would want
us to deliver it to them, those that want to attend our bakery institute training, as well
as for payment for our consultancy services)
 Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our plans
without any hitches.
Bakery Business Publicity and Advertising Strategy
Bakery business especially products like breads and confectionaries might not necessarily
need huge budget for publicity and advertisement. As a matter of fact if you the packaging
of your bakery products are cool and the quality and quantity is in order, you wouldn’t
struggle to sell your products.
Aside from our consultancy services and bakery institute, we don’t intend to spend huge
amount for publicity and advertisement. We have perfected plans to maximize the recourse
we have, to get the result (sales) that we require to make profits and expand the business.
Here are the platforms we intend making use of to promote and advertise our business;

 Place adverts on both print and electronic media platforms

 Sponsor relevant community programs
 Leverage on the internet and social media platforms like; Instagram, Facebook ,
Badoo, et al
 Install our Bill Boards on strategic locations
 Engage in road shows from time to time
 Distribute our fliers and handbills to targeted areas from time to time

Our Startup Budget & Expenditure

 The Total Fee for Registering the Business in Florida: $750.

 The budget for insurance, permits and license: $5,000
 The Amount needed to acquire a suitable Facility for 6 months in Orlando, Florida
(face lifting of the facility inclusive): $75,000.
 The Cost for the purchase of furniture and gadgets (fridges, TVs, Sound System,
tables and chairs et al): $20,000.
 The Cost for Bakery Equipment (Standard commercial oven, Proof boxes, Baking
Sheets and Racks, Mixers, Work Tables, Sinks, Slicers, Scales, Cake decorating
Tools, Ingredient Bins and baking utensils et al): $15,000
 The Cost for supply of flours, sugar, margarine, packaging materials and wheat et al
for a month: $5,000.
 The Cost of Launching a Website: $600
 The cost for our opening party: $5,000
 Additional Expenditure (Business cards, Signage, Adverts and Promotions et
al): $5,000
Going by the report from our research and feasibility studies, we will need an
average $250,000 to set up a standard bakery in Orlando, Florida. From our projections, we
are likely going to start making profits after the first 3 years of setting up the business and
we have put plans in place to take care of the overhead and operational cost.
Bakery Business Financial Projection

 Sources of Income

Cash flow is the lifeline of any business, which is why we have put plans in place to ensure
that we have assorted bakery products that will guarantee that we generate enough income
for the business. No doubt without sales – income, a business will definitely fold up and
close shop.
We don’t intend to build a business that will struggle to pay the salaries of its workforce
(overhead) and also struggle to maintain operational cost. Top Taste Confectionaries is set
to take the market by storm with the variety of products we have on our stable. Here are the
sources we have put in place to generate resources for Top Taste Confectionaries;

 Selling breads, cakes and snacks (wholesale and retailing)

 Offering home delivery services to our customers
 Recruiting, training and allocation of bakers to our clients (part of our consultancy
services)
 Running a top notch government approved bakery institute in Orlando, Florida
 Offering consultancy services in line with our business goal
 Sales of drinks in all of our bakeries

Sales Forecast
It is important to state that our sales forecast is based on the data gathered during our
feasibility studies and also some of the assumptions readily available on the field. This is for
sales projections based on the operation of just one bakery outlet in Orlando, Florida.
Bread (Wheat, Flour Bread, Fruit Bread and all flavors and types of Bread on our stable:

 5,000 Loaves of Bread Per Day

Snacks (Sandwich, Meat Pie, Scotch egg, Pizza, Burger, and Fish Pie et al):

 10,000 pieces of snacks per day

Sales of Soft Drinks:

 On the average over 90% of people who purchase snacks are likely going to
purchase soft drinks as well
 This equates to 9,000 bottles / cans / pet plastics of soft drinks

Sale / Supply of Cakes:

  500 cakes per day

N.B: This projection is inclusive of the products we are likely going to sell in our outlets and
the products we are to supply to other outlets / wholesale customers who in turn will retail
our products. So, it might be a bit challenging to place a specific amount that we are likely
going to make from the sales.
Please note that this projection is based on the first 6 months of opening shop to the
general public meaning that the quantity of sales we make may likely double or triple after
this 6 months.
Generating Funding / Startup Capital for Top Taste Confectionaries
We don’t have the intention of bringing business partners outside the family to invest in the
business, which is why we have restricted raising our startup capital to;

 Generate part of the start – up capital from personal

 Source for soft loans from family members and friends
 Apply for loan from the bank

N.B: We have been able to generate about $150,000 and we are at the final stage of
obtaining a loan of $100,000 from our bank. All the papers and document have been signed
and submitted, the loan has been approved and any moment from now our account will be
credited.
Bakery Business Sustainability and Expansion Strategy
We don’t have the plans to invest hugely in our bakery business and watch the business
fold up or struggle to make progress. We have perfected our strategies on sustainability and
expansion. Part of what we will do to stay relevant in the bakery business is to strive to
maintain or increase of quality and quantity, to run bakery trainings and also offer
consultancy services. We have perfected plans to triple our sales every year and we also
have plans to open different outlets of our bakery in different locations in Florida and other
key cities in the United States of America.
Check List / Milestone

 Business Name Availability Check: Completed

 Business Registration: Completed
 Opening of Corporate Bank Accounts: Completed
 Securing Point of Sales (POS) Machines: Completed
 Opening Mobile Money Accounts: Completed
 Opening Online Payment Platforms: Completed
 Application and Obtaining Tax Payer’s ID: In Progress
 Application for business license and permit: Completed
 Purchase of Insurance for the Business: Completed
 Renting of Facility and Construction of the Bakery: In Progress
 Conducting Feasibility Studies: Completed
 Generating capital from family members and friends: Completed
 Applications for Loan: In Progress
 writing of business plan: Completed
 Drafting of Employee’s Handbook: Completed
 Drafting of Contract Documents and other relevant Legal Documents: In Progress
 Design of The Company’s Logo: Completed
 Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In
Progress
 Recruitment of c employees: In Progress
 Purchase of the Needed furniture, electronic appliances and bakery equipment: In
progress
 Creating Official Website for the Company: In Progress
 Creating Awareness for the business both online and in the neighborhood: In
Progress
 Health and Safety and Fire Safety Arrangement: In Progress
 Opening party / launching party: In Progress
 Compilation of our list of products and detailed recipe: Completed
 Arrangement for trainers and training facility: In Progress
 Establishing business relationship with vendors – suppliers of all our needed raw
materials: In Progress
 Purchase of delivery vans: Completed